NBA: Starting with $20 billion, buying the Knicks

Chapter 117 Lai Zhuge's Suggestion
Chapter : Lai Zhuge's Suggestion

dollars? ? ?

As soon as this remark was said, regardless of whether it was true or not, the shareholders in the front row all stood up and looked over.

Everyone wanted to see who this young voice was.

If not crazy.

4000 million U.S. dollars, calculated at 1:8, is exactly 3.2 million RMB, which directly solves Anta's urgent need after switching strategies.

Looking at Jiang Chao's expression is as hungry as looking at straws.

Downey Jr. next to him was startled when he saw everyone standing up and looking this way. He thought he was going to drive them out, so he got up and yelled nonono, then took out his work cards and dangled them around.

Ding Shizhong shouted in disbelief through the microphone:

"you are????"

He could also hear that it was a young voice, and he also knew that his company didn't have a rich second generation, and the appearance of foreign followers beside him didn't look like they were here to make trouble, so he tried to suppress his restless heart and shouted.

The young people in the technical posts in the back row had already seen clearly what was written on Downey Jr.'s sign, and they also directly recognized this person who was closely related to their profession.

A character who has appeared most frequently in Chinese basketball newspapers recently.

So they shouted directly:

"Mr. Ding, it says the deputy director of the personnel department of the Knicks management!"

"Mr. Ding, this is Jiang Chao!! Boss Jiang!"

"Boss Knicks!! Here we come!!!"

Ding Shizhong put down the microphone excitedly, and went to greet him in the back row:

"The meeting is suspended!"

……

10 minute later.

Jiang Chao chatted with all shareholders, including his family, about the cooperation plan in Ding Shizhong's office.

Anta is a family business, and its elder brother and father are both executives.

Including his 16-year-old daughter, Ding Siqing, who is in a ponytail and is on summer vacation, she has also worked hard to cultivate her.

He also stared at the legendary handsome boss with admiration and novelty.

Indeed, everyone is admiring and novelty.

A young man who has never had business experience in China, a native Chinese young man who went to high school in Jinling, made such a big splash in the United States.

Suddenly appeared in the Anta headquarters factory again, can you not be shocked?

Directly hand over the best tea and the best smoke.

He really has money to invest in! ! ! ! !
And the moment Ding Shizhong knew Jiang Chao's identity, he knew that he had to take this investment. He started out by "imitating" Nike to make sneakers and running shoes. Naturally, he knew the role of basketball on sneakers, sports shoes, and sports brands.

Anta started from basketball, okay?

To put it simply, on Christmas Day, the Knicks put up the Anta brand in their home advertisement, and half of Anta's stores in the United States were sold that day. The sponsorship effect is invincible.

Just because the sponsorship fee is too expensive, Anta has not been able to cooperate with the NBA league just because of other bidding opponents.

The CBA boss may not even think about it when he comes over, because they have the same difficulties as himself. Li Ning invested in CBA and lost money every year.

But when the NBA boss came over, his scalp was really numb, and he skipped ten thousand ways of cooperation in his head...

In the beginning, there was naturally a burst of business bragging. The shareholders here basically love to watch the NBA and praised Jiang Chao's operation.

And Jiang Chao also naturally praised Mr. Boding's entrepreneurial journey. Speaking of which, he is the founder of the spokesperson. He pioneered the "sports star + CCTV" marketing model in China. At the end of the last century, he signed Kong Linghui as the image spokesperson. , Attracted a bunch of table tennis fans to understand the brand.

The promotion of the brand drove the strong growth of sales. Relying on the advertising and marketing of sports stars, Anta's turnover quickly exceeded 2 million from more than 2 million.

This is the first pot of big gold. Afterwards, they focused on penetrating the third- and fourth-tier cities. They did not fight against Nike and Adidas, and created the most offline physical stores and dealers. This has to be admired.

There is no Nike Adidas in a small county, but there must be an Anta flagship store, which is Mr. Ding's goal.

This is also what Jiang Chao admires. From the beginning, the strategy is to open more stores.

Let all sports enthusiasts buy and wear the best domestic technical shoes at a moderate price, which is better than buying pirated famous brand shoes in Putian.

Afterwards, 6 million shares were sold globally, and the public offering alone was oversubscribed 183 times.

Including the over-allotment part, Anta raised more than 35 billion Hong Kong dollars, creating the highest price-earnings ratio and financing amount in China's sporting goods industry. This has already represented the expectations of shareholders for this new domestic light.

"Boss Jiang Chao blows lightly...it's just what I should do." Ding Shizhong was embarrassed to say that now that the stock price has fallen to 150 billion, all domestic manufacturers are trying to figure out a way, and they don't have explosive shoes like AJ1 and Converse. Enduring for a long time, we can only find a way out.

"Okay, then let me talk."

Downey Jr. came up with Jiang Chao's first plan, which was that Jiang Chao would build a sports brand in China, but Jiang Chao didn't have the energy to build a market or find a foundry.

So we cooperated with Anta and rented Anta's production line for one year for 4000 million yuan.

It is tantamount to renting Anta's industrial chain and venue, and working as a tool for Jiang Chao's company.

How did Anta agree to this, Ding Shizhong shook his head off, their warehouse was already squeezed and exploded, and then they made products for Jiang Chao?Have to rent a new warehouse for him to run errands? ?He doesn't make that kind of money.

And Jiang Chao created his own brand?The young man is too arrogant, how can you sell out your confidence?Because you are the owner of the Knicks?

Fans buy Kobe James shoes, but it doesn't matter what shoes your Knicks owner wants to push.

"Anta can be sponsored by the Knicks, and the sponsorship fee will be halved, is that okay?"

"No." Ding Shizhong is also very ambitious. He is unwilling to do things purely for money, because Jiang Chao wants to use Anta's production line to make products for him without telling him anything. It is the top in the country, and their labor force cannot be used to create other brands.

Negotiations reached a stalemate for a while, and the shareholders thought that the 4000 million yuan would be directly invested in the shares, but they didn't expect Jiang Chao to have so many demands, and it sounded like nonsense.

We have been professionally making sneakers for 10 years, you little kid still want to enter the Chinese market? It was okay 10 years ago, but now it’s already saturated, okay? You can’t do things like cultivating competitors for yourself.

What they mean is to insist that Jiang Chao let go of the shares and it's over. Now that Anta's stock price is low, there are all kinds of lobbying to buy shares that will definitely skyrocket.

Of course Jiang Chao knew that Anta's stock price reached 3000 billion, but he didn't want to keep putting money in it to raise money. Is he investing in sauce-flavored technology?

At this time, a young man in his early 30s on Anta's side suddenly got up and said:
"Since Boss Jiang wants to cooperate, why can't we use a joint venture? If you fund us, we will also fund you. It is useless for your products to go through our industry line. The sales channels are sold together in our offline stores, isn't it good? ? You have also been exempted from the sales channel."

"This one……"

"A joint venture?"

Both Downey Jr. and Jiang Chao glanced at the young man wearing glasses.

Ding Shizhong quickly introduced:
"This is my brother-in-law Lai Shixian, who just graduated from graduate school and is currently doing an internship with us."

"Hello, Boss Jiang, I am currently mainly responsible for the supply chain and administrative management of the group." Lai Shixian shook hands with Jiang Chao modestly.

Jiang Chao naturally knew this young man. He had read his business news when he was an office worker fishing in his previous life.

This is the most mysterious vice president of Anta in later generations, a master of business administration from China Europe International Business School, and a working emperor with an annual salary of tens of millions.

Financial newspapers have been reporting that he is the Zhuge Wolong behind Anta, because after he graduated and arrived at Anta, Anta went all the way to Li Ning to destroy Adi.

As a vice president, he works in a low-key manner and never participates in Anta's external activities, but his annual salary will not lie. Shixian's salary is as high as 1761.10 million, which is higher than the 1474.70 million salary of Zheng Jie, the group president, and is the highest among the company's executives who disclosed their salary. , it's no wonder this damn is not a big cow!
Jiang Chao took a look at Ding Shizhong. If he didn't know how powerful this kid is, he would have been deceived. This shit is called an intern? ? ?

Ding Shizhong smiled awkwardly and patted his head, thinking that your brother-in-law really doesn't give me face.

It was Lai Shixian who was honest and honest, and directly stated that he was in a management position, and it really was a family business.

Downey Jr. was actually the first to understand what Lai Shixian meant, and blurted out:

"The relationship between AJ and Nike?"

"Yes."

"Then Boss Jiang must want to go higher-end?" Everyone looked at Jiang Chao.

"Not necessarily, it's this kind of relationship, but I'm not a pretentious brand like AJ..." Everyone laughed when Jiang Chao said, indeed, everyone laughs at AJ1, everyone grabs the new color of AJ1, this kind of market The phenomenon cannot be explained by market laws.

Jordan is a god, and his sneakers are also a god... There is no way for this advantage.

"You can try this in China, and Boss Jiang Chao is just right."

There is no precedent for this joint venture method in China. Several major factories basically started from Jinjiang Quanzhou. It is impossible to use this model, but Jiang Chao is really feasible!
Therefore, the two sides hit it off because of Lai Shixian's proposal.

Jiang Chao created an independent brand under Anta Sports, which can be regarded as a brand specially set up by Anta for Jiang Chao.

The company managed by Jiang Chao is regarded as a subsidiary of Anta. The subsidiary can naturally use the company's industrial chain and distribution channels, but it must also have a certain percentage of commission while it is responsible for its own product research and development expenses.

The final negotiation result is that Jiang Chao’s 4000 million joint venture with Anta will solve Anta’s urgent need to acquire Fila, and Jiang Chao can successfully establish an independent brand under Anta. In the early stage, it will focus on niche scientific research and star boots, and Jiang Chao will pay for raw materials.

Anta's huge warehouse system and offline distribution channels are shared with Jiang Chao's independent brand, just like many Nike stores also have AJ shoes, to help you bring goods. Brand franchise stores, now it seems impossible... can only be displayed and sold in Anta stores.

This is equivalent to spending money to save the most troublesome stage of starting a company. What Jiang Chao has to do is to think about what kind of shoes and what kind of products to design for his own brand.

Otherwise, he would have to buy many technical patents for making sneakers one by one, as well as buy machines and hire labor, which alone would give him a headache.

Excluding the price difference of dealers, 0.3% of the net profit of independent brands will be shared by Anta Group, that is, if a pair of shoes sells for 300 yuan, the net profit is 100 yuan, and Anta's head office can get 3 cents, 500 million pairs The shoes are 150 million.

"These are not high-end shoes. If the boss wants to make high-end shoes and sign a few well-known football stars, we will earn more." Lai Shixian lamented that several pairs of Nike shoes have been sold for four or five thousand. 20 pairs of Anta shoes.

And in fact, the production process is almost the same... It's just a gimmick.

He naturally hoped that Jiang Chao would take this route.

The people in the legal department were drawing up the contract, and Downey Jr. also called Lao Lu who had just got off the plane to come over and look at the contract.

As a high-level Chinese-American talent, Lao Lu encountered some troubles when he returned to China. He was not in the same group as Jiang Chao. Fortunately, he has caught up now.

"Yes, Mr. Ding and Mr. Lai can rest assured that I have my confidence."

Ding Shizhong is already happy enough now. The 4000 million he got directly is equal to the loss of labor costs and machine damage costs, and he can also get a commission. Although this is gambling in nature, his main purpose is to use the 4000 million to make money by acquiring brands. !
At the same time, it can prevent employees from bleeding their salaries, so why not do it?
The most important thing is that Jiang Chao also said that the two sides help each other, maybe in the future Anta will rely on Jiang Chao's brand to feed back.

"The boss has such confidence, we can rest assured!"

"I've paid almost all of my net worth. I just hope that your products will have a lower rate of defective products."

"Don't worry about this, our Anta has the lowest defect rate of the four major domestic brands, the light of domestic products!"

"Okay, then I'll wait for my legal adviser to come and sign."

Jiang Chao didn’t say any more. In fact, Anta donated 1400 million yuan to Dizhen last year. If it weren’t for the underdeveloped social media, it would have become as popular as Hongxing Erke in the future. This proves that the social responsibility of this company is different. Jiang Chao Saying it now is just a reminder.

What if the processing is not your own product and you don't care about it?
At this time, Ding Shizhong looked at Lai Shixian's hesitant expression, and Lai Shixian seemed to have something to say to Jiang Chao.

"Well, Boss Jiang, if you are really worried, how about I hand over my brother-in-law to you to help you manage your independent brand?"

"Oh? Are you willing?"

Ding Shizhong: "Since the cooperation is a win-win situation, what is there to be reluctant about?? Everyone is for the future of China's sporting goods industry, isn't it?"

"Wait a minute, I'll come back in a day, first go to Li Ning, Peak, Xtep..."

? ? ? ? ? ?
Ok?
what's the situation?
The people at the scene stared at each other, don't sit on the ground and raise the price, it's almost the same as talking about this? ?
"Hey, hello?? Mr. Jiang Chao, are you immoral?"

Lai Shixian also blushed:

"Boss, we sincerely advise you. Are you trying to let our friends pick up the peaches?"

…………

(End of this chapter)