Reborn Capital Madman

The timid appearance of Texas Instruments somewhat surprised the outside world, because in the current consumer electronics market, Texas Instruments is a giant-level presence, and its qualifications are also old. In the 1950s, it bet on silicon transistors and relied on its price advantage.

, brought it to the civilian market, and manufactured transistor radios that were quite successful. Even Watson, the first generation CEO of IBM, specially purchased a hundred units of this product and gave them to his executives to inspire them to be more interested in large-scale

Understanding the significance of using transistors in computers.

To put it bluntly, Texas Instruments has participated in many price wars. From transistors to calculators, it has been the winner. It can be said that it is experienced.

Unexpectedly, today's price war for low-end and cheap personal computers has actually caused Texas Instruments to show signs of distress.

While others were puzzled and even Texas Instruments itself felt aggrieved, Gao Xian, who had studied personal computers deeply, was not surprised.

It is true that Texas Instruments has a very strong technical foundation. It can develop and manufacture the CPU, semiconductor memory, video and audio processing units and other components used in its personal computers by itself, so that other personal computer and electronic game console manufacturers also rely on Texas Instruments.

Chips required for instrument procurement.

It is a pity that Texas Instruments' "building block" skills are not good enough. After assembling these technological achievements into a personal computer, the product launched is not pleasing to the eye.

In the current price war, the low-end and cheap personal computers that are grabbing the market share of home video game consoles are somewhat similar in appearance to instruments such as oscilloscopes in physics laboratories. The monitors are small in size and integrated with the host computer and keyboard. Of course

, you can also output the image to the TV through the tuner.

In other words, the high degree of product integration will increasingly test the level of "building blocks". No matter which part has a problem, it will affect the entire product.

The current main personal computer model of Texas Instruments is the ti-99/4a, which is an improved product. The keyboard design of the previous ti-99 series was too superstitious to the thinking of its own engineers and was a bit "anti-human". As a result, it was criticized a lot.

Sales were very poor and had to be eliminated, and evolved into today's ti-99/4a.

However, although Texas Instruments' ti-99/4a has excellent performance and modore 64, it does not have a clear advantage; at the same time, it does not do well in terms of hardware continuity, software compatibility, and application ecology.

There is no third-party manufacturer other than Texas Instruments to develop applications for ti-99/4a.

This is the basic quality required for a personal computer to develop and become the mainstream of the market, but Texas Instruments is lacking in it, at least not as good as Commodity.

"Texas Instruments can no longer avoid this disaster." When communicating with Howard Hughes CEO Michael Blumenthal, Gao Xian made this judgment, "How close are you to contacting Texas Instruments?"

How about it?"

"Some Texas cowboys are very unfriendly. Fortunately, some people are not opposed to Howard Hughes' acquisition of Texas Instruments, especially when Texas Instruments itself admits that it will be dragged down by the consumer electronics business and suffer serious losses." Michael Blue

Mensal mused: "Is Gulf Western really willing to accept Texas Instruments after spinning off its defense engineering business? Many analysts on Wall Street currently believe that even with conservative estimates, Texas Instruments will still suffer losses of at least US$100 million, and

The outcome of the price war is still difficult to predict."

"Even if you negotiate according to the plan we have discussed, Gulf Western will definitely take over the mess caused by the spin-off of Texas Instruments' defense engineering business, and it will not even take the blame and resign the current senior management of Texas Instruments."

"I believe this guarantee is very attractive to executives including Texas Instruments CEO Mark Shepard." Michael Blumenthal smiled knowingly.

After confirming some key points with Michael Blumenthal, Gao Xian naturally continued to make preparations for capital operations. At this time, he happened to receive news that Jardine on the other side of Xiangjiang was looking for financial services on Wall Street.

Experts to help solve the debt dilemma currently faced by Jardine Matheson.

Gao Xian's first reaction was that it might not be Jardine, but the Keswick family, looking for a financial consultant.

Because Gao Xian uses the industry in Hong Kong as his base for business operations, and his status as a member of the Executive Council given by the Hong Kong government and his GBE title given by the United Kingdom provide a lot of conveniences. Therefore, Sir Gao, who can be said to be successful and famous, has been in Hong Kong in recent years.

Expansion will inevitably have to take care of the "face" of some British people. After all, Xiangjiang Land has already acquired the land, so we can't be too greedy.

However, Gao Xian still wanted to take a few bites of Yihe's fat meat, so he had to stay behind the scenes.

During this time, he has been in North America, busy fighting for control of Gulf Western Industries, reorganizing Gulf Western, rectifying Paramount, deploying Sega to participate in price wars, etc., also in order not to give Jardine a chance to complain.

, at the same time, the current political climate in Hong Kong, which is kept at a distance and is sensitive, and the turmoil caused by the Hong Kong government's plan to revise the tax system in order to solve the huge deficit.

Although Gao Xian deliberately "stayed away" from Xiangjiang, the speed of Yihe's downward fall was not affected at all. It is estimated that the Keswick family has completely lost confidence in the current top management of Yihe headed by Niubijian, so

It was decided that the children of the family would personally take action, and identifying top experts who better understood the latest changes in the financial situation of this era to serve as consultants was an indispensable part.

In fact, recently the Governor of Hong Kong, Youde, has been asking Sir Gao when he will return to Hong Kong. After all, there are still many matters that require him to express his opinions in person, not as a representative.

Then let's go back to Xiangjiang to enjoy the scene. The price war with no clear winner is actually quite boring. We just have to inspect Sega One Company.

After boarding the flight to Tokyo with his assistant, Gao Xian met an acquaintance, Jobs, who was dressed as a social elite and exuded a sense of elegance in every aspect.

At this time, Jobs no longer had the body odor accumulated by the counterculture youth who didn't like to take a bath, so Sir Gao sat close to each other with confidence and started talking, "Steve, are you going to Japan for a trip or an inspection?

"

"I want to see if there is a suitable disk drive supplier there." Jobs's answer was not very clever. Maybe it was because after Gao Xian sold Huanyu PC to IBM, there was no competition between the two parties.

"Are you looking for a smaller 3.5-inch floppy disk drive solution?" Gao Xian smiled, "Indeed, the current 5.25-inch floppy disk drive is a bit bloated. By the way, laser disks

It’s also a good storage solution and has a larger capacity. This year, Sega’s arcade machine tried to launch support for laser disks.”

Seeing that Sir Gao was speaking eloquently, Jobs immediately became alert and interrupted: "What are Sir Gao doing in Tokyo?"

"No, in the North American market, the price war between personal computers and home video game consoles is very fierce, and Sega is deeply involved in it, so I want to inspect the operations of Sega One Company." Gao Xian replied nonchalantly.

, "By the way, have you paid attention to this price war?"

Jobs snorted disdainfully, "It's not interesting to have a bunch of electronic waste fighting."

"In any case, Kangmaoda's personal computer sales are many times higher than Apple computers, and even the sales are the same. This shows that those electronic wastes have their own merits." Gao Xian said leisurely: "Wait a minute.

After this price war ends, I believe that many personal computer manufacturers that have suffered a loss of vitality will vomit blood and be eliminated, and the hustle and bustle of contention among hundreds of schools of thought in the personal computer industry will be much cleaner."

"Steve, how many types of personal computers do you think there will be in the future?"

Jobs was really stupefied by this question. After all, he was no longer the middle-school boy he once was. He blurted out, "Of course I only have an Apple computer," which would only make him a ridicule.

Gao Xian affectionately patted Jobs on the shoulder, "I believe that there will only be two products left in the personal computer market in the future, and the Apple computer you are responsible for is one of them."