Huayu 1992, my entertainment era

Chapter 226 Market Changes in the North and South

Zhou Ziheng did not stay in Hong Kong all the time.

He was not involved in the release of "The Ring". The company was responsible for this matter and it would be the same with or without him.

On the 18th, Zhou Ziheng returned to Guangzhou.

As soon as he returned to Guangzhou, before he even sat down to have a cup of hot tea, Liu Zhiwen from Pacific Bank came to his door in a hurry.

"Hengzi, can we start working on the new record?"

It’s still about the record.

There was no movement from Zhou Ziheng for a long time, and Taiyang was very anxious.

They now urgently hope that Zhou Ziheng can produce a new album as soon as possible to restore Pacific's capital.

There is no way. Just last week, the summer audio and video ordering conference was held in Guangzhou, and a large number of orderers from other provinces gathered together.

But this year, except for Hengdong Records, the data of all other Guangzhou record companies, including Pacific Records, are very unsatisfactory.

Compared with last year, the number of records sold by Pacific at the summer order fair this year has dropped by more than half.

There is no doubt that the Guangzhou music scene, which has been booming since the 1990s, is facing its biggest crisis in history.

Some people say that with the rise of record companies in the north in recent years and a large number of foreign companies starting to move into Beijing, the southern music scene will completely become a thing of the past in the next few years.

Over the past two years, people who know the industry can see that the southern music scene is declining at a visible rate.

On the contrary, the North is booming, and this year's total record sales data has even surpassed the South by a large margin.

At present, many big-name singers in Guangzhou seem to have sensed the declining trend of the southern music scene, and many of them have chosen to move north.

The most typical example is Yang Yuying, the number one female singer in the South.

Even Yang Yuying, the former number one female singer in the south, felt that it was difficult to survive in the south and decided to move north, let alone others.

According to incomplete statistics, this year, at least a dozen or so singers with little fame in the south chose to develop their careers in the north.

With so many singers leaving at once, the southern music scene suddenly became a little depressed.

If Hengdong had not continued to produce popular records, the southern music scene would probably have completely lost its voice in the entire mainland music scene this year.

Zhou Ziheng also lamented the decline of the southern music scene.

In the past few years, the southern music scene was very prosperous. Singers from all over the country who wanted to become famous did not choose Beijing first, but came to Guangzhou.

This place is home to a large number of famous, unknown, talented, or incompetent singers.

In just a few years, these singers seemed to disappear overnight.

The appeal of the southern music scene to singers across the country who aspire to make a difference in the music industry is visibly declining.

As for the reason.

First, Beijing is the capital, and from any perspective, it is the center of China.

Second, the domestic economy is developing rapidly, especially in Beijing, where a large number of foreign investors have gathered and many international companies have established branches.

Third, Hong Kong’s entertainment industry has visibly declined, and its external export capacity has decreased.

Guangzhou was originally a market that relied on Hong Kong and was a transit point for Hong Kong to enter the mainland. Now that Hong Kong's external export capacity has declined, naturally, Guangzhou's entertainment industry has begun to lose a certain appeal.

There are many other factors.

The confluence of various factors has caused the southern music scene to begin to decline visibly.

Zhou Ziheng had no ability to stop the changes in the market, nor did he think about stopping it.

There was no benefit to him at all.

However, he would not choose to develop in the north.

There is no need. He is not like some southern singers who only have influence in the south.

His influence was strong in both the North and the South.

Even if he didn't go to the north, he could still have a huge impact there.

And, one thing is very important.

It is very difficult for southern singers to go north. Yang Yuying has become a lesson for this.

When she was in the southern music scene, Yang Yuying was the queen of sweet songs and the number one female singer. All the TV and radio stations in the south praised her.

But it’s different when you go to the north.

circle.

It’s still a circle problem.

There are circles there.

Just like the migrant workers in Guangdong, people from every place will form their own circles and establish some so-called gangs.

The same is true in the entertainment industry.

Currently, there are only two circles in the mainland, the Beijing circle and the southern circle.

People from the two circles were competing before due to various reasons such as the market. Now one circle is suddenly declining, and some people in it want to join the other circle. Is this possible?

After Yang Yuying left the south and went to Beijing, she encountered a very embarrassing thing.

After she went north, she was regarded as a traitor in the South, and the Southern Company no longer supported her.

In the north, all the companies there have their own direct descendants. Who would be willing to accept an outsider like her?

After going to Beijing, Yang Yuying made some noise in the early stage, but then she became completely silent.

If she hadn't already recorded an album called "A Sunny Day" for the New Era and released it in June, it would have achieved good sales.

I'm afraid she will completely disappear from the public eye this year.

Back then, there was no Internet like in later generations, and singers could be exposed even if they didn’t appear on TV.

In this era when paper media is still the main medium.

If there is no newspaper coverage and no works for half a year, it will basically become a thing of the past.

This is the situation of Yang Yuying now. If New Era had not released the album she had recorded previously, she would probably have had no exposure at all this year.

Without exposure, it would not be long before she would obviously become out of fashion.

While lamenting the passage of time and the rapid changes of dynasties in the entertainment industry, Zhou Ziheng invited Liu Zhiwen into the office and arranged for someone to pour him tea.

“I have already prepared the songs for the new album, don’t worry.

I'll let you know as soon as I finish recording the demo."

"Then I feel relieved!" Hearing this, Liu Zhiwen breathed a sigh of relief. He looked very tired.

"The market changes so fast. In the past two years, we had no trouble selling tapes in Guangzhou. We received large orders while we were still recording tapes.

In the past two years, the tapes from Beijing have inexplicably caught up with us.

Now, the tapes from Beijing are obviously more popular than those from Guangzhou."

Liu Zhiwen looked worried.

The balance between the North and the South is tilting, and the main reason is actually market issues.

In the past, tapes produced in Guangzhou were the absolute leaders throughout the country, especially in several southern provinces, and they were not for sale at all.

The situation has changed a bit now, perhaps the audience's preferences have changed.

In the past two years, the North has caught up at a visible pace and has also encroached on a lot of the market originally occupied by the South.

“It’s still a problem with the songs. There are still too few songwriters in the south.

There are only a few of them, and in the north, not only are there talents from international companies, but even domestic talents tend to go there.

Naturally, good songs come out one after another.

The audience doesn’t care about the north or south, they only care whether the song is good or not.

If it sounds good, they will buy it; if it doesn’t sound good, they won’t even look at it.”

(End of this chapter)