Spark's promotion of "Dimensional Battlefield" can be summed up in one sentence.

"Completely fair in-game battles."

This slogan has indeed achieved an excellent effect in expanding its reach beyond its initial target audience.

However, no matter how you promote it.

Whether it's Penguin's money-driven approach, Spark's pain-point marketing, or its ubiquitous animated advertising, these are all examples of effective marketing strategies.

Ultimately, it will be put into practice.

Ultimately, it's about letting your strength speak for itself.

~~~

6 month 24 day.

Sunday.

Sundays are usually a good time to sleep in.

But today.

Zhou Shenlin got up at 8:30 in the morning, took a shower, and went to the cafeteria to bring breakfast to his godsons. It was not even 9:00 in the morning.

Besides Zhou Shenlin, the other roommates also got up.

There's a reason they get up so early.

A little later.

At 10 o'clock, the biggest hot topic in the gaming industry in June took place.

Two games, "Dimension Battlefield" and "Crossing Void," which had been in development for almost half a month, launched their first tests on the same day, and both were open beta tests.

Both have enabled dual-end testing.

However, it is different from Crossing Void.

Although "Dimensional Battlefield" is in closed beta testing on both mobile and PC platforms.

However, the official announcements and previews also reminded users that while account data is synchronized across both platforms, the matchmaking pool is separate, and users cannot team up or match with each other.

Meanwhile, due to performance considerations, the image quality on mobile devices will be somewhat lower.

Under these circumstances, Zhou Shenlin, one of the most free-spirited people in society, downloaded the PC version of "Dimensional Battlefield" from the Xinghuo platform yesterday.

"Huh!? The server's open!? Crossing Void opened ahead of schedule?"

"Huh? The Starfire Dimensional Battlefield has also launched ahead of schedule??"

Upon hearing this, Zhou Shenlin, who was having breakfast, devoured a meat bun and then downed his soy milk in one gulp, all while simultaneously clicking the start button for the Starfire platform's "Dimensional Battlefield".

Talk about it.

Both Spark's "Dimensional Battlefield" and Tencent's "Crossing Void" have officially announced their test times as early as 10:00 AM.

But by 9 a.m.

Players discovered that "Dimension Battlegrounds" was already available on the server. A few minutes later, while Tencent was cursing Starfire for being unethical, it also allowed "Crossing Void" to open its server to prevent players from being sucked away.

Which game are you going to play?

"Of course, the dimensional battlefield"

"Hey, I need to go to Zero Realm Crossing first, I need to collect the red envelope first."

in the dormitory.

Surprisingly, no consensus was reached among the games that launched at the same time.

Even though they are all players who favor Spark.

However, since the 88 yuan red envelope from Tencent was a limited-time offer and available on a first-come, first-served basis, all four members of the dorm, except for Zhou Shenlin, entered "Zero Realm Crossing" immediately.

Anyway, the skin selection voucher for the closed beta of "Dimensional Battlefield" can be unlocked as long as you reach the in-game level.

So, let's just get it for free first.

Zhou Shenlin could understand, but he himself preferred MOBA games and had been following "Dimension Battlefield". In addition, he always felt that Tencent's red envelopes were not so easy to grab.

So, faced with the choice between the two, he chose "Dimensional Battlefield".

"Login successful! Yay!"

Click to load.

A familiar spark explodes against a black background.

The familiar Spark Games logo pops up.

Next up is the copyright licensing logo wall that appeared in the promotional video.

However, this time, depending on their level of brand recognition, the company logos varied in size, resulting in a more harmonious overall look.

Additionally, because the logos came in various sizes, a "Dimensional Battlefield" logo was eventually cut out in the center of the logo wall.

"This logo wall is really over the top..."

While complaining, Zhou Shenlin typed in the first step after entering the game.

Create ID.

In the pop-up ID creation interface, Zhou Shenlin simply typed "Commander No. 81451".

This 81451 is Zhou Shenlin's UID in Battlefield Girl.

Because players' personal IDs often appear when progressing through the story in Battlefront Girls.

Over time, numbers that originally had no meaning become meaningless.

It became a number that Zhou Shenlin could casually say, and he entered it into the ID without thinking.

After entering the ID, another window popped up.

They asked if I had played other MOBA games. Yes.

When asked to evaluate his own MOBA gaming skills, Zhou Shenlin shamelessly chose "pro."

Should I skip the tutorial?

Zhou Shenlin chose yes without even thinking.

Although the game mechanics of Dimension Battlegrounds seem to be somewhat different in the gameplay demo.

But who is Zhou Shenlin?

They never read the instruction manual when buying things, and they skip all the tutorials for game beginners.

The main selling point is confidence.

After you finish clicking.

The game went straight to the main interface; the whole process was not complicated.

Spark is truly exhilarating!

Once you click "Yes," you're free; there's no forced requirement for players to go through a tutorial.

However, after entering the game's main page, the game development team still highlighted a prompt in the upper left corner, indicating that players can access the tutorial at any time.

~~~

Upon entering the game, Zhou Shenlin's first impression of the interface was that it was very clean and refreshing.

On the left are avatars, the UI, and the friends window, which currently displays friends who are playing "Dimensional Battlefield" on the Spark platform. Some friends' avatars display a mobile phone icon.

Chapter 433 This game is a little different

The UI on the left side doesn't have many functions; it's mainly for adjusting the character display window in the center of the screen.

According to Zhou Shenlin's account records, the system's default mascot is 95 from the Battlefront Girls.

At this moment, 95 was located on the bridge of the base vehicle, still wearing that white uniform and those familiar black stockings and beautiful legs.

"Commander, please continue to lead me to victory..."

The familiar voices and characters almost made Zhou Shenlin think he had entered the wrong game, but upon closer inspection, the differences were immediately apparent.

First of all, this 95 is modeled in 3D.

The modeling detail is slightly less than that of the new game "Girls' Frontline: Siege" which was previously revealed at the Spark Carnival, but it is still considered to be of a relatively high level of detail.

To the left and right of this signboard girl scene, there is also

Curious about the arrow, Zhou Shenlin clicked on it.

Then I noticed that the main character on the screen had changed.

95, armed, walked out of the command room from the left, while Saber, carrying a long sword, entered the frame from the right.

As she twirled her sword, the background changed from the command room to a meadow dotted with flowers.

"Holy crap, that transition between the main character and the background is so beautiful."

My hand unconsciously touched it a little.

With a flash of lightning, the background signboard girl changed to a smiling Misaka Mikoto.

"666!!!"

A little more.

With a cry of "Key that conceals the power of darkness, reveal your true power before me!"

Sakura Kinomoto twirled her magic wand and slowly floated down from above to the center.

"Holy crap!! Rimuru! This hero hasn't appeared in any previous videos?"

At this moment, Zhou Shenlin's hand seemed to have its own consciousness.

Zhou Shenlin played on this screen for at least several minutes...

If it weren't for the fact that there were only 16 heroes in the closed beta...

Zhou Shenlin felt he could watch this animation for an hour straight.

After refreshing all the hero entry and exit banners, Zhou Shenlin finally had the mind to look at the other systems.

Besides the mascot girl.

In the UI on the right, the most eye-catching element is naturally the "Start Match" button in the bottom right corner.

However, before starting the competition, Zhou Shenlin pressed all the other function buttons.

"Hey, there really isn't a system like inscriptions before. Good job!!"

When promoting "Dimensional Battlefield," Spark had been consistently emphasizing its "completely fair in-game battles."

One of the points mentioned is that the rune system is outdated in both Honor of Kings and League of Legends.

On the one hand, new players' incomplete rune sets create a power gap with veteran players. On the other hand, rune strategies become fixed in the late game, which is meaningless except for wasting players' time.

Therefore, in "Dimension Battlegrounds", Starfire directly canceled this setting. Not only did they cancel this setting, but they also deleted all other systems that would affect in-game battles.

This is why Spark dares to proclaim the slogan of "Completely Fair In-Game Battles".

Zhou Shenlin nodded firmly at that moment.

After all, he was very unhappy with the rune system when he played League of Legends.

So, after entering the game, he made a point of checking whether Xinghuo had fulfilled its promise.

I searched around.

Besides confirming that Spark did not load a similar system, we also found two other interesting things.

One is called the Dimensional Technology Tree, and the other is the Dimensional Treasure Chest.

These two systems are somewhat similar to inscriptions in terms of game design philosophy.

All of this is to enhance player earnings per game.

After all, MOBAs and roguelike games are somewhat similar in some ways.

You need to attract players to play for a long time.

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