Rebirth begins with e-commerce

It has been almost three years since Zhiyin was established.

I have been spending money to buy copyrights, sign contracts with singers and record companies, promote traffic... everything costs money.

The only income is just a few dollars a month for membership income.

Moreover, the payment rate has always been very low because users are used to listening to music for free and cannot accept paid listening to music.

Forced charges will only cause users to be lost to other platforms.

If Zhiyin wants to develop now, the best way is to raise funds, drag down competitors, then take all the market, and slowly raise the charging standards.

At the beginning, I collected 4 yuan a month, and then increased to 5 yuan, 6 yuan, 7 yuan... until more than a dozen yuan.

Boiling frogs in warm water will make users develop the habit of paying for music without realizing it.

And at that time, the user had no other choice but to be forced to accept it.

But this time the opponents are Alibaba and Penguin. Alibaba is fine. They have never been able to do well in the entertainment industry, but Penguin is too strong in this industry.

Even if you can win in the end, it will only be a miserable victory.

The second way is to wait for the price to sell when the competition between Alibaba, Penguin and NetEase Cloud Music is the most intense, and sell it when the copyright reaches the highest price, making a quick money.

Anyway, when you buy it, you will always have a bargain price. If you take it in two years, it will be no problem to easily increase it dozens of times.

But neither of these two paths was what Luo Xiu wanted to choose.

The most important thing he holds these copyrights is to license them to the Douyin platform for use.

Even the broadcasts, animations, movies and other resources on Bilibili, as well as the anchors of Douhu Platform can be transferred to Douyin.

Originally, the biggest shortcoming of Douyin was that there were too few copyrights. I was tired of hearing a few divine songs, and more good songs could not be used commercially.

Many accounts that do movie selections also face the risk of the defendant.

There is only huge traffic, but there is no means of monetization.

Therefore, Luo Xiu planned to arrange music, live broadcasts and video websites early.

Even if these three platforms fail to make money in the end and are always at a loss, they can become fertilizer for Douyin, helping Douyin grow faster.

As long as Douyin can rise, the future will be a role that will be divided into three parts of the world with Penguin and Alibaba.

In addition, Luo Xiu also has absolute control, rather than holding less than 10% of the group's equity like two horses.

When it really comes to that time, it is not impossible to compete for the position of the richest man.

But now no one knows Luo Xiu’s plan, and no one can see how brilliant the short video will be in the future.

...

Yang Chen had just finished a fight with Luo Xiu, but not long after, he ran over with salivation and continued to lobby Zhiyin to go public.

There is only benefits among adults, no matter how unhappy they feel, they can only endure it.

It’s not too shabby to make money.

The friendship between children is relatively pure. Today I said I won’t play with you anymore and will be good friends again tomorrow.

"I am really a little too hasty about Zhiyin. I hope Xiao Luo, don't blame me."

Yang Chen could also see that Luo Xiu was a soft-hearted person who was not hard-working, so he changed his tone of being a mature person.

The ultimate goal is to let Zhiyin start the listing plan as soon as possible.

Luo Xiu is indeed a person who is soft but not hard, especially the rich woman's soft rice.

"Mr. Yang, you are polite. Everyone is for the money of their soulmates. There is nothing right or wrong, it's just that the direction is different."

"I have also consulted people these days. If Zhiyin can go public, Xiao Luo, you are firmly in the top ten on the domestic wealth list, and you are only 25 years old now, right?

Being in the top ten wealth list before the age of 30 is not only the only achievement in China, but also rare in the world."

Yang Chen knew that even if young people look down on money, it would be difficult for them not to be moved by the list.

This is the glory recorded in economic history, and few people can tolerate this temptation.

"If it was just the top ten, I would be almost the same now." Luo Xiu smiled and continued, "If Zhiyin went public and could get me to the top, I would go now."

"First? What are you thinking?" Yang Chen couldn't help but curl his lips, "If I remember correctly, you started your business in 2008 and have only been 6 and a half years now, so you want to become the richest man? Do you know that Lao Wang is doing this for this

How long has it been to work hard on the position? Do you know how old Lao Ma has been sitting in this position for the first time?"

Although he didn't say it clearly, his tone was obviously a bit sarcastic.

If it weren't for the other party's face, Yang Chen would really want to say: You wake up, don't dream.

Luo Xiu smiled, "Young is not a bad thing."

Before his rebirth, Pinxixi and Byte's founders were all born in the 1980s, and they all showed their potential to reach the top when they were very young.

Especially the latter, holding most of Byte's equity in his hand, he can easily top the list as long as he is willing to go public.

"Of course it's not a bad thing to be young. Since you said that, Mr. Luo, I wish you a good summit as soon as possible and to hold a drink to celebrate the event, don't forget to give me an invitation."

He said this, but the sarcastic meaning on his face was difficult to completely cover up.

The two of them had nothing to talk about next.

Luo Xiu quickly got up and saw the guests off.

...

After Yang Chen returned, the partner asked him: "Have Luo Xiu's attitude changed? Why don't I go over and talk to him next time? You sing a slander, I sing a slander."

"There is no need. Judging from Luo Xiu's attitude, I don't seem to be worthy of this little money."

"What does he mean? If he hadn't relied on Uber to cash in, exchanged for some money and solved the debt crisis, would he live so easily now?"

"I can only say that uber let him eat too much in one bite. After a young man has some money, he is easily drifting away. He doesn't even look down on the top ten of the wealth list. He says that the first and tenth are far behind, it seems that he can

Like taking the first place.”

"The first one is really that easy to be? The first one before did not end up being good. People can't even avoid it. He is still rushing forward?"

"Guan Wenyan doesn't teach him. If something happens in the future, I think his father-in-law can't protect him."

"Let's wait and see. If he can really get into the first place, I'll shout."

...

These two people were also unstoppable, intentionally or unintentionally, and the news that Luo Xiu wanted to be the richest man spread in the small circle of investors.

Such a thing changes after word of mouth.

"I heard that Luo Xiu was going to become the richest Chinese before the age of 30, I don't know if it's true."

"I heard that Luo Xiu wanted to punch Lao Wang and kick two horses."

"Losseau said Bill Gates is out of date, Buffett is old, and the position of the richest man in the world needs to be changed to another person."

"Loxue said it was meaningless to stay on Earth, and he wanted to build the largest palace on Mars."

The news quickly reached the ears of the person involved, making him laugh and cry.

If this continues, I am afraid that some people will say that he will lead the earth and counterattack the Three-Body Man.

...

...

(ps: It is really difficult to have a quiet typing environment at home during the Chinese New Year. I will try my best to update these days. If I stop updating for one or two days, please understand.)