Crossover: Pen name: Dazai Osamu, Omega Kasumigaoka

They cannot place advertisements for NicoNico animation.

But you can place ads for these content creators!

The videos created by these content creators also appeared on NicoNico Animation.

Rounding to the nearest whole number is equivalent to placing an ad on NicoNico.

Moreover, it costs less than directly connecting to NicoNico Animation.

Therefore, most advertisers accepted the proposal.

I started proactively seeking collaborations with content creators who have a large following.

……

Advertising revenue is the main source of income for content creators, and it can also be called 'commercial orders'.

A content creator with a large following can earn as much from a single commercial order as an average person earns in a year.

A content creator can take on at least one commercial order per month, which is twelve per year.

His income in one year is equivalent to the income of an average person for more than ten years.

Faced with such a huge temptation of profit.

NicoNico's content creators have unleashed tremendous creative passion.

Big content creators want to produce high-quality videos and then take on more commercial orders.

The aspiring content creator wants to produce high-quality videos and then take on more commercial orders.

In short, it involves producing finished videos and then taking commercial orders.

This atmosphere has boosted both the quality and quantity of user-generated videos on NicoNico.

High-quality user-generated videos are an important component of video websites.

It is an important means to increase user stickiness.

This creates a huge virtuous cycle.

A large number of high-quality videos are produced, attracting a large number of users, increasing traffic, attracting advertisers, generating profits for NicoNico, generating profits for content creators, and leading to continued video production.

NicoNico animations gained money and traffic, content creators gained money, advertisers gained traffic, and users gained high-quality videos.

A win-win situation, a huge win.

Ying Zheng touched an electrical wire and got so excited he was numb!

……

NicoNico's terrifying ability to rake in money.

This further spurred those investment institutions.

A large number of investment institutions are once again pouring in, eager to invest in NicoNico Animation.

However, Kitahara Makoto rejected all of these offers.

The company currently does not have that much money in its account.

But that's because he used it to short the US housing market.

After we get through next year, after the financial crisis ends.

He will no longer be short of money.

At that time, other companies will be constantly worried about their cash flow drying up and going bankrupt.

He can take this opportunity to develop his skills and buy whatever he wants, which would be incredibly enjoyable.

Of course, Kitahara Shinya did not say that he would completely stop seeking funding.

In his plan, NicoNico Animation needs to raise funds twice more before it can go public.

Video websites are burning through cash at an alarming rate.

He can't hold on for long by himself.

He didn't want SoftBank to continue increasing its stake.

Just like the emperors of ancient times, they both hoped that their ministers could help them share the burden, but they could not allow their ministers to have more power than themselves.

Moreover, going public is not something he can manage on his own.

An IPO requires the assistance of investment banks and securities firms.

These all require the introduction of strong partners.

It's like cutting off a piece of your own flesh to find a powerful backer.

In society, you can't go far by going it alone.

Make sure you have as many friends as possible and as few enemies as possible.

It's like starting a company in South Korea; if Samsung invests in you, everything will be much easier.

Having Sony and Mitsubishi invest in Japan is similar to having Wall Street invest in the United States.

Of course, we must also be careful not to let the wolf into the house.

It is not uncommon for founders to be ousted from companies as they grow larger.

All of this depends on the founder's own abilities and preventative measures.

Therefore, Kitahara Makoto expects to bring in two more investment institutions before launching the IPO plan.

Moreover, both of these should ideally be overseas investment institutions.

Because NicoNico animation will definitely expand overseas in the future.

Find two overseas investment giants to back them up.

Then the roads outside will be easier to travel.

There's no need to worry about someone coming from one side to freeload or someone coming from another side to freeload.

……

It's late June now.

The first batch of advertisements in collaboration with content creators have begun to be released.

The results can be described as very successful.

The vast majority of NicoNico's users are young people.

Young people are the main force of consumption.

Advertising to the main consumer group.

Sales of these products naturally increased at a visible rate.

Those who were among the first to try something new have already reaped the benefits.

More advertisers and companies immediately flocked in, waving their cash.

Those with strong capabilities can directly collaborate with NicoNico Animation and place ads on NicoNico Animation.

Those with weaker capabilities should collaborate with larger content creators.

Suddenly, NicoNico animation became a darling of advertisers.

Meanwhile, video creators on other websites saw how popular NicoNico Animation was.

So one by one, they all voluntarily came to NicoNico Animation.

Although Funny Animation and other video websites followed suit and promoted this model of content creators taking on commercial orders.

But they can't even make enough money from their own advertising business.

Where can we find extra advertising revenue to push to content creators?

Under the powerful siphon effect of the head.

The strong get stronger, and the weak get weaker.

The more these competitors copy NicoNico, the more they fall into a vicious cycle where they can't possibly defeat NicoNico.

This directly proves the saying, "Those who learn from me will live, those who imitate me will die."

And at this time, NicoNico Animation launched another killer app.

'Monthly charging plan'.

In short, the plan is for users to support their favorite content creators by subscribing to monthly subscriptions.

Then the website and the content creator split the profits 50/50.

A monthly charging subscription costs at least 300 yen, equivalent to three-tenths of Japan's minimum hourly wage, with no upper limit.

If a thousand fans subscribe to monthly subscriptions, that's 300,000 yen; split in half, it's 150,000 yen.

While this amount of money wouldn't make one extremely wealthy, it was enough to cover the minimum monthly wage in Japan.

And this is calculated based on the lowest monthly charging fee.

Three hundred yuan is a small amount of money, which is not much for fans who are not particularly poor.

If someone enjoys watching a video, they can easily spend over 300 yuan by giving them a small amount of money.

And content creators with a large and loyal fanbase.

The number of people subscribing to monthly charging services can easily exceed a thousand, or even several thousand.

The benefits that come from this.

Including commercial orders and creative incentives, these benefits add up.

A content creator with over 100,000 followers can earn more from making videos than an average person would earn working a regular job.

Therefore, the monthly charging plan was launched.

For the content creator community, which was still in its infancy at that time.

Like spring rain falling from the sky, or sweet dew after a long drought.

This gives content creators more hope.

Many content creators are gradually starting to treat video production as their main job.

The increase in the number of content creators (UPs) and the increase in the number of videos uploaded by website users are both significant.

This has further diversified and enriched the content within NicoNico animation.

The number of daily active users is increasing every day.

Advertising costs are also skyrocketing, changing daily.

NicoNico Animation has won again this time.

Only those colleagues below were beaten so badly they were on the verge of tears.

We can only copy blindly, but that leads to a vicious cycle where we become weaker and weaker with each copy, barely surviving...

.......................................

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Chapter 84: Big Real Estate Purchase

Even in later generations, advertising revenue still accounts for more than 50% of the total revenue of major websites such as YouTube and Netflix.

Moreover, NicoNico has not yet launched a 'membership fee' program.

Advertising revenue is currently NicoNico's only source of income.

To generate more advertising revenue, a large amount of daily active users is required.

In this respect, as the current number one player in the video industry, there is no question about it.

NicoNico now holds an astonishing market share of over 85%.

If it weren't for other websites, they would simply upload exclusive hit shows and variety programs from the TV stations behind them.

They couldn't even hold onto the last 15%.

However, this also reveals a drawback of NicoNico animation.