Reborn Capital Madman

Chapter 0570 run fast to avoid being cut leeks

At this stage, this electronic game industry pattern in a period of wild growth is appropriate to describe it as a controversy among hundreds of schools of thought. In addition to the "new" Sega created by Gaoxian and the biggest victim of Atari, there is also the Philips subsidiary Mirohua, which has also had a history of entry, Fairchild Semiconductor, which is known as the cradle of Silicon Valley, the American Radio Company, which has close ties with General Electric, etc.

In addition, competitors like Mattel and Korco Industries who entered the electronic game industry from the toy industry should not be underestimated in terms of strength. Because Fairchild Semiconductor and American Radio Companies are more accustomed to regarding electronic game consoles as an electronic technology product, while Mattel and Korco Industries have natural pro-game user attributes, which can learn from the successful experience of the toy industry and win customers' favor from the playability of the game.

As for the "old script" that has a world-renowned game brand such as Nintendo and Sony in decades, it is now just a "brother". To be more precise, it is still in the previous video game industry exhibition generation, and the United States has entered the second generation of the video game industry exhibition.

The most obvious difference between the second and first generations of the electronic game industry exhibition is that electronic games and electronic game consoles are separated, and electronic game consoles are displayed towards platforms that can run multiple electronic games. Electronic game creators can relatively get rid of the bonds of underlying technologies and focus on how to launch more attractive game works.

It can be said that this is the inevitable result of resource optimization and fine division of labor during the exhibition of the electronic game industry.

The electronic game industry over there, such as Nintendo, is not without seeing the prospects of new products such as home TV game consoles. However, due to technical implementation, production costs, stable operation and other reasons, it still regards the development and sale of the previous generation of products of "a type of electronic game is a type of electronic game console" as its main business.

In addition, the cheap personal computers launched by Kangmaoda and Texas Instruments, which are priced at less than 500 US dollars, have a real impact on electronic game consoles. After all, compared to the electronic game consoles that are simply playing with things, cheap personal computers that focus on learning and take care of casualness give consumers a feeling of confusion, although the actual function of this cheap personal computer is a weak person, taking into account electronic games is more like a gimmick.

These are the current situation of a hundred schools of thought and a chaotic battle surrounding the big cake of electronic games.

Of course, due to the influence of Gaoxian, a new industry of electronic games, has undergone many changes. For example, in the process of the cruel elimination of the first generation from the first generation to the second generation, the first generation "old veterans" such as Fairchild Semiconductor Company and the US Radio Company have suffered considerable losses from product backlog. However, inspired by the optimistic analysis report of the electronic game industry in terms of capital operation, it remained, and the market competition became more intense. However, the main battlefield of the global electronic game industry has not undergone fundamental changes in the United States.

Gao Xian had a certain plan in his mind that he had to make steady progress in the fields of industry and service, including energy, finance, etc., including traditional industries and services, but in emerging fields such as personal computers and electronic games, he had to fight for everything in his territory and had nothing to worry about, because everyone was standing on the same starting line, and it was not an exaggeration to describe it as equal opportunities.

Take the current electronic game industry in full swing, and borrowing a sentence from the "old script" from the Internet era decades later as an analogy, standing in the wind, pigs will fly into the sky.

Gao Xian, who sees all this clearly, naturally wants to win the largest portion of the electronic game industry dividends as much as possible.

Today, Sega, a "new" with high string guidance, has replaced the dominant position of the electronic game industry that originally belonged to Atari. While making a fortune, it has also become the target of public criticism. It has been regarded as a model for learning from successful experiences and a target for competing for business performance.

Gao Xian’s overall response policy for this is to make Sega run faster than other “friendly companies”, but this “fast” does not refer to revolutionary innovation, because revolutionary innovation means that extra energy must be spent to deal with risks. Relatively speaking, the electronic game industry is not small at present, and the most appropriate strategy is to "fast" people to compete for industry resources step by step.

In this way, even if the wind stops and all kinds of things blown into the sky fall to the ground, Sega, who has sufficient resources, can basically be safe.

Gao Xian proposed specific goals to Sega executives, including turnover, sales channel construction, etc., and even suggested that a proper relaxation of the authorization of third-party authorization of popular games is essentially competing for industry resources to create a Sega-centric electronic game platform.

Of course, it may seem that Sega is dividing the benefits that could have been held in his hands, but Gao Xian clearly knows how big a cake the electronic game industry, which is currently in a period of wild growth, is, and how severe the cold winter of the electronic game industry has passed.

As long as we make good use of this wave of electronic game industry dividends and survive the subsequent industry winter, Sega will be qualified to become a bargaining chip in Gaoxian's hands and carry out greater capital operations.

Therefore, it is conceivable how Gao Xian is considering Sega at the moment!

After the meeting, Gao Xian had a small-scale exchange with a few people including David Rosen, Nakayama Hayao, Zhou Wenyao and others.

"How is Sega's classic home TV game console?" Gao Xian asked Zhou Wenyao first.

The so-called classic Sega family TV game console can be described as the finale of the eight Sega family TV game consoles, and it is also one of the killer weapons that Gaoxian secretly operates.

The industrial application of high-tech is still very fast. For example, in the past 1970s, Intel launched an eight-bit microprocessor inte1   8o8o, which used a semiconductor process of 6 microns. When it came to the next generation of sixteen-bit microprocessor inte1    8o86, the semiconductor process used evolved to 3 microns.

This means that some early products can be optimized with the help of new technologies, which is somewhat similar to the simplified polynomials involved in junior high school mathematics and merge similar terms.

Of course, this kind of optimization process is inevitably risky. Not only does it consume additional resources, it may also cause incompatibility, even new bugs, etc., but Gao Xian believes it is worth doing this.

Although Sega is going to start pushing the 16-person home TV game console, it will not give up the 8-person home TV game console immediately. Not to mention that it is currently the most popular electronic game console on the market, even in a few years, it will still have considerable vitality. If you take a step back, even if it is not popular in the United States, it will still be a darling in other markets in the world.

Think about it, Nintendo in the "old script" rose after Atari's silence. The widely recognized red and white machine launched by the market is not a technically uninnovative eight-bit architecture. This shows that although the hardware platform is important, the game content displayed on the hardware platform is the core.

Especially in the hot market of the electronic game industry, like the previous calculator price wars, etc., a fierce price war is absolutely indispensable, and eight-person home TV game consoles are indispensable. Gao Xian asked Sega to reduce the retail price of eight-person home TV game consoles from the current $199 to $149, and it will not hurt its own vitality, and it will even dare to lower the retail price to compete for market share.

"The classic models are progressing smoothly and the hardware has been completed." Zhou Wenyao introduced confidently: "We are conducting extensive testing step by step, including 60% of the compatibility tests for Sega's listed games. As for Sega's new games launched by the 16 platforms, further cooperation is needed."

Looking at the clear data about product cost accounting, game compatibility, host operating temperature reduction and other documents, Gao Xian nodded with satisfaction, "You are doing well, find an opportunity, I will introduce you to a larger outsourcing project."

After reading this document, Shinto Nakayama, who started with a dealer, suddenly had his eyes shining, "With the classic model, we can easily deal with the price wars of those disruptors, let them eat dust behind Sega's butt, haha..."

David Rosen, who couldn't get into this, was obviously more interested in Sega's capital operation. He took an opportunity to tentatively: "Sir Gao, has Sega's listing time been determined? At that time, we can use these well-prepared chips to cooperate to win greater confidence among investors."

When we talked about this topic, even Shintoshi Nakayama's ears stood up. After all, core executives like them all hold shares in New Sega, which is all real money!

Gao Xian replied in contemplation: "In order to achieve the best performance, the listing time should not be too hasty. The first quarter of this year will definitely not be considered. Moreover, the results of the US presidential election will be related to the subsequent economic policy trend and will be deeply concerned by the capital market."

David Rosen immediately understood that Sega's listing time should be put into the fourth quarter of this year.

In fact, when talking about the considerations related to Sega's listing time, Gao Xian deliberately did not mention a big pit that Wall Street is facing, that is, gold was originally hyped up, and it quickly rushed towards the range of more than 800 US dollars per ounce, and even silver joined in the fun. Last year, September 1979, it was already quite 11 US dollars per ounce, but now it has risen to more than 40 US dollars per ounce, heading straight to fifty US dollars, which can only be described as crazy.

Unlike many speculators who have been hyped up by gold prices, the wave of silver is also an unprecedented hot market, and it is driven by the wealthy Hunter brothers behind the scenes. This is almost an open secret. Tiffany, a well-known American jewelry company, publicly condemned the hoarding of silver and manipulating the market in the "Twisted Waist Times" because it could not bear the soaring cost of its silver jewelry products.

In Gao Xian's view, the Federal Reserve under the leadership of Paul Volker, who took office last year, was determined to maintain the strong currency status of the US dollar under various pressures. For example, gold and silver's current high prices are purely the last crazy and will definitely be a mess in the first half of the year. However, the gold futures market has collapsed, and everyone has paid for the orders together. The silver futures market has collapsed, and the Hunt brothers can only pay for the orders themselves, but because of this, the person who was dragged down was even more miserable.

When the gold futures market and silver futures market collapse, the stock market will also be dragged down by this violent turmoil, so Sega naturally does not have to deal with this bad temper.

Taking advantage of the previous Christmas holiday opportunities, Gao Yi has shrunk his gold and silver business in New York and London without any trace, and Xiangjiang will naturally withdraw when the market is closed during the Lunar New Year.

It's like Sega running fast to get rid of the competitors' pursuit and blocking, and the high-quality level should not be slow, so as not to be cut off.

However, Gao Xian still needs to further accurately grasp the situation. Because it is only the most basic level to make a steady profit and not lose money. Foresee how unlucky your peers are, whether they have the opportunity to be acquired and turn the ready-made resources into their own use, so that they can truly develop quickly.

After killing David Rosen, Nakayama Hayao, Zhou Wenyao and others, Gao Xian went to Willard Boucher again and asked straight to the point: "I feel that the current speculation atmosphere in the silver futures market is simply suffocating. What do you think about Chase Bank?"

"It's not the Hunter family that has made trouble. I expect that they have controlled at least one-third of the silver in the futures market." Willard Butcher said angrily: "The two brothers Nelson Hunter and William Hunter have a large number of loans at Chase Bank. If they are unable to repay it, it will be a big deal!"

Gao Xian asked again: "I heard that the New York Mercantile Exchange and futures brokerage companies are asking the Hunter family to add margin to reduce the risks in the current silver futures market?"

"This is probably not enough," Willard Butcher sighed. "I expect the banking industry to have to jointly provide a loan amount to curb the risk spreading uncontrollably."

Speaking of this, Willard Boucher said ruthlessly: "Anyway, the Hunt brothers are very valuable, so I'll use them all as collateral."

Gao Xianran said that although the Forbes Rich List has not been launched yet, it does not prevent a relatively less accurate numerical range to measure the rich people in the United States and then rank the approximate rankings.

Take Nelson and William Hunter for example, each of them has a net worth that of David Rockefeller, ranking third on the US rich list.

However, the ambitious Hunt brothers must have their capital game played and were stripped of a layer of skin.

Willard Butcher certainly understood the purpose of Gao Xian asking for information. He patted his chest and promised: "Sir Gao, don't worry, if I have the latest news here, I will definitely notify you as soon as possible."

"That's thank you." Gao Xian nodded, "Gaoyi's investment in gold futures and silver futures has controllable overall risks."

"Of course I believe it." Willard Butcher smiled and said, "It is enough to explain the problem that Sir Gao can come to communicate with me about this matter."

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