Rebirth begins with e-commerce

The delivery staff of rice ball takeaway all have relatively stable incomes.

They have recently seen news and various online news, attracted by the "monthly income of more than 10,000 yuan".

Many people are eager to think about whether to change jobs to work with their competitors.

This is a very dangerous signal. If the staff is lost, the service that Rice Tuan is most proud of will also be lost.

The people below reported the problem to Li Shan and suggested that we also learn from the practices of our competitors and draw a big cake for employees with "monthly income of over 10,000 yuan" to keep people.

At the same time, we should also learn from the practices of friendly merchants and further improve the delivery efficiency of deliverymen through algorithms.

Internal senior management also agreed to optimize the existing assessment methods.

"People are lazy, and our current system makes deliverymen too comfortable."

"I remember Mr. Luo said that every company is born from worries and dies from happiness. Our delivery staff is far less hard than the competitors."

"We are fighting, not playing house games. If we want to win, we have to do whatever we want."

"We have strong programmers who can constantly test the bottom line of these delivery personnel through the system and find the work limits of everyone to the greatest extent."

"But people are not cold programs. Is it really feasible to assess people through programs?"

"The better we treat these deliverymen, the more cruel we are to ourselves."

"The biggest difference between us and our competitors is our humanized management."

"Then do you think that humanized management can win this battle?"

“Can delivery efficiency be improved without system pressure?”

...

The two voices were arguing, and it was obvious that the voices of learning from the practices of friendly competitors were louder.

Another group of people will only say that this is wrong, but they cannot come up with a better solution.

Either treat the deliveryman as a human being and lose to his opponent unwillingly.

Either treat the deliveryman as a piece of code and win the war.

It's like a dump truck.

If you don’t overload, you will carry 30 tons of cargo as required, and charge 1,000 yuan per trip.

Others carry 60 tons of cargo, and charge 1,500 yuan per trip.

Customers must be looking for others to carry goods, others have more business and higher incomes.

If you keep the cargo loading of 30 tons per time unchanged, you can only charge 750 yuan to gain the same competitiveness.

But you know, you can't even make a profit of 750 yuan.

Later, you chose to take risks for life, just like others, carrying 60 tons of cargo and charging 1,500 yuan.

After running for a while, I found that the business had become less, because others had already started to carry 90 tons of cargo and charge 2,000 yuan.

If you want to stay competitive, you must continue to overload 3 times like others.

Each of us is trapped in the system.

The takeaway system is tangible, and the deliveryman is trapped in the system through algorithms.

The overload of the dump truck is invisible and trapped in the system by being inverted.

...

The rice ball has raised funds now and can compete with friends to burn money.

The question is whether your money-burning efficiency can beat your opponent.

If you burn money, people will burn higher efficiency through "dump truck-style overloading", so this battle will be destined to be unwinding.

At the same time, Yangcheng Traffic Police released a data.

Last month, nearly 3,000 illegal cases of takeaway riders were investigated and dealt with, with 183 accidents and 32 casualties. On average, one takeaway rider was injured and killed in the accident every day.

The riders of the rice balls have officially signed contracts with the company and are not outsourced to third parties. If something happens due to work, the company will bear direct responsibility.

Therefore, Li Shan cannot ignore the safety of his employees like his friends.

Just when he was unsure, a strong wind and rain fell on Yangcheng.

...

In such extreme weather, no one is willing to go out, and takeaway orders have increased dramatically.

He Dahua picked up his cell phone and wanted to call the webmaster for leave.

But the webmaster has sent a message in the WeChat group in advance, saying that no one is allowed to take leave in the next three days, and that three days of salary will be deducted for one day after disappearing.

He Dahua had no choice but to put on a raincoat and push the electric car out.

It rained all day.

Like the rest of the site, He Dahua has more than a dozen orders on his back.

The takeaway box at the back was full and the front of the car was also full.

He must ride the bike carefully to prevent the takeaway from the front of the bike from being damaged.

He fell several times and the takeaway broke several times, and he had to pay the customer a lot of money.

It was not until two o'clock in the morning that I finally delivered all the orders on my body.

It rained heavily for three days, and the meal He Dahua delivered in these three days was much larger than usual.

However, during settlement, it was found that due to the timeout of delivery of a large number of orders, revenue declined.

The system configured him with the optimal time and did not consider the impact of heavy rain.

The appeal still failed, and he had to accept this result.

He was quite lucky, at least not injured in this storm.

A colleague at the same site as him was not so lucky. He was injured by a branch blown by a typhoon.

The injury was very serious and had not yet escaped from danger. No one in the company came forward, and the insurance they purchased themselves could only get 30,000 yuan in compensation.

...

On the other hand, due to heavy rain in rice ball takeaway, the orders were allocated due to insufficient staff and the risk of going out.

Many users have no way to place orders and can only switch to other takeaways.

Three days later, the rain passed and the sky was clear.

Li Shan found through backend data that in these three days, 10% of users were lost in the Yangcheng area.

These 10% of users don’t know how much subsidies they have to go through and how much they spend to win back.

Now, due to a heavy rain, it has been lost to its competitors in vain.

From the user's perspective, you cannot provide services, but others can provide them, so of course you choose others.

Because of this heavy rain, friendly merchants spent less delivery fees than usual and also won back a large number of users.

What they lost is only the health and life of the riders.

Even these riders are not their employees and they have no responsibility.

...

This heavy rain made Li Shan very anxious.

In the past, he firmly believed in the right things and was severely shattered by reality.

Under such a war, it seems that principles are not worth mentioning, and only shamelessness can win.

You even think about the safety of your employees, and in order to make more money, they are more willing to go to the opponent's platform and run orders on Storm Day.

They all believe in their luck and feel that danger will not come to them.

Just like the driver of a mud truck knows that overloading is more dangerous, but the danger does not necessarily happen to him.

At the same time, Li Shan also knew very well that even if he overloaded the driver like his opponent, he would not be able to win.

Because in order to improve efficiency, the opponent will further overload and squeeze the rider's time to the extreme.

This takeaway war has become a more shameless game than who can.

"Brother Xiu, what should we do?"

Li Shan asked Luo Xiu very distressedly.