Rebirth begins with e-commerce

Luo Xiu actually doesn’t want to be called “marketing genius”.

This will lead to some of your normal behaviors and will also be mistaken for you to be deliberately hyped.

He also wanted to be more low-key, but he had no choice but to have no choice but to have no strength.

The marketing case of Spring Festival red envelopes will eventually be forced to come to the forefront and are dismantled and analyzed by various marketing masters over and over again.

2014 has just begun and has been booked as the best marketing case this year.

This activity also gave many companies an illusion that they were only a good marketing plan from success.

The bosses forced their team to come up with a wonderful idea.

Major marketing advertising companies even used this as a case to convince bosses to invest money in advertising.

However, this spray of chicken blood did not last long.

Due to policy adjustments, the real estate crisis broke out, bank funds tightened, and whines were everywhere.

Impacted by the real estate crisis, other industries are also having trouble living.

Everyone is ready to save money and survive the economic winter.

At the same time, the real estate bubble that had been shouting on the Internet for several years was about to burst, and the people who were about to collapse in China finally got through and posted articles on the Internet crazily.

"The current situation in China is exactly the same as in Japan back then. Winter is coming, so everyone can find a way to take refuge!"

"Facts have proved that the economy brought about by real estate is false, and collapse is only a matter of time."

"If you have a room on your hands, just take action quickly. If you can, it will be worthless later."

"The ending of Japan back then is our current ending. The only lesson that mankind has learned from history is that he has not learned any lessons from history!"

...

Because of these remarks, business owners once again collected the advertising budget that they had just approved.

No one can tell what the next economic trend will be like, it is safer to tighten your money a little.

Even Guan Shiyu asked Luo Xiu with some concern: "With the leverage, will the risk be a bit high?"

"Don't worry, we have so many intangible assets. Even if something really happens, we can just take some out and sell it, and we can deal with it."

Xiaomi's valuation has been rising, and the Uber invested in last year was also in the forefront. These are the retreats that Luo Xiu left for him and would not move easily.

Even if all your entrepreneurial projects fail, you can turn the tables through venture capital.

Seeing that she was not very relieved, Luo Xiu comforted her and said, "The money we acquired only accounts for a small amount of our debts, and most of them were obtained two years ago when the land price was relatively low. Now they have made a lot of money. No matter how much it falls, I don't believe it can fall back to the cost price."

"That's good."

"By the way, there is no problem with your dad, right?"

"I only know that he has been very busy lately, but he has been in this industry for so long, so nothing should happen."

"I think so too."

Luo Xiu nodded and stopped asking.

...

In fact, Guan Wenyan is under great pressure now.

Due to the stimulation of his future son-in-law last year, he gritted his teeth and obtained multiple pieces of land at the highest housing prices.

Unexpectedly, the policy will become so fast this year, and the loan applications from banks were rejected several times, resulting in the forced suspension of some projects that are underway.

But it is not yet time to despair. As long as some of the properties that are about to be completed are pre-selled, he will have money to turn over.

Therefore, during these days, Guan Wenyan has been inspiring the sales team to find ways to sell more houses and recover funds as much as possible.

If necessary, you can sell your house at 20% off or even some not-so-good apartments to 30% off.

However, such a large concession did not stimulate sales.

Whether it is people who need to buy a house or real estate speculators, when they see news of the collapse of housing prices, they all cover their pockets of money and want to wait and see for a few more days.

"Are you all eating shit? For so long, can't you come up with a useful marketing plan?"

Guan Wenyan threw a stack of documents on the conference table.

The employees were silent and dared not respond.

"You can't sell the house price even if it's 30% off. Are you really selling the house?"

"Take the price out and create a little gimmick, and the customers are still waiting in line overnight?"

Faced with the boss' questioning, the people below had to explain weakly: "The entire property market has been lowering prices recently, and our discounts are only equal to the market, which is equivalent to not lowering."

"Now customers buy houses like stock trading. The higher the price, the more they buy, the more crazy they buy. When they see the real estate market fall, they keep their money behind their heads and dare not buy them."

When Guan Wenyan heard these explanations, his brow raised, "I don't want to hear you the reasons. I just want to hear the solution. If there is no solution, don't talk."

The conference room was quiet for a while.

After a while, someone suggested: "Recently, many people have said that Luo Xiu of Pinru Group is a marketing genius. He has organized a national tree planting event and a Spring Festival red envelope grabbing event, and paid the QR code to revitalize it. If he could be asked to come and think of a good marketing plan for us, I believe these houses will definitely be sold well."

Others echoed: "Is this a coincidence? That Luo Xiu is our President Guan's son-in-law, and asking him to help is just a matter of one word."

"That Spring Festival Gala red envelope event was really a genius idea. Even my family couldn't help but take out their phones to participate. With his help, we will definitely be able to get through this level."

"Mr. Guan, the son-in-law, is really amazing!"

In the conference room, everyone praised it.

These people in the traditional real estate industry are the most talkative.

He also knows how to flatter in obscure ways.

It seems too deliberate to flatter the boss directly. It praises the boss's children as smart and praises the boss's son-in-law for being capable, which makes it easier for the boss to benefit.

Of course, this is just the surface.

Their deeper intention is just to push the responsibility to others.

If Luo Xiuzhen came up with a very good solution and made the company safe, then of course everyone would be happy.

If he didn't accomplish this, it would be useless and no one would blame everyone.

"Bang!"

Guan Wenyan slapped the table heavily and stood up with anger on his face, "I'm paying you a salary to let you tell me if there is any problem and ask my son-in-law to solve it?"

"You can say those words just now."

"Give you two days, I'm going to receive a useful solution."

"After meeting!"

After Guan Wenyan finished speaking, he turned around and left the conference room.

Of course, the employees' thoughts were not enough for him, so he was so angry.

But those words didn't completely dissipate in his mind.

Maybe my future son-in-law really has a way?

After all, he has created so many miracles.

Will you be able to give yourself some advice this time?

Guan Wenyan is not the kind of person who is desperate for face and is embarrassed to ask his son-in-law for help when he has difficulties.

If Luo Xiu really had a way to help him, he would definitely ask for help without hesitation.