The Goddess Shines on America

Chapter 101 ZARA Mode

Since there is a manor with an area as large as a football field, Ashley's bedroom will certainly not be small. Alice was invited into the house, only to see that this is basically the decoration of an independent suite. In the "living room" outside the bedroom, there is even a milky white Kawai tripod piano, and a combination of vinyl discs and record players are on the shelf beside it.

"Wow, you really enjoy life."

Alice picked up a record at random, but it wasn't a classical symphony, but an album by Elvis Presley: "But this match is not very appropriate, right? Thanks to your trombone in the corner, I always Is it really okay to reach out for Elvis rock?"

Ashley stood beside her with her hands behind her back, wearing denim shorts, her slender and beautiful legs were fair and bright, and said with a smile: "Please, Alice, after all, I don't have enough things to store in units of rooms, do you? Look at my records, most of them are classical music~”

Alice giggled, but put down the record, pointed at the piano next to her and said, "Then you play Adilina by the Water for me? Don't tell me, you can't even play such a classic pop song. "

Ashley glanced at Alice, and smiled easily: "Since I am standing here alive, shouldn't I play "Fur Elise"?"

After speaking, the girl's playing began.

Ten slender, white fingers danced nimbly, causing the black and white keys to create a dreamlike melody. Perhaps her clothes were not suitable for the situation at hand. Whether it was shorts, denim or a T-shirt, they were too immodest, but when that When flicking the golden ponytail back and forth, even a layman can see how hard she plays it.

Alice sat down at the piano and began to enjoy it calmly. Accompanied by the melody, her fingers tapped lightly on the piano while her eyes looked at the black and white keys. In an instant, she memorized the score of the entire piece. down.

Ashley played very attentively, and when the song ended, she didn't forget to straighten her back, straighten her chest, and take a deep breath.

"Hey Alice, how are you feeling?"

Alice chuckled, and tapped her fingers on the keys casually a few times, which was the opening tune of "To Alice": "Excellent! It's been several months since I knew you can play the piano so well. Ashley, I think you can also develop in the direction of a pianist, do you have any plans for your future?"

Ashley thought for a while, and said: "If you really choose in the field of art, it is really better to be a designer. After all, this is what my mother does, and the network is also ready-made. When I want to go to university in the future, Rome, Milan and Paris, there are too many universities to choose from.”

After finishing speaking, she suddenly laughed, and patted Alice on the shoulder exaggeratedly: "I still envy you, bastard! You don't have any planning problems at all, and you can become a billionaire if you continue to develop your existing business." Now, this is all your own money!"

Alice shook her head and said with a slight sneer: "Don't get me wrong, my dear, my ideal is not as simple as being a rich man. No matter how much money I have, I have to spend it. Believe it or not, I can make the just rich All the accumulated property will be reset to zero?"

Thinking about the investment in the clothing market in front of her friend, Ashley grinned: "I believe it, I really believe it. In the past few months, almost all the box office revenue of "Ghost Story" has been thrown into it by you. In my words In exchange for a filming cost of tens of thousands of dollars and a box office of 200 million dollars, I have already bought the most luxurious villa in Beverly, and bought a yacht and helicopter by the way."

Alice nodded very calmly and said: "There will be villas, yachts and helicopters, but after all, it is appropriate to match your identity, otherwise you are just a nouveau riche. In my company and business, although 'Oscar "Hannah" has already supported the shell, but it is only breaking even; the royalties of "Jurassic Park" can be ignored, Cisco has just begun to develop, and the Bosacks are still having a headache for financing. The monthly turnover It’s only a few hundred thousand, but Microsoft’s stock is high and stable, and it has become the current main income.”

After staying together in Shanghai for half a year, as a minority shareholder of "Oscar \u0026 Hannah", the girls in the entire SOS group are clear about Alice's career. After listening to Alice's analysis, Ashley lazily stretched her waist, even turned her body backwards, her navel was exposed, and she pressed her hands on the floor: "Be content, bastard! You've only used it for a year and you have this It's an achievement!"

Alice blinked when she heard the words, let alone, it was indeed like what Ashley complained about, her worth of nearly 100 million dollars was saved in a year.

"Well, although this is nothing in the later stage of Silicon Valley, I can indeed... plan it well."

Alice has always felt that her achievements are nothing, and of course she is comparing it with Silicon Valley twenty or thirty years later. The so-called unicorn companies, when any garage company goes public, all Cheng Xuyuan and programmer millionaires, with tens of millions of executives and billionaire bosses, are all born overnight.

But it would be too sensational to be a twelve or thirteen-year-old girl in 1984 or 1985. After all, even Gates and Jobs, the bear kids who dropped out of school, were not as crazy as her.

"Yes, yes, great Miss Alice, after all, your goal is to make the world more lively~"

In this way, Ashley's eyes turned into a crescent: "Tell me, how do you plan to develop 'Oscar \u0026 Hannah'? After all, I still hold 5% of its shares. If you can develop it into value If it’s a super enterprise worth tens of billions, I’d be a super billionaire too~”

"That's easy to say, I'll make some more movies, and then keep investing the money I earn into this bottomless pit, isn't it all right?"

In this way, Alice seemed to have made a development plan in an instant, and said on the piano: "As for our company's sales method, I have to design it carefully. The current first goal is to seize the market, to seize the Chinese market. Our medium and long-term The goal is that when the year 2000 comes, there will be as many "Oscar \u0026 Hannah" stores in China as there are fast food chains in our country, but the brand quality must not be lacking, and it cannot really become a consumer-grade fast food brand. "

Ashley touched her chin: "What are the specific measures?"

specific measure……

Really think about it.

At night, when Alice finally went to bed and got ready for bed, it was already well past midnight, but she was destined to lose sleep tonight.

Although for this girl, it doesn't matter if she sleeps less.

If you want to change the world, no matter how you want to change, you must rely on money. Even if you throw out advanced technology, it will be useless if you don’t have a big company to operate. What's more, if there is not enough financial support, are those technologies that can change the world so easy to emerge?

So, the top priority is to earn enough money,

If you make money...

Alice has already thought about it. Although for her, the difficulty of setting up companies such as Cisco, Google, and Facebook is very low in terms of simplicity. , the category is too monotonous.

What's more, these projects can only be started in the late 1990s, or even the early 2000s. She must find something for herself now, right?

After all, as far as the module of going to school is concerned, it can be completely ignored.

"Let clothing brand stores open all over China and the world like KFC and McDonald's, but not let it become a low-end brand on the street, then the measure is..."

In the final analysis, Alice did not intend to make "Oscar \u0026 Hannah" a brand of the same level as Chanel and Gucci, and the biggest goal was to bring her a huge amount of liquidity.

Sure enough, it is appropriate to learn from the ZARA model.

ZARA was established in 1975 by Inditex Group, the third-ranked clothing company in the world and the number one in Spain. After several years of development, it has established more than 2,000 clothing chain stores in 87 countries around the world. It belongs to the fast fashion brand, which not only has new products launched quickly, but also keeps up with fashion trends, and the frequency of window display changes can even reach about twice a week.

Alice is optimistic about it, of course, for a reason. When the business developed to a later stage, almost all of Inditex Group's income came from ZARA. As the owner of the company, in 2015, Spanish entrepreneur Amancio Ortega once became the richest man in the world with assets of 79.8 billion US dollars. Although this position was pulled down after only one day, in 2016, he still had an unrivaled worth of 67 billion U.S. dollars!

Being able to become the richest man in the world by buying clothes is also drunk.

Therefore, it is of course necessary for Alice to learn from the success model of ZARA. Although this brand is far inferior to top brands such as LV and Prada, in terms of earning power, there is no suspense about the former, and this is what she values ​​most.

ZARA's primary business model is to lock in personalized consumption needs and provide distinctive and unique product value. Although it will launch about 12,000 kinds of fashion a year, the amount of each style is not large. Even if it is a best-selling style, it is only available in limited quantities. Often there are only two of a style in a specialty store, and it is not replenished when it is sold out. In this way, ZARA meets a large number of individual needs and cultivates a large number of loyal followers.

Secondly, ZARA designers have the unique creativity and enthusiasm of young people. They often go to the front line of fashion cities such as New York, London, Paris, Milan, Tokyo, etc. to learn about the latest fashion and consumption trends of women's clothing and accessories, and keep abreast of them. First-hand information such as commodity sales status and customer feedback. From this point of view, the cooperation between Alice and the Olaer family is really perfect. Is there anything more convenient than setting up the clothing research institute in Milan?

Furthermore, every half hour on average, the supervisors of women's clothing, men's clothing and children's clothing in each store will conduct real-time control and replenishment of the store according to the sales system in the POS machine. Through a networked PDA, store managers have the right and ability to place orders directly with the headquarters, and the headquarters can directly grasp the sales situation of each store, and the process of design, production and delivery can be completed in half a month. However, this model will have to wait for the great development of the Internet before it can operate, or in other words, it is completely dependent on when Cisco will be able to give power.

"Oh, the road is long and long..."

In this way, Alice in bed covered her head with a pillow and thought dully: "It's not just money that's missing~"

Thank you again for your long-term support. With the number of words reaching 300,000, there are less than ten days left until the date of release. I hope you will support me more in the future, and I sincerely thank you here.

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