Super Boy Reborn

"Playing the emotional card is definitely not simply looking forward to customers coming to find us on their own. This is a society that values ​​efficiency. If you cannot give the other party benefits, then nothing you say will be useless." Xia Ruxuan said slowly, lowering his head and pursing his squint.

After a mouthful of drinks in the cup, he cleared his throat, "This emotional card is to rely on the advantages of our base market to play our 'service highland' advantage."

"Everyone can tell these great principles." Xia Ruoling was obviously uncomfortable listening to Xia Ruxuan sitting here and talking, and muttered in a low voice. In his heart, his brother was much more powerful than Xia Ruxuan. He also failed to obtain these at the same time.

When elders recognize it, it is a happy thing to be able to gain the recognition of their father.

Xia Ruxuan directly ignored Xia Ruling's words, smiled without saying a word, turned to Xia Yunsong, and then said, "I believe Uncle Yunsong must have his own opinion on this point. The rise of our Xia family's Suhang Group in southern Jiangsu was a

What a grand occasion, even when I was very young at that time, I knew that until now, Su AVIC had fought a grand battle in southern Jiangsu in the 1990s."

"Not bad." Xia Yunsong's expression of looking at Xia Ruxuan in his eyes was no longer as funny and distrust as usual. Until now, in Xia Ruxuan's sonorous and tense voice, he finally felt the sympathy and distrust of this young man.

Others have completely different temperaments. "More than ten years have passed in the blink of an eye. My father asked Yun Bai and I to join forces to establish a home appliance department with the Xia logo. It was not easy at that time. In the 1990s, China's home appliance marketing market

Basically, it is the situation where state-owned comprehensive department stores and state-owned home appliance companies are unified. We are at the same time fighting with the six state-owned shopping malls, relying on our excellent service and the support of manufacturers. Price wars are always indispensable in commercial occasions.

But Ruxuan is right. If you only see this, your vision will be too shallow.

It is said that air conditioners from manufacturers are just semi-finished products. In our industry, we have always described this as "seven-point air conditioners and three-point installation". The only thing sold to customers is semi-finished products. If you want customers to have a good experience, you can only

Start with the service.

At that time, we broke the industry rules of the state-owned market and implemented one-stop service for air conditioners selling, distribution, installation, repair and maintenance. It was unparalleled for a while, which directly caused the state-owned shopping malls to shrink significantly in the home appliance market.

Even the home appliance department under Xue, which is now in good momentum, has just come into the market we have opened..."

Recalling the glorious years of the past, Xia Yunsong's broad eyes, which had been erased from the corners and thick of this comfortable and peaceful life, ignited a bright and passionate flame again. But suddenly the sarcastic sound penetrated in and interrupted Xia Yunsong's past

longing and remembrance.

"These things naturally made both brothers famous. But now, what is the point of mentioning things from more than ten years ago? Could that same method be helpful to the current situation? Don't forget

Then, the important reason why we were able to defeat the six major state-owned shopping malls back then was the support of manufacturers and the internal problems of state-owned home appliance companies.

Huamei, which is now entering southern Jiangsu, does not have these problems. They occupy the majority of the home appliance market in the country. Based on this, I don’t think we can get any help from manufacturers. Besides, there were also state-owned enterprises that did not.

The factors that take our private enterprises seriously are in it, so it is meaningless to mention that success that time.

We can't be self-confidenced, brother, you have to think about this issue carefully."

After hearing Xia Yunshan's words, the glory in Xia Yunsong's eyes faded and he fell into thought. Xia Ruxuan looked at him suddenly feeling regret for this once arrogant middle-aged man. He no longer had the courage to gallop in the shopping mall and had begun to be afraid of his head,

It's no wonder that Huamei found a gap in her previous life and got in and took a big piece of cake away.

"I think what my father said is reasonable. Today's situation is completely different from that in the past." Xia Ruoxis spoke at the first time, and after speaking, he did not forget to hit Xia Ruxuan, "Xia Ruxuan, are you just talking nonsense?

”

Xia Ruxuan glanced at him and knew that he could not get close to his uncle Xia Yunshan because he had resentment towards his two brothers for a long time. Because Xia Yunshan was still young back then, in today's words, he was a playboy again.

Many businesses are only joined by Xia Yunsong and Xia Yunbai, so that in the end, the youngest brother can only struggle with some small interests. Now he is only a lot of marginal industries, although his company and industry are the most.

But there are no giant industries like Xia Yunsong’s home appliance department or Xia Yunbo’s real estate department.

To put it bluntly, by the time he began to enter the core management of the Xia family, the Xia family had already passed the initial development period and entered a stable period. Xia Yunshan lost the opportunity to compete with her two brothers.

He could only keep following behind timidly. Xia Ruxuan knew that this was something that Xia Yunshan had always been worried about.

Xia Ruxuan knew that he had to maintain a good relationship with Xia Yunsong, and his father was easy to talk about. After all, there were many opportunities to contact him. Later, there were also commercial center construction in Lianhai District that could be discussed with his father. Xia Ruxuan's expression was clear about this relationship.

The plainness then spoke, "This is a bad word. Success means success, and there must be something to learn from experience. Although in a narrow sense, this time is different from the last time, Su Hang is at a disadvantage. But on the other hand,

We have a greater foundation and a larger customer base than our owners more than ten years ago. I dare say that more than 80% of households in southern Jiangsu have home appliances purchased from Suhang. This is our advantage.

.”

"What," Xia Ruxi laughed lightly, "Xia Ruxuan, don't just wrap yourself in the circle, just talk. It was not what you said before, you wanted to use the feelings you built with the mall and customers.

Is it too naive to treat it as a weapon? Why did you shoot yourself in the foot after turning around now?"

Xia Ruxuan glanced at him and was confident, "Precisely because more than 80% of families in southern Jiangsu have home appliances purchased from Suhang, we can follow the opportunity to make a sign of gratitude and return to consumers, so that it will not make people feel absurd."

.And service is always the core competitiveness. Huamei just entered southern Jiangsu and needed to use gimmicks like price wars to increase their popularity. We might as well seize the shortage of service resources in Huamei and provide services.

This is done to the extreme.

Although we provided delivery and loading services in the past, we were also a bit frivolous. Now we have cut off these small benefits without any fees, and we will issue a month to repair various home appliances for free, exchange old goods, etc.

Huamei was caught off guard, and I didn’t believe that the logistics team they put together temporarily could be compared with our operations for more than ten years.

Furthermore, isn’t Huamei still in the preparation stage now? We will start a major cleaning before they open. Even if Huamei opens a huge advertising offensive, the home appliance market in southern Jiangsu will definitely enter a short period of saturation. And this period

It is the most critical period. We can start to establish our new 3c home appliance model - what is 3c, that is, bringing digital and information home appliances into the market. And Su Hang can take this opportunity to even attack the new one.

Domain. Youyan is the best defense. Even if Huamei enters southern Jiangsu, she will be ready to follow her and make a fuck!”

At the end of the story, Xia Ruxuan smiled loudly, "When they are so busy, we can even consider investing in the impact of Huamei's base market in the East China Sea, so that they can lose sight of each other. If they take Donghai City into their arms, then Su Hang's

The strategy can be oriented to the entire China. Even if we become the largest home appliance giant in China by then, it will not be impossible."

Speaking of this, Xia Ruxuan paused and looked at Xia Yunsong whose expression had begun to be complicated. "Uncle, I have always admired you for relying on Su Hang to compete with the six major state-owned shopping malls to finally win a great victory, making Su Hang's reputation deeply rooted in the hearts of the people.

This battle of becoming famous in one fell swoop. The first thing I respect is my father, and the second thing is your uncle. I believe that what I said is all the things you have considered by you, and I am just attracting them.

Let me tell you about these ideas. You might as well complete these ideas.

Show off the domineering attitude of Su Hang fighting the six state-owned shopping malls more than ten years ago, and staged another perfect Soviet-US war, pushing Su Hang, which is marked with Xia's family, to the whole country." Xia Ruxuan waved his arms and cut out the strength in the air

With a powerful curve, he complimented Xia Yunsong for a few moments.

Xia's Suhang only grew bigger in Suhe Province and several surrounding provinces and was unable to fight the whole country. Xia Ruxuan also heard that it was probably because Huamei occupied Suhang's base market in southern Jiangsu, causing Xia Yunsong to lose his response.

Some people have courage and invasion, but in the end they can only stand firm and guard their own acres of land carefully to defend, but they do not know that only offense is the best defense.

The 3c home appliance model began to appear gradually later. It is a good idea to take it out at this time. It is completely possible to attract the attention of the people. In this way, there will be at least a home appliance product in everyone's mind, Suhang Home Appliances

There will definitely be a good impression in the customer's mind.

This time, no one can say anything against Xia Ruxuan anymore.

(To be continued)