Super Boy Reborn
Chapter 155
Prior to this, Suhang Electrical Appliances, a subsidiary of Xia, was the leader in the home appliance industry in southern Jiangsu, bringing a lot of profits to Xia every year. At present, more than 60% of the home appliance industry in southern Jiangsu is monopolized by Suhang.
, the remaining majority was divided up by Xue's home appliance industry and some scattered retail investors. Later, after Huamei came in, it became a three-way battle for hegemony, which was not good news for Xia, who had always been the leader.
Later, there were comments from all walks of life about the months-long war between the two electrical appliances. Xia Yunbai also made a detailed analysis of the matter after that, saying that if he had done something in the first place, he could have completely prevented Huamei from entering southern Jiangsu. So.
Xia Ruxuan was so immersed in this matter that he had some opinions.
So for him, even if he is too lazy to get involved in such things, he still has to do it this time. If he can directly intervene in a business war belonging to the core layer of the Xia family, what will happen to him, a good-for-nothing young man, in the Xia family?
Increasing the internal weight is of great help.
"Ahem," Xia Yunshan coughed twice and spoke, but there was a hint of yin and yang in his tone, "Ruxuan, your uncle and your father are discussing business matters, why don't you just
Listen quietly and don't interrupt casually. Do you think your feelings can be compared with your uncle and father's decades of experience?"
"Dad," Xia Ruoxi smiled and spoke to Xia Yunshan, "Ruxuan is different from us. With just one idea, people can help Uncle Yun Bai earn tens of millions of benefits. If you just say something on this occasion, you might be able to help."
Our Xia family has overcome a difficult situation?" Although Xia Ruoxi didn't express anything on her face, the attitude she expressed at the dinner table with her father was already obvious, and there was a hint of ridicule in these words that even Su Guoqiang
You can all feel it clearly.
He suddenly had some calculations in his mind. Even though Xia Yunbai was an absolute leader in the Xia family, strategizing and guiding the country, this family business was not hereditary after all. Xia Ruxuan wanted to gain status only by relying on his father's decades of accumulation.
It's not enough to be majestic, you have to rely on the ability that he gradually demonstrates.
Because Xia Ruxuan's presence in the Xia family was too weak before, it has reached an extreme now. He has almost no say in the Xia family, otherwise he would not have been ridiculed like this for saying a word. But Su Guoqiang
I have already seen a few hints of transformation in this young man. Is he capable of truly standing out in this family?
Such behavior is like pushing yourself onto the stage. If you perform well, you will immediately attract the attention of others. If you perform poorly, it will be like pushing yourself into the abyss. In fact, although some people secretly laughed at him.
, but if he really has practical thoughts on the topic discussed by Xia Yunsong and Xia Yunbai, then he will definitely be given a chance to speak.
To put it bluntly, Xia Yunshan and Xia Ruoxi's singing together seemed to cut off his escape route. Now Xia Ruxuan had no choice but to bite the bullet. If he couldn't say anything useful, he would completely embarrass himself.
At this moment, most of the people present were looking forward to Xia Ruxuan's seemingly casual but definitely meaningful intervention. If it was said before that the prediction of the gold price was accurate due to a lot of coincidence and moisture, then now it is really true.
His first test.
"Yun Bai and I are also discussing this issue." Xia Yunsong smiled and said everything quietly, "You guys can tell me if you have any opinions of your own." As a member of the second generation,
Xia Yunsong, the eldest, naturally would not target anyone too much. He looked at Xia Tian, who was preparing to watch the show. Logically speaking, Xia Yunsong could be considered one of these young men, and he was the eldest grandson of the Xia family. Naturally, he had
He should tell you what he thinks first.
But Xia Tian smiled bitterly and shook his head, "I surrender, I don't know anything about this. Ruoxi seems to have some opinions on this matter. Let him say it." Xia Tian, who is never too eager to try at home, is destined to be let down.
Others won't care too much about his words, and no one will exchange more greetings with Xia Tian.
Xia Ruoxi coughed lightly and took the initiative to analyze, "I think what my uncle said is very good. Southern Jiangsu is our base market, so it's enough for us to have a price war with them. I believe our brand effect can still be achieved in Southern Jiangsu."
It is useful, after all, it is a long-established home appliance store. No matter how Huamei is, it is a raptor, but there is a saying that goes like this - the raptor cannot cross the river. If it crosses the river, it will have to bow to us, and the customers will definitely not do the same.
I will go to familiar places to buy appliances.”
"That's right." Xia Yunbai listened to Xia Ruoxi's words and nodded with a smile, "We do have some advantages in Sunan." However, after saying this, he tapped his fingers lightly on the table, and there was something else hidden in his smile.
It seems that something is missing.
Xia Ruoxi was somewhat complacent with Xia Yunbai's praise. Even though he had many opinions about Xia Ruxuan, he still had enough respect for this uncle with outstanding abilities. Suddenly there were two sarcastic chuckles with a bit of disdain.
Xia Ruoxi's attitude fell on her ears, "Haha."
Turning his head, he saw Xia Ruxuan's chiseled face, with a clear curve of contempt and ridicule at the corner of his mouth, "Xia Ruoxi, I don't know whether I should say you are innocent or what should I say to you." Xia Ruxuan said.
The slow and steady tone seemed to give Xia Ruoxi a hard blow, but at this time he still held on to his smiling face, "Ruxuan, if you have any opinion, just say it. I'm just talking about my opinion."
That’s all.”
"A price war is absolutely necessary," Xia Ruxuan glanced at Xia Ruoxi one last time, then put away the smile on his face and said with a serious face, "Just don't overestimate those consumers. The relationship between shopping malls and consumers is the most important.
Pure interest relationship. If we still expect consumers to rely on the emotions established in shopping malls as a weapon to fight Huamei, then it is really too naive."
"Consumers don't care whether you are a well-established mall, not to mention that the supply of goods in the home appliance industry is not much different. The quality of the products is not determined by your mall. In the end, it comes back to the manufacturer. At this time, if the same thing is new
If the shopping mall costs dozens of dollars less for each item, all your customers will be snatched away in two days, so what do you expect? The customers have already done their best by not yelling at your prices."
Xia Ruoxi frowned and had to start thinking about this problem. Even her uncle Xia Yunsong was also thinking about it. Although this truth is very simple and easy to understand, it is also very profound. This is the purest business.
"Then here comes the question," Xia Ruxuan thought for a while before continuing, "Is it really the only way to compete with Huamei on price? Let's not talk about profit issues. Even if you work hard and fight to the death, you will finally gain.
Have you ever thought about who it is?"
Silence... Looking at Xia Ruxuan, whose expression became brighter and brighter, no one spoke for a moment.
"Even if we rely on our foundation in southern Jiangsu to win a big victory in sales, even so, the final beneficiaries can only be Huami and consumers. First, by relying on the period of competing with us, it is enough for them to win in the market.
Build their brand locally. Secondly, customers go home with cheap products... In addition to winning sales, what else do we get? Not to mention that this is just a good product.
A better idea. On the other hand, I don’t know if Huami is rich and powerful in our home appliance department. But looking at the national front, we only have as much market as Huami has. Whether the manufacturers will support Huami or us is an open question.
We have ignored the problem, so if we really raise the price, we have walked into a trap of luxury, which is equivalent to sharing the cake that belongs to us."
Xia Ruxuan's voice was sonorous and powerful. After saying this, he paused silently.
"This is exactly my concern." Xia Yunsong was silent for a long time, looked at Xia Ruxuan with a complicated expression, and finally asked first. "So, have you thought of any countermeasures for this problem?"
It was the first time that everyone heard Xia Yunsong talking to the juniors not in a condescending manner, but in a genuine attitude of asking for help. This time, even Xia Tian's tone when he looked at Xia Ruxuan became serious. Although he didn't understand
How to deal with it, but he had to admit that even as a person who didn't understand business, he quickly understood the interests involved when he heard this sane analysis.
A strange thought suddenly came to his mind. Is Xia Ruxuan really a business wizard? Thinking that he had always been more silent than himself at such family banquets before, Xia Tian suddenly felt that it was unusually ridiculous. Business wizard
This kind of thing probably only exists in fantasy. Those who are truly capable and have vision cannot develop through layers of experience.
Su Jingya's heart suddenly started beating loudly. At this moment, Xia Ruxuan's attitude of destroying the oars and oars while talking and laughing made her feel a little confused. Is this really the good-for-nothing young man she heard about?
After Xia Yunsong finished speaking, everyone looked at Xia Ruxuan again. This time they were not suspicious at first, but really looking forward to what other ideas and thoughts he had that could make people shine. Only Xia Yunshan's family
Xia Ruxuan's expression became more and more complicated, and Xia Ruxuan became more and more like a superior person, which was not a good thing for them.
On the one hand, they were somewhat expecting Xia Ruxuan to be able to say how to help the Xia family overcome this difficulty. Otherwise, it would be a big profit for Huamei to get a piece of this market. On the other hand, they hoped that Xia Ruxuan would not say anything.
Come out. In this way, Xia Ruxuan's performance today is just a flash in the pan, just some small analysis.
Xia Ruxuan looked around and laughed. What he needed was a situation like this. He wanted everyone in the Xia family not to ignore his existence. As for the methods to deal with it, these had been tested by the market in his previous life, and he was confident enough.
These ideas surprised everyone. Many years ago today, those business operations that seemed ordinary in the previous life were enough to make people think deeply.
"I just have some simple ideas for you to listen to. The real final decision will have to wait until my uncle comes to strategize.
Faced with Huamei's strong attack, we don't need to compete with it on price, we just need to be equal. This will not form a bad competition. If we follow Huamei, they will not be able to commit suicide. This will make it possible for them to commit suicide.
We can advance to attack, and retreat to defend.
We are unprepared from other aspects. First, we must play the emotional card Ruoxi mentioned before. Of course we cannot just wait and expect others to come to us. Secondly..."
Everyone just stared blankly at Xia Ruxuan, who suddenly changed into a different person, pointing out words and inspiring words! As Xia Yunsong and Xia Yunbai listened to Xia Ruxuan's slow words, their eyes became brighter and brighter.
(To be continued)
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