Rebirth begins with e-commerce

After Luo Xiu heard all their plans, he felt that everything was fine. It was so smooth that he couldn't believe it.

He has been doing Double Eleven for so many years, and he starts preparing two months in advance every time.

Even with so much experience, some accidents inevitably happen every time.

Then a group of people worked overtime all night to do it.

It's like every time you go on a long trip, you check your luggage several times, only to discover that you forgot to bring the charging cable until you get in the car.

Luo Xiu wanted to end the meeting, but an operator suddenly raised his hand to speak:

"Boss, I just received a notice from the waiter, restricting us to increase the prices on other platforms during Double Eleven, otherwise our Juhuasuan spot will be cancelled."

Sure enough, the surprise came.

"Why?" Luo Xiu asked.

Double Eleven is about to start, and more than one billion worth of goods are already in the warehouse and ready to be shipped.

All the temporarily added personnel are in place, and suppliers and logistics companies are all eyeing this event.

Canceling the Juhuasuan slot at this time is likely to make the entire year's efforts go to waste.

Especially for clothing products, after Double Eleven, it will be difficult to sell all winter products.

“Because the waiter detected that the price of our products on Fantuan is cheaper than on Tmall.”

"What are the rice balls doing? Call Li Shan over." Luo Xiu stood up and waved his hand, "Let's all leave the meeting for ten minutes and wait until he comes."

In the conference room, the various project operators listened to Luo Xiu's words and did not leave the conference room. Instead, they opened their laptops and asked the waiter they were connected to.

The waiter, who had always had smooth communication before, now helplessly replied: This is an instruction from the top management and there is no room for negotiation.

For ordinary waiters, they also need Pinru to help them complete sales. If Pinru does not participate in this year’s Double Eleven, it will be difficult for other brands to fill this gap.

Even if there is traffic, there will not be that much inventory reserve in a short time.

Obviously, Alibaba’s senior management realized that the group buying of rice balls products was rising too fast, and chose to suppress it at this time.

They know that Pinru E-commerce has been preparing for Double Eleven for nearly two months and cannot give up at this moment.

Just like they suppress other new platforms, if they don't take action, they will be fine, and if they do, they will hit the critical point.

The operators started discussing in a flurry, and the whole conference room was in chaos:

"Ali's actions are obviously to draw fire from under the cauldron and burn bridges. It is too much."

"I guess they are just trying to scare us. We can't give in like this."

"What if our slot is really cancelled? Whether our project can complete its performance this year depends on this Double Eleven."

"You still want to achieve results now? Maybe this project will be scrapped."

…

At this time, Li Shan pushed the door open and walked into the conference room, shouting loudly: "Brother Xiu, you are back from the United States. Isn't the foreign girl's butt particularly perky?"

Luo Xiu glanced at him and said in a deep voice: "Everyone, be quiet. The meeting is about to begin."

The originally noisy conference room suddenly became quiet.

Li Shan also felt that something was wrong with the atmosphere, so he put away his cynical attitude and quietly found a seat to sit down.

"Alibaba said that the price of our Double Eleven products on Fantuan is lower than that on Taobao. Is this true?"

"How is that possible?" Li Shan immediately felt aggrieved for himself, "The main packages sold during Double Eleven on both platforms are different, so there is no way to compare prices."

"That's right." An operator in charge of the Tmall platform stood up and said, "The sets put together by Fantuan are larger, and the unit price of each piece is a little lower than on Taobao, and Fantuan also has many discounts for new users.

Voucher.”

Li Shan explained: "If customers buy more, it will definitely be cheaper. This is the foundation of our platform. Otherwise, if customers all go to Ali to buy, who will come to our rice balls?"

"The waiter said that the price must be raised now."

"I won't adjust the price. The price has already been announced, and customers have also purchased more. They are just waiting for payment on Double Eleven. Now if I am asked to adjust the price, how should I explain it to the customers?"

Li Shan became so angry that other operators did not dare to speak out.

The position of these operators is of course to hope that other platforms will raise their prices to avoid affecting Tmall’s sales.

After all, Tmall's sales are their performance, which directly affects their bonus payments. The life and death of other platforms has nothing to do with them.

From Li Shan’s point of view, it’s best if you, Tmall, can’t participate in Double Eleven and can’t sell it, so that he can sell more rice balls.

His position is here, and no one can control him unless the boss personally orders it.

When an enterprise reaches a certain scale, the conflicts of interest among various departments will inevitably become larger and larger.

What's more, Fantuan and Pinru E-commerce are no longer the same company, but the boss is the same person.

The operators could only look at Luo Xiu, "Boss, although Fantuan is our company's own platform, its current size is still too small. We can't sell our Double Eleven supplies for a year with Fantuan. Why don't we let

Other platforms should take a step back and wait until Double Eleven is over."

"Don't give in!" Li Shan stood up and said loudly, "Today we will cut five cities, and tomorrow we will cut ten cities, and then we have to sleep overnight. We will look around the surrounding areas, and the scouts have arrived again."

Luo Xiu rubbed his swollen temples.

The fatigue of the journey made his thinking much slower.

"Let's stop the meeting here first. At ten o'clock tomorrow morning, the responsible persons will come up with a solution for me."

Luo Xiu stood up and left the conference room.

…

…

Alibaba requires all operating brands of Pinru to have lower prices than other platforms during Double Eleven. This news quickly spread in the e-commerce circle.

More people expressed gloating over Pinru's misfortune.

There is naked hatred only between peers, not to mention that Pinru, a peer, is too powerful and weighs on other businesses like a mountain.

"The knife finally fell on Pinru's head. He really deserves it."

"While enjoying the traffic Alibaba gives them, while selling at low prices on their own platform, Alibaba will definitely not stand it."

"If Pinru is kicked out of the main venue this Double Eleven, we will be prosperous."

“I don’t know if it’s too late to ask the manufacturer for additional inventory.”

The merchants began to imagine that Pinru and Ali were at odds so that they could fill Pinru's vacancy.

It's like seeing a goddess quarreling with her boyfriend and imagining that she can take over.

At this time, another merchant said: "You are overthinking. Alibaba is just giving Pinru a beating this time to make him be more honest, and Pinru will definitely relent immediately and raise the prices on other platforms."

"You're right. It's impossible for Pinru to leave Taobao, a big platform now. I guess they will eventually reach an agreement. Pinru will first serve Soft, increase the price of other platforms, and at the same time put forward a condition, asking Alibaba to provide him with additional traffic to make up for the loss.

Loss of other platforms.”

"According to what you say, wouldn't the traffic of small businesses like us be even less?"

"With these gods fighting together, it's us small businesses that will suffer in the end?"

This group of merchants suddenly stopped laughing.