Rebirth begins with e-commerce

In an era when the competition for mobile Internet is fierce.

A word was born, called "user time".

Each person only has 24 hours a day.

Apart from sleep, eating, working, and studying, there is not much time left for entertainment and leisure.

Users can only use one app at a time and enter one interface.

If you get one hour of user usage time, it means that others have one hour left.

Therefore, the biggest battlefield of mobile Internet has become, who can gain more user time?

Product managers also focus on time and strive for every inch of territory.

Gradually, user experience becomes less important in product manager assessment.

What they care more about is "the length of user stay", "the frequency of user opening", and "the user's usage habits".

Most people have psychological needs for cheating.

When these indicators become the main performance appraisal of product managers, they will find ways to make these data look good.

In order to make "users stay longer", the product manager deliberately made it more complicated when designing the Double Eleven promotion.

In order to get red envelopes and discounts, users need to spend longer participating in those mini games.

However, this kind of mini-game is not interesting and will only increase users' disgust with this platform.

Although this complex discount has made people angry, the performance data of the product manager has become "better".

This is why the gameplay is getting more complicated every year, and the user's opinions are getting bigger and bigger every year.

Because the assessment of product managers is getting stricter every year!

In order to train "user usage habits" like dog training, specific reward activities will be launched every day within a specific time.

Users have to go to "check in" every day, "win for the first time"... a series of activities.

Let these activities enter the user's subconscious mind and become obedient dogs.

In order to increase the "open frequency", the product manager has to set up a large number of message pop-ups.

The "little red dots" that obsessive-compulsive disorders have to be spotted constantly.

Even if there is no important information, a small red dot will appear, which will force users to click in.

Wasting users' time again and again, and in the end the user can't bear it anymore and deleted the app.

But in this process, the product manager obtained beautiful assessment data.

...

Alipay launched the "Desert Oasis" game, with the same purpose of seizing user time.

The first thing a user does when he wakes up is to open WeChat to watch his Moments, or open the rice ball payment to grab energy, and decide which side can win the war.

When each app places important time on the moment you wake up every day.

Even the author updates in the early morning, allowing users to read his book first when they wake up.

Then the user's procrastination will become more and more serious.

The person was clearly awake, but there were too many things on my phone that distracted me, so I clicked in and read it.

I originally thought of looking at my phone for a few minutes and then half an hour passed accidentally.

So he jumped up in a hurry and ran to the company. He was ten minutes late and was deducted 100 yuan.

Thankfully, I saved 5 yuan because I didn’t have time to have breakfast.

If you open your eyes in the morning, you can resist looking at your phone, brush your teeth and wash your face, and then go out.

Then you will feel calm in everything you do, eat breakfast, hold morning meetings, and complete important tasks...

But your enemy is more than just a cell phone.

But the huge mobile Internet.

He is a countless female lecturer who is proficient in human nature. He used three sentences to make men spend 180,000 yuan for her... No, he used three red dots to waste thirty minutes for users.

Theoretically, a good app should help users save time.

Only when you need to scan the code to pay, you need to open the rice ball to pay.

Most of the other time, it just sleeps in my phone, neither running secretly in the background nor reading my private data.

Even Jobs, who is known as the greatest product manager, said: increasing the startup time of the Mac is to save lives.

The other Booth simply implants advertisements on the boot interface.

Luo Xiu knew that wasting users' time was equivalent to committing money and killing him.

Now that he wants to win now, he can only waste users' time.

The first thing that makes users get up is to open the desert oasis to steal energy, so that users can have the need to frequently click on the app.

Let the app read the user's private contact records and automatically add friends.

You can see how many trees everyone has planted in the address book.

In order to make this payment software also become an entertainment social software.

He can only compete for the first place everywhere and seize the time of Alipay users in the future so that the latter can't develop.

Because of the mobile payment market, there can only be two companies at most survive, and the third company cannot have room for survival.

I can only pinch Alipay to death in the cradle first and strengthen myself as much as possible.

Only in the future can we compete with another overlord.

...

It is becoming increasingly difficult to look at Luo Xiu’s career with simple moral standards.

Sometimes you will see that he is a good person who is committed to charity activities, covering Hope Primary School, participating in plant afforestation...

At the same time, you will also see that he is a murderer who deprives users of time, referred to as a murderer who commits money.

A person is a very complex individual.

He is not a character in the second dimension, the protagonist is a good person, and the villain is a bad person.

Even the character in the second dimension, Big Wolf of Gray stopped eating sheep and began to live in peace with the sheep.

And now is the time when Luo Xiu has the highest reputation.

Almost everyone is praised on the Internet. Occasionally, a few people criticize him and will be quickly educated by fans.

If Luo Xiu had not died once, facing these praises, he might be complacent and floating into the sky.

I only did 8 points of good things, but I enjoyed 12 points of praise.

Gradually, netizens’ moral requirements for him will become higher and higher, and even their moral requirements for his family will become higher and higher.

My family bought a expensive belt, and netizens would also be angry with each other: Why don’t you donate this money to children in the mountains?

Until he could no longer bear the moral requirements of netizens.

So the reputation turned sharply.

The greater the love of netizens, the greater the hatred they will be.

Luo Xiu, who had lived for a lifetime, saw this more thoroughly.

I deeply understand that netizens’ praise for him is false now.

Therefore, he left room for nothing to take the greatest credit.

I did 8 points of good deeds, but only received 6 points of credit and enjoyed 6 points of praise.

The remaining 2 points will be hidden first. One day in the future, these 2 points of good things will be dug out and saved his life.

At the same time, he has always exposed his shortcomings and is not a perfect person.

As long as he does not regard himself as a moral saint, others cannot raise a moral stick to him.

Be a common man, be greedy for money and lust, and be righteous!