Siheyuan: I have a multi-dimensional chat group!

Seeing Luo Jiwang stand up to speak, everyone knew that he must be the head of the media department.

After the heads of the two departments spoke, the others stood up to speak.

After everyone had introduced themselves, Xiao Shan smiled and said, "Now that everyone knows each other, let's begin today's meeting!"

"From today onwards, the Ziwei Culture Media Group is officially established, currently with six subsidiaries: Ziwei News Agency, Ziwei Publishing House, Ziwei Newspaper Group, Ziwei Radio Co., Ltd., Ziwei Television Group, and Ziwei Film Co., Ltd. All subsidiaries are at the same level!"

"A board of directors will be established, with Luo Jiwang serving as chairman, Guan You as vice chairman, and Dongfang Yu, Ximen Jun, Zhou Liangshu, and Mr. Zou serving as directors."

"Specific plans will be discussed at the board meeting. All companies should cooperate with each other and take a broader, holistic view. While strengthening their own companies, they should also do their best to help the entire group grow."

Everyone understood Xiao Shan's words.

Xiao Shan opened the documents in his hand, looked at everyone and said, "Let's introduce the current situation of the companies we manage in turn. Mr. Guan, you can start!"

"Okay!" Once again, Guan You was called on to speak first, and the immense pressure fell on his shoulders. "Ziwei Publishing House currently has 864 employees, and its novels have sold more than 100 million copies in 9 books, more than 50 copies in 4 books, and more than 20 copies in 43 books. It has a 52% market share in Chinese novels."

“动漫图书销量达到100万册2部，50万册销量1部，中文动漫拥有17%市场占有率。”

"The company has now achieved a net profit of 4678 million Hong Kong dollars, compared to a net profit of 2137 million Hong Kong dollars last month!"

……

Everyone was somewhat shocked upon hearing Guan You's introduction.

In the media sector, news agencies serve as hubs, while in the cultural industry, publishing houses act as intermediaries.

Moreover, Ziwei Publishing House has always been a source of funding for its sister companies, while also shouldering the important responsibility of cultivating talent. It is truly remarkable that it can still make a profit under such a burden!

It's important to know that the most profitable aspects, such as novel serialization, animation production, and the copyright and adaptation rights of anime characters, were all taken over by the sister company without paying a single penny.

Following this, Dongfang Yu stated, "Ziwei Radio currently owns four radio stations, with a profit of 431 million Hong Kong dollars last month, 349 employees, a market share of 62%, and partnerships with six regional radio stations."

"Its subsidiary, Ziwei Records, has not yet turned a profit and has 34 employees!"

Zhou Liangshu then introduced: "Ziwei TV currently has four television stations, with a Chinese channel, an English channel, and a Malay channel. Last month, it earned 3846 million Hong Kong dollars, has 1352 employees, and has partnered with five television stations..."

Ziwei TV is still expanding, and its profitability in the digital media sector far exceeds that of print and audio media.

However, the investment is also the largest.

Without the talent pool gained from acquiring RTV, the current achievements would not have been possible.

This situation will improve once the two television towers in Macau are completed.

Mount Tai rose to prominence too quickly, ultimately lacking the time to mature.

Although some TV stations wanted to buy the patents for several variety shows, they could not reach an agreement due to price issues.

It's not that the price offered by European and American TV stations is too low, but that Xiaoshan never intended to sell.

These few cash cows are the stepping stones to breaking into the outside market.

Mr. Zou continued, "Ziwei Film Industry owns five film studios, 61 cinemas in Hong Kong (with 11 more under preparation), 143 cinemas in Southeast Asia, and distribution coverage in 256 cinemas. Last month, it earned 2781 million Hong Kong dollars and has 1029 employees..."

After acquiring Golden Harvest, the number of cinemas expanded to 61, completely monopolizing the Hong Kong cinema chain.

However, it still did not reach the peak of 180 cinemas in Hong Kong in 69.

……

After all the subsidiaries had been introduced, Xiao Shan began, "Having heard about our sister companies, everyone should have a clearer picture. Now let's discuss the group's development! Which areas can we help each other with? Which processes can we cooperate on? Which ones require my coordination...?"

Chapter 658, Xiao Shan's Ambition! (Please subscribe!)

Currently, all companies under the Ziwei Group are market-oriented, and all profits are used for expansion without any financial contribution from Xiaoshan.

The key to a closed loop lies in resource sharing among subsidiaries, creating a structure that integrates risk resistance and competitiveness, preventing a single enemy from defeating it from any one side.

Xiao Shan remains clear about the progress of the Group's work, and all senior executives understand the path ahead.

But Xiaoshan still wanted to hear their thoughts, or rather, this was a test.

The group that has moved towards standardized management and development is no longer the small workshop it once was.

Once everyone started talking, the meeting went on until noon.

We took everyone to the hotel next door for a meal, then came back to continue the meeting.

By evening, all companies had fully understood their respective responsibilities, and Xiaoshan announced the adjournment of the meeting.

Three of the senior executives were kept behind.

Top floor office.

Taishan Security Company employees have taken over patrols on this floor to ensure that no one can get close.

Looking at the three people in front of him, Xiao Shan said solemnly, "Reorganize the advertising departments in the media and cultural industries and hand them all over to Ziwei Radio for unified management. From now on, Dongfang, your responsibilities will be heavier!"

The media is more of a weapon than a product; if it wants to make a profit, it can only do so through advertising.

Of course, he could do some shady things, but Xiao Shan didn't want to make money from those kinds of things.

Possessing a monopolistic media arsenal, it is the envy of countless people, and even the Hong Kong government is wary of it.

Once an excuse is found, they may take the opportunity to launch an attack, damaging Taishan's credibility and replacing it.

Dongfang Yu was taken aback at first, then looked at Luo Jiwang, who had no objections, and nodded in agreement, saying, "I will certainly live up to the boss's expectations!"

The radio station was only an auxiliary to the television station and wasn't very busy, so Dongfang Yu came to manage the radio station, which meant his talents were being wasted.

However, Xiaoshan has now prepared a way out for Dongfang Yu, taking over the advertising department as well.

This could make it a hub between media and culture, thus making the Ziwei Group more aggressive.

Whether it's media or culture, all you need to do is your job.

They don't need to worry about anything, such as employee meals, cleaning, advertising, security and fire protection, printing and logistics.

Xiao Shan nodded and turned to look at Luo Jiwang.

Xiaoshan took away the printing plant and advertising department from the news agency in order to ensure the stability of Ziwei Group.

No matter how powerful the news agency is, it ultimately cannot survive independently of the Ziwei Group.

Just like an army on a distant expedition, no matter how strong its ability to conquer cities and seize territory is, the territory it captures will be quickly taken over, and its food and supplies will depend on logistics.

It wasn't that Xiaoshan didn't trust this general who was away on a distant expedition; otherwise, he wouldn't have entrusted power to Luo Jiwang.

Rather, they dare not gamble on whether human nature will change over time.

In this way, no matter how well the news agency develops, it will ultimately be unable to escape its own control.

Regardless of what Luo Jiwang thinks, this is something the group must do.

"Mr. Luo!" Xiao Shan said slowly to Luo Jiwang. "Your understanding of the media is very professional, and I have never doubted your abilities!"

"However, what I want to say today is that media is not limited to media. As the chairman of Ziwei Culture Media Group, you can't just look at the issue from the perspective of a news agency as before. You also need to learn to stand from the perspective of the entire Taishan Holdings."

"Your annual salary will be increased to 50 Hong Kong dollars, but the group will not be distributing stock dividends for a long time. Please understand."

"What I need you to do is information, intelligence, and secrets. We need to explore the secrets of the countries and regions that the group can influence at a deeper level. I believe you can accomplish this!"

"In this regard, the General Manager will fully cooperate with you and provide you with corresponding financial assistance, without going through the group's accounts."

For a moment, Luo Jiwang was at a loss for words.

He thought the media group only needed to develop, but he never expected that Xiao Shan's ambition and audacity were far beyond his comprehension.

What we can learn is information; what we can explore is intelligence.

However, secrets can only be obtained through extraordinary means, which inevitably involve some unconventional methods.

Using unconventional methods naturally requires a certain amount of funding.

However, this funding could not be transferred through the group company's account; it could only be provided by a private individual in Xiaoshan.

Luo Jiwang knew that this was the final test.

Accepting the offer means you can never leave again, and your interests are completely tied to Mount Tai for the rest of your life.

Even if he doesn't agree, he can continue to be the chairman of the group, but only in name. Xiao Shan will order his subordinates to slowly sideline him and turn him into a puppet.

"I understand!" Luo Jiwang finally agreed.

Although he didn't understand why Xiao Shan was so determined to take such a risk, it was clear that Xiao Shan's plan was beyond his comprehension.

Chapter 659: Making Animation, Selling Merchandise! (Please Subscribe!)

Seeing that Luo Jiwang had agreed, Xiao Shan nodded in satisfaction: "Good!"

Xiao Shan then took out a document and said to Guan You, who was standing next to him, "President Guan! What you need to do is create two animated series based on the two toys! The animation quality doesn't need to be too exquisite; the main thing is to promote the two toys."

"We need to create not only a Hong Kong Cantonese version, but also a Mainland Mandarin version and a version in other dialects, as well as English, Malay, Japanese, and Korean versions. We also need to take into account the cultures of each country and make comprehensive adjustments."

"Once it is produced, it will not only be broadcast by TVB under Taishan, but also by TVB, as well as TVB in Taiwan and other countries, for free."

Many people, especially children, have a herd mentality.

They want to own the novel toys they see on TV.

I remember during my childhood, every summer vacation, the TV show "Blue Cat's 3000 Questions" would be broadcast.

At the time, Xiao Shan didn't understand why so many TV stations were broadcasting this animated film.

I only learned when I grew up that it was because the animation was provided to television stations for free after it was produced.

You can have programs broadcast without spending a single penny, and the advertising revenue during the time slots belongs entirely to the TV station. Is there a better deal than this?

The answer is: Yes!

Although "Blue Cat's 3000 Questions" was not sold to television stations, its brainwashing broadcasts made children of that era aware of the cartoon and familiar with its various characters.

This company, on the other hand, leveraged the animation copyright to sell a huge amount of derivative products, including clothing, stationery, and backpacks, earning profits that left its competitors speechless.

It wasn't until then that the major TV stations realized they had been promoting the animated film for free.

Subsequently, the practice of selling derivative products through animation production became popular in mainland China and was adopted in various film and television works.

However, when it comes to the earliest animated films to use this technique, the most successful ones are Mini 4WD and yo-yo.

Now, Xiaoshan has taken the lead in producing these two toys, and as long as the animated film is well-promoted, they can be widely distributed.

Compared to animation production, toy sales are the real revenue stream.

“Okay, boss! I’ll supervise its completion.” Guan You nodded.

Through these days of trials, everyone has grown.

In particular, when publishing houses hire professors from the Chinese University of Hong Kong to give lectures, as long as employees of the Taishan Group apply in advance, course time slots are available.

Although Guan You, who was one of the earliest followers of Xiaoshan, spent some time on the sidelines, he benefited greatly from his studies during that period.

The saying goes, "One is never too old to learn," and everyone should take advantage of their free time to improve themselves.

Even Xiaoshan would attend classes in his spare time to learn different kinds of knowledge, aiming for comprehensive and all-round learning.

However, as the number of employees in the Taishan Group increases and more people want to improve themselves in all aspects, educational resources become increasingly limited.

Xiaoshan never neglects education.

He also considered expanding the educational resources of the Taishan Group, but the educational resources in Hong Kong are very limited, and the cost of borrowing educational resources from outside is too high, so he had to postpone it for the time being.

Then Xiao Shan looked at the three of them and said, "There's one more thing I need you three to do together! Whether it's a modern film or an ancient film, you can insert advertisements into the film or television works, and place advertisements at the beginning and end of the film or television works."

"Not only in TV series, but also in many movie scenes, such as when ancient heroes are drinking, a certain liquor brand can be inserted, or the actor can perform it through audio."

"But we must pay attention to the methods and approaches. We can implant it as much as possible, but it should not affect the overall visual experience. Here are some examples..."

Ultimately, movies and TV series are meant to make a profit.

Those who pursue art and literature certainly deserve the title of artist, but they are the ones who fail to live up to the expectations of investors.

As a source of capital, Xiaoshan did not feel that doing so was wrong.

Moreover, it's a win-win situation where capital makes money and film and television industry develops.

After reviewing the materials, the three gained a deeper understanding of the commercialization of film and television.

Whether it's a real product or a fictional one, advertisements can be integrated into the film.

Hotels, jewelry, and vehicles can be connected relatively perfectly, and even martial arts films and action films have strong commercial attributes.

Jin Yong's famous line, "All martial arts under heaven originated from Shaolin," led to the creation of the film "Shaolin Temple" in mainland China, which propelled this ancient temple to the status of a 5A-level tourist attraction, even overshadowing the White Horse Temple.