NBA: Starting with $20 billion, buying the Knicks

Chapter 116 Anta Headquarters
Chapter : Anta Headquarters
"What do you think?" Jiang Chao kicked him.

Investment in New York can only be called venture capital, and most bosses will do it if they think about it, and some even don't bother to do it.

Jiang Chao's speculative investment is based on his confidence in the team's next season and his grasp of the timing. If it is not settled before returning to China, if the regular season starts and the Knicks are full of fans, wouldn't the investment cost become higher.

So investment timing is also important.

After passing this village, there will be no such store. It really made those wolves of Wall Street find it profitable, but Jiang Chao’s little money is not there to invest. There are many people richer than him.

For example, there is also a reason why he is so eager to return to China now. If he does not return to China, what should Curry do if he is taken down by Adidas or the lurking Under Armour?
Although it took a few years for Under Armour's signature contract to be given by later generations, but now the two people who were heartbroken by Nike in Coeha were changed by him in the first year. He has to make a good plan.

What if this dog X Nike sees that these two lottery picks are in the Knicks and have great potential.

But Jiang Chao also has his own advantages, that is, he is the leader of the Knicks.

If there is a guarantee of character, at least the Knicks boss will not be as unreliable as the empty-handed wolves on Wall Street.

This time, the one-stop industry chain is also a temporary one-stop industry chain. When he really has a surplus, he will directly get a one-stop industry chain built by himself with all shares, instead of the current model of cooperating with other people.

I fully participated in the design of all the industrial chains derived from the Knicks, but it really cost a lot of money. It is not easy to buy a piece of land in Manhattan, where every inch of land is expensive, let alone a set of industrial chains.

The additional income that he can now fully market is the parking lot and side tickets. All the income earned during the game belongs to him. As long as it can be filled, it is best to fill the arena and parking lot.

Then Jiang Chao talked about his plan to go to the Celestial Dynasty to poach people.

"Boss... I suggest that it is better to join directly and become the largest Nike franchisee in New York. I have never heard of the brand you mentioned. If you want to recruit people, you can also recruit Nike, Adidas, and Mizuno!"

"Is this too low?"

"Boss, you have walked the most difficult road."

Jiang Chao's unconventional approach scared Downey Jr., asking him to have so much money to invest directly in the largest Nike flagship store in New York, the stable dividend is the best.

But now the boss is crazy and says that he wants to invest in the Chinese sports brand market, and he has to poach people to do it himself. Isn't this crazy?
Among these brands, he has heard of Li Ning. One is because he is an Olympic champion in gymnastics, and the other is that there was such a sports brand logo similar to Nike in last year's Olympic Games.

In the finals, the United States played against Spain. Nike VS Li Ning. They were still complaining about where the pirated brand came from, and it was able to enter the international stage.

"Then if I say that I understand some sneaker design concepts and know some sneaker materials and fur, would you believe me?"

"Boss, you are really a pervert!"

Downey Jr. looks at Jiang Chao like a god. Is this just a sophomore? ?this too?
But thinking about it is right, starting a brand by yourself will definitely make the most money. If it is really a franchise investment, what is the difference from those franchises in the afternoon, but I don’t know if Jiang Chao has any complaints about Nike Adi. Easiest investment ever.

Now basically all the sporting goods related to basketball are fully covered by these two brands. If you invest in opening a franchise store, coupled with the power in your hand, is it not easy to get a share?
However, one of the Knicks arenas has settled in, but the arena is only rented, and only 3% of the copyright fee will be given to the Knicks.

"Let's go, this is Chinese proficiency. After arriving in China, I may not be able to do it alone."

Jiang Chao threw a Chinese translation machine to Downey Jr., which he bought in Chinatown, just waiting for this day.

"Thank you boss!"

"Don't worry, the team's resources will never be taken up after the regular season starts." Jiang Chao smiled.

"It's nothing, I can help the boss when I have time!! You can hire fewer people."

"I will indeed recruit a few domestic talents this time. It would be outrageous to tell you to go around again. Sean Max will spray me to death."

"it is good!"

Downey Jr. is now loyal to Jiang Chao, not because he wants to stay in the Knicks, but more because he thinks he is Jiang Chao's "first" signing after he took over the Knicks, and even promoted him .

What Jiang Chao did with the increase in salary was also the team's first-line task, and he felt that Jiang Chao valued her very much.

Regardless of whether Jiang Chao himself thinks so, anyway, he has settled with the boss who let him continue to work in New York.

You must know that under Dolan, he is running overseas every day. Running for a year may not make Dolan fancy a person, but Jiang Chao has done everything he does. This sense of participation is full, so he has been the boss recently. He has no complaints about the assistant's job.

As Downey Sr. said to him:
"Follow the crazy boss, when you can guess his thoughts, you can change jobs."

It shows that his father admires this young man from the bottom of his heart. Jiang Chao has made no mistakes in his decisions so far... Up and down are concentric, the cancer is kicked out, and the double SS ranks get the Turkish duo.

This is already considered a genius, so what kind of operation will he come up with to shock the world during this mysterious trip to the ancient eastern country?
……

At noon the next day, the plane landed in the imperial capital.

Jiang Chao admired the beauty of the capital flawlessly, and went to Quanzhou for another flight.

From the capital to Quanzhou, there was a National Day atmosphere everywhere, and Jiang Chao couldn't help but burst into tears.

After 08, everything recovered and thrived.

Wang Banbi's new song "In Spring" is on the disc at the roadside stall.

The little girl with long bangs and the colorful youth who killed Matt looked left and right at the "out of place" inch-cut Jiang Chao. Of course, they were more concerned about the crooked little Downey with nuts standing next to him, all kinds of hi-hi and so on. In this period, cultural self-confidence is not so strong, and this is what Jiang Chao is committed to doing.

"If you don't need your eyes, you can donate them to useful people." Jiang Chao couldn't help complaining when he saw several junior high school students with their hands in their pockets and oblique bangs covering their right eyes.

"Fucking mother-in-law!"

"Brother, you are very handsome! Don't pay attention to him, see you at Zero Point Internet Café, Audition!"

"Of course, don't be obsessed with brother, brother is just a legend!"

"I rented a car A from QQ Speed, and played a few tricks."

Jiang Chao and the two went to the small shop to buy water and bread to satisfy their hunger. The owner's LCD TV switched back and forth between "Snail House" and "The Legend of the Lotus Lantern".

How fresh the cheating drama was at that time, and the looks of Sanshengmu and Chang'e made Jiang Chao stop and watch for a while.

Still, the TV dramas at this time have an inner taste. Jiang Chao secretly admired the actors without filters and heavy makeup on the LCD TV.

Actresses were really pleasing to the eye when they didn't have access to high technology.

By the way, "Legend of Sword and Sword 3" hasn't been filmed yet, and the female roles in it are the top ones. Thinking about how many major female roles this drama is the starting point of, I am a little excited, because no one thought that there are many actors in this drama The peak will be so long and so awesome.

I may not be free this time, and I will come back to invest in a wave in the future, and meet those future goddesses of China Entertainment when Jiang Chao is at his best. Jiang Chao thinks that scene will be very exciting.

The current Chinese entertainment industry is not so chaotic. Even if Jiang Chao can't rectify it in the future, he will protect what should be protected based on the idea of ​​​​making it a pity for others.

Memories swept over him. His only impression of 09 in his previous life was that all the fund stocks bought by the old lady with the sister group were at a loss, and the living standard plummeted. The plunge made everyone in the country miserable.

Feeling that way now too.

But now he has not yet reached the time when he can play golf leisurely with actresses, nor is he sighing.

He came to find the four major domestic sports brands.

……

Anta headquarters.

The two looked at this huge factory-like company, and walked in without any security guards.

Downey Jr. couldn't help complaining when he saw the hook-like logo again: "Why are all the logos similar?"

Jiang Chao shook his head helplessly: "If you don't make it, almost no one will buy it."

If it's okay to travel back to 1997, he can directly acquire the four major brands and integrate them into one big brand, with an original logo.

But now that everyone is relying on the Olympics to become bigger and stronger and the Hong Kong stock market is listed, Jiang Chao can only come to discuss cooperation in person.

"It looks pretty impressive."

"Sure, the sports brand with the most factories in China now."

The reason why Jiang Chao came to talk to Anta was for this reason. The sound of the microphone came from the factory, and they walked over at a faster pace.

Downey Jr. was shocked after checking Anta's financial report. Now Anta's market value is 150 billion RMB, which means that Jiang Chao can almost buy the entire company without buying the team, but now it is impossible.

Jiang Chao was very calm after seeing his expression, because Anta was even better in later generations.

You know, it took Nike 46 years to reach a market value of 400 billion U.S. dollars, Adidas took 68 years, and Anta only took 29 years.

From a small local factory that went it alone back then to the number one sports brand in China and the top three in the world, the rapid growth of "Chinese shoe king" Anta is astonishing.

Li Ning Jiang Chao is not a bird, Xtep Peak is tepid, and Anta is really from a latecomer to far ahead of other Fujian fellows, from a Nike imitator to surpassing Nike in the domestic market!

All this stems from the fact that their CEO Ding Shizhong is too good, and like a man with a system, after he has money, he directly gives it a go for the development of the nation.

At the age of 16, he started his own business. With 600 pairs of shoes manufactured by his father, he went to BJ's shopping mall alone to sell shoes.

After 4 years of hard work, Ding Shizhong also exchanged his first 20 "first pot of gold" accumulation in his life.

During the period, Ding Shizhong found that the quality of foreign brands was not very good, but they were much more expensive than domestic brands.

Ding Shizhong decided: "We Chinese also want to make our own brand and make shoes that Chinese people can afford."

So he registered with Anta at the age of 21, expressing that he should feel at ease and develop in a down-to-earth manner.

After that, relying on his repeated innovations in the trend of the times, he surpassed Xtep and Li Ning. In the end, even in the end, the total sales of all other Chinese sports brands were not as good as that of Anta.

But now he obviously encountered a huge crisis.

Following the sound, Jiang Chao and the two came to a venue and entered through the back door. The venue was full of employees in work clothes, and 39-year-old middle-aged Ding Shizhong was giving a passionate speech on the podium.

Jiang Chao and the two sat down. Downey Jr. used the learning machine to read the financial report while translating, while Jiang Chao listened attentively. The employees didn't even notice their arrival. It is estimated that some shareholders and investors are dressed in style.

He first introduced the recent difficulties.

In 07, Anta became the first batch of Jinjiang sporting goods companies listed in Hong Kong.

The 2008 Imperial Capital Olympic Games gave sports brands an opportunity to expand rapidly and rise strongly.

However, more powerful international competitors have also ushered in. Anta and Li Ning have a backlog of inventory and a decline in revenue.

The financial crisis caused Anta's stock price to fall all the way, and its inventory was directly overwhelmed.

Moreover, the Olympic dividends were basically eaten by Li Ning. He did not grab the endorsement rights, and the core competitiveness of the market also decreased with the reduction of well-known spokespersons.

The peers began to close stores frantically, trying to survive with a broken arm. Ding Shizhong said why he was not in a hurry to close the store, but recycled the inventory to open a larger factory store, and processed the inventory through e-commerce channels.

Jiang Chao nodded. This is indeed a good way. The e-commerce channel is cheaper and more convenient. Although you earn a little less by going this way, at least the inventory can be cleared.

Then comes the key!

"I'm not proud of how much profit our company makes in a year or how much tax we get in a year, but this time the Chinese delegation can wear our clothes and get such a high evaluation. I feel proud for the first time."

"My goal of letting Anta stand on the international stage will never change!"

This is obviously to say the right thing.

He shouted that he was going to transform from a brand wholesaler to a brand retailer, and what he said made the factory employees talk in a cloud of fog.

There was even an old man next to him asking Jiang Chao:
"Young man, you are young, what do you mean by that?"

"It means to start the acquisition mode." Jiang Chao replied with a smile.

Sure enough, history has not changed, Anta is still so brave, going against the trend of the times, Ding Shizhong directly stated on stage that he would acquire multiple international brands to start the road of internationalization.

This is completely different from the strategy of Li Ning, the current leader in China. Li Ning wants to go international alone and rush to the international stage on its own, while Anta wants to start investing in a multi-brand strategy.

But suffering from empty pockets now.

"I want to acquire the FILA brand (Fila) from Belle at a price of 3.25 million!"

Ding Shizhong doesn't care whether he will leak commercial secrets, anyway, in the current Chinese dynasty, he is the first to set off a wave of acquisitions!
"What brand is this?"

"Italian brand, very famous!"

"FILA!! With so much money, can't we develop ourselves?"

"This is a mature foreign sports high-end leisure brand."

"You don't understand, they may be stronger with us!"

Afterwards, Jiang Chao didn't want to hear much, but was discussing with Downey Jr. how he could cooperate with Anta. His goal was to take all mid-to-high-end products, and Anta's goal must be to target second- and third-tier cities.

Moreover, Ding Shizhong really had no choice but to start indirect "crowdfunding", saying that everyone is an old employee, to see if the company can reduce their salaries uniformly under the recent difficulties of the company, and then take the company's equity share or something.

Then there was a lot of noise and support, only some young people were applauding.

After hearing this, Jiang Chao lamented that he was fortunately not the boss of the company. It was too difficult to make a decision. He was in charge of hundreds of people in the Knicks, but Ding Shizhong had to manage thousands of people.

History has proved that Ding Shizhong's strategy is very good. This step changed the fate of Anta and gave Anta a chance to surpass Adi.

After that, Fila's income accounted for 20% of Anta's total revenue, and 30% of its employees belonged to Fila, which also allowed him to completely open up the multi-brand matrix.

Since then, Anta's international mergers and acquisitions have become more aggressive.

It not only acquired the British outdoor brand Sprandi, but also established a joint venture company to exclusively operate the island-country ski equipment brand Descente in mainland China, and later acquired the famous children's clothing brand Xiaoxiaoniu.

There was also a hot search for business discussions at the time.

In 2019, a consortium formed by Anta completed the acquisition of Amer Sports and its brands Arc'teryx, Salomon and Wilson at a price of 46 billion euros.

What is Archeopteryx?
This is the Hermès of sportswear. It is the king in the category of jackets. Anta's goal is the same as Jiang Chao's now. It wants to make all kinds of sportswear.

More than just shoes!

It is equivalent to directly owning or brands. Their multi-brand strategy is still being questioned by the outside world after Jiang Chao crossed over, but some roads still have to be tried. According to the growth rate of later generations, it is really impossible to surpass Nike and Adi. Dream.

Anyway, before Jiang Chao crossed, Anta had already surpassed Adidas in China, and only Nike was left as an opponent.

Thinking of this, Jiang Chao no longer hesitated.

Facing the entrepreneurial genius who started his business at the age of 16 and finally took off as if he had installed a bug, he finally stood up and shouted:
"Boss Ding, I will offer you 4000 million yuan to help you."

Ok? ? ?
The whole audience was in an uproar, and they all looked at the last tall guy in a suit in the seat.

Ding Shizhong also looked over, squinting his eyes to see who it was.

Instead, some employees joked and said:
"4000 million is not enough, Mr. Ding needs 3 million."

"Dollars."

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(End of this chapter)