Rebirth begins with losing the white moonlight

The woman talked a lot about the "expensiveness" of this store and why it was expensive.

This was originally expected. After all, it is in this kind of location and is aimed at this kind of people. If it is not expensive enough, or people do not feel that it is reasonably expensive, then this store should be closed as soon as possible.

"I understand."

Lu Chen looked very calm:
"So to put it more bluntly, we voluntarily gave up on a more diverse group of people and focused mainly on attracting targeted customer groups near the CBD and increasing their repurchase rate."

"You are right."

There was still a smile on the woman's lips.

She has met many handsome guys abroad, but she always felt that they were big-breasted and brainless.

Taking these four words apart, she didn't know whether the first two words, Lu Chenfu, fit him, but the last two words obviously couldn't be synonymous with him.

"So far, how effective is this plan?"

"Frankly, it's not bad."

The woman nodded confidently:
"We are also currently trying to provide social services for this group of customers, such as advance reservations and meeting their customized needs."

"Manually?"

Lu Chen spoke directly without thinking.

In this era, WeChat mini programs have not yet been launched, and ordering APPs are not even popular.

Even the APP of Mr. Yang’s boss, Xingba Ke, was just launched last year, and its functions are not particularly complete.

"Yes, in fact, Mr. Qiu has also considered whether to develop an APP, but currently there are not many precedents in the country not only in the coffee industry, but also in the entire catering industry.

Even Xingbake is actually still in the exploratory stage. On the one hand, it is difficult for us to contact a reliable team, and on the other hand, we may also encounter some problems in subsequent operational activities. "

"Leave this matter to me and I will talk to Mr. Qiu."

He took over the matter directly.

From the perspective of demand design, although he is not a professional practitioner, he has ten years of experience, which has a very strong information gap;

From the perspective of product development, Qin Xiao's strength is obvious to all. He alone is equivalent to a team, and he can achieve good cooperation with Luo Zijun throughout the process.

"Are you sure?"

The woman still looked at him with a smile.

She doesn't know Lu Chen as well as Store Manager Yang. After all, there are differences between men and women. Tan Rui also has a girlfriend with a very stable relationship, so he and Store Manager Yang often talk on WeChat, but in private with her In fact, there is not much intersection.

Since joining Qimu Coffee Shop, she has only heard the name Lu Chen mentioned once by Qiu Xin. Other than that, there were sporadic discussions among the clerks, but most of them were related to the appearance of the young shareholder.

"Store manager Zheng seems to be very interested in this matter."

"It's not impossible if you want me to join."

The woman answered questions fluently and looked flamboyant but not impolite.

Shen Wanning had a smile on his face, but behind his back, his teeth clenched tighter and tighter.

Forget it, you can't be angry, she and Lu Chen are just ordinary colleagues now!

"I think this matter can wait until we communicate with my mother."

Unable to bear it anymore, she came up with an argument that sounded very reasonable.

Lu Chen agreed with her point of view in a second:
"I think Miss Shen is right."

Hmph, you have a conscience!
Now that the eldest lady and the shareholders have spoken, the woman will no longer continue the topic.

She then talked in detail about the operation and sales of the store since its opening, and then redirected the topic to the two people sitting opposite:

"That's the basic situation. Is there anything else Mr. Lu and Miss Wan Ning want to know?"

"I heard that store manager Zheng has just returned from studying abroad. I wonder if he can give us an analysis of the coffee market at home and abroad."

"of course."

The woman did not show any coyness at all, and made a concise and concise analysis of the foreign market environment and the psychological needs of consumers.

At the same time, she also mentioned the transformation of some international brands after entering the domestic market, what actions they took, and what products they launched to meet the needs of Chinese people.

"Okay, I know."

Lu Chen turned off the recording on his phone.

As a layman, it is impossible for him to remember everything in his mind after hearing it once. There is still a lot of useful information between the lines of women, and he needs to spend some time to digest it.

"I don't have any more questions, what about you?"

"I do not have either."

Lu Chen nodded to Shen Wanning, and then glanced at the watch on his wrist.

It's past 2 o'clock and they have been here for more than an hour.

"Then I won't bother you today."

"You are too kind."

Zheng Xiangyi sent the two of them into the car with an interested smile on her face.

This handsome shareholder was indeed more interesting than she imagined. If it weren't for Miss Wan Ning's retained money, she really wanted to get involved.

……

After driving through two traffic lights in a row, Shen Wanning was still looking out the window without saying anything. There was only one answer to this situation:
She was angry.

"Shen Wanning."

At the third traffic light, Lu Chen turned his head to look at her again.

The little tsundere looked like she was ignoring him:

"what."

"Are you hungry."

"generally."

"Then do you want to have dinner with me?"

"It's not impossible if you want me to join."

She used Zheng Xiangyi's words to learn and apply them. Lu Chen also reacted in a second and deliberately smiled to tease her:

"Does this also need to be communicated to Mr. Qiu first?"

Shen Wanning didn't want to pay attention to him at all.

Do you think you are smart?Who allowed you to spread your charm everywhere?
The car continued to drive forward. Since the traffic plan in ten years would be somewhat different from now, Lu Chen gradually began to need the help of navigation.

Although she didn't want to pay attention to him, Shen Wanning had been secretly caring about every move here, so Lu Chen just stretched out a hand and was patted back by her mercilessly before it touched the screen:

"Drive well!"

"I don't know where it went."

"Then tell me where you're going!"

"Go to the house where Shen Wanning plans to have dinner with me."

Speechless!

The little tsundere raised her head and glared at him:
“There is no such store in Shanghai!”

"That means you can't find it. I'll search for it myself."

Seeing that he really planned to let go of the steering wheel, Shen Wanning had no choice but to follow him:
"Where do you want to go! I'll come!" "I said, go to the house where Shen Wanning plans to have dinner with me."

"Lu! Shen!"

The kitten was so angry that she wanted to scratch someone.

However, as her best male friend, Lu Chen obviously knows how to get along with her:

"I just want you to share what you like with me. Is this wrong?"

"..."

well.

The little tsundere said nothing.

She found that Lu Chen's mouth was so powerful that she couldn't speak to him at all.

"All right!"

She entered a restaurant that she and Zou Jiayu often went to in the address bar.

About 30 minutes later, Lu Chen parked the car in front of the restaurant.

"that's it."

"Ok."

Shen Wanning quickly finished ordering and raised his head to look at Lu Chen.

"Would you like to sit over here?"

Lu Chen was staring at his computer screen.

"do not want!"

The little tsundere refused without thinking.

"OK, then I'll sit over there."

Lu Chen stood up with the computer, and Shen Wanning had to reluctantly make room for him.

The sofa in this store is not very big, so the distance between the two people is not very far. She glanced at Lu Chen's computer screen, which showed a mind map.

"Is this an APP?"

"Correct."

Lu Chen enlarged the interface a little:
"This is the homepage and first-level menu. The second-level menu and details need to be refined."

"When did you think about it?"

"on the way."

“It’s really amazing~”

Shen Wanning looked at him with a smile.

In order for you to drive well, I even asked you not to look at me, but you actually spent this time thinking about work?

Is that all you have in mind?

"And the question you just asked me in the car."

Lu Chen opened another Word document and quickly typed a few lines in it:

Local marketing.

Product Differences.

The organic integration of brands, consumers and cities.

“Not counting the new store that has not yet opened in University Town, in fact, the three stores currently have completely different positioning, and they also present completely different styles based on their positioning and surrounding environment. This is essentially a local store. chemical marketing.

For example, the first branch we went to was aimed at residents of surrounding communities, so it needed a strong atmosphere of human life; the second branch was aimed at white-collar workers in high-end business districts, and it needed to give them a sense of leisure, enjoyment and efficiency. "

Lu Chen paused and continued:

“Now that we have a positioning, we must find a way to perfect it so that we can distance ourselves from other brands on the market.

Store Manager Zheng, although it is indeed meeting the private customization needs of customers, relying on manual labor is obviously inefficient and will consume the time of these elites anyway, so an APP is needed to improve the efficiency of the store;
Manager Yang, in addition to coffee, can we also try to meet consumers' full-time dietary needs for breakfast, lunch, dinner and afternoon tea, and create a space for them to spend the whole day? "

The reason why he went to chat with the customers at that table was to test their acceptance of this form.

Since this store has deleted the main store's waffles from the menu, changing the sign to Huadiao beef noodles or scallion pancakes can be considered an innovation based on local traditional culture and folk customs.

"Um……"

Although he tried to make his words easy to understand, Shen Wanning still took some time to digest it in his head seriously:
"So localized marketing and product differentiation... are ultimately intended to promote the organic integration of brands, consumers and cities."

She looked at the three lines of words on the screen and said to Lu Chen.

"Yes."

The corners of Lu Chen's mouth raised slightly, and then he pressed the Enter key to merge the three lines of words together.

"Lu Chen, you are really smart."

The little tsundere sighed from the bottom of his heart.

At this moment, she even forgot to be angry, and was impressed by Lu Chen's brain.

"Aren't you also very smart?"

Lu Chen closed the computer.

It may be that the genes of Mr. Shen and Mr. Qiu are too strong. Shen Wanning himself is not a business major, but he can get through every time.

"Hello, do you want to serve food now?"

The two had just finished chatting about work, and the waiter came forward with a few dishes at the right time.

Lu Chen nodded and put the computer aside.

"Then let me help you move the tableware."

He originally wanted to wait until the food was served before sitting across from him, but the waiter directly changed the tableware for him.

Just as he was about to speak, the little tsundere beat him to it:
"Thank you."

"You're welcome~"

Several exquisite dishes were placed in front of the two of them one after another.

After the waiter left, Lu Chen turned to look at her:
"Aren't you unwilling to sit with me?"

"You came here on your own, and I didn't come over!"

"Okay, then I'll sit back."

As he said that, he pretended to stand up, but as expected the next second, the little tsundere pinched his wrist:
"Can't you have a good meal? Are you wronged by sitting with me?"

"Not wronged."

Lu Chen had a triumphant smile on his face.

"Do you think you are very smart?"

"Didn't you just praise me for being smart?"

"I want to take it back now!"

"If it exceeds 2 minutes, it cannot be withdrawn." (End of this chapter)