Reborn Capital Madman

After hearing the answer given by Sir Gao, Jobs' reaction was very straightforward and flattering!

Who hasn’t been young and frivolous, or even in the middle-school, ignorant and fearless growth stage, but after all, they are either on the road to being “recruited” by capital, or they have already been “recruited” by capital.

Now, no matter how hard-spoken Jobs is, he has long recognized the reality in his heart. The personal computer that IBM bought from Sir Gao has firmly occupied the commercial market and has become mainstream. It is very respectable for Apple Computer to be on an equal footing with it.

.

Of course, this does not mean that Jobs has given up on his ideal of building a personal computer with his own imprint. If he could overtake IBM with this, wouldn't it be even more successful?

His words also reflected this thought, "Even if the market is so competitive that there are only two types of personal computers left, we still have to separate the first and the second."

"Of course." Gao Xian nodded, "So, if we can take over part of the personal computer market that is being fought for by the price war, it will definitely help increase the number of users of Apple's new products on the market. As long as Apple's new products are slightly smaller,

Just make it compatible with older models, and the price Apple has to pay is just to let the second-generation Apple computers that have been sold for many years use their waste heat."

Jobs thought about it for a while. The second-generation Apple computer series developed by Woz had been around for a long time. The manufacturing aspect was quite mature. Even because of the failure of Apple Computer to launch new products, it still contributed to the main source of income.

The important role of Wozniak becomes more and more obvious, and it becomes more and more obvious that Woz is a genius and a veteran of the second-generation Apple computer. It is difficult to

In order to avoid upsetting Jobs, who had hard-to-express ideas, he used it to pave the way for new Apple computer products to win over users. For example, he lowered the price of a certain model to less than the current watershed figure of $800, which impacted the company's impact.

There is nothing to feel bad about hitting the low-end and cheap personal computer market, especially attracting more users from the education market.

However, Jobs was a little curious, "Did Sir Gao also tell IBM about his suggestion?"

"That's not true. My current relationship with IBM is just selling their bonds." Gao Xian shrugged, "You don't have to doubt my motives. The current attacks of Commodity and Texas Instruments are unrelenting, creating manufacturing for them.

With a little pressure from enemies from both sides, for both Sega and Apple, it might be a way to get what they need and get the best of both worlds.”

Jobs nodded, pretending to be profound and did not continue to express his position. Sir Gao also refused to listen to your relaxed attitude and did not give him any chance to use it as a bargaining chip. Instead, he asked for a drink from the flight attendant and finished it.

Then he closed his eyes and rested his mind.

…

Naturally, he was very polite to the distinguished guests he saw. After arriving in Tokyo, Jobs and his entourage were picked up by a crowd of people, while Sir Gao was arranged by people from Gao Yiben's company.

Arrive at the office located in Otemachi Financial Street, Chiyoda-ku, Tokyo.

The level of Goyi Benchang Company is far lower than that of Goyi American Company and Goyi UK Company. It is directly under the jurisdiction of Goyi in Hong Kong Central. Half of its company resources are devoted to information collection and market research, and it involves a

Operations in the local market, such as securities trading, are mainly completed with the help of Nomura Securities, one of the four major securities firms at this stage.

From the perspective of business internationalization, Nomura from Japan, Merrill Lynch and Goyi from the United States are basically on the same starting line, and the free port of Hong Kong has unique international advantages, so Goyi, Merrill Lynch, and Nomura are cooperating increasingly closely.

This includes providing convenience in your own local market.

As soon as Gao Xian had preliminary confirmed the schedule here, Nakayama Hayao rushed over and asked for instructions to inspect Sega's work arrangements.

For Nakayama Hayao's diligence, Sir Gao must have recognized it, and said earnestly: "After this price war is over, Sega's focus will shift to Benchang. Can it benefit from the bleeding damage of the price war?"

Recovering quickly depends on Sega's performance."

Nakayama Hayao wishes he could be the boss of his business, but he is still a little unsure. The annual sales of the home video game console market in North America alone are as high as three to four billion U.S. dollars, feeding so many video game manufacturers.

It hiccups continuously, which further determines Sega America's position as the leader of the entire Sega Entertainment Group. Such an obvious advantage will not turn around so quickly, right?

Gao Xian was too lazy to talk too much about this, and he didn't want to completely expose the mystery. It was not a bad thing to maintain a certain optimism here, at least it would be beneficial to his subsequent financing activities.

According to Sir Gao's instructions, Sega Investment and Gao Yiben took advantage of the great opportunity of Sega Entertainment's main business to make money, and started some "value-preserving" side businesses in Yiben, so as to increase the scale of Sega's assets.

Follow the direction that banks like to see, such as the current headquarters of Sega Entertainment. It is located in the Akihabara business district. You can even visually see the eight-story landmark building in the Akihabara business district built in the 1960s.

——Akihabara Radio Hall.

More specifically, the Sega Entertainment Headquarters consists of three buildings with a maximum of five floors. The oldest building is nearly thirty years old. What satisfies Gao Xian most is that they are adjacent to each other, which makes them very suitable for re-planning, development, or mortgage.

Financing and even the potential to resell.

In addition to office use, this headquarters also takes advantage of the current video game craze to set up a related product display and experience hall on the first floor, and also provides a preferential office environment for small companies that develop products around the Sega game platform.

support, and even provide some living facilities for young employees in terms of food and accommodation.

All in all, the Sega Entertainment Headquarters is fully utilized and the arrangements are quite full.

Gao Xian attaches great importance to this aspect of work, because it involves the construction of Sega's game platform ecology and involves Sega's low-level game production license system.

You must know that the collapse of the North American video game market is imminent. Countless companies will go bankrupt by then, and the resources of the American video game industry will seriously shrink. You have to hope that you can make a living here and accumulate some "good karma", more or less

The lack of land helps disguise the licensing system's exploitation of third-party video game developers.

Of course, Gao Xian will never forget that Sega’s product planning is fundamental.

At this stage, Sega is quietly working on a major project, which is to create a more universal video game development platform so that game producers can focus more on game creativity without being distracted by the underlying hardware and software.

Obsessed with details.

In fact, the electronic game consoles of this period still had a lot of basic technical work to be completed. For example, home TV game consoles mainly used tuners to transmit sound and video signals to a channel on the TV, and Sega was selling one by one.

We have reached cooperation with a leading TV manufacturer to support a common standard for cable transmission signals.

Nakayama Hayao also excitedly mentioned an important development to Takahashi, that is, the negotiations between the Chiba Prefecture Kimitsu City government on the development of a theme park plan for the site of the old Shin-Ippon Steel plant have been basically completed.

"Chiba Prefecture is close to Tokyo. It is naturally better to develop a theme park here than to choose a location in a metropolitan area such as Osaka." Gao Xian was very pleased, but he didn't want to worry about it yet, because this job

It is destined to be a negotiation process that is constantly wrangling. There is no rush. Moreover, there are shareholders of Sega Entertainment and the forces behind the cooperative companies including Paramount. They are concerned and promoting, so we can use their strength to save worry.

, why not take advantage of it and save worry?

After inspecting Sega, Gao Xian held a business reception and invited Sega's important shareholders and financing partners to tell him that Sega, which is already the industry leader, wants to raise no less than US$500 million.

It will be used to completely establish its position as a leader and hegemon in the global electronic game industry after the price war in North America ends.

According to Gao Xian's true thoughts, as long as Sega handles this issue well, Nintendo and Sony can just cut their teeth, and at most make a fuss about the Sega game platform.

During this period, one bank has accumulated countless U.S. dollars in the United States. Even the Federal Reserve has made some major moves to lower interest rates in the past few years, but it has not been able to allow the holders of one bank to significantly remove the U.S. dollars from those in the United States.

Take it out from the bank.

At this time, Sir Gao talked about the moving stories and successful experiences of the company around Sega Entertainment, which is listed on the New York Stock Exchange and the Tokyo Stock Exchange at the same time, which was very contagious. The atmosphere of the banquet was full of laughter and enthusiasm.

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