Reborn Capital Madman

Xiangjiang, known as the "shopping paradise", is recognized as a well-developed retail industry.

It is necessary to point out that Xiangjiang's retail customers are not limited to locals, but also the larger passenger flow brought by the tourism industry.

During this period, Xiangjiang's retail industry, such as department stores, supermarkets, convenience stores, shopping centers, direct stores, chain stores, grocery stores, etc., was already full of exciting business forms.

Take the oldest department store industry, including British ancestry, Lane Crawford, Yingzhijie, etc.; there are Chinese ancestry, which are based on Chinese ancestry and mid-range ancestry, Yong'an, Xianshi, Daxin, Yuhua, Dahua

etc. There are Daimaru, Matsutanya, Isetan, Tokyu, Yoshinoshima, Mikoshi, etc. who are from Japan and are very popular.

In fact, the subdivided fields of retail may not be clearly distinguished. The wells do not interfere with the river. As long as the customers are welcome, it is not surprising that a single area such as the underground floor is opened in the mall and a supermarket is set up, although the supermarket is

We have snatched the business of department stores, but the two also have complementary places. No one will sit and see the business opportunities that are close to us, slip away in vain and do nothing.

Xiangjiang supermarkets have risen since the 1970s, and they feel that the threshold is not high. It is inevitable that everyone wants to give it a try. The competition is fierce, and Jindong Supermarket and Jiajia Supermarket are the ones that break through this field.

Leader. The number of stores in Hong Kong Island, Kowloon and New Territories is more than 120 stores, while the latter is still a short distance from 100 stores.

Since its establishment by Gao Xian, Jindong Supermarket has been committed to innovation, aggressiveness and momentum. It has many exclusive advantages that others cannot reach.

Just give an example that can be seen on the outside, thanks to the overall planning influence formed by Gaoxing Group's long-term development in the real estate industry, the newly opened core stores of Jindong Supermarket have tried their best to consider the needs of customers' parking.

With the convenience of parking lots, this is not something that can be done easily in Xiangjiang, which is increasingly valuable in every inch of land.

As for the advantages that cannot be seen in the backend, there are also many, such as the level of computer information management of products, which is no less than that of its counterparts in the United States.

From the perspective of the retail business of the entire Gaoxing Group, Jindong Supermarket has Huikang Shopping Center upwards, several branded convenience stores downwards, and even small certified franchise stores located at the "capillaries" of the Xiangjiang commodity circulation system.

Once a price war starts, the so-called promotion will inevitably produce a joint cluster offensive effect.

At the beginning, the outside world saw Jindong Supermarket fighting with Jiajia Supermarket, which made the Xiangjiang Supermarket industry fight into a mess, and almost everyone smiled and applauded, or gloated at the internal strife of Chinese capital, or expected that the two tigers would suffer the consequences after one injury.

The benefits of fishermen may simply enjoy the benefits of shopping...

But after Jindong Supermarket completed the Spring Festival promotion, it launched the spring promotion and then launched the midsummer promotion. The Golden Autumn promotion is also being launched, and it is expected to carry out the annual promotion in 1984 to the end; the Baijia Supermarket is moving forward.

, staring at the Jindong Supermarket in a tight position, looking irreconcilable and deep-rooted, which made many colleagues in Xiangjiang's retail industry gradually feel a little chill in the scorching heat.

The first thing to be affected was the merchants in the retail supermarket field of Xiangjiang. They were fighting behind Jindong Supermarket and Baijia Supermarket. How could they breathe the fresh air? In the second half of the spring promotion of Jindong Supermarket, they all couldn't bear it and started to complain.

When the midsummer promotions for Jindong Supermarket were in full swing, criticisms of the price war between Jindong Supermarket and Jiajia Supermarket began to emerge in the media.

Jindong Supermarket and Baijia Supermarket have a lot of customers. In contrast, customers in other supermarkets have sharply decreased, and their turnover has dropped by at least 30%. Originally, everyone thought the situation would be "one chicken dies, one chicken crows", but

The result was that dead chickens were everywhere, and only the two leading roosters crowed loudly.

Why are these two large supermarket groups so arrogant that they have forced other small and medium-sized supermarket groups to a financial crisis and ended up in a close relationship? It’s because they have strong consortiums behind them!

Such a price war is unfair!

In addition, the price war between Jindong Supermarket and Baijia Supermarket has affected the entire Xiangjiang retail industry.

Originally, everyone is increasingly aware of the trend that the sales of the supermarket will occupy half of the retail industry in Xiangjiang in the next few years. However, Jindong Supermarket and Baijia Supermarket are still aggressive. If such vicious competition continues, it will definitely destroy it.

The reasonable structure of Xiangjiang's retail industry forms a monopoly of large groups, which is not conducive to the healthy, orderly and long-term development of Xiangjiang's retail industry.

In short, the public opinion pressure for condemning Jindong Supermarket and Jiajia Supermarket for bullying others by virtue of their power. However, Jindong Supermarket and Jiajia Supermarket have not yet shown the intention to stop. After all, public opinion is inevitable.

The young wife who let others dress up has seen big scenes and has her own strategies.

...

Ma Yongxiang, who represented Gao Yi and guided Gao Xing Group's retail business to expand the local market, conscientiously inspected the store and returned to the office of Gao Xing Building, which was air-conditioned and refreshing. The secretary happened to send a copy of information.

This was specially transferred from the 26th floor of the New China Tour, and the secretary emphasized.

Ma Yongxiang nodded understandingly, then opened and looked at it. It was the exact information about the eight hundred companions of YiBi, the Songgo Department Store, which will open a large shopping mall in Xiangjiang.

YiBank's service industry level is indeed unique. It can be said that the "customer is God" is the most thorough in YiBank's business world. In 1960, the Japanese department store Daimaru Department Store came to Hong Kong to open a store, and its performance was performed.

It was not bad, and when his peers saw this scene, they came one after another.

Ma Yongxiang put down the document and thought to himself that the competition for the big cake of Xiangjiang retail industry is becoming increasingly fierce. Fortunately, Gaoxing Group's retail business has already taken Jindong Supermarket as the entry point to establish an advantageous market position and deployed early.

It was unfolded. According to Brother Xian’s words, while dominating, you must be able to control the overall situation, including who will be the indispensable competitor in the end.

At this time, Ma Jingxi called his second son. If there was no important bureau to participate, I would come to have dinner here.

Ma Yongxiang turned down the social engagement and came to see Lao Dou directly after work.

Ma Jingxi, who plays a respected role in Gao Yili, is in good health and is playing with her grandson with a smile on her face. After seeing Ma Yongxiang enter the door, she said, "You have been working very hard for half a year."

Ma Yongxiang smiled and hugged her, and could see that her nephew who looked very much like Gao Xian, gently pinched the little guy's face and replied casually, Actually, I prefer the fierce fighting atmosphere when I acquired the mini-Pakistan before, but,

Now this price war is very in line with your appetite.

I hope you can set your character and find a position that is truly suitable for you. After a few clichés reminded you, Ma Jingxi turned to ask, how to end the price war in Jindong Supermarket, have you figured out?

Ma Yongxiang smiled, why, Li Bancheng is asking you to try his luck? Jindong Supermarket's autumn promotion is already being prepared, and if you stop, you are really unwilling to accept it.

Ma Jingxi frowned slightly, and public pressure still needs to be considered. If Jindong Supermarket continues to promote autumn, although Jiajia Supermarket can continue to accompany you, there will be more and more other supermarkets closed, which will easily cause public anger.

Ma Yongxiang curled his lips. As long as the peers cried with the reporter's pen, we would stop. That would be ridiculous. If the foreign retail giant who is eyeing him, it would be troublesome to understand that he can be bullied by a good person.

Ma Jingxi gave a serious guidance. Through Spring Festival promotions, Spring promotions, and midsummer promotions, Jindong Supermarket has established its monopoly position in the field of Xiangjiang Supermarket, and can stop the war. The price war in autumn promotions, which is more effective.

good!

After thinking about it, Ma Yongxiang's eyes lit up. Ginger is still so hot. You cursed malicious competition and stopped Jindong Supermarket, which is really unpleasant. But playing the autumn promotion card makes those crying miserably frightened.

You should not enjoy a life after a disaster all day long, which is much more fun.