Rebirth begins with e-commerce

With the service support provided by merchants, there must be users.

Otherwise, if your QR code is hung in the store, but if there is no user to use it, everything will be in vain.

But it is not so easy to change users' original habits from cash payment to scanning code payment.

People in the future will get used to mobile payments and will never go back to the cash era.

But for those who are still in the cash age, the future is beyond their imagination.

You say it's more convenient to scan the code, but why do you believe in you?

Don’t look at the advertisements, but look at the efficacy.

Only when users have experienced it themselves can they believe that payment through mobile phones is more convenient and quicker than cash.

The most direct way to get the user's experience is to pay money to the user.

Luo Xiu had already figured out his plan.

A series of advertisements are published on major social platforms:

"On Thursday, Meiyijia Ice Cream Day, use the Rice Tuan app to pay for it, only 1 cent."

"On Friday, the whole family will be rewarded with a large discount, use the Rice Tuan app to pay, and you will get a discount of 5 yuan for every 10 yuan."

"Saturday from July 11th to Fish Egg Festival, use the Rice Tuan app to pay, 1 yuan per serving."

...

A promotional promotion every day for seven days is like giving away money.

But there is no doubt that this is the fastest way to increase the number of users.

Even if a user pays 5 yuan, only 100 million users will spend 500 million yuan, which is really cost-effective.

At this stage, the cost of spending money to acquire users is the lowest. After getting used to the consumption habit in the future, even if an average of 50 yuan per person is not sure to achieve the same effect.

No matter what marketing method is, the effect of the first use is the best.

Many people didn’t believe the marketing of the Rice Tuan Payment this time, and not many people participated.

But on the fourth day, the reputation fermented rapidly and people rushed to the convenience stores participating in the event.

There were even long queues at the door for a discount of a few dollars.

In the eyes of many people, if they do not take advantage of 5 yuan, it may be more uncomfortable than losing 50 yuan.

They saw that others had taken advantage of it and bought ice cream for 1 cent, but they didn’t get the advantage of it themselves, that would be a loss.

Those who missed the offer the first three days started getting crazier on the fourth day.

At the end of the last day, millions of people opened to scan the code to pay, with a total transaction of more than 10 million times.

This data caused a stir in the industry.

In the financial industry, those elderly people who occupy important positions have relatively conservative thoughts and are skeptical about such data.

"Scan the code to pay? Is this thing safe?"

"Are there any relevant regulations? The state will not support it."

"They are making trouble, testing on the edge of illegality."

"There is no shortage of non-cash payments in this world. Swiping cards is obviously safer, more secure, and more in line with the existing system."

"Western developed countries are using card payments. Our card payments have only reached halfway through, and it is far less popular than the West. I just started scanning the code. Can it work?"

"It's like a child who starts to fly before he learns to walk, and is destined to fall miserably."

The elderly are not not smart enough.

They just don't want to change, don't want to take risks, don't want to lose everything they have now.

And in the eyes of some enterprising people, they see a brand new era.

They saw the opportunity.

They want to make changes and challenge the current system.

Among the many oppositions, some people whispered to object:

“This is a revolutionary product.”

"Although developed countries are using Pos machines, for small merchants, Pos machines are obviously not as convenient as scanning the code to pay."

"Luo Xiu is too difficult, and he is really not afraid of death."

...

Luo Xiu directly blocked these two voices in the industry and did not read them.

He doesn't need people from the industry to tell him whether this thing works or whether it has any prospects.

In contrast, he values ​​feedback from ordinary consumers more.

When he has time, he will go online to read the evaluations of ordinary consumers and find out the shortcomings of the products.

Most of the first batch of people who used scanning code to pay were mainly young people.

They are also the user of smartphones.

The era of 4g and smartphones has just arrived, and there are not many applications for them.

Just like the 5g era in the future, users are actually eager to try 5g applications.

They don’t want to turn on 5g, so they can only use it to measure the network speed.

After young people bought a new phone, in addition to playing with watermelons, plants and zombies, they also urgently wanted to have life-changing applications.

Now that the advent of scanning code payment is not only attracted by discount red envelopes, this new thing is also immediately sought after by young people.

"I am a wool party. Mr. Luo will tell you what activities he has next time. I'll get some more wool."

"It's really good to grab wool, but then again, even if there is no wool to grab, I'm still willing to use the QR code to pay in convenience stores."

"Yes, for me, the biggest feeling is that I never have to get a bunch of coins back when I go to a convenience store."

"That's right. My piggy bank is full. This thing only has one function at home, that is, take up space."

"Every time I look for change in the convenience store near my house, I give me a few candies that I don't like. I would rather he find me coins."

"I am now used to take out my wallet, and then silently put it back on my pocket and use my mobile phone to pay."

...

After reading these comments, Luo Xiu finally breathed a long sigh.

I took the right first step.

But this is just the first step, and it is not time to celebrate.

In the original history, Luo Xiu still had about one year to develop his own mobile payment.

But history will change. The emergence of Rice Tuan Payment will definitely stimulate opponents and allow them to enter this field in advance and compete with Rice Tuan Payment.

Although the old antiques in the financial industry are not optimistic about the Internet scanning code payment, it does not mean that everyone is not optimistic about it.

At least two big sharks had already smelled the blood and were approaching quietly.

They are powerful, bloodthirsty, and aggressive.

Luo Xiu sat in his office and often felt a chill on his back, as if he was being targeted by a large hunter.

He knew who these two hunters were and how powerful they were.

Luo Xiu kept avoiding them carefully and wandering on the edge of their hunting.

However, the Internet is so big, and they are endlessly expanding their territory.

As long as you do the Internet business, it is impossible not to conflict with them.

Now Luo Xiu has to think about how to deal with these two big sharks that are coming.

If we use the Three Kingdoms as an analogy, in the field of online payment, Ali is Cao Aman, a good wife... No, [It is true that we cannot compete with the princes with a million people, and they hold the emperor to command the princes.]

Because Alibaba itself had a good foundation for online payment in the PC era, he was Cao Cao in the field of online payment.

Scan the code to pay is itself derived from online payment.

If Ali is Cao Cao, then Penguin is Sun Quan in the field of online payment.

[It has been located in Jiangdong, which has been in danger for three generations. The country is dangerous and the people are attached to it. The wise and capable are used for it. This can be used for help but cannot be achieved.]

Although Penguin's foundation in online payment is far inferior to Alibaba, as long as it has QQ and WeChat, it is a natural danger that cannot be defeated.

No matter which business he wants to develop in the future, he has a geographical advantage.

Luo Xiu's rice balls can only be used as Uncle Liu, and he wants to make a three-pointer in the world.