Reborn Capital Madman

The sugar war will continue for a long time. For example, the already bad reputation of high fructose corn syrup is planned to be renamed, and the opponents are secretly obstructing the confrontation. There are countless dramas.

However, although the plan to change the name of high fructose corn syrup was predictably extremely difficult to succeed, Sir Gao's plan to change the name was implemented without any hindrance.

At the suggestion of Board Chairman David Gao, Puerto Rico Southern Sugar Company, the main carrier of Gulf Western Industries' sugar business, officially changed its name to Bludorn Company.

It is not difficult to see that the name Bludorn Company is related to the memory of Charles Bludorn, the eternal chairman of the board of directors of Gulf Western Industries. When Gao Xian suggested it, he also explained the original intention, but in fact, the secret behind it is still

Many of them reflect the layout of high strings.

The real change in the renaming of Puerto Rico Southern Sugar Company to Bludorn Company is that the word "sugar industry" is missing, which means that in the field of sweeteners, the high string will not be hung on the traditional cane sugar tree.

, the old business of traditional cane sugar will not be thrown away, but the ways to make money must also be broadened.

Animals need energy to survive, and it is natural for people to like sugar. Therefore, the market for providing sweet taste will always exist. However, with the development of productivity, while people satisfy their appetite, they pay more attention to reducing caloric intake and considering tooth decay.

, diabetes, obesity and other factors.

The traditional cane sugar business has a long history. Take modern Asia as an example. Among the British investors in Hong Kong, the "Taikoo Sugar" of the Swire Group was once a very resounding brand; the Guo family of the Chinese investors in Malaya seized sugar

Opportunities arising from the industry cycle have made it become the “King of Sugar in Asia”.

All old things cannot escape the constraints of various "bottlenecks". Especially after the Second World War when sugar supply was in short supply, sweeteners that replaced traditional sugar became more and more popular. It would not be described as a general trend.

Too much.

The corn industry in the United States is very developed? And it enjoys government subsidies? There are also bonuses such as genetically modified technology. In terms of cost advantages? It is estimated that there are no competitors? On this basis, high fructose corn syrup is vigorously promoted? It is not surprising.

One thing that needs to be pointed out is that there are still many types of sweeteners? Is sucrose one of them? High fructose corn syrup is one of them, and its uses are not just those that can be directly associated with it. It is added to food and beverages.

There are also things like pharmaceuticals, toothpaste, etc.

Bludorn Company, which no longer has "sugar industry" in its name? Did you get the development direction of two sweeteners from Gao Xian? One is xylitol and the other is stevia, and they are established in Bludorn Company

Detailed communication was conducted at the first high-level meeting.

By the way, Jeb Bush, who is currently involved in business development, accepted Sir Gao's invitation and joined Gulf Western Industries and became the vice president of Bludorn Company.

In this personnel arrangement, in addition to the factor of selling Bush's face, it is also useful for Jeb Bush.

You know, the Bludorn Company is a big landowner? There are thousands of acres of land in Florida? The land in the Dominican Republic is measured in square kilometers? The number of low-level laborers hired alone is tens of thousands, which requires coordination.

Of course, the more abundant political resources you have, the easier it will be to do things.

Of course, Jeb Bush's appointment as the vice president of Bludorn Company will not delay his original business activities, nor will it affect his life development plan for entering the political arena in the future. It will only increase the training of his abilities, especially the coordination of various parties.

When there is a relationship between interested parties, it is easier to establish connections.

In fact, compared to whether Jeb Bush can become the governor of Florida, Gao Xian is more concerned about whether his brother Bush can become the president of the United States. This investment must take every possible interference factor into account.

At the meeting, Gao Xian personally introduced the development prospects of xylitol and stevia. He first emphasized, "According to research from the Gao Medical Research Institute, both xylitol and stevia are very safe for the human body."

We had just discussed company personnel, administration and other issues, and everyone in the audience looked a little tired. After listening, they all nodded and their reactions were very dull. After all, we are all businessmen. If there is no safety theory support, there is definitely no way to get it.

There is nothing surprising about selling them in the market.

Seeing that his words did not arouse everyone's emotions, Gao Xian smiled slightly and changed the subject: "But..."

Having said this, Gao Xian picked up the cup and took two sips, as if to moisten his throat. When everyone's eyes were involuntarily focused, he continued: "Xylitol is a highly toxic substance to dogs.

Calculated based on body weight, ingesting more than 100 milligrams per kilogram of body weight may cause death. Therefore, when things such as chewing gum with xylitol are fully launched in the future, be sure not to be exposed to pet dogs, so as not to

My beloved dog died."

Jeb Bush couldn't help but laugh first, "I didn't expect xylitol to have such an effect."

Following this atmosphere, Gao Xian continued to joke: "Xylitol also has another effect, that is, because it cannot be decomposed by bacteria, it can replace the sugar in desserts, thereby preventing tooth decay."

"This is really a very attractive market selling point." Others nodded approvingly.

Seeing that everyone's interest was obviously aroused, Gao Xian returned to the topic and said: "The sweetness of

One hundred to three hundred times, but the caloric value is only one-third of that of sucrose."

"As for production, xylitol can be extracted from common plants such as birch, raspberry, and corn. Stevia is a natural sweetener originating from South America. Stevia is used as a herb and sugar substitute in South America.

It’s hundreds of years old.”

"So, in terms of cost, xylitol and stevia are still very advantageous."

Jeb Bush asked curiously: "How many steps does Bludorn Company need to go through to introduce these two projects? Don't let others get there first."

Gao Xian waved his hand with a relaxed look on his face, "Don't worry, Gao Yi is already ready. Bludorn Company can just buy it to fill the gap."

Jeb Bush nodded understandingly and did not inquire further. You must know that the most famous example of high-yield cash-out in recent years is the sale of Universal Personal Computer to IBM, and then get some benefits from Bludorn Company.

It's perfectly normal and professional enough, nothing wrong with it.

In the summary stage before the end of the meeting, Sir Gao said: "The name of Bludorn Company no longer contains the word 'sugar industry', because the business is no longer limited to traditional cane sugar, and even covers a wider range of agricultural fields.

, have more achievements.”

The attendees did not disappoint Gao Xian, and they all realized Sir Gao's ambition for the development prospects of Bludorn Company.

…

In the Sugar War, the Bludorn Company, formerly known as the Southern Puerto Rico Sugar Company, played a very important role. Naturally, such an important development attracted much attention.

In particular, Gao Xian pays attention to other people's intelligence, and others will also observe every move of Gulf Western Industries. Therefore, news like Bludorn Company's layout of xylitol and stevia was inevitably exposed.

Both sides of the sugar war were very unhappy about this.

For example, the American Corn Processing Association is so angry that you have ruined the reputation of high fructose corn syrup and boasted about how sucrose, as the most natural and traditional sweetener, cannot be replaced, and yet you still

Why don't you buy a sweetener for sugar substitutes? This would be too shameless!

United Sugar Co., Ltd., Imperial Sugar Co., Ltd., and Fanjuer Co., Ltd. are also feeling sad. We are fighting bloody battles for sucrose. It is good for you to have a backup plan for yourself. It is simply unscrupulous!

However, the capital market, which has heard the news, has become more realistic and is beginning to be full of enthusiasm for the application prospects of xylitol and stevia.

As for the reactions of Bludorn Company and Gulf Western Industries, they were even more disapproving and even scornful. In the business world, this cannot be called unscrupulous. It is better to have a long-term strategic layout! You only focus on that one area.

Blame me?