Chapter 211 Branch Inspection
"Is your seat belt fastened?"

"It's fastened~"

"Set off."

"Ok!"

Lu Chen put his phone on the cup holder, not letting what Gu Churan just said affect his mood at all.

Because his expression was very calm, Shen Wanning didn't seem too concerned about this matter.

The two chatted all day long, and it took more than 40 minutes to arrive at the first branch.

The area of ​​this store is not too big, and the surrounding area is relatively not that prosperous.

However, on the way here, they already discovered that there are many residential areas nearby, so its positioning should be more towards a small and beautiful community cafe.

"Mr. Lu, Miss Wan Ning."

Since Tan Rui had already greeted the person in charge here, someone specially came to greet him.

Lu Chen and Shen Wanning nodded in greeting, and then followed the person in charge to the employee rest area.

"Our store is relatively small, so we don't have a special negotiation room. We can only squeeze in here."

The store manager is obviously older than Tan Rui, his accent sounds like a local, and his temperament seems to be gentler.

The three of them sat down in the seating area of ​​less than 5 square meters, while several shop assistants were busy outside.

Even on such an ordinary weekday morning, the entire store was still packed.

"Manager Yang is so polite. We are here to study today, not to find a place to rest."

Lu Chen behaved very politely.

The manager of this store is named Yang, and the manager of the other store is named Zheng. Although their qualifications at Qimu Coffee Shop cannot be compared with Tan Rui, one was previously the store manager of a well-known international chain brand, and the other is Elites who have just returned from studying abroad.

"As long as Mr. Lu and Miss Wan Ning don't mind."

Manager Yang also smiled at them very gently.

When he first heard that the shareholders of the new store were only 20 years old, he found it a bit strange. After all, in his old employer, even graduates from prestigious universities had to start as management trainees, and the so-called management trainees were actually Not much different from the most ordinary waiter.

But Lu Chen is different. He has not even graduated from college, and has not received any systematic professional training at all, let alone participate in the daily operations of the store.

But it was such a person who was able to become the top leader of Qimu Coffee Shop. He even went to southern Yunnan only once and reached cooperation with coffee bean growers and relevant local departments.

So even though he was more than ten years older than Lu Chen, he was not only curious about the young man in front of him, but also had a respect that transcended the age gap.

"Then please ask Manager Yang to tell us about the operation of the store."

"Ok."

The man agreed immediately, and then said:
"As you can see, this store is actually positioned as a small but beautiful community-style cafe. It is next door to a residential building and surrounded by multiple residential areas.

Because of this, the customer group we are targeting is not a group that pursues a refined life like the head office, and these consumers do not have very strong social sharing or photo-taking attributes.

We hope to create a relaxed and comfortable atmosphere, and at the same time bring a strong market atmosphere to the surrounding residents. You can also see that the current customers in the store are not all young people. Some local uncles and aunts can even account for a lot of Large proportion. "

As he spoke, he lifted the curtain of the lounge and directed Lu Chen and Shen Wanning to look out with him.

The table directly opposite the window happened to be the kind of local consumer group he was talking about. They were chatting in dialect with a calm expression at the moment. It was obvious that they were retired, rich and free.

“Shencheng residents’ acceptance of coffee is among the highest in the country.”

Lu Chen looked at Manager Yang with a smile and said.

This is why after reaching a cooperation with two stores in University Town, he was the first to choose Qimu Cafe in Shen Wanning's circle of friends.

Doing business is not a small matter, it is very important to assess the situation and, more importantly, study and judge the local market in advance.

"Yes, Mr. Lu, Shanghai can be said to be a fertile ground for domestic coffee culture. Regardless of age group, in terms of acceptance of coffee, it is obviously more advantageous than other cities."

"That table should be full of regular customers? I wonder if it would be convenient for me to chat with them."

"Wait a moment, I'll ask."

As store manager Yang said, he stepped forward to say hello to that table of customers. After a few words in dialect, he quickly walked over to Lu Chen.

"Mr. Lu, it's okay."

"Ok."

Lu Chen used his eyes to signal the little tsundere to wait for him in the lounge, then stood up and walked over.

"Where are you from, young man?"

"Sudong people."

"Where is Su Dong?"

"Jiang City."

"Oh, that's quite close."

As soon as they heard "Jiangcheng City", they immediately reacted.

As we all know, Sudong Province is also known as the Little Soviet Union in bulk, so most people will not say province at all, or even city, and can be precise to the district.

Jiangcheng's predecessor was actually a county-level city, but it has a great reputation in the country and is well known to the older generation of Shencheng people.

"Can you speak Laifa in the local dialect?"

Lu Chen nodded.

Shencheng and Jiangcheng are only more than 100 kilometers apart. Although the pronunciation of the dialects is not exactly the same, in the final analysis they are similar.

"Every little tiger looks so good!"

With dialect as a link, he quickly became closer to this table of customers.

It seemed like an ordinary chat, but in fact Lu Chen had been getting information from their words to derive the answer he wanted.

"I just troubled Store Manager Yang."

When he returned to the lounge, Lu Chen thanked him.

Manager Yang also shook his head very respectfully:
"Mr. Lu, you're too polite."

After the simple courtesy, Lu Chen asked some questions about store opening and daily operations, and store manager Yang also answered his questions in detail.

This is a process of constantly acquiring new knowledge. As a shareholder, he does not need to compete with the store manager for professional skills, but he cannot be ignorant of many basic store matters.

"Miss Shen, do you have any questions?" In front of the coffee shop employees, Lu Chen and Shen Wanning looked polite and courteous to each other.

The little tsundere gave her a decent smile, completely unlike the confused and cute look she had just in the car.

"Manager Yang, I also have a few questions to ask you."

The issues she considers are not so macroscopic, but more detailed and professional, and she complements Lu Chen invisibly.

Manager Yang also patiently answered her questions one by one. This was the first time he had met the rumored eldest lady. Not only did she not have the airs of a wealthy daughter at all, but she could also see a bit of Mr. Qiu's usual way of dealing with others.

"Okay, thank you, Manager Yang."

"Miss Wan Ning, you are too polite."

Seeing that the conversation was almost over, Lu Chen also stood up and shook hands with him.

They stayed in this store for nearly two hours in total, and it was almost lunch time. However, the little tsundere said that she was not hungry, so she declined the invitation from store manager Yang to invite them to eat together.

"Then let's go directly to another store."

After driving about 500 meters, Lu Chen turned his head and said to Shen Wanning.

Store manager Yang just watched them leave, and they had no choice but to skillfully maintain the relationship of ordinary colleagues in front of outsiders.

"I'll navigate~"

Shen Wanning picked up the phone and took a look, then typed in the address with both hands.

After the navigation was loaded, while waiting for the traffic light, she turned her head and looked at Lu Chen:

"Lu Chen."

"Ok?"

"What were you talking about just now?"

Although I have lived in Shanghai for so many years, I still can't understand the local dialect.

So she just felt the love of the customers at that table for Lu Chen, but she had no idea what they were talking about.

"Did a market research."

"Market research?"

"Correct."

Taking advantage of this one minute, Lu Chen roughly expressed his thoughts:

"I'll tell you the details after I get back."

"Good."

Shen Wanning agreed immediately.

If Lu Chen looked back now, he would see the little tsundere's starry eyes.

It seemed that since meeting Lu Chen, her eyes and brain had become disobedient.

So Lu Chen, do you feel the same way?

……

20 minute later.

The Mercedes-Benz was parked in the core CBD east of Shanghai. The rows of buildings gave people a strong visual impact in the first second.

Lu Chen closed the car door and glanced at the representative "M&N" sign not far away.

The overall tone of this branch is higher than that of the main store. The large glass windows replace the exterior walls of a regular coffee shop. Without entering the door, it is enough to make people feel that the price per customer here must be high.

"Mr. Lu, Miss Shen."

As soon as he arrived outside the coffee shop, someone came out to greet him.

Standing in front of them is the only female store manager among the three branches of Qimu Coffee Shop. She is about 27 or years old, and she looks like a returned elite and an urban beauty.

"Hello."

Lu Chen and Shen Wanning said something respectively.

The woman turned sideways to make way for them. She behaved very competently throughout the process. Just like her European and American style of dress, she was open-minded and outgoing without any hint of pretentiousness.

"Do you two want to try the coffee in the shop?"

When she arrived at the negotiation room, she took the initiative to ask the two of them.

Lu Chen did not speak, but turned his attention to Shen Wanning.

"No thanks."

In addition to being noble, Shen Wanning behaved politely and appropriately.

Even if a cat girl has been clingy for a long time, she still maintains her innate tsundere attribute.

No matter who the opponent is, as long as it's not Lu Chen, she can always win easily.

"Okay, Miss Wan Ning."

The woman smiled at her.

As expected, she was Mr. Qiu's favorite daughter since she was little. Her aura did not need any rebellious or exaggerated style to embellish it.

She only needs to sit there quietly and remain calm on the surface to attract a steady stream of people to bow to her.

This may be the charm of the flower of wealth in the world.

"Then let's talk about the store's operating conditions."

Finding that she had been staring at Shen Wanning, Lu Chen spoke at the right time.

The woman turned her eyes to him and showed a generous and confident smile:
"Mr. Lu looks very anxious."

“Start with the positioning of this company.”

Lu Chen simply ignored her words.

The woman smiled again and turned to this topic very naturally:
"Our positioning is different from the other two stores, and the price per customer of all products is the highest."

(End of this chapter)

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