Reborn Capital Madman

ps: Sorry, I have a bad toothache these days, so the update has been delayed.

…

The situation is stronger than the people, and Alfonso Fanjul really has the idea of ​​retreating, because the sudden sugar war has muddied the situation, so that he dare not engage in what is called an integrated industry, but is actually a plunder.

The so-called capital operation, if it is found out at the upcoming sugar industry joint meeting and there is internal fighting at this time, it will fall into the predicament of not understanding the overall situation.

After all, the Fanjul family's sweetener business belongs to the traditional cane sugar camp, not the new high-fructose corn syrup.

In short, under the heavy competitive pressure of high-fructose corn syrup, the traditional sugar industry clearly grasped this great opportunity that fell from the sky and launched a major counterattack. Alfonso Fanjul, who had exhausted all his tricks,

We must also invest in this situation.

Sir Gao, who directed this scene, did not plan to attend in person after receiving the invitation to the joint meeting of the sugar industry. Ronald Zegler is the CEO. He does not need to do everything personally, and now

At this stage, the sugar business is often part of the group to which it belongs. For example, United Sugar Co., Ltd. also manufactures gin. Gulf Western Industrial Company, which has been diversified for many years, naturally has a wider range of interests, so Gao Xian focuses on

On the top-level design of the new Gulf Western Industrial Company structure.

As for the interpretation that the number of patients with diabetes, liver cirrhosis, and obesity increased significantly in the United States in the 1970s, and that high-fructose corn syrup was widely used by the American food industry during the same period, Gao Xian did not hide it from Ronald Zegler

, William Miller, Jim Judelson and others, that was their own work, and the purpose was to reposition the value of Gulf Western Industries' sugar business assets and thereby drive up Gulf Western Industries' stock price.

No matter where you are, food safety is no small matter. Once it is exposed, it will attract everyone's attention.

During this period, there are still many hot social topics in the United States. What statistics show that the U.S. economy has finally rebounded from the bottom of this severe recession; the rampant video game console craze not only affects the physical and mental health of teenagers, but also easily affects adults.

People get bored playing with things, and so on, but the social topic of the superiority and inferiority of high-fructose corn syrup and traditional sugar has become the number one hot topic as soon as it emerged.

You know? In the United States? High fructose corn syrup has been widely used in various beverages, breads, cereals, snacks, bacon, yogurt, soups, flavorings, etc. to increase the sweetness of these commercial foods? It can be said to be ubiquitous.

For example, two world-class cola companies in the United States are switching the sweetener in their products to high fructose corn syrup.

In this case, there are countless stakeholders that can be naturally associated with each other and those that are difficult to predict, either directly or indirectly. They will jump out at any time and cheer for their respective camps in various ways.

.

For example, Buffett, who was on the Forbes 400 list of America's richest people just released last year, revealed that he drinks five cans of Coke a day, which is not very healthy.

Sir Gao smiled knowingly at this and chatted with Patricia: "It seems that Buffett has a lot of Coke stocks."

Ms. Hester also laughed. "Actually, Buffett's statement is not that he supports high fructose corn syrup, but that he is worried that Coke, which uses high fructose corn syrup in order to reduce costs, will be adversely affected."

"That's true." Gao Xian nodded. "The American Corn Processing Association is the core force of the high fructose corn syrup camp."

Speaking of which? The American Corn Processing Association, headquartered in the Peanut Stew Special Zone? The interests it represents are not limited to high fructose corn syrup, but also corn starch, corn oil and other broader corn processing and refining fields. Its members include Archie Dennis

Midland Corporation, Cargill and other large companies with monopoly power have unfathomable energy.

To give a random example, the merger of domestic railway companies in the United States was unable to proceed due to the intervention of the American Corn Processing Association. The fear was that transportation prices would increase.

Even in the trade war between countries, the American Corn Processing Association also has a voice that cannot be underestimated. It is natural to understand the status of this kind of food power.

High fructose corn syrup has only begun to form a cornucopia of application trends in the past decade or so. It has been recognized as safe by the Federal Food and Drug Administration, and has been widely adopted by the food industry, with a strong foundation for official approval.

However, Gao Xian doesn’t have anything to worry about. High-fructose corn syrup has affected more than one person’s cheese, and traditional natural sweeteners such as cane sugar, beet sugar, honey, etc. have all lost market share.

The strength is not weaker than that of the American Corn Processing Association.

Ronald Zeigler, who attended the sugar industry joint meeting, mentioned after returning that although the atmosphere at the scene was a bit messy with different opinions, consistent results were still formed, including representative Ronald Zeigler.

Gulf Western Industries recommends that food companies be required to prominently indicate the use of high fructose corn syrup on product ingredient lists.

Gao Xian is quite satisfied with the outcome of such a meeting, because he has a clear understanding of this sugar war, that is, the two camps are engaged in a war of words, an advertising war, a lobbying war with the government... It is lively, but not

Probably slap high fructose corn syrup to death.

In the final analysis, profit dictates, and the traditional sugar industry must have its own problems.

As early as 1789, the U.S. government began to protect the U.S. domestic sugar industry by imposing tariffs. As a result, the price of sucrose continued to rise. On the other hand, the U.S. corn industry enjoyed government subsidies and the blessing of genetically modified technology.

, in terms of raw material cost alone, high fructose corn syrup has an unshakable advantage.

Although high-fructose corn syrup has a bad reputation, its cost is only about one-third that of sucrose. For business forces pursuing profit maximization, the choice is self-evident.

In Gao Xian's view, clearly distinguishing foods that use sucrose and high-fructose corn syrup is enough to ensure the interests of Gulf Western Industries' sugar business, and thus the sugar war will be won.

As a sign of achieving the goal, Gulf Western Industries' stock price finally began to rise.

About ten years ago, Gulf Western Industries' stock price was only $0.70; after the first world oil crisis, the global economic recession in the mid-1970s, the second world oil crisis, and the U.S. economic crisis in the early 1980s,

Due to a series of twists and turns such as the severe recession, Gulf Western Industries' stock price has gone up and down. In recent times, it has been hovering in the range of four to five dollars; and stimulated by the positive effects of the sugar war, Gulf Western Industries' stock price is expected to rise to eight

USD and above.

This level is definitely far lower than IBM, which rode the personal computer wave and appeared to be prosperous on the surface, but compared with those American banks that were devastated by the Latin American sovereign debt crisis, such as the Bank of America, it is enough to be on an equal footing.

"This sugar war is destined to be protracted. I don't know how long it will last. Gulf Western Industries has so much business, there is no need to spend all its energy on it." Gao Xian said to Ronald Zegler:

"It's time to hold a press conference for the new board of directors of Gulf Western Industries."

Ronald Zegler reminded: "At the joint meeting of the sugar industry, I saw Alfonso Fanjul. When this guy saw me, his eyes flickered, and he didn't know what bad water there was.

We still need to be careful about this press conference."

Gao Xian smiled, "I don't expect Alfonso Fanjul to make any waves. If he still wants the Puerto Rico Southern Sugar Company, then he should make a transaction based on the real market value and future prospects.

I don’t really turn away people from thousands of miles away.”

…

The sugar war is in full swing, and Gulf Western Industries itself is a large company within the top 100 of the Fortune 500. Therefore, it is not difficult to imagine that the first press conference of the new Gulf Western Industries board of directors made reporters

People flocked to it, and everyone wanted to get first-hand information.

Even though Gao Xian made no secret of his intentions in the process of fighting for full control of Gulf Western Industries, when facing the American media directly, he restrained himself very well and even kept a low profile, which surprised reporters.

In his first speech, Sir Gao recalled the deep friendship he had with Charles Bludorn for many years and assured that the business empire built by this permanent chairman of the board of directors of Gulf Western Industries would continue to develop better.

This rhetoric glossed over the previous power struggle of Gulf Western Industrial Company without any trace, and Sir Gao naturally inherited the "grand rule".

Gao Xian even casually mentioned, seemingly unintentionally, that his position as chairman of the board of directors was just a temporary arrangement for the sake of stabilizing the situation. The future chairman of the board of directors of Gulf Western Industries would still have to be selected from the local business community in the United States. Even at this stage, William

Miller, the vice chairman of the board of directors of Gulf Western Industries, will perform more of his duties on his own behalf.

The financial reporters at the scene were not so easily fooled by the appearance of promising not to monopolize power. Some people directly asked Gao Xian during the question and answer session. After the Gulf Western Industrial Company experienced this turmoil, what would be its personnel arrangements?

Something unique about it.

Sir Gao replied with a smile: "The board of directors has great confidence in the ability of the current management team of Gulf Western Industries, and is planning to refer to the mature experience of successful companies such as IBM to establish a management committee and attract outstanding talents to join."

In short, Gao Xian's words still convey the same meaning. He will not monopolize power like Charles Bludorn, and Gulf Western Industries will not "drop in price" and lose its halo as an American enterprise.

Seeing that Sir Gao remained unfazed and did not reveal anything, the reporters focused on the business of Gulf Western Industries.

Gao Xian said with a relaxed look, "Patience is indispensable in doing business. As we all know, the Puerto Rico Southern Sugar Company, a subsidiary of Gulf Western Industries, has been affected by the industry cycle. Its operating performance has been unsatisfactory in recent years. However, when consumers begin to pay attention to food health,

When the problem hit, the value of Puerto Rico's Southern Sugar Company was re-recognized by the market, driving up the stock price of the entire Gulf Western Industries Company.

Although Sir Gao never mentioned the ongoing sugar war, everyone at the scene had no doubt that the value of Puerto Rico's Southern Sugar Company had definitely increased.

Another person asked jokingly: "For a long time, there have been rumors in the market that Gulf Western Industries intends to package and sell Puerto Rico Southern Sugar Company to improve the financial situation of the entire group. I wonder if Gulf Western Industries still has this plan.

?”

Gao Xian answered frankly and directly: "Shopping malls should not rule out any possibility and discuss the matter as it is. I don't dislike this rumor, and now I can ask in front of everyone, do you still want to buy it? The price is negotiable! I

We believe that with the current level of recognition of cane sugar and its bright prospects, Puerto Rico's Southern Sugar Company should be worth more than two billion US dollars. If you are sincere, you are welcome to negotiate."

Ronald Zegler, who was sitting next to him, almost laughed out loud when he heard this. He had been thinking about Alfonso Fanjul, who was buying the Puerto Rico Southern Sugar Company at a bargain price. How could he dare to jump out again at this time?

…

Under the guidance of Sir Gao, who is accustomed to big scenes, this press conference, although there were some hiccups, ended successfully and calmly.

However, shortly after the press conference, a secret news related to the sugar war came. Although high fructose corn syrup will not be banned, its reputation is indeed getting worse. Even staunch supporters like the American Corn Processing Association,

I also realized it, so I asked experts to come up with ideas to give high fructose corn syrup a name that is more acceptable to the public. One of the candidates was corn sugar.

Gao Xian frowned slightly. The wishful thinking of the American Corn Processing Association is really loud. If this plan is really implemented, with the forgetfulness of ordinary people and the brainwashing of the secretly controlled media, high fructose corn syrup will indeed have extremely powerful effects.

Be confident and get out of this sugar war safely.

Ronald Zegler, who also figured out the secret, offered his advice: "It doesn't matter, as long as other sugar companies know the news, I believe that the Federal Food and Drug Administration will never dare to let it go."

Gao Xian nodded slightly, "It is unrealistic to ban high fructose corn syrup, so let it always be on the list of public suspicion. We must not let it play the trick of escaping its shell, change itself, and continue to seize our market in another form.

Traditional sweetener market share.”

Ronald Zeigler laughed knowingly, "If high fructose corn syrup wants to escape, just dream on it!"