Rebirth begins with e-commerce

The third day of the Chinese New Year.

There are still a few days left before the formal start of construction.

Young people from major marketing departments, as well as young men from marketing planning companies, are lying at home to enjoy the happy time of clothes and food.

Suddenly I saw the avatar of the work group flashing wildly.

An ominous premonition surged into my heart.

Have temporary work? Or notice to go to work in advance?

Although there is a certain chance that the leader will send red envelopes in the group.

But for these ptsd patients in the work group, they would rather not have red envelopes in exchange for a few days of quietness in the work group.

They wanted to pretend that they didn't see the prompts from their phones, but in the end they tapped the dialog with their trembling hands.

Then I saw the big leader asking questions in the group:

[Shangshan Ruoshui: You have watched all the red envelope activities made by the Rice Ball Payment in the Spring Festival Gala, and tell me what you think.]

Five minutes passed, and no one in the group spoke.

Everyone hopes that other colleagues will give their leaders a response and they can continue to dive in.

The leader once again spoke:

[Shangshan Ruoshui: Where is the person? Come out quickly. @Xiaoma, @Xiao Liu, @天子]

At this time, no one dared to dive again and they all emerged one after another.

[Xiao Ma: Sorry, the leader, just went on a blind date.]

[Xiao Liu: I have watched that red envelope activity and am preparing to study it.]

[Big King: I feel the effect should be OK, and the specific results need to be analyzed.]

...

After seeing their reply, the leader couldn't help but scold him:

[Shangshan Ruoshui: You are marketing people. What is the most important thing in marketing? It is to pay attention to all hot news in a timely manner and analyze and study classic marketing cases.

Are you not excited when you see the marketing case of 500 million cash red envelopes? Three days have passed, and are you still preparing? How can you sleep?]

[Xiao Ma: Sorry, the leader, it’s my problem. I will give you a complete analysis report the day after tomorrow.]

[Xiao Liu: I will study their approach immediately to see if there is anything worth learning from.]

[King: I am the same, I will give a report the day after tomorrow.]

[Shang Shan Ruoshui: Don’t be the day after tomorrow. I will see your report tomorrow at the latest.]

When Xiaoma saw this sentence, she couldn't help but swear.

Then he shouted loudly: "Mom, I had a job yesterday and I can't accompany you to my grandmother's house."

"I have a lot of work during the Chinese New Year. Let's find an excuse to play games at home. It's a pity that your grandmother loved you so much when she was a child. She feeds you bite by bit. Now her wings are hard and she has no conscience..."

Xiao Ma closed the door, isolated her mother's words outside the room, and turned on the computer in a irritable way.

I couldn't help but curse: What kind of plane does this rice ball pay for? Isn't it okay to have a good holiday for the New Year? Do I have to make a big one at this time?

Like those popular stars, can’t you bear to have a big scandal after working day?

I just want to cheat on holidays, be a mistress, have children?

Xiaoma's mind is blank now, she has no data, and she has no way to start if she wants to analyze it.

It’s better to see if any colleagues have published reports online and copy one.

He opened the Marketing Dog Forum and found that everyone was indeed discussing the Spring Festival Gala red envelope activity for the Chinese New Year payment.

No one is still thinking about work during the Spring Festival holiday, and most of these people are obviously taking the tasks of their leaders.

Moreover, they could not resist the leader, so they could only turn their anger to pay for the rice balls that were causing trouble.

"Spend 500 million to do this breach activity?"

"I read the comments on Weibo, and the feedback from netizens is mostly negative."

"Everyone is saying that the red envelopes that are shaken are not enough for traffic. Luo Xiu never thought that users will go back to their hometowns. Most people don't have wifi. Do you have to use mobile phone traffic to participate in the event?"

"The shopping red envelope setting was originally better, but what the hell is the 5-yuan Maserati coupon? It's intentionally disgusting users, right?"

"There are very popular marketing activities that send red envelopes to users recently, but sending red envelopes can win favors, but sending red envelopes will make his reputation lose."

"Yes, the tree planting activities I did before were so good. It would be better to use a variety of trees than he had money."

...

Obviously, when they look at this marketing campaign with bias, they can only see what they are willing to believe.

After all, this is a national event.

Most users who receive red envelopes will not praise you online because of these few dollars.

In other words, most of the users who are satisfied with this event and are happy to grab red envelopes are silent users.

Those users who missed the red envelope or snatched it out of the crowds around them will swear a few words online.

For those who are really doing marketing.

They should not only look at these negative reviews on the Internet, they should understand what is: the silent majority.

It’s just because of my inner prejudice that I hoped that the rice ball payment was screwed up.

So everything is thinking in the direction of being screwed up.

So the next day, the leaders received almost no optimistic about the activity.

Self-media mainly in this field have also published articles:

"500 million marketing expenses are wasted, and rice balls take a step in paying for the Spring Festival"

"The social security fund has invested 3 billion yuan, and I'm afraid it can't withstand such waste several times"

"Are the 500 million cash red envelopes really sent to users, or are they washed into their personal pockets?" (This article has been deleted by the original author)

...

After this type of news content comes out, the first thing that is nervous is the investment team of the Spring Festival Gala.

After all, this is a big marketing activity for the Spring Festival Gala. If the results are not ideal, companies will doubt the brand influence of the Spring Festival Gala, which will affect next year's advertising investment.

Luo Xiu received a call from the Spring Festival Gala leader and could only pat his chest and promised: "Leader, don't worry, major companies will only rush to cooperate with the Spring Festival Gala next year. If you are really worried, you can sell me the advertising space for the Spring Festival Gala next year."

Next is the chairman of the social security fund called.

Luo Xiu could only pat his chest and guaranteed, "Don't worry, leader, I promise not to waste the money, and I guarantee that the social security fund will be paid more than ten times the income within five years."

What a troublesome!

Luo Xiu could only call the person in charge of the marketing department and ask him to announce the specific data of this red envelope activity to the public.

"The total number of shakes exceeds 4.1 billion."

"The number of cash red envelopes is 400 million."

“The number of participating users is 190 million.”

"The app has 72 million new downloads."

"Upload 32 million family photos."

...

After these parameters were posted online, the marketers could not speak.

There is no marketing case in history that can allow such a large number of users to do one thing at the same time in such a short time.

Is this really a human being?

They turned on their computers one after another, and based on the data, they compiled another analysis report based on the data.

The conclusion is completely opposite to the previous one.

"This is a genius marketing case that should be written into textbooks."

"This Spring Festival, Rice Tuan Payment has left the opponent far behind."

"Rantuan Payment has become the new unicorn company."

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Last night's update said that the income of top anchors is unfair. Today I saw someone fined more than one billion. I want to say that this is just a coincidence. Do you believe it?