NBA: Starting with $20 billion, buying the Knicks

Chapter 118: The King of the Country!I would like to defend the prosperous China with my youth!

Chapter : The King of the Country!I would like to defend the prosperous China with my youth!
"Brother, don't go!"

The daughter of Ding Shizhong, who is only in the first year of high school at this time, has long been dazzled by this 20-year-old elder brother who talks about money with the Anta gang. Looking at the whole of China, which 20-year-old young man can talk to her father like this?
"I'll be right back, I'll be recruiting." Jiang Chao smiled at Ding Siqing, then looked at Ding Shizhong's brother-in-law:

"Don't worry, Mr. Lai Shixian, Mr. Lai, do you want to go with me?"

"Go...what are you going to do??" Lai Shixian was taken aback. He could think of ways to do things, but he was still a little flustered when he talked to Jiang Chao.

Who knows what this crazy boss will do next.

"Isn't it going to open an independent brand company? Naturally, we have to recruit people!"

call……

Everyone breathed a sigh of relief, and almost wanted to start talking about it, okay? The Chinese don’t lie to the Chinese, so why don’t you take it for fun? After hearing the trade secrets, you go to a friend’s business. If this is the case, it’s outrageous.

Now it seems that Jiang Chao is going to poach people from friends and businessmen?

Not to mention, with his identity and potential, it's really possible.

Come to think of it, a team owner would never do such a thing as demolishing a bridge.

"Okay, Lai Shixian, you can accompany Boss Jiang Chao and help him lobby. You know the advantages of our factory best."

"Alright Mr. Ding."

Ding Shizhong was still a little worried, so he simply asked Lai Shixian to accompany Jiang Chao at his own expense.

To show Jiang Chao’s sincerity, Downey Jr. stayed at Anta’s headquarters and waited for Lao Lu to come over to review the contract. After all, this was the first time a domestic sports company tried such a joint venture independent brand method, and it was necessary to carefully check for omissions and fill in the gaps.

"By the way, little Downey, if you have time, I will accompany Lao Lu to see where his ancestral home is. I may not be so fast."

"Okay, then I wish the boss well."

"Well, I hope we can cooperate happily."

Naturally, this 3.2 million RMB level negotiation cannot be finalized so quickly. Jiang Chao left the Anta headquarters in a car driven by Ding Shizhong himself.

However, his sudden arrival today has already given the employees at Anta headquarters great confidence. They are all talking about the fact that the big boss of the NBA came to find their boss in person today. happened?

But Ding Shizhong asked everyone to work in peace, don't spread rumors, our Anta employees can't give Jiang Chao a public opinion crisis, wait until it is confirmed.

……

after one day.

Jiang Chao and Lai Shixian came to the imperial capital first.

When Jiang Chao was in the United States, he had already targeted some people in advance and told them all to Lai Shixian.

Li Ning's technology, Xtep's marketing, and Peak's operations.

In addition, Anta is the leader of domestic sports brands in the future, and these four are evergreen trees in the domestic sneaker market. Lai Shixian would not have thought that they could persist under the economic crisis, because everyone’s inventory is now full. For him Speaking of it, it is very simple for Jiang Chao to poach people now.

Xtep owed a lot of money to the bank, and Peak loaned foreign stars to sign endorsement contracts. It seemed that they had a big name, but they were already short-lived internally.

Li Ning looks the best, but their substantial expansion after 07 has left them with insufficient stamina after eating the Olympic bonus. The future strategy is very important.

It's just that although they are the four major domestic giants, the combined market share of these four in the NBA is only 0.9%, and the few stars signed by Peak are wearing it... they can't catch the eyes of giants such as Nike.

When chatting on the road, Lai Shixian also said that these companies are not easy.

Mr. Ding's father went to Wangfujing alone in 1987 to sell 600 pairs of sports shoes to start the Anta era.

Ding Shuibo, the president of Xtep, also started his business at the age of 17, but he opened the factory first. He felt that making a shoe factory would make more money. Since then, Xtep was born, but he is completely different from Anta Ding.

The general manager of Anta Ding is equivalent to a dealer in the early stage, while the boss of Xtep always acts as the factory director himself, and has been opening a factory to do it. It is more difficult, but the quality is also awesome.

Peak was founded in 1989, and Xu Jinnan, the owner of Peak, is very familiar with Anta. After all, the headquarters are in Quanzhou.

His entrepreneurial experience is different. He came from a sales background first, got in touch with the bosses and knew how to make money. He successively founded more than 10 enterprises such as packaging factories, slippers factories, wooden box factories, and machine brick factories. , completed the primitive accumulation of capital.

After the reform and opening up in the last century, Nike invested in a shoe factory in Quanzhou at that time. Xu Jinnan then set his sights on sports shoes, hoping to process them for Nike.

Unfortunately, just after Xu Jinnan built the factory, Nike's Quanzhou factory was withdrawn. This kind of embarrassment is beyond the reach of ordinary people.

After Xu Jinnan learned from the pain, if he doesn't do it, he will never stop. I want to create my own brand!Peak appeared.

In Jiang Chao’s view, Peak’s lack of independent innovation ability may be related to Mr. Xu’s entrepreneurial experience. In the early stage, he almost made money by following the template of other factories, so he had no ideas of his own.

Including his marketing methods, he has always followed Nike. Nike signed stars and he desperately wanted to sign them, but the biggest player he signed was Tony Parker. The strategy can only be said to have slightly raised some international reputation.

And why they didn’t fall behind later is because after they discovered the importance of innovation, a self-developed technology appeared: State Extreme!

When the other three companies start signing, he will not be competitive... The timing of signing players is not right.

This boss is actually quite suitable for venture capital, because he grasps the opportunity firmly, but how to use the opportunity is also a technical job.

Needless to say, Li Ning is the latest to establish and develop the best. The sports brand founded by the prince of gymnastics with his savings of so many gold medals has received the most financing from the beginning.

The imperial capital is where Li Ning is headquartered, and the other three companies are in Fujian, so Fujian is really a place where the king of shoes is produced, and Putian is also in Fujian.

The taxi arrives at Zhongguancun Science and Technology Park.

In the name of wanting to visit Li Ning headquarters, Jiang Chao invited Ma Xun, a technical party member, out for coffee.

Jiang Chao didn't hurt people's foundation, so he only recruited this styling expert and designer.

Ma Xun was later a participating designer of Wade's Way of Fission series and Yushuai series. He became a designer at this time, and was later the veteran designer of Li Ning.

Digging him is easy.

One is that Jiang Chaoliang made his intentions clear.

The other is that Lai Shixian told Jiang Chao what he was going to do.

Relying on Anta and building his own independent brand, the ultimate goal is to compete with Nike and Adidas, and Jiang Chao promised that he would definitely sign NBA stars to show him off.

"Boss, may I ask, is the headquarters in Anta or in New York?"

"Domestic, not necessarily Quanzhou, New York registration is registered, but a branch."

"Also, I don't know if you know the concept of national tide..."

"Okay, I promise!"

Compared with Li Ning, who hesitates every time he makes a decision, and wants to curry favor with foreign suppliers, he only has to move his headquarters abroad. Jiang Chao's goals and concepts make him feel that he has only met him late.

Anta's industry chain is already strong, coupled with the concept of this young boss, and the initial team, it is a good opportunity to change jobs and start a business.

Even Lai Shixian was dumbfounded when he heard Jiang Chao say this for the first time.

Domestic brands are still focusing on dogmatic high imitation for revenue.

Every year, in the field of sports shoes, I try a low-priced shoe that is independently developed from the inside to the outside.

"The national trend is the way of the country's own trend!

We were born under the red flag and grew up in the spring breeze.When the people have faith, the country will have strength, and the nation will have hope.Everywhere you look is China, and the five stars shining are all beliefs!

I would like to defend the prosperous China with my youth! "

Jiang Chao’s words directly excited the two high-IQ technicians present. The national trend that Jiang Chao said actually means to have his own things, the national trend!

Looking at this sentence from this year's trend of the times, the two people looked at Jiang Chao with different eyes. What kind of entrepreneur is this, and their eyes have gone to that level? ?

From Beijing opera to ancient styles, military generals, landscapes, ceramics, bronzes... These are the things that domestic sneakers and all trendy items need to refer to, instead of just seeing foreign modern culture and forgetting the roots.

Jiang Chao said a little bit about how coquettish it would be if the Chinese landscape-style splash-ink color matching was done, which made them yearn for it, or the Facebook series or something...

Great salary + no need to travel abroad to New York.

The designer did not communicate with his family and signed directly on the spot.

The name of the big boss of the Knicks is a guarantee, young means a bright future! !

"Boss, I'm a fan of Turkoglu. I like his elegant passing. Will our employees benefit from going to the United States to watch football games in the future?"

Jiang Chao smiled and said, "Isn't this necessary? Autumn Tour will give you a seven-day tour of New York! Watch 3 games!"

Lai Shixian's heart was pounding when he listened to it. To be honest, he was also moved. He is a fan of the United Arab Emirates. Although he did not agree to Mr. Ding to help Jiang Chao, at this moment, he had the urge to become Jiang Chao's employee. Yes, this benefit is too tempting!

"cool!"

And as my brother-in-law, I will always be under the shadow of Mr. Ding in Anta, but it is different under Jiang Chao. He may be doing the same job as Ding Shizhong... In this way, his talents can be fully displayed.

He is actually talented in Anta's operation chain, and his scientific research ability is no worse than that of Anta's group, and Jiang Chao also knows that Anta's scientific research technology is the best in the future, otherwise the fans in the United States would not be so crazy about KT4.

Anta's research team is comparable to Peak in its research on midsole carbon plate technology and the soft sole of C37 soft running shoes. Lai Shixian himself is also very interested in this kind of research. He has been running on both sides of the operation chain and scientific research since graduation. Come on, so Jiang Chao's thinking coincides with his, and all products are independently developed from beginning to end, showing national confidence!

According to Jiang Chao, anyway, everyone is still the largest in the local market. What are you afraid of in the local market? ?Believe in the cultural self-confidence of the Chinese people!

"Hey, Mr. Lai, we're back in Fujian, let's go." Seeing Lai Shixian's dazed look, Jiang Chao waved in front of his eyes.

"Okay! Just call me Xiao Lai." Hearing Jiang Chao's words, Lai Shixian was already expecting his wife to let Jiang Chao take care of him.

"I'm still old..."

Jiang Chao smiled and took the two of them out of the coffee shop. He didn't know if there was Lei Jun who was sitting in a corner here and was preparing to start a business, but he had no plans to enter the technology industry. To many future technology giants...

……

Later, Jiang Chao and Lai Shixian's ideas also convinced several executives of two other companies in Fujian.

Xtep's Operations Department and Advertising Department!

Welcome everyone to watch Xtep-Everyday Upward...

Unusual feeling.

make sports different

This may be the most successful advertising and marketing case of Tianchao Sports brand. Almost all children in China like toilet seats.

And Xtep's advertising slogan, which spent a lot of money, has also made people all over China know about Xtep. It may be a bit rustic, but it is really practical. Children want to "feel like flying".

So the operation department and the advertising department each have one person!
Jiang Chao recruited a marketing manager for Peak, and Peak was the first in China to throw out the concept of "King of Cement".

In the later period, the star boots of the four major players were all cheap and practical, but in the early stage, Peak revealed its own advantages. Taking advantage of the opportunity of signing Parker, any Peak shoes can be used on concrete floors without grinding feet. After playing for a year, they will not Rotten, and the crystal bottom of the TP Parker series is comparable to the 1000 yuan AJ13, but there are countless cases where it can be worn for 3 years and jump 1cm higher.

The thinking of this marketing buddy from Peak is very simple. He himself is a retired sports student with a height of 1 meters. The sneakers are originally for the players. Why do so many fancy introductions? ?Easy to wear, faster and higher is the first element.

This makes Peak a favorite of many fans who love sports. If you use domestically produced Peak, you will not encounter all the problems that Nike has!
Moreover, Peak's strongest marketing is still able to snatch people from Nike Adidas. From Battier to Parker, and then to a number of role players, the marketing department's three-inch tongue is indispensable.

However, he was recruited to Jiang Chao's side purely because he was persuaded by Jiang Chao's words:
"Don't you think your brand is really that good? Just like the design of Nike's AJ, and the sole technology of silky smooth and abused Adidas, I hope you can use these words boldly in the future."

"The boss is awesome!"

The guy went straight back and recruited a good friend to join him.

Jiang Chao poached two or three people under each giant, so as not to hurt its foundation, otherwise the three major brands are already so difficult, and poaching their skinny will not be so good.

But in other words, if it wasn't for the economic crisis, Jiang Chao would not have been able to dig so smoothly. These people are all middle-level and above employees. During the Olympic Games last year, none of them could be poached.

Take its essence and discard its dross.

In this way, Jiang Chao directly recruited the elite team members of the three major brands. Needless to say, Anta will be the relationship of iron buddies in the future. If you make money, I will also make money.

In other words.

As long as Jiang Chao's follow-up thinking is correct.

On the basis of making good ball shoes.

Rely on his identity to sign NBA players to endorse his brand.

Then, with the influence of the players he signed and the influence of the entire New York football market, it is not absurd to say that the strongest domestic brand was born under his hands!

The group of people who followed Jiang Chao thought carefully and feared that the four major brands in this era are all similar in strength compared to international big names.

But their advantages have not been integrated, and the low rent and labor in China's manufacturing industry make the cost of domestic shoes very competitive internationally!
What they lack is such an influential boss as Jiang Chao, who can really promote the good domestic shoes!

Never ignore Chinese manufacturing!

It's Nike Adi!

When Jiang Chaoxin thinks about it, he will look at Kuha, especially Curry. This is the king of shoe sellers, the man who supports the Under Armor star boots market by himself. Anyway, once this sneaker brand is established, Curry will have to smash it no matter what. Came here to represent!
There is also Tang Shen, the second conscientious spokesperson of the Splash Brothers in the future, not to mention whether he can come to the Knicks, anyway, he must let him sell the sneakers. This is the conscientious spokesperson who never forgets to say that he endorses the sneakers when he participates in any program !
Jiang Chao's blueprint for a sporting goods company has been launched. After experiencing so many things in later generations, he will not think about how to defeat the four major players in China.

He just wants to overthrow Nike and Adidas, which eats inside and out, and the other four companies can integrate this matter. Since they can't cooperate, let him build it!

Do the most awesome thing if you want to do it!
This is true of the stadium, and so is the sneaker market.

Now the strength of China's sneakers has long been able to create the quality that NBA players can wear. In fact, NBA players don't need a soft sole. What they want is comfort and rollover prevention. This is the first priority.

And domestic shoes will never cut corners in this regard.

Ya’s Nike Adi rode a kneeling boy like this in later generations, and bullied him. The domestic sneakers that have been developed for more than ten years in later generations still have nothing to do with them.

And now, Jiang Chao wants to let these two proud and ugly mountains know how powerful he is.

"Boss, what will be the name of your independent brand?"

Some employees asked Jiang Chao on the car to Anta headquarters.

Jiang Chao: "Super God Sports, do you agree?"

"Go beyond yourself and become a god?"

"Jiang Chao is a god?? Boss, you are really direct..."

"Handsome, cow!"

"Just want to be so crazy!"

These people actually know each other, and after getting together, they feel that in Tianchao, if they cooperate with each other, they will definitely create the best brand!

"agree!"

"Sounds good, Super God! I feel like I'm playing Dota, is it Legendary?"

"Right." Jiang Chao nodded.

Everyone thinks this simple and easy-to-remember brand name is very good, and there is a separate word Legendary in English to match, unlike Li Ning and Anta, who did not know the meaning of the English translation in the past.

This naming is directly internationalized. Boss Jiang's heart is indeed the same as his inaugural speech at the Knicks, he is not an ordinary person.

And Logo Jiang Chao also drew it casually.

From Nike hooks to Adidas three bars, Jiang Chao also knows that the simpler the logo, the better, but in fact, it is to let everyone know what brand is a good logo at a glance.

Simplicity is not simple, but clean and refreshing.

So the Chaoshen Sports logo he drew is a Tai Chi pattern, with a cursive word "超" inside. The logo has a low-key connotation, and it will be more fairy-like after it is processed and designed by the designer.

"OK!"

"nice!"

"Boss, you did something that none of us dared to do..."

What annoys these people the most is these domestic logos. Although they are all talking about the rise of domestic products, everyone knows that the logo is a copy of Nike and Adidas, with oblique hooks, more hooks, forks, and triangles without bars.

That's not even an iota of creativity.

But the Chinese people really bought it at the beginning.

Jiang Chao’s completely different national style symbol made them look at each other with admiration. The culture of planting flowers is the most amazing. Lai Shixian was completely defeated by this symbol: Tai Chi produces Liangyi, surpassing oneself is a god! !

This is the symbol that a Chinese brand should have!I imitate Europe and the United States every day, and I can't change it easily in the end. It's still cool to be an independent brand like Jiang Chao, who doesn't take the usual path when it comes up.

"Anyway, remember one thing, I don't want to see the price of over yuan happen when the super word is overturned."

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(End of this chapter)