This celebrity is too rich

Chapter 376 Finale of "Sister Wei's Workplace Diary"

Author: There is no wine on the table

The name "Little Greedy Cat" was finally decided after Li Chuan and others discussed it for two hours.

During the discussion, someone pointed out that the name "Little Greedy Cat" is not high-end enough and it will be difficult to achieve brand premium in the future.

This statement was refuted by Jiang Zeyu.

In Jiang Zeyu's view, although there are high-end brands in the snack food industry, such as "Three Squirrels" and "Best Store", they are all products of capital operation and do not have real technical barriers.

What are the technical barriers to snack foods?

Normally, it should be the taste.

Do "Three Squirrels" and "Best Store" taste good?

Not good.

Compared with some unknown niche brands, it doesn't even have an advantage.

Their advantages are that their packaging is more exquisite, they look more high-end, their advertising is good, and their channels are more powerful.

For niche brands, the packaging problem can be solved, but advertising and channels are very difficult. Without money and resources, it cannot be solved at all.

Money and resources are precisely the advantages of capital.

so……

Miki Network has developed to the present, and it can be regarded as a capital, but the capital is not thorough enough.

They have money and can help "Little Greedy Cat" advertise, but there is some lack of resources.

Their sales channels are limited to online and cannot reach offline.

It is difficult to be high-end through online channels because there are so many products online and netizens have so many choices. If the price is too expensive, netizens will most likely give up.

If you want to be high-end, you must have offline channels.

However, offline channels are precisely the disadvantage of Miki Network.

They would like to expand offline channels, but the cost of expansion is too high, and it is extremely difficult. Once they break in, they will face all kinds of cold guns and secret arrows, and they may not be able to do anything one day.

Therefore, Miki Network’s own snack brands are currently not suitable for high-end products.

Jiang Zeyu believes that starting from the mid-to-low end, opening up the market, and cultivating the brand is the most correct choice.

Although the name "Little Greedy Cat" does not sound high-end enough, the meaning of the word is very clear. Others will know what it is doing when they hear it, which is very conducive to publicity and promotion.

Jiang Zeyu's statement was recognized by most people, and the brand "Little Greedy Cat" was established.

Establishing a brand requires a lot of preparation work.

The first step is to register and apply for a trademark.

Although this work is simple, it requires enough detail and seriousness.

Li Chuan handed over the work to the administrative department and asked Zhu Chenwei to personally take charge of it and bring two more people to check it repeatedly to ensure that no mistakes were made.

The second step is to design the logo and product packaging.

This work is quite important.

Logos and packaging often represent the tone of a brand, and you must not be careless at this point.

Li Chuan and others also discussed this issue for a long time.

In the end, they unanimously decided to use a cartoon image of a "cat sticking out its tongue" as the brand logo, which was outlined with lines without color matching.

This is just an idea, or a design outline, and the specific design plan needs to be carefully studied and polished by the brand department.

In terms of product packaging, they decided to use white and light yellow as the main colors, and the overall style should be as high-end as possible.

Although "Little Greedy Cat" does not take the high-end route, as a brand, it cannot be too low-end.

If it is too low-end, it will look like a no-name brand, which is not conducive to brand building.

After discussion, Li Chuan and others decided to learn from brands such as "Three Squirrels" and "Best Store" and make product packaging more high-end and good-looking.

They have an idea that the logo and packaging of "Little Greedy Cat" are on the same level as "Three Squirrels", "Best Store" and other high-end brands, but the price is lower, the product volume is larger, and the taste is better... As long as

If it can do this, "Little Greedy Cat" can take down these high-end brands with its super high cost performance.

This vision is very beautiful, but it is difficult to say whether it can be realized in detail, and it is estimated that it is unlikely.

Furthermore, it is to determine the product category of "Little Greedy Cat".

This work is also important.

Jiuxiang Food Factory has a wide business scope and can produce more than 20 kinds of snack foods. However, these 20 kinds of snack foods cannot all be put on the "Little Greedy Cat" brand in one go. They must have a detailed development plan.

, implement it step by step.

Jiang Zeyu thought of this problem from the beginning.

Before, he stayed up late writing plans, mainly focusing on this point.

According to the information he learned, although Jiuxiang Food Factory can produce more than 20 kinds of products, there are not many that are really good. Only spicy strips, chicken feet, duck necks, and fish tofu are okay. Others

Neither works well.

Among them, their best product is fish tofu.

Fish tofu is a snack made of fish tofu in a special packet. It is usually sold at the front desk of supermarkets. The price is 50 cents each or three for one yuan... It is very cheap, but the quantity is small, and adults can almost eat one.

In terms of fish tofu, Jiuxiang Food Factory has its own R&D system. They do OEM work for many brands. Their usual shipment volume is very large, and the taste is very good. Many people will become addicted to eating this, and they will stop eating one bite at a time.

Can't come down.

With this in mind, the best way for "Little Greedy Cat" is to make the fish tofu first...make the fish tofu first, and leave the rest later.

After Jiang Zeyu proposed this point, no one objected and it was unanimously approved.

At this point, a series of plans for "Little Greedy Cat" have been initially determined.

Afterwards, everyone discussed the issue of the person in charge of Jiuxiang Food Factory.

The person in charge actually had no choice.

After Cai Guang quit, he took away an office director and two workshop directors, leaving one deputy general manager and four workshop directors in the middle and upper management.

Among them, the most suitable person in charge is undoubtedly the deputy general manager - Feng Xu.

Feng Xu, male, 42 years old, graduated from college in his early years and was considered a top student at that time. He has worked in Jiuxiang Food Factory for six years and has been diligent and has not made great achievements, but he has also made outstanding achievements.

What mistake did you make?

Such a person may not be qualified as an entrepreneur, but as a manager, he may be a good choice.

After Li Chuan learned about Feng Xu's situation, he thought over and over again and decided to take the same measures as "Western Gravity". He first let Feng Xu act as the general manager in the name of deputy general manager and be fully responsible for the daily management and management of Jiuxiang Food Factory.

In terms of operations, if he does well, he will be promoted to a regular position; if he does not do well, another general manager will be transferred to him.

After the matter was settled, Li Chuan arranged another task for Jiang Zeyu.

He asked Jiang Zeyu to stay at Jiuxiang Food Factory for a few days to help Feng Xu stabilize the situation and get the job done. After the things here were almost settled, he took Feng Xu to Sanmu Network to meet and chat with him.

.

At about 11:30 p.m., the meeting ended.

Li Chuan did not go to a nearby hotel to rest, but rushed back to the company overnight.

This statement may not be accurate. The place he is going to is not the company, but the Sendu Hotel, a five-star hotel near the company.

What to do at Sendu Hotel?

Find someone.

Who to look for?

Wu Jinyan.

Three days ago, Wu Jinyan completed the business activities arranged by Huanyu Film and Television and returned to Hangzhou.

After returning to Hangzhou, she stayed in the company to learn various knowledge about live streaming. Wang Chengyong arranged three teachers for her, just for her, including Yang Runxin and Wu Xiaobai. This treatment was unprecedented.

She had a very fulfilling life these three days, but she also had some complaints.

The main complaint is that I can't see Li Chuan.

Li Chuan has not returned to the company for a week.

This week, he has been busy outside every day, sometimes flying to Inner Mongolia, sometimes flying to Jinjiang, and returning to Hangzhou several times. However, he has no time to return to the company. He has to go straight to Jiuxiang Food Factory after leaving the airport.

In this way, although Wu Jinyan has been back for three days, she has not seen Li Chuan yet, which makes her very resentful and complains on the phone every day.

Now that Li Chuan has finally settled the matter at the snack factory, he naturally has to go to the hotel to comfort himself, otherwise, problems may arise.

At about 11:40 p.m., the Rolls-Royce Cullinan started and sped towards the Sendo Hotel.

…

Three o'clock in the morning, bedroom of a luxurious suite at Sendu Hotel.

A "war" has just come to an end.

Li Chuan and Wu Jinyan hugged each other, enjoying a moment of tranquility.

After a while, Wu Jinyan raised his head and looked at Li Chuan and said, ""Sister Wei's Workplace Diary" will have its finale tomorrow, did you know?"

"Um?"

Li Chuan was slightly startled and said, "The finale? So soon?"

"How fast! How long has it been?"

"Ah? How long has it been?"

""Sister Wei's Workplace Diary" was launched on March 16th. Today is May 17th. As of tomorrow, it will be two months and two days."

"Oh~, it's been two months already?"

"What do you think?"

Wu Jinyan rolled his eyes and said angrily: "Are you too stupid?"

"Uh, a little bit."

Li Chuan shook his head and said, "I've been too busy recently and can't remember the time clearly."

"Have you not watched the recently updated episodes?"

"Didn't look at it."

"You don't even watch your own dramas?"

"Didn't I just say that I'm busy with work and don't have time."

"No matter how busy you are at work, can't you even spare five minutes?"

"Ah?" Li Chuan didn't react for a moment.

""Sister Wei's Workplace Diary" is a five-minute episode. Don't you have time to watch it?"

"Oh, you're talking about this."

Li Chuan understood and explained: "It's not that I didn't have five minutes... mainly... I didn't think about it. I have so many things to do every day, so I can't just stare at the video."

"Then what do you stare at every day?"

"I have too many things to keep an eye on."

"What about those beautiful female anchors?"

"What are you talking about! Am I that kind of person?"

"do not you?"

"Of course not!"

"Humph, only a ghost can believe it? Do you think I don't understand you?"

"I……"

Li Chuan was speechless for a moment, not knowing what to say.

Just when the scene was getting awkward, his brain thought quickly for a moment, and then he waved his hands, looking irritated, and said: "I'm really convinced by you, isn't it just a short drama? I'm going to watch it now,

Is that okay?”

"You can watch it if you want. What do you want me to do?"

"Give me the phone."

"Why do you need my phone? Don't you have a phone yourself?"

"I can't see the data on my phone."

"What data?"

"Play data."

"What are you looking at this for?"

"What did you say?!"

Li Chuan was a little annoyed: "I'm the boss, so I can't see the playback data of my own drama?"

"You read the content first."

“What’s so interesting about the content?”

“What’s so interesting about data?”

"Why do you talk so much nonsense?"

"You're talking nonsense!"

"Hey! Are you itchy? Give me your phone quickly!"

"If you don't give it, what can you do to me?"

"Holy shit? You're really itchy, aren't you?"

"What are you doing?!"

"If you don't fight for three days, go to the house and uncover the tiles. I'm going to teach you a lesson today!"

"Hey~...No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, don't do this! I beg you!"

"Will you give it or not?"

"Give, give, give."

"Humph, little one, I can't cure you anymore?"

Li Chuan's tone was very arrogant. After speaking, he turned over and lay down on the side.

Wu Jinyan's face turned red and he glared at Li Chuan fiercely.

"What are you looking at! Get your phone right now!"

Li Chuan scolded.

Wu Jinyan bit his lip, reached for his cell phone on the bedside table, and handed it to Li Chuan.

"Be honest."

Li Chuan took the phone and issued another warning.

After the warning, he was about to turn on his phone when he suddenly felt a sharp pain in his waist.

"Hi~...what are you doing?!"

"I still want to ask you! What did you want to do just now?! Ah? Do you want to die? I will strangle you to death, I..."

"Ouch~...I was wrong, I was wrong, I was wrong!"

"Is it wrong to say it now? It's too late!"

"..."

Li Chuan was tortured for a while, and finally he couldn't stand it anymore, so he simply used brute force and started another "battle".

The "battle" started, and Wu Jinyan calmed down instantly.

…

Half an hour later, the "battle" ended.

Li Chuan turned over and lay down next to him to rest.

After a while, he was almost rested, so he got up from the bed, leaned on the bedside, picked up Wu Jinyan's mobile phone, opened Douyin, and checked the playback data of "Sister Wei's Workplace Diary".

Regarding the relevant data of "Sister Wei's Workplace Diary", he only watched it a few times in the early stages of its broadcast, and then stopped paying attention to it due to his busy work schedule.

Right now, "Sister Wei's Workplace Diary" is coming to an end, and the data has been basically finalized, and there won't be any big changes.

The current data is basically equal to the final results, so it is still worth paying attention to.

Li Chuan clicked on Wu Jinyan's personal work, pulled the video list to the bottom, and started watching from the trailer.

Trailer: 590 million views;

Episode 1: 520 million plays;

Episode 2: 470 million views;

Episode 3: 460 million plays;

Episode 4: 430 million plays;

Episode 5: 430 million plays;

…

Li Chuan read it from beginning to end, made a rough calculation, and found that the average number of views of "Sister Wei's Workplace Diary" was about 300 million.

This number can be said to be unprecedented in history!

You know, from the invention of the camera to the present, no film or television series has ever premiered to this level.

If not, then we are making history!

Although this statement is somewhat false... "Sister Wei's Workplace Diary" is a series of short dramas with short duration, each episode is only five minutes, and it is free. It is incomparable with traditional movies and TV series.

But the data is here after all, and there is not much water in it.

It is not an exaggeration to say that this situation has created history.