Reborn 80s
Chapter 81 If you want to gain a foothold in overseas markets, you can only resort to price wars
Listening to Xiao Weidong talking about the changes in the village during this period, Chen Huaiqing sighed: "I've been walking for half a year, and suddenly I feel like I can't keep up with the changes of the times!"
Xiao Weidong: "Our changes are nothing. You haven't seen anything in Xiangjiang. Why don't you tell us what Xiangjiang is like?"
Chen Huaiqing pondered for a moment: "Xiangjiang, how should I put it, in terms of urban development, it is definitely much better than Yuzhou. But the streets are quite narrow. Also, not everyone in Xiangjiang is well-dressed.
There are rich people who are rich and powerful, but there are still many poor people.”
"Let's put it this way, in Xiangjiang, the rich are feasting and feasting, and the poor have no place to stand. It is a paradise for the rich and a hell for the poor. Fortunately, we are now considered rich."
Even Xu Zhengyang has a lot of money in his hands now.
Naturally, Chen Huaiqing would not treat Xu Zhengyang badly.
Xiao Weidong: "So, the people of Xiangjiang are living in dire straits!"
Chen Huaiqing laughed and said: "It's not right to say that. For ordinary people, if they have three meals a day, they can survive. Although life is difficult, it is not so bad that it is impossible to survive. After a while,
Time, after you go to Xiangjiang, you will know the specific situation."
"When you get there, don't just see the luxurious life of the rich, but also see the ordinary people. To be honest, no matter where you are, the things you have are pretty much the same."
Xiao Weidong and Xu Zhengyang nodded thoughtfully. Xiao Weidong had never had a hard time, but Xu Zhengyang had been through it since he was a child.
"Okay, let's not talk about these heavy topics for now. When I come back this time, I have a very important matter regarding the export of motorcycles."
When they heard the motorcycle exit, Xiao Weidong and Xu Zhengyang were shocked.
Chen Huaiqing did say before that the motorcycles produced by Mota Industrial are not only sold domestically, but also sold abroad to earn foreign exchange.
Nowadays, many companies are thinking about how to earn foreign exchange every day.
I'm going crazy just thinking about it.
But everyone knows that compared to Europe, the United States and Neon Country, China is relatively inferior in technology.
As for exporting to Warsaw Pact countries, their industrial strength is also very strong.
Chen Huaiqing: "I have found a cooperative company in Xiangjiang. They have channels to sell our motorcycles to Southeast Asia."
"It's just that they have some doubts about the quality of our products, and they have to ask us to provide 100 motorcycles for trial sales first."
Xiao Weidong: "I promise!"
Chen Huaiqing smiled and said: "Of course I agreed. How much does it cost to produce a motorcycle for us now?"
Previously, the production cost of MT80 was 3600, but with the expansion of production volume, the cost should be able to come down.
Xu Zhengyang: "Excluding R&D expenditure, our production cost is now 3,300 yuan."
Mota Industrial did not squeeze the profits of parts suppliers too much. The cost reduction of 300 yuan was caused by the reduction of engine costs and the improvement of assembly efficiency.
This is not an era of complete market economy. Mota Industrial now has a stable parts supply chain, so it naturally hopes that no problems will arise.
After all, Mota Industrial's current bicycle profits are quite high, so there is no need to rely on squeezing its upstream suppliers to increase profits.
Due to too much pressure, Mota Industrial is also afraid that these state-owned enterprises will become stubborn and stop working directly.
At most they won't make any money at all. The iron rice bowl they provide does not affect whether the factory makes money or not.
The factory doesn't make money, but the various benefits are definitely much less.
It doesn't make sense to give out generous benefits without making money.
Chen Huaiqing believes that you can't make all the money, so you can just make what you deserve.
If you are greedy for a while, you will always pay a price.
"3300!"
Chen Huaiqing pondered for a moment, and there was still a lot of room for decline in just 3,300.
Walking out of the office door, he shouted down: "Yang Yufeng, Yang Yufeng..."
Hearing Chen Huaiqing's shouting, Yang Yufeng, who was bragging about her experiences in Xiangjiang with her sisters, ran out quickly: "Ah, boss, you called me?"
"Come up here, I have something for you to do."
Yang Yufeng's eyes widened: "Didn't you say you should give me a holiday?"
She hasn't enjoyed the one-week vacation yet.
Chen Huaiqing came casually: "Which is more important, vacation or work? Come up quickly."
After saying that, Chen Huaiqing felt that his tone felt so familiar.
Sure enough, people will always change.
Yang Yufeng stamped her feet, it was really too much.
Chen Huaiqing walked into the office again and said to Xiao Weidong and Xu Zhengyang: "If we want to make a difference in overseas markets, our motorcycles are too expensive, so that obviously won't work. We can't sell them more expensively than Neon Country's motorcycles.
Technically speaking, my motorcycle is similar to the motorcycles of Neon Country, but in the overseas market, we are newbies, and Neon Country Motorcycles have been deployed for many years."
"The market simply doesn't recognize our motorcycles."
At this time, there is some brand awareness in China, but it is not high.
For example, if you want to buy a bicycle, you should buy Shencheng Phoenix brand, and if you want to buy a watch, you should buy Shencheng watch.
Why are they all in Shanghai?
There is no way, Shencheng is so developed in civil industry at this time.
There are also wind-up alarm clocks and the like.
"So, if we want to enter overseas markets, we have only one strategy: cost-effectiveness strategy!"
Yang Yufeng came to the office and saw Xiao Weidong. Xu Zhengyang and Zheng Xiaping were also there and said hello with a smile.
Xiao Weidong and Xu Zhengyang both responded with smiles.
Zheng Xiaping looked at Yang Yufeng and ran to Xiangjiang for a while. The changes were really big.
Let’s just say that the way I dress, I suddenly feel like I’m from a big city.
He truly lives up to his name.
Will a golden phoenix fly out of Houcun now?
"Go and contact our parts suppliers and ask them to come to our place for a meeting in the morning in three days. Ask the canteen to prepare some food at noon."
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Yang Yufeng: "Okay, I will notify you right away."
"Okay, let's go!"
Chen Huaiqing: "What is a cost-effective strategy? To put it bluntly, if someone sells it for 2,000 US dollars, then we will sell it for 1,800 or even 1,600. We must sell it cheaper than others before others will buy our stuff."
Price war!
Use price war to seize the market.
There is no other way. As a latecomer to the market, if you want to gain a foothold in the market, you can only engage in price wars.
Once you have established a stable foothold in the market, you should gradually give up the price war.
Price war hurts both people and ourselves, and it really cannot be used for a long time.
Not everyone can afford the price war.
First of all, the production cost must be lower than others, which is something that many companies cannot do.
In addition to production costs, the product quality and technology must also be superior to others. Not to mention exceeding, it cannot be inferior.
Even if the price is worse, users will still choose it because of the price. But if the difference is too much, a lot may be sold in the beginning, but we are not fools. You are cheap, but if you are cheap, there is no good product, and you will not buy it again in the future.
.
Chen Huaiqing handed them a piece of information: "This is the price list of motorcycles sold in the Southeast Asian market. The motorcycle similar to our MT80 is the Yaha 80 motorcycle, which is also a curved beam motorcycle using an 80ml two-stroke engine.
Cars. When our motorcycles are exported to Southeast Asia, they will inevitably compete directly with them in the market."
Xiao Weidong: "I know the Yaha 80. Isn't it the motorcycle imported by Jianshe? It's pretty good, with plenty of horsepower and good quality."
The price of building CY80 is much more expensive than MT80, and the price on the market is more than 7,000 yuan.
The imported neon country technology is a publicity point, and there is indeed a reason why it is expensive.
For this reason, facing competition in building CY80, Mota Industrial had to lower its ex-factory price by two hundred yuan.
In addition, dealers strictly control the selling price and keep the selling price of MT80 at around 6,400 yuan.
After Motta Industrial reorganized its dealer team, its control over dealers has been greatly improved.
An area is defined for each dealer. One dealer cannot be allowed to control a large sales area, and sales across regions cannot be allowed.
Focus on supporting city-level dealers and allowing city-level dealers to directly connect with Mota Industrial. Even if there is a problem in the market of a city, it will not have much impact, everything is within control.
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