Siheyuan: I have a multi-dimensional chat group!

The accounts were managed separately, not only by the accountants of Ziwei Film Industry, but also by the accountants from Ziwei Media and the Taishan investigation team.

With multiple layers of supervision, no matter how powerful Mr. Zou is, he cannot override Mount Tai.

The progress of Ziwei Culture Media Group has been so smooth, which is a well-deserved reward for overcoming numerous difficulties.

Whether from the outside or the inside, Ziwei Culture Media is an unbreakable force.

The effects of a closed loop, whether internal or external, are all closed loops.

After leaving Jiahe, Xiao Shan went straight home.

Since it's the weekend, Xiao Shan promised to take Xiao Jingyan and Xiao Jingshu out to play!

Xiao Shan originally wanted to take his wife out with him.

However, Ding Qiunan felt that since she was almost five months pregnant, it was better not to go out for a stroll.

So in the end, Xiao Shan only took Xiao Jingyan and her brother out for a stroll.

I went for a walk outside, bought what I needed to buy, and ate what I needed to eat.

Xiao Shan brought Xiao Jingyan and her brother to an arcade.

"Dad, why did you bring us here?" Xiao Jingyan asked Xiao Shan with some curiosity.

Whether it's the popular Mount Tai Blocks or the recently trending Pac-Man, Xiao Jingyan and her sister have tried them all first.

Neither Xiao Jingyan nor Xiao Jingshu were particularly fond of arcade games.

After trying it out a little, I didn't want to play anymore!

"I've updated the game, let me show you!" Xiao Shan said with a smile.

Upon entering the arcade, Xiao Shan exchanged money for game tokens and queued up like everyone else.

It was then that Xiao Jingyan noticed that there were many more video games in the arcade, and all sorts of figurines were displayed in glass cases.

These oddly shaped dolls have extremely unbalanced body proportions, yet they possess an inexplicable cuteness.

Especially Xiao Jingshu, who was standing to the side, instantly showed a look of desire in her eyes.

"Jingyan, Jingshu, which one do you like? Dad will help you choose!" Xiao Shan said to his children with a smile.

Perhaps because the monsters in "Digimon" are not appealing to girls, Xiao Jingshu couldn't help but glance at the machine filled with "Pokémon".

Although she didn't understand what Xiao Shan meant by "grab," she knew that Xiao Shan wanted to give her a gift.

So Xiao Jingshu pointed at Pikachu and said, "That one, I want that one, Pikachu!"

Xiao Jingshu had seen Pokémon on TV, so she naturally recognized the Pokémon in it.

“No problem, watch me!” Xiao Shan rolled up his sleeves and stuffed three game coins into the machine.

The machine was immediately activated, and exciting music began to play.

The cross handle controls the direction of the mechanical claw, and as it moves towards Pikachu, Xiao Shan quickly presses a button.

The mechanical claw immediately descended, clumsily retracting upon touching Pikachu.

However, the last three mechanical claws merely grazed Pikachu's body before returning to their original positions.

Seeing that Xiao Shan had failed on his first try, Xiao Jing Shu quickly cheered on her father: "Dad, you can do it!"

"Jing Shu, just watch! This time, Daddy will definitely catch Pikachu for you!" Xiao Shan said confidently to Xiao Jing Shu as he put in more game coins.

In order not to embarrass himself in front of his daughter, Xiao Shan decisively used his magic to control the mechanical claw and prevent it from letting go the second time he tried to play the claw machine.

Under these circumstances, Xiao Shan easily caught Pikachu.

"Wow, Dad is so amazing!" Xiao Jingshu clapped her hands as she watched Pikachu fall out of the exit.

"That's it!" Xiao Shan proudly picked up the Pikachu and handed it to Xiao Jingshu. "Here, take it!"

Looking at the Pikachu in her younger sister's hand, Xiao Jingyan couldn't help but show a look of envy.

"Jingyan, which one do you want? Daddy will get it for you!" Xiao Shan naturally noticed the change in Xiao Jingyan's expression and asked with a smile.

Xiao Jingyan thought for a moment, then pointed to the WarGreymon plushie from Digimon and said to Xiao Shan, "Daddy, I want that one!"

"No problem!" Xiao Shan nodded.

Soon, Xiao Jingyan had the WarGreymon he wanted in his hand.

The other children, who were also being taken by their parents to play the claw machine, looked on with envy at the toys in Xiao Jingyan and her brother's hands.

They want a doll like that too, and a dad who's as good at claw machines!

These kids mostly want to try their luck at the claw machine after watching comics and cartoons.

Hong Kong has never seen a marketing method like this before, using the sale of comics and the broadcast of animation to drive the launch of a new product.

Chapter 656, The Toy Industry Admits Defeat! (Please Subscribe!)

656

Selling toys through marketing tactics is not unprecedented in Hong Kong.

But basically, they buy whatever they can get the money for, wait when there's no stock, and then sell it after production.

However, Taishan entered the toy industry in a completely illogical way using this novel concept.

Ziwei Media's high-quality animation further boosted the sales of comic books, and both of these factors contributed to the success of toy sales through gift vending machines.

Although Taishan's arcades are determined not to be sold.

However, in the eyes of those in the same industry, this is not a matter of not selling, but rather selling at a higher price.

What's puzzling is that, despite the high quality of the dolls, the average price of each doll is more than three times that of those sold normally.

Note that this is for sale!

Hong Kong's assembly lines are for mass-producing toys, usually focusing on quantity, i.e., large-scale wholesale, and do not handle sales.

When the goods are wholesaled to merchants, the resale price will inevitably be higher.

Because merchants not only invest costs, but also have to bear numerous fees.

In contrast, Taishan Group's production prices are already lower than wholesale prices, yet their average selling price is more than three times that of retail.

Even though gift vending machines are expensive to manufacture, they are still not as expensive as the ever-increasing labor costs in Hong Kong.

This doesn't even take into account the sales of comics and the viewership ratings of the toy dolls.

Besides, there's an element of chance in claw machines; you might want to grab Pikachu but fail and end up grabbing Squirtle instead.

Therefore, you will have to start all over again if you want to catch Pikachu.

Some people even enjoy grabbing toys like this, even if the price is far higher than buying them with money.

This will also provide feedback to the games Tarzan Blocks and Pac-Man.

Such terrifying profitability has caused the Hong Kong toy industry to cry out that the wolf is coming!

What's even more infuriating is that Taishan not only produces its own toys, but also wholesales a batch of toys produced by them.

All they had to do was stuff it into that glass box, and they could immediately earn far more profit than they did.

To avoid the toy industry suffering the same purge as the newspaper and film industries in Xiaoshan, the toy industry owners directly elected a representative to discuss the matter with Xiaoshan.

Hopefully, Xiaoshan won't ruin everyone's livelihoods. We can talk things over!

Facing the toy industry representative who had come to discuss matters with him, Xiao Shan smiled and said, "Mr. Qin, don't worry, I won't destroy the toy industry!"

In Xiaoshan's view, Taishan does not need to compete for the downstream market in the toy industry.

This kind of business requires no technology and anyone can do it, so there's no point in competing for the downstream market.

Although the toy industry has low profit margins and fierce competition, it is not something that can be unified simply by talking about it.

Even if this group of toy manufacturers is defeated, another group of toy manufacturers will rise up.

What Taishan needs to do is control the high-end toy market and explore the downstream market, but it doesn't need to completely control it.

After all, the toy industry is different from the media industry; there's no need for cutthroat competition.

Upon hearing Xiaoshan's response, Mr. Qin, the toy industry representative, finally breathed a sigh of relief.

These toy manufacturers were terrified by Xiaoshan's infamous reputation.

Every industry that Xiaoshan has its eye on has been turned upside down!

Mr. Qin looked at Xiao Shan and said slowly, "Mr. Xiao, there is something else I would like to discuss with you!"

"What is it?" Xiao Shan asked Mr. Qin with some curiosity.

Mr. Qin said somewhat embarrassedly, "Sir, we would like to ask you to take charge of the toy industry, to weather the storms together, and to work together through thick and thin!"

We'll weather the storm together, sharing the same boat.

That sounds like he's trying to recruit me into Freemasonry.

However, Xiaoshan doesn't even want to join the Freemasons, let alone take charge of the toy industry.

Managing people is much more difficult than managing an industry, especially when dealing with independent businesspeople with their own ideas.

So Xiao Shan bluntly said, "Mr. Qin, Hong Kong's industries are facing transformation. The vast majority of industries are remnants of the old era and must undergo industrial upgrading and transformation."

"Hong Kong is too small, but labor costs are rising. It's no longer possible to make a living through hard work or by taking advantage of the demographic dividend! Toys must be high-end products to survive in Hong Kong!"

“If you want to maintain the status quo, you can develop in the mainland, where land and labor costs can sustain the status quo.”

Upon hearing Xiao Shan's words, Mr. Qin was momentarily speechless.

Of course they want to invest in the mainland, but the situation there is still unclear. How can they dare to venture into the mainland?

"Could you point me in the right direction, Mr. Xiao?" It can only be said that Mr. Qin, as the representative, has done his best.

After thinking for a moment, Xiao Shan looked at Mr. Qin and said, "Currently, the toy industry in Hong Kong is too fragmented, with orders from all over the world coming in all directions. You could form a Hong Kong Toy Association to manage and allocate orders more efficiently."

Chapters 657, Ziwei Cultural Media Group! (Please subscribe!)

Mr. Qin was speechless upon hearing Xiao Shan's suggestion.

If associations were so easy to establish, they would have been established long ago!

However, in front of Xiao Shan, Mr. Qin could only smile and say, "What Mr. Xiao said makes sense. I'll go back and discuss it with the others!"

"Take care, Mr. Qin!" Xiao Shan stood up and saw Mr. Qin out of his office.

Early the next morning, Xiao Shan brought Luo Huiling to Central.

After glancing at the Legislative Council building on his left and the HSBC headquarters in Hong Kong not far away, Xiao Shan strode into the Ziwei Building headquarters.

The company acquired a building belonging to Hutchison International, transferred other office tenants, and directly used it as the headquarters of Ziwei Culture Media Group.

After so much preparation, Xiaoshan's media group has finally reached the moment of closing the loop.

Early employees who followed Xiaoshan recognized him and greeted him with great joy.

Xiao Shan responded with a smile, while Luo Huiling behind him took out the red envelopes she had prepared and distributed them.

The elevator goes directly to the top floor, the 36th floor.

Upon entering the conference room, Xiao Shan saw everyone chatting enthusiastically, with smiles on their faces.

Upon seeing Xiao Shan enter, everyone immediately stepped forward to greet him.

"Good morning, everyone!" Xiao Shan responded with a smile, taking the seat of honor as a matter of course, and nodded, saying, "Before the meeting begins, let's all introduce ourselves to each other and get to know one another better."

For a moment, the meeting room was completely silent.

Today is a crucial day for media closure; whoever speaks first will determine their future dominant position within the Ziwei Group.

"Mr. Guan, please introduce yourself first!" Xiao Shan immediately began calling out names.

Ziwei Group consists of two sectors: culture and media. Compared to the cultural industry, the media sector has a more profound influence, but both are treated equally within the group.

Guanyou was one of the earliest followers of Xiaoshan and enjoyed Xiaoshan's deep trust. Being chosen as the first to speak meant that the cultural department of Ziwei Group would be led by him in the future.

After being called out by Xiao Shan, Guan You naturally stood up without hesitation and introduced himself.

The crowd applauded in welcome, and at the same time understood Xiaoshan's emphasis on the cultural industry and its desire to prevent the media from becoming too powerful and causing resource imbalances.

"Mr. Luo, it's your turn!" Xiao Shan said to Luo Jiwang.