Reborn 80s
Chapter 706 Brand Power
Chen Huaiqing does not find it strange that the sales of motorcycles and cars are continuing to grow, and they are still growing at a rapid pace.
Therefore, he didn't have that feeling of surprise.
Isn't everything normal?
In terms of technology, Mota Auto is not bad at all!
In the 24 Hours of Le Mans Endurance Race in Gaul, the participating vehicles of Murtagh Motors have withstood the test. Although they did not win the championship, for Murtagh Motors, a recently established car manufacturer, they were able to successfully complete the race.
The schedule and entering the top five are already quite impressive.
In fact, there is absolutely no problem with the quality of Motta Motors' vehicles.
In terms of speed, compared to cars from other manufacturers, it lags slightly behind.
In this, the value of the driver is reflected.
Murtagh Motors is looking to sign top-level drivers to improve performance in the entire event.
The better the results in the competition and maintaining them for a long time, the more important it is for Mota's brand improvement.
The new cars of Motta Motors are now run on the South Bank Circuit for a long time, and they run continuously without turning off the engine.
Don’t worry about the engine at all. Mota Power is in the engine technology and has received the blessing of aviation power.
Mota Power also owns an aerospace engine factory.
Motta Power currently involves a wide range of engine types, including household passenger car engines, truck engines, passenger car engines, armored vehicle engines, aircraft engines, etc.
In addition to fuel engines, there is also a company called Mota Motor under Mota Holdings.
Mota Motor mainly produces various types of motors.
For example, the motors used in many rice grinding machines are produced by Mota Electric.
Even if you don't use it yourself, you know that the quality of Mota Motor's products is definitely good.
Just the two words "Mota" represent quality.
This is the power of brand!
If there are several choices in front of them, and they all cost the same price, then consumers will definitely buy branded products without hesitation.
The quality of branded goods, no matter what, is more guaranteed than that of other brands.
There is no need to say much about the quality of the civilian motors produced by Mota Motor.
In fact, the real core product of Mota Motor is not these civilian motors, but machine tool servo motors.
The most fundamental purpose of establishing Mota Motor is to develop servo motors for CNC machine tools.
There are many servo motor manufacturers around the world, and Motta Motor is the only servo motor manufacturer in China.
Technically speaking, Mota Motor is not bad.
The servo motor of Motta Motor is completely controlled by a microprocessor and a new digital signal processor, which has greatly improved its anti-interference, accuracy, reliability and flexibility.
Relying on this, Mota Electric has even impacted the international market and won many orders.
When Chen Huaiqing heard Mota Motor's report, he became quite serious.
The fuel vehicle market will not continue to expand. In the future, facing competition from electric vehicles, it will indeed seem to be somewhat inadequate.
Many car companies have even announced that they will stop developing new fuel engines.
Traditional fuel engines have actually reached the top of their performance.
Nowadays, the technology of fuel engines seems to be still improving, but in fact it can no longer be regarded as a technological advancement of fuel engines.
In terms of horsepower, today's fuel engines actually don't have any big breakthroughs.
The direction of technological development at this time is to use less oil to produce greater horsepower.
Constantly make fuel engines meet the needs of environmental protection.
Until one day, when you are no longer satisfied, you should be eliminated.
Motta Motor is related to the future of electric motors. In the new energy era, Motta Motor will be able to quickly follow up and even become the leader of new energy vehicles.
Of course, all of this requires technical support.
Chen Huaiqing wrote the words "electric vehicle" in his notebook!
Electric vehicles have appeared a long time ago. There was a period in history when the development of electric vehicles was better than that of fuel vehicles.
However, with the rapid technological development of fuel vehicles, they have completely occupied the market.
In fact, at this time, electric vehicles do not exist.
When Chen Huaiqing was playing golf in Xiangjiang, the sightseeing cars used in the golf course were electric cars.
If you want to research electric vehicles, the most important thing now is battery technology.
Battery technology is the biggest technical limitation for the development of electric vehicles.
In terms of battery technology, the Motta Institute of Technology also conducts considerable research.
Especially in terms of lithium battery technology, it is definitely among the best in the world.
After everyone finished their brief report, everyone looked at Chen Huaiqing.
Obviously I hope Chen Huaiqing can say a few words to everyone.
In normal times, although Chen Huaiqing doesn't care about things, Chen Huaiqing is still the backbone of everyone.
When doing things, having someone to back you up will naturally make you feel more relaxed.
With a relaxed mind, you are better able to unleash your full strength.
If you are too nervous, if you can exert your strength to 60 or 70%, it is already considered good.
Chen Huaiqing: "It can be said that the global economy is now in a period of rapid growth."
Needless to say, China’s economic growth is rapid.
At this time, China's economic growth rate is not leading the world, and the economic growth rate of some countries is even better.
For example, in West Pakistan, the economic growth rate is as high as more than 40 percentage points.
Now even Northern Russia's economy has begun to stabilize, unlike in the past few years, when the economy continued to decline.
"To a large extent, our development is good because we have caught up with good things."
"So I have a worry. We are in good times now, so how will we perform in adversity?"
Among the companies under Motta Holding, Motta Auto has the largest annual export volume.
In the first half of this year, the export volume of various types of cars exceeded 800,000 units.
All of them have exceeded the export volume of last year.
Motta Motors started as a fourth- and fifth-rate car company, gradually became a second- and third-rate car company, and then continued to become a first-class car company.
The world automobile market is still in a period of rapid expansion at this time, and Motta Motors has undoubtedly caught up with it at a good time.
When the market is expanding, it can accommodate many brands. Even if the product quality is slightly worse, some people will buy it.
Once the market becomes stable, it will be a competition between stocks.
Under this kind of competition, many brands will be eliminated.
Motta Motors’ huge annual research and development expenses are undoubtedly a way to continuously consolidate its own strength.
If you want to survive in the market, your own strength is undoubtedly the most important point.
Sales are supported by product strength. Temporary popularity does not mean permanent.
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