Rebirth begins with e-commerce

In 2015 and 2016, the economy has maintained rapid growth and people's purchasing power has continued to rise.

The confidence of Chinese people is increasing, and the new generation of post-90s has begun to leave school, and the social influence is increasing.

Under various conditions, a group of new domestic brands were like eating a hamburger from Lai Shi.

This metaphor is not elegant enough, it should be... like mushrooms springing up after a rain.

For example, Heytea in the beverage industry, Luckin Coffee, Perfect Diary in the beauty industry, Hua Xizi, and the red elephant of mother and baby, babycare...

These brands have shown amazing growth rates and challenged traditional old brands and even international brands.

Luo Pang held the first New Year's Eve Speech on "Friends of Time" at the end of 2015.

The little fat man stood on the stage, passionately injecting needles of chicken blood into the fans under the stage and in front of the screen.

Countless entrepreneurs are ready to take advantage of this east wind to start their own career.

They seemed to have returned to the era of reform and opening up, full of opportunities everywhere, and people went into business to become bosses and make a fortune.

A deafening voice appeared in their minds: What are you waiting for? The times are calling us!

At the same time, there are countless capitals, waving the money in their hands and saying to those entrepreneurs: Don’t worry and do it boldly.

At that time, as long as entrepreneurs had an unreliable concept, someone would pay you money.

Some business models can work, while others are just to cheat money.

At this time, Luo Xiu posted a Weibo post:

"Recently, more and more people have come out to start businesses. A large part of them are people who do things seriously, but there are also some platforms like Bullets that ordinary consumers cannot identify and are easily deceived.

Therefore, I decided to set up an entrepreneurial alliance with my reputation to guarantee some of the outstanding and honest entrepreneurs, provide them with entrepreneurial funds and support their growth. At the same time, it also allows the public to buy their products and use their services with confidence."

After the Weibo post was posted, netizens left messages:

"I believe Mr. Luo's vision. Mr. Luo identified the fraudster rental platform for us last time."

"Mr. Luo, is there any trustworthy domestic skin care brand?"

"Please recommend a trusted home improvement company."

"Mr. Luo, I want to start a business and seek venture capital."

"I have founded my own brand, and I can do without venture capital, just want to join this entrepreneurial alliance."

"If I can join, I can pay for it."

...

At this time, it is an era of information explosion, and various goods and services emerge.

For consumers, they don’t know which brand or which product is good.

It is precisely because of this that those Internet celebrities have room for development by selling goods.

Now that Luo Xiu has established such an alliance, the most attractive thing for those entrepreneurs is not venture capital, but an extremely reliable endorsement.

You should know that Luo Xiu only exposed the trick of the bullet shell not long ago.

In the eyes of ordinary consumers, companies certified by Luoxiu must be safe and reliable and can trust with their eyes closed.

There is a very low, often unreasonable saying, it is called: third-rate companies sell products, second-rate companies sell brands, and first-rate companies sell standards.

This sentence is indeed unreasonable. Why are companies that make the best products not first-class companies? Why are companies that are stupid and unable to bring real benefits to consumers?

However, at certain specific moments, because information is not transparent, these unreasonable becomes truth.

Therefore, some Western countries can not produce products and only sell standards.

Gu Feng

You have to pay him money to enter his association and your products can be sold on the market.

For example, organic food associations, natural raw materials certification associations, and even cotton has a good cotton association.

And we have also learned this set, such as Yangcheng Lake hairy crab certification.

After Yangcheng Lake hairy crabs became famous, the public knew that Yangcheng Lake hairy crabs had the best quality.

However, after all, it is just a lake, and no matter how many hairy crabs there are, they cannot withstand fishing.

But all we want is the trademark "Yangcheng Lake Hairy Crab". Just put the hairy crabs transported from other places into Yangcheng Lake and then paste them with the Yangcheng Lake label to double their identity.

This kind of crab is also nicknamed "bathing crab".

Later, the merchant thought it was troublesome to soak in water, so he transported it to the lake and put it on a label and it could be sold.

This kind of crab has a poetic name, called "Tingtao Crab".

In addition to bathing crabs and sway crabs, there are also immigrant crabs, authorized crabs and label crabs, while real local crabs may be less than 1%.

The most profitable business of hairy crabs in Yangcheng Lake is not selling hairy crabs caught in the lake, but selling trademarks.

Later, what was sold was not even a crab, but a coupon for hairy crabs.

The merchant prints a crab coupon with a denomination of 500 yuan and sells it to the consumer for 400 yuan. The consumer takes it to the leader to give gifts. The recycler then recycles it from the leader for 250 yuan, and then sells the crab rolls to the merchant for 300 yuan.

The crab coupons went around the market and returned to the merchants. They did not sell a single crab and made a net profit of 100 yuan.

The consumer gave gifts to the leader and got the money, and the recycler made the difference.

This wave is simply a win-win, also known as the four wins.

...

What Luo Xiu does now is selling standards.

If you can join this alliance, you will meet the standards.

As soon as the news of the Entrepreneur Alliance came out, someone came to him by contact.

"Mr. Luo, I want to join the entrepreneur alliance you founded. I can do without your money."

"Sorry, our membership standards are very strict, and we can't just join it casually." Luo Xiu refused without thinking.

"I am willing to pay the money. As long as I can join, I can pay the membership fee every year."

"I founded this alliance to help those capable young entrepreneurs avoid detours, not to charge any membership fees. Boss Zhang would rather ask him back!"

"Mr. Luo, listen to me! I really join in sincerity!"

However, no matter how much he begged, Luo Xiu was unmoved and stood up and left.

It made him very confused, and no one would do useless work.

Since Luo Xiu founded such an alliance organization, it must be used to make money, so why don’t you want money?

The reason is very simple.

What Luo Xiu wanted to make is not money like Yangcheng Lake hairy crabs, but a longer-term business.

Consumers buy your hairy crabs from Yangcheng Lake, which is trust in your brand.

And every labeling behavior you use is a harm to the brand.

One day, this trademark will become worthless.

What Luo Xiu needs to do is not to collect some money and include people in the association, but to select truly powerful companies, invest in them in venture capital, and regulate their services and products so that they can maintain output above the industry level.

In the end, these companies were successfully listed, and Luo Xiu shared the profits after listing with them.