Reborn Capital Madman

In the US semiconductor industry, which was hit hard by a semiconductor industry and was full of misery, Gao Xian not only picked up Intel's "brain", but also two other "brain" worth mentioning - mostec and Fairchild Semiconductor

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To put it in one way, there is only one kind of happiness, but there are tens of millions of misfortunes.

The once popular semiconductor companies in the US semiconductor industry all succeed because they have stepped on the right drumbeat of the era of technological progress. When they fall to failure, they have all kinds of internal causes of death.

When Intel was first established, in order to win over customers, it set a very gentlemanly rule, that is, not to enter the business field where there is a direct competitive relationship with customers. To put it bluntly, it will not rob the customer's business.

For example, this rule is easiest to understand.

Intel and Texas Instruments both design, manufacture and sell microprocessors, and their customers include personal computer and home TV game console manufacturers that use these microprocessors.

In order to abide by the rules set by itself, Intel never ended up in person, specifically what terminal products are used for personal computers and home TV game consoles; Texas Instruments is not restricted, and while selling microprocessors to personal computers and home TV game console manufacturers, they are not restricted.

, and also took advantage of its own vertical resource integration to enter the personal computer and home TV game console industries, and even launched a price war with those customers.

The pros and cons of the two are hard to say. Texas Instruments did make quick money, but it was hit hard in the collapse of the North American video game market in 1983 and suffered serious losses, so howard Hughes, who was guided by Gao Xian, took the opportunity to acquire it.

He split the defense engineering business part and kept it himself. The remaining larger civil business part was sold to Bay Western Company in a transfer, becoming one of the most core high-tech departments of Bay Western Company.

Intel was bound by its own rules, so it was so difficult to move forward with diversified operations that it did not save enough money to resist the risk of famine during the good times. As a result, it fell into the current dilemma of life and death in the Japanese and American semiconductor industry war.

It is a bit unfair to say that Intel is not determined in technology. In 1983, it created a chmos with its own technical characteristics, which can reduce chip power consumption while improving performance; then it launched the adoption of this

Process, dynamic random access memory memory particles with a capacity of 256    kb.

Unfortunately, this thing has a very limited appeal to a wide range of customers in the face of a semiconductor memory product with high quality and low price, and large quantity.

I can only say that Intel's decline during this period is because we have not figured out the market direction.

Compared with Intel, mostec, the overlord who once occupied 85% of the US dynamic random access memory market at its peak, even played a good hand of cards to pieces.

In terms of technology, mostec is really a shortage. After all, it was founded by a group of former employees of Texas Instruments. It was able to occupy the absolute top spot in the dynamic random access memory market for a time, and it was completely won by its strength.

In 1973, mostec launched a revolutionary technology for dynamic random access memory - address multiplexing, which caused a huge industry sensation, of course, mainly due to ridicule from peers.

Regarding address multiplexing, the simple explanation is that the larger the memory particle capacity, the lower the average overhead spent on chip pins. At that time, the memory particle capacity of the dynamic random access memory was 4 kb, and the address multiplexing made

The chip design and number of pins at that time seemed unnecessary and complicated.

But in 1976, the memory particle capacity of dynamic random access memory developed to 16 kb, which made mostec's technical forward-looking and received generous returns; in 1979, the memory particle capacity of dynamic random access memory

After growing to 64     kb, mostec suddenly became the market overlord and technical leader in the global dynamic random access memory industry.

At this peak, United Technologies, a famous American industrial giant, spent $345 billion to win mostec.

Otherwise, how can we say that the industry is like a mountain? It is not surprising that the joint technology companies in traditional industries want to join in the development of the semiconductor industry. Other traditional industry giants have already taken action, not to mention that the research and development of new technologies is always away.

Don't you burn money.

The problem is that United Technologies caught up with the US high point of the semiconductor industry's development trend, and later YiBan Semiconductor Industry suddenly caught up. The aggressive price war immediately made the American semiconductor peers in a hurry.

Mostec's response strategy is to increase investment in the most successful, but unprofitable dynamic random access memory business, and has consumed hundreds of millions of dollars in recent years, similar to the introduction of address multiplexing, and research and development

Numerous advanced technologies.

How to describe this decision, it is a bit stupid, because the main direction of the semiconductor industry's attack on the US market is dynamic random access memory, and mostec faces the battle head-on, and who wants to fight harder?

The result is self-evident. The semiconductor industry has policy support from the official government. Where is the overall view of not competing for temporary gains and losses? Mostec's funder father, United Technology Company, has a stop loss limit, no matter how strong the financial resources are, it must be

Now I can't stand it anymore and I'm selling mostec.

When Gao Xian was looking at the documents, he received the latest report on Mostec. It was not that mostec was completely unpicked. French electronics giant Thomson reported $70 million to United Technologies, although it was compared with the original acquisition.

The $345 billion is too low, let alone the investment value increase, but the amount of stop loss can be stopped. The reality is so cruel, and United Technologies is showing signs of intentional action.

There are two actuarial results on the document in front of Gao Xian, one of which takes into account the mostec intangible assets that are currently almost ignored.

In Gao Xian's view, mostec's intangible assets are valuable.

The first aspect is the new technology developed by Mostec Header in dynamic random access memory in recent years. Of course, it is impossible to recover investment now, but in a few years, other semiconductor memory companies can't avoid it when they move forward.

These junctures require more or less some patent fees.

On the other hand, although mostec has not engaged in diversified operations, it has not done nothing.

It once concluded a deal with Intel to gain the second manufacturer's authority for Intel     8086 microprocessor series and future x86 designs.

Similarly, Mostec also reached a similar deal with Motorola for the MC     68000 microprocessor.

You should know that these two types of microprocessors, one is the CPU of the ibm-pc compatible machine, and the other is the CPU of the Apple computer, which can be used as bargaining chips in the future.

Gao Xian's main purpose of helping him out when Intel is alive is to continue to grow and grow with the "small outfit" genre; and to pick up the mostc, the junk, can add to himself within a period of time.

The insurance that can attack and retreat can be safe.

After actuarialization, such mostec intangible assets, should generate US$450 million in revenue in the future patent period.

Therefore, Gao Xian personally issued an instruction again, United Technology Company was pitied and sold personal favors, which increased by 10 million US dollars in cash compared to Thomson's offer, and collected mostec's junk.

Thomson indeed gave up the acquisition plan in disappointment and ridiculed arrogantly that the idiot would add ten million dollars in cash.

Gao Xian is naturally too lazy to pay attention to it, and finding a bargain cannot be separated from a long-term perspective. We have no common language, so if I make money, you can just watch it.