Super Boy Reborn

In the early morning, the light suddenly penetrated into the bedroom, causing Xia Ruxuan to wake up from his sleep.

This was a crazy and intoxicating night. Liu Yi put on the thin nightgown and opened the curtains of the floor-to-ceiling windows.

Through the huge floor-to-ceiling windows, Xia Ruxuan could see the bright and brilliant sky outside the window. The sunlight shone in through the windows, forming a brilliant curtain of light. This is New York and the sky of Manhattan.

Liu Yi lay back on the bed and leaned gently on Xia Ruxuan. This was the breath that made her intoxicated. "You are so kind to me, aren't you afraid of spoiling me one day?" Her fingers were on Xia Ruxuan's chest.

Tease gently on it.

"So what?" Xia Ruxuan's somewhat domineering voice came into Liu Yi's ears, but it made her sweet as if she had eaten honey.

She heard Xia Ruxuan almost murmured to herself, "I will definitely protect all this." It was like some kind of powerful oath.

This holiday was a warm time. In Xia Ruxuan's not enough time, he finally found time to give himself a good vacation, but also accompanied Liu Yi. However, for him, time and

Without enough to make him indulge in such a leisurely and warm day, he knew that he would seize all the time to develop.

After this not-long holiday, the entire company became busy again, and new advertising plans followed one after another.

After this round of financing, the growing friendbook began to attract more attention from large advertisers, and some large companies in the marketing field began to become interested in this social site open to college students.

For marketers, college students are often a valuable community, and people's key surnames purchase habits in their lives are developed at this time. However, before that, there was no way to get in touch with the most direct way like now.

To this group.

These large companies are beginning to really try to place their own advertisements on this site that is open to college students.

Chez Credit Card advertising is an important pioneer. It cooperated with a small advertising agency in New York to create the so-called Chez +1 credit cards, which are specially designed for college students and are only open to users of the site. The card is

Black is the color that students are most looking forward to. And Chez Credit Card has also launched a series of features to make this ad look more interesting, unlike traditional rigid ads.

What made Xia Ruxuan happy was that one week after the event started, more than 50,000 students joined the group, and Chez also issued thousands of credit cards, which made the bankers very happy.

A few months later, Procter & Gamble did something similar, creating a sponsored group on friendbook for "Tooth Whitening Stickers" targeting students at twenty state universities near Wal-Mart, and any student who joins the group will

After receiving tickets for the upcoming movie, more than 30,000 people joined the group. They used their real names to express their loyalty to the "Tooth Whitening Sticker", which made the influencers very excited.

This is a big victory for both P&G and friendbook. At this point, Xia Ruxuan finally felt that the site had taken an extremely important step, proving that the unique user-oriented advertising business could work, and he

I also vaguely feel that friendbook needs a new advertising business solution.

Before they really set out to take off, they faced the last level.

At the end of January 2006.

Palor Alto, in the headquarters of friendbook.

Mark Zuckerberg's expression always seemed a little depressed. In the review and summary of this month, he had to admit that after a month of market reaction, his debut in the workplace hosted by him seemed so unsuccessful.

This did not cause any response - almost no one noticed that this social station for college students suddenly faced the elites of the workplace. In the past month, there were very few registered people among all the large companies that Friendbook has set up.

Even more serious, the recent issue of "The New Yorker" published an article introducing Zuckerberg and this friendbook. This company received the deepest coverage. The author's sharp words suggest that this site plagiarized creativity from Winklevosses.

and concepts, and imply that the users of the site are not good at socializing and indulging in virtuality. The sentence that made Zuckerberg a little lost in the article is, "Obviously, one of the reasons why this site is so popular is that it

Let users get rid of the efforts necessary to build real relationships.”

So at this time, the atmosphere in the entire office also completely dimmed under the influence of Zuckerberg.

Zuckerberg seems to be in urgent need of some affirmation.

In the early morning of February 5, Friendbook launched the dynamic news function. Before everyone was working hard, the office was in a mess because wires and documents were scattered all over the floor. The company's refrigerator was stuffed with a grand scale.

The cheap champagne prepared for celebrations, the employees drank directly except the champagne cover, and some even made a big fuss, just like the New Year.

Xia Ruxuan knew that they had been suppressing for too long and needed to find some ways to vent.

Zuckerberg finally came out of the failure of the workplace and focused all his energy on this dynamic news.

After the entire technical team activated the code that night, everyone sat in front of the screen to follow the reactions of more than 11 million users about to go online. They were waiting for the first response to arrive.

Things are not always as satisfactory.

In the midst of expectations, Zuckerberg's first response was, "Switch off this garbage!"

This message was so dazzling when it was enlarged through the large screen. Every person holding champagne suddenly frozen at this moment. They were holding bottles of cheap champagne and staring at the screen intently.

Soon... they saw complaints from all over the place tilted in an instant, submerging Zuckerberg in an instant.

Xia Ruxuan saw Zuckerberg, who was originally smiling in the crowd, put down the bottle of Cobel's champagne in a daze at this moment and returned to his office silently. At this moment, no one spoke, everyone was silent

When Zuckerberg returned to his job, he didn't know what to do for it. In the office, he buried his head in his arm, and he was still in a stalemate without any reaction.

Xia Ruxuan understood that he should be given time to calm down. No one could accept such a huge blow twice in a month. Both of these projects were hosted by Zuckerberg, and it seemed to be in this cold.

The night was defeated in a mess and there was no power to turn the world back.

Xia Ruxuan once again saw Zuckerberg at noon on the second day. He was still sitting in front of the computer in a low position, with several empty beer bottles on the table. Xia Ruxuan still remembered that this was the first time he had been a few years ago.

When he saw him, the sign he handed himself was always insisted on by Zuckerberg as if it were a kind of faith.

"Xia, maybe... we were wrong from the beginning." Zuckerberg said in a daze. His tone was particularly messy, almost incoherent. "Maybe friendbook can only be loved by students after all, adulthood.

People don't need this kind of service at all, right?" Zuckerberg's language was filled with disappointment and confusion. "I think we might stop there, maybe we should have some other ideas... or... put this

The company was sold." Zuckerberg's words were filled with some indescribable grief.

"Let's take a break, I'll solve this problem."

Xia Ruxuan didn't know how to comfort this young man who seemed extremely decadent at this time, but just spoke firmly.

No one expected that the launch of the dynamic news function has become the worst crisis faced by the website since its establishment. Only one percent of all the news about dynamic news is positive.

At Northwestern University in Illinois, a junior named Ben Parr logged into the friendbook after getting up on the day. He was very upset about the homepage he saw. He immediately became anxious about a reactionary news group called "Students"

Oppose friendbook news. He wrote, "This time you went too far, and almost no one wants everyone to automatically receive our updates... This feature is creepy and too voyeuristic in it,

Be sure to turn it off.”

Within three hours of establishment, the number of group members increased to 20,000, and after eighteen hours of establishment, the number of people reached 100,000. When the thirty-six hours of establishment, 280,000 users joined. There were countless protest groups.

Appearing in the friendbook network, at least one million users are actively protesting this revision.

One more troublesome thing is that staff from various TV stations began to gather in front of the friendbook headquarters, and the company had to hire security guards to escort employees into and out of the office. Students from several universities were conducting large-scale face-to-face protests outside.

The employees began to panic. They began to talk wildly about whether the feature should be turned off.

Faced with the situation like friendbook, The New Yorker published an article again. This time the author quoted a sociologist, who speculated that the main reason for the popularity of friendbook was voyeurism, and now everyone is starting to complain because the site is exposed.

They were left to keep silent in the face of such almost vicious comments.

Everything is heading in an uncontrollable direction. Xia Ruxuan noticed a great irony in this matter. It is not that dynamic news has no effect, because the rapidly expanding scale of those protest groups itself proves the dynamic news function.

The reason why people join the groups to protest is because they learn from the dynamic news that the existence of these groups is just like Zuckerberg's original design is in line with the meaning. The data also shows that more

, In the few days after the news was launched, the traffic was 70% higher than before. If it was the first day, it would not explain anything, but it was like this for three consecutive days. Is it really impossible to explain anything?

After a few days of observation and thinking, Xia Ruxuan finally discovered something wrong in people's crazy discussions that Zuckerberg had already felt at the beginning of design... That is what Westerners value most*

*.

The reason why dynamic news causes negative comments like voyeurism is that everyone's personal behavior is now exposed to the sun in many places. Of course, this also subverts the normal communication method. Before this, users hope to add information.

Communication to someone requires actively starting a communication process and “send” the content. Now dynamic news reverses the process of information transmission. This new situation of automatic communication makes it possible to make the least effort to keep in touch with the most partners at the same time.

, It made the world smaller, which is undoubtedly a success.

The examples from later generations also show that this revision is undoubtedly a successful existence, so where is the problem? Xia Ruxuan focused on the entire interface and began to think about this problem.

At this time, the homepage interface is very clean, so clean that there is almost nothing. He casually clicks on anyone's page, and as long as he is a friend, he can get all the information of the other party.

I understood. Xia Ruxuan clicked on a girl's album without any obstacles. Suddenly he figured out everything. The key to everyone's discussion at this time was not whether this function was useful, but that it thought it violated his **

.

There is something that may not be popular now, that is the issue of permissions - if everyone can choose whether their messages are broadcast to others, or only some people, their homepage can only allow people they know

Enter. Such detailed permission settings are enough to eliminate all this riot.

At the same time... the issue of permissions has also solved the problem that everyone in another company has been troubled by for a long time, that is, fully open registration. Before this, the questions that everyone questioned were all completely open to Internet users, will it be better to do so?

Let these students feel that their ** has been violated... Then now you can set permissions by yourself. Those who do not want adults to join their social circle can set everything confidential! These concepts are completely nothing in the Internet industry in later generations

There is something with technical content, but no one thinks of it now. Just like Tencent's Penguin's later launch of the function of invisibility that is visible to it or online invisibility, it doesn't seem to be anything to say, but it is very popular among users.

Xia Ruxuan, who made up his mind, immediately held a company plenary meeting. Zuckerberg couldn't help but feel his eyes lit up when he listened to Xia Ruxuan's thoughts. These not difficult methods can actually solve the problem!

On February 8th, all users who log in to the site will see an apology letter, and the project progress of the new permission function is explained below. The company stated that it will make the permission function online as soon as possible. In this regard, this is about the update.

The riots of the news stopped. On the same day, the official announced that the launch of the friendbook's open registration and address book import function will be in the near future, with the permission function description first. This time, the announcement of open registration did not cause

Too many reactions.

The entire company has truly entered a methodical state.

February 28th. This is a memorable day.

Friendbook officially opened registration to the public. The reason why the previous workplace network failed was that it had set many restrictions on the workplace network system in order to protect students' safety. But this time, the full opening will lead to a different one from the previous one.

As a result, whether it was success or failure, this time... it was indeed a desperate bet. Xia Ruxuan didn't know if the reason for Zuckerberg's final success in his previous life was because of this, but he had to gamble.

In early March, the data changes were quite unstable. Zuckerberg finally got excited again, and everyone was looking forward to whether Xia Ruxuan's proposal for the team could be successful this time.

In one meeting a week later, someone broke into the conference room and shouted loudly, "Two million! So great!"

Then everyone stopped the meeting, several pieces of information were delivered to the conference room, and the relevant data showed that the recently joined adults were not just joining, they also invited friends on it, posted photos, and all the things they did by being active users

and enjoy other things.

Before the registration was opened, the number of new users registered was about 20,000 to 30,000 per day, but the data showed that this day was the highest in the past three months, with the number of registered users reaching a single day - 120,000.

And unlike before, students did not rise up against the addition of new adult users. Perhaps the permission settings played a role, making them feel safe, or perhaps the dynamic news made them feel tired, or perhaps they were too

I was too focused on reviewing the content received from the dynamic news and had no time to protest.

This situation clearly shows that adults... finally began to integrate into this network like students... At this moment, everyone turned their attention to Xia Ruxuan.

Many years later, when friendbook was already at its peak, those company executives were recalling that after experiencing this turbulent month in February 2006, this young man who was not very familiar with.

The founder of Asians shook all the turmoil with lightning speed and led the station to a new peak.

His reputation as a leader suddenly rose to the top in the company, and it can even be said to surpass the company's CEO Mark Zuckerberg. Since this day, many employees have begun to look at him with awe, and he has carried it.

The pressure in the two projects of dynamic news and open registration gives everyone the determination and perseverance. Zuckerberg admitted that if it weren't for Xia Ruxuan's encouragement, he would even consider really wanting to sell the station. An executive said:

"This is Xia's glorious moment, making him the eternal leader of the company, he left everyone with nothing to say and to smooth the incident within a few days."

At this moment, everyone in this conference room knew... the time for the friendbook to take off.

(To be continued)