Rebirth begins with e-commerce

Zhao Lu was once the head of the Procter & Gamble Marketing Department.

Last year, he resolutely left the global consumer goods giant and came out to establish his own washing and care brand.

With his understanding of cleaning and care products, he joined hands with professors from a famous university to develop a number of cleaning and care products that meet the needs of modern young people.

Then he found a well-known illustrator to design exquisite patterns for his bottle.

Make the entire packaging look very different from traditional washing and care products.

After having the product, he needed more funds and channel resources, so he started one roadshow after another, hoping to get venture capital financing.

However, the roadshow is much harder than he thought.

After hearing his plan, venture capitalists either shook their heads directly or just wanted to pay a little money for his 30% equity.

Zhao Lu was a little suspicious whether these venture capital institutions wanted to invest or rob.

"Boss, I heard that there is a venture capital variety show called "Entrepreneurship 101" in the audition. There are many venture capital bigwigs as judges. Why don't we participate too?"

After hearing this, Zhao Lu shook his head: "This kind of venture capital program is all scripts, so don't embarrass us!"

"Of course I know there is a script, but this show is said to be an S-level big production. Even if you can't get venture capital in the end, you can use this show to let our products be seen by more people and save a lot of promotion costs."

"It may also have a counterproductive effect."

"Think about it, no matter how bad it is, it cannot be worse than now. If we don't do anything, we will have to eat the northwest wind."

"Okay, please contact me for the program team."

Zhao Pin had no choice but to try his luck.

He has always had a purpose: when something can be done or not, then do it.

More importantly, he has no better way to raise funds at this moment, so he can only try his luck.

...

"Entrepreneurship 101" is a venture capital variety show. The initiator is Luo Xiu, the boss of Pinru Group.

Welcome entrepreneurs with dreams to come to this program with their own entrepreneurial plans.

We will bring entrepreneurs a massive exposure to B station, Douyin and other platforms, and obtain entrepreneurial guidance from bosses, executives, and even Luo Xiu himself, as well as abundant startup capital.

The program invited 101 entrepreneurs to go through various rounds of competition, and finally selected 11 of them to make their debut... No, 11 were selected to join the Entrepreneurs Alliance.

The previous rounds were scored by entrepreneurial mentors, and the only criterion for subsequent promotion was the company's market valuation.

There are many venture capital programs, such as the American "Shark     tank".

The program mainly tells the story of a group of young people with dreams coming to the program with their products, and by persuading five powerful and wealthy rich men to give them start-up funds to make their dreams come true.

There are also similar programs in China, such as "Partnering with Chinese", "Born of Me", "Accelerating Dreams", "I Am a Unicorn"...

Most of these shows are not very lukewarm and are far inferior to those celebrity reality shows.

To a large extent, this type of program is not entertaining enough, making people want to sleep after watching it.

However, this large-scale entrepreneurial program "Entrepreneurship 101" has attracted countless people from the beginning.

The reason is nothing else, just because the initiator of this program is Luo Xiu.

Moreover, other venture capital programs are like blind dates, desperately showing their own advantages to the mentors, and the mentors decide whether to invest money or not.

Whether investing money or not, the audience cannot see the subsequent development of the entrepreneur.

Valley

The biggest difference between this program and other venture capital programs is that the audience can see how an entrepreneur starts with only one idea and moves towards success step by step.

In the middle, you will experience various setbacks and face various emergencies. How do these entrepreneurs solve problems, and how can mentors show their rich experience and wisdom, give advice to entrepreneurs, and help them overcome difficulties.

As the program progressed, some people were knocked down by difficulties and left the stage regretfully. Some people were wrong from the beginning of their business direction, and fewer and fewer people could stay on the stage.

Let the audience realize that even such a group of social elites are life-threatening on the road to entrepreneurship, and it also makes the success of entrepreneurship more precious.

...

Before the program really begins, auditions will be held in five major cities across the country.

After the news was sent, the program team quickly received thousands of registrations.

Among them are farmers inventors, college students, executives of large enterprises, bosses who have successfully started their own businesses, civil servants who want to quit, and unemployed young people who stay at home...

On B and Douyin, the program team regularly releases auditions to create momentum for the program.

These strange entrepreneurs also make netizens laugh.

"The automatic vegetable-cutting artifact invented by this farmer brother is not that it is useless, it is really useless."

"Brother, it's better to plow the fields at home. Starting a business is not suitable for you."

"Didn't Mr. Qin's company just went bankrupt? He started a business again? Did he pay back the money he owed others?"

"You don't understand upstairs, this is called refried meat."

"What does refrying meat mean?"

"The fan term refers to artists who repeat the talent show and do not debut."

"This elder sister actually said she would replace the two horses, unify the Internet, and be ambitious."

"Just rely on her? Luo Xiu dared not say such big words!"

...

Most of the auditions are monsters and monsters, adding some jokes to the show.

Most of them will be eliminated directly during the audition stage and cannot appear in the main competition.

The 101 entrepreneurs in the main competition can be said to have a very high chance of starting a business successfully.

As one of the thousands of applicants, Zhao Lu brought his products and plans to the audition site in the Magic City, waiting for entry.

He saw other entrepreneurs enter the venue with passion, and after a while, he came out of the house dejectedly, which made him become more and more nervous.

The last time I felt like this was when I took the driver’s license many years ago.

Suddenly there was a fierce quarrel in the house.

Not long after, the young man who had just entered angrily slammed the door and angrily, tore the plan in his hand to pieces, and threw it into the trash can next to him.

No one knew what he had encountered inside, but other entrepreneurs who were waiting to enter instantly empathized with the young man.

Zhao Lu was the same, and felt that it was not worth it for this young man.

I am starting a business and looking for venture capital, not being humiliated by others when I come here.

Everyone is human, not monkeys in the zoo.

He wanted to turn around and leave, but he endured it again when he thought of the partners in the company who trusted him and followed him to start a business from a big company.

If you can get the money, what is this little self-esteem?