Reborn Capital Madman

As the communication deepened, Willard Butcher began to understand that Sir Gao planned to use the resources accumulated by the "old" Sega in the United States and Yiben to make the "new" Sega a big cake far beyond the outside world's imagination, and even

Not limited to electronic games and entertainment industries.

This made Willard Butcher wonder that Chase Bank just wanted to make quick money from the previous craze, but why did Sir Gao feel more and more deeply "heavy responsibility"?

The degree of observation of Willard Butcher's expressions is a very clear and profound high string, and he threw out a military order just right. "In the disclosure information of Sega for the prospectus, one of the items mentioned is Sega's turnover this year

The goal is $800 million."

"Willard, I can give you a briefing in private. I am confident that Sega's turnover this year will exceed one billion US dollars, or even more than one.2 billion US dollars. If it cannot be realized, I am willing to make up for the losses caused by Chase Bank.

.”

Last year, in 1979, Sega's performance has been rising steadily, especially during the Christmas peak sales season not long ago, it erupted like a volcano. The sales of the whole year include home TV game consoles, arcades, and handhelds.

Hardware products including game consoles, etc., plus supporting game software, peripheral development, and game authorization to other platforms have generated a total turnover of more than 600 million US dollars.

One of Sega's promises to investors for listing is that its turnover will reach US$800 million this year.

In Gao Xian's plan, this move is enough to satisfy Wall Street's current appetite, and it is also a mature and persistent move. By then, it can create a market explosion point.

Now, Gao Xian told Willard Butcher that Sega could actually achieve $1.2 billion in annual turnover in order to stimulate the other party.

As Gao Xian expected, Willard Butcher's eyes shone when he heard it, as if his butt was burned, and subconsciously adjusted his sitting position.

What is the concept of an annual turnover of US$1.2 billion?

This data is very easy to understand when it comes to the Fortune 500 list based on turnover as the evaluation criteria.

By the way, it's just now that we have just entered the 1980s. Many things, including the Fortune 500 list, and the appearance that the general public knows decades later in the "old script" are not completely different.

Same.

Take the Fortune 500 list in the current sense. It was launched by Fortune magazine in 1955. This first list is based on the 500 largest industries in the United States in 1954.

The annual turnover of enterprises is ranked.

Taking advantage of the great success, two years later, in 1957, Fortune magazine launched an international list according to the same evaluation rules - "One Hundred Largest Industrial Enterprises Beyond the United States"

;In 1976, "the 100 largest industrial enterprises outside the United States" expanded to "the 500 largest industrial enterprises outside the United States".

In other words, the Fortune 500 list that is most commonly discussed at present is not the top 500 list in the world, and only includes industrial enterprises, not service companies such as the financial industry.

After clarifying this point, we will continue to talk about the Fortune 500 list. Based on previous years' experience, American companies with annual turnover close to US$400 million can be on the list.

The top 500 Sega Fortune Fortune list, which has a turnover of over 10 billion and a billion dollars, such as ibm, Exxon, Mobil, General Motors, etc., has no meaning, but is also affected by Gaoxian's time and space.

Intel, which is influenced by the intruders, is a good reference.

Benefiting from Gao Xian's "guidelines", Intel's annual turnover is definitely higher than the same period in the "old script". It was close to $500 million in 1979, and it can rank about the top four in the Fortune 500 list.

Hundred and Thirty; Sega can squeeze into the top 370.

If Sega achieved the annual turnover promised by Willard Butcher by the high string to $1.2 billion this year, in 1980, Sega's ranking on the top 500 financial list would be enough to make a leap forward

It's within the top 250.

Standing in the "old script", Intel, which has become a giant after decades, looks back, Intel's turnover is now not as good as Sega, which seems a bit incredible.

In fact, this just shows a feature of the high-tech industry based on the achievements of semiconductor development at this stage, that is, the application market is almost a wasteland. Whoever takes the lead in catering to the needs of users will have a god-given opportunity to create heroes in the times. At present,

The video game boom is an obvious example.

As for the current Intel, it is not the giant that controls the industry standard of personal computers and provides a complete set of key solutions. It is just one of the better parts suppliers.

"Sir Gao, aren't you kidding?" Willard Butcher made a scheming move without a trace. "Sega will reach a turnover target of $1.2 billion this year, but it is equivalent to last year's basis

Double it.”

Gao Xian laughed loudly, "Willard, I am engaging in the business world and value Xinyi the most, of course I am sure."

"Since that's the case, can I have other choices besides unconditionally believing in Sir Gao?" Willard Butcher also laughed. The reason for his happiness is very simple. As for the bank, of course he likes this simplicity and clarity.

A bet agreement on ensuring income from drought and flood.

Gao Xian picked up the crystal cup containing red wine, cleverly blocking the playful look in his eyes. He sneered to himself, "The benefits are not that easy to get. Just work hard as a gold medal thug for me."

...

It is obvious that Gao Xian dared to make such a big guarantee with Willard Butcher, so he naturally had enough confidence. In addition to grasping the general trend, there are many more specific measures available.

At the next Sega high-level meeting, including David Rosen, Nakayama Shiroo, etc., Gao Xian made a good arrangement of troops.

Preparing for listing was naturally the first item in the conference content. Gao Yi served his family and undoubtedly did his best. There was nothing dirty to complain about.

In fact, the congressmen were very optimistic about the prospect of Sega's listing, because Sega's performance during the Christmas peak sales season was so dazzling. Sega's family TV game console was undoubtedly the most popular Christmas gift.

When summarizing this process that can be regarded as the trend of the development of the electronic game industry, Gao Xian specifically paid attention to other peers who also benefited greatly during the Christmas peak sales season. For example, Atari, the second-ranked industry, sold thirty times.

Dowant Atari 2600.

David Rosen explained: "Adali has been exposed to the hot market, and we have to admit that Ray Casar, the former CEO of shirts, is indeed very capable in sales.

”

"Sega's sales channels are mainly Ruixia, who specialize in electronic products, as well as large retailers such as Walmart and Macy's. Atari has taken a different approach to attracting many convenience stores that are scattered and even returned.

There are also a lot of care for the modeling process."

"This is trying hard to learn from Ruixia's success model." Gao Xian said: "However, although this convenience store network with loose relationships is wide coverage, it is not as good as Ruixia's pace and shipment volume.

The numbers may not be accurate.”

"In this way, we also develop a plan to attract such retail terminals, but the premise is that the preferential promotion plan can be boldly designed, but the products are not sold for credit. Atari's way of pleasing sales channels is not necessary, we rely on it.

The true attraction of excellent products to customers.”

I know that once the unique gaming boom in recent years has faded away, it will be the Great Depression of the entire industry. While trying hard to gain market share, it is also eliminating various hidden dangers from the root.

David Rosen tentatively said: "As long as we can attack sales channels like Atari and other competitors, we will achieve our goal, right?"

Gao Qianji, "By the way, that's what it means, our sales channels are mainly Ruixia, who have thousands of large and small stores, as well as large retailers like Walmart and Macy's."

Using ruthless means to suppress opponents is just an auxiliary, and Sega itself must have strong abilities. This year, Sega will officially launch a sufficiently mature 16 family TV game consoles, as well as some supporting new games, such as the field of puzzle games.

After the block game, the elimination game will be available, with Happy Elimination Music from the "little costume" taking the lead.

Regarding game software development, Gao Xian put forward new guidance: "If other game manufacturers seek adaptation of popular games from Sega, we don't have to stick to Sega's exclusive game platform, and it is not unacceptable to open cooperation.

But remember that the authorization fee must be charged at least three years at a time. If the other party does not even have such sincerity, it would be fine if they didn’t talk about it.”

"As for game development on Sega's game console platform, we must design a paid plan that allows third-party game developers to participate. After all, Sega cannot occupy all the game creativity."

David Rosen and Shiroo Nakayama looked at each other and thought at the same time, "According to Sir Gao's idea, Sega simply won't live for peers who also make game console hardware."

At this time, Gao Xian said earnestly: "Everyone, the craze in the electronic game industry has made the outside capital look red and is attracting countless companies to cross-border."

"In such fierce competition, Sega, the industry leader, has inevitably become the target of public criticism. There is no secret to success, especially this year is still a critical year for the company to be listed on the United States and Yiben Stock Exchange. Everyone must do it

Be prepared to fight at any time, be as fierce as a wolf.”

"Specifically, I hope that Sega's turnover this year should not be satisfied with the US$800 million commitment to serve the IPO, but to turn it to US$1.2 billion. Sega wants to thrive on the Fortune 500 list.

.”