Rebirth begins with e-commerce

The combat conference was held in the conference room on the top floor of the group building.

Luo Xiu first asked: "Who do you think our biggest opponent will be?"

"I don't think Penguin is afraid, our main opponent is Ali."

"That's right, Penguin is social after all, and the e-commerce business has not been successful. I believe their payment will not be possible either."

"After all, everyone's QQ was often stolen, so who can't put the money in his place?"

"Social and payment are two kinds of things that have different horoscopes."

"The failure of Paipai.com and Tenpay is enough to prove that they are not able to make it in the e-commerce and payment fields."

"On the contrary, Alibaba has been vigorously developing Alipay and has always been trusted by users. If we hadn't launched the QR code payment and granary first, mobile payment might have been Alibaba's world at this time."

...

Luo Xiu did not immediately refute their words.

After all, at this time, no one is optimistic that Penguin can make mobile payments.

I think it will end up in failure like his Paipai.com and Tenpay.

But the facts slapped many people in the face.

"Penguin didn't start Tenpay before, which does not mean that it won't be able to start in the future. We must pay equal attention to these two companies and not take them lightly."

Luo Xiu glanced at everyone and continued, "To fight with them, we must first understand their routines. What do you think they will do?"

"Ali is very good at marketing. They should let users know that they are coming through several incidents that have caused a sensation across the Internet."

"Spending money is also a common method they use, and they may snatch our users through a large amount of subsidies."

"The ground push is also very powerful. I believe that in a short time, they will send a large number of ground push personnel to promote their QR code."

...

As we talked, we suddenly realized that this is the method we are using?

I didn't expect that the business philosophy of the two was so close.

They were a little doubtful whether their boss was a disciple taught by Lao Ma.

Everyone has the same methods and we have the first-mover advantage, which can be said to be the biggest benefit.

The only thing that is difficult to match is to grab users through large subsidies.

When someone’s money crushes you, it is likely that you will easily catch up with the gap in the early stage.

Luo Xiu finally concluded: "So whether we can defend the market depends on whether the subsidies will lag too much behind the other party."

"Yes, we have now taken the lead in occupying the market. If we really want to fight a subsidy war, we can spend less money, but we can't stop spending."

"Okay, we will find a way to do money later. Now let's talk about what methods will the penguin use." Luo Xiu continued to ask.

"Penguin? I can't imagine what penguins can do in payment."

"Taobao can extend from online shopping to offline, and our rice balls also extend from online platforms such as takeaway and group buying to offline. Penguin does not have any payment basis, right?"

"Their only advantage is the large number of users."

...

After a while of discussion, we still don’t understand why Penguin’s payment can be made.

I can't understand why the boss regards Penguin Pay as an enemy of the same level as Alipay.

Luo Xiu knew that it would be a bit difficult for them to think about this matter.

Not to mention that they couldn't understand, even Penguin itself did not expect to do it so quickly when it first started making payments.

The confidence in doing mobile payment is not high.

Until the end of the lunar calendar in 2013, Penguin Company was about to have a holiday.

Because my country has the custom of sending red envelopes during the Spring Festival, and on the first day of work, employees in companies in Guangdong Province will queue up to receive red envelopes in various leaders' offices.

In addition to the company's opening red envelopes, the amount of red envelopes sent by other young leaders is usually 5 yuan, 10 yuan, and companies with a large number of people may even 1 yuan or 2 yuan.

For large companies like Penguin, leaders will have a headache about the New Year red envelope custom.

You need to exchange change in advance and pack hundreds of red envelopes in the office.

So someone asked whether to make a small program to make sending red envelopes simple and convenient.

From a technical perspective, it is not difficult to develop the function of grabbing red envelopes. The 1.0 version was made in a few days.

At this time, another programmer suggested that it was meaningless to grab a fixed amount, so he added a random red envelope program.

After this program was made, I first started playing inside the Penguin, and then I found that it was too popular and put a lot of pressure on the server.

So, the relevant Penguin person in charge immediately decided to add a server and worked overtime to create WeChat red envelopes that really faced every user.

What happened next can be said to everyone's expectations.

From New Year's Eve of 2014 to the afternoon of the next day, more than 4 million people used WeChat red envelopes.

During the Spring Festival, more than 8 million users received about 40 million red envelopes.

Penguin tasted the sweetness and decisively made efforts in mobile payment to compete with Alibaba for this piece of fat.

Originally, Alibaba was about to swallow the meat into its stomach, but in the end it was snatched half of it by the penguin, and even more will be added in the future.

Who would have thought that such a popular product was originally intended to facilitate leaders to send red envelopes to employees?

It’s like Alibaba has always wanted to do socializing and instant messaging tools, but it ended in failure again and again.

DingTalk was originally just a tool developed to meet the needs of internal leaders, but it turned out to be successful.

History is composed of countless accidents and finally becomes inevitable.

It was accidental for the apple to hit Newton's head, and it was also accidental for not hitting him into a vegetative person, but it was inevitable for the discovery of gravity.

If a leader in WeChat has not had a whim and did not want to be lazy in sending red envelopes, there might be no future WeChat payment.

Even if WeChat payment still appears, it will definitely not develop so quickly.

Therefore, if you want to block WeChat payment and win time for yourself, the most important thing is to prevent the emergence of WeChat red envelopes.

Luo Xiu suddenly thought that if Fantuan Payment first made this function and helped the leader solve the problem of sending red envelopes, wouldn’t there be no red envelopes on WeChat?

But immediately he shook his head and denied the idea.

Rice Payment can copy Alibaba’s future practices everywhere and take the lead in realizing it.

Take Alibaba's path and leave Alibaba with no way out.

But rice balls cannot walk the penguin's path.

Because WeChat red envelopes are developed based on WeChat, a social tool.

Your relatives, friends, classmates, colleagues... themselves exist in this tool.

Even if Fantuan Payment has a large installation volume, it is independent of users and does not have the intimate connections like WeChat users.

If someone can copy you, you can't copy you.