Rebirth begins with e-commerce

The plane takes off from Los Angeles International Airport.

Landed at Yangcheng Baiyun International Airport.

Luo Xiu raised his head and saw the familiar advertisements for "Ji Cao": Cordyceps sinensis, start eating now.

I couldn’t help but think of a time when I was on a business trip with Li Shan. Every time he saw the extremely stupid billboard at the airport, he would curse:

Grass, let me hold it in my mouth.

This kind of thing is neither food, nor health care products, nor medicine. It is advertised all over high-end hotels, airports, and even during prime time on CCTV. It can sell for tens of thousands of yuan per box, and its operating performance is as high as 5 billion.

This is a travesty for everyone who is serious about doing business.

It has to be said that airport advertising is really a place where demons dance.

People can't help but wonder, is it really that easy to cheat rich people's money?

Luo Xiu passed the customs and enjoyed being surrounded by paparazzi at the airport for the first time.

A group of reporters who had been lying in wait for a long time rushed out and surrounded him.

When nearby tourists saw this scene, they thought it was some entertainment star and couldn't help but stand on tiptoe to watch.

"Mr. Luo, I heard that you went to the United States to invest in a taxi-hailing software for the purpose of transferring assets, and you plan not to come back to the United States. Is this the case?"

Luo Xiu originally didn't want to pay attention to these reporters, but after hearing this question, he couldn't help but laugh out loud and asked: "You said that I plan not to come back in the United States? Then let me ask you, which country does the land I stand on now belong to?

Woolen cloth?"

The reporter immediately asked again: "I asked two questions just now, but you only explained the second one and avoided the issue of transferring assets. Is this a tacit admission that it is indeed true?"

After hearing what he said, Luo Xiu almost couldn't help but want to hit someone.

Being able to anger people with just two sentences is considered a talent.

If Luo Xiu hits someone at this time, the other person may be so happy that they can't sleep for several nights.

"You haven't answered my question yet. Which country does the land I'm standing on now belong to? What do you mean by this? Do you want to separate Yangcheng? Which unit are you a reporter for? What is your name?"

Luo Xiu sent out one message, forcing him to ask Wenmeng, then turned around and left, getting into the business car sent by the company.

When facing a reporter who always wants to make big news, you cannot answer his questions seriously and throw the questions back to him.

Because no matter how you answer, he can cut you off and create hot spots.

The news he reports are words that come from your mouth, but in their understanding, they may mean completely the opposite.

…

…

After Luo Xiu returned home, he simply took a hot bath and went straight to the company for a meeting without taking any rest.

Double Eleven is about to start, and this year is the least time he has participated in the operation.

Now is the final stage. Luo Xiu must go through their work to ensure that there will be no major mistakes.

This year, Taobao Mall was officially renamed "Tmall", a name chosen by Lao Ma himself.

But when the word Tmall came out, everyone complained that the name was too bad.

No one cares about why the name is changed, what the intention is, and what changes it will bring...

Luo Xiu knew that the purpose of Lao Ma's name change this time was to further separate Tmall and Taobao.

In the original history, Double Eleven sales in 2011 were 3.3 billion. By 2012, Double Eleven sales increased to 19.1 billion, including Tmall 13.2 billion and Taobao 5.9 billion.

You must know that the number of Taobao stores is a hundred times that of Tmall stores, but the sales volume is less than half of Tmall.

This marks that Alibaba has completely shifted its resources to Tmall.

There is also a piece of data hidden in it. In the first five minutes, wireless payments increased 10 times year-on-year.

This number shows that with the popularity of smart phones, the era of "handheld computers" is really coming.

Therefore, in 2013, Alibaba focused on the wireless side.

You can set two prices for the product, and it is cheaper to buy on a mobile phone than on a computer.

Merchants are required to cooperate with the display of the mobile terminal and create internal pages for the mobile terminal.

Under this series of policies, Alibaba took the lead in completing the transfer from PC to mobile.

Penguin was not to be outdone and launched WeChat in time.

Baidu only realized it later and made no big moves.

Precisely because Baidu was one step behind in the mobile era, every decision it made thereafter was one step behind.

As a result, the original three-nation struggle for hegemony turned into a bipolar cold war.

For Luo Xiu, next year is a very important year, a year when mobile Internet competition will be fully launched.

Therefore, this Double Eleven, you have to save some money for yourself to provide ammunition for next year's war.

…

Luo Xiu was in the conference room. After reading everyone's plans, he nodded with satisfaction.

This group of operators are all talents he has carefully cultivated. Both their personal abilities and their understanding of e-commerce are far higher than those of their peers, and their performance is of course also much higher than those of their peers.

Luo Xiu only needs to guarantee one thing, and that is to teach them the new wealth code before each new era comes.

From 2008 to 2010, it was an era of chaos, and everyone could do well as long as they worked harder.

2011 to 2013 is the era of branding. Big domestic brands have settled in and e-commerce has begun to become formalized.

2014 to 2016 was the era of the rise of cross-border e-commerce, and foreign products began to pour in.

Some no-name merchants only need to register a trademark abroad, mark "U.S.", "Japan", and "Korea" on the main image as imported, and use Chinese and English copywriting on the inner pages to make it look like imported goods, and then they can sell it.

Several times the price.

During this period, many people began to have money, the media began to advocate "consumption upgrade", and consumers wanted to buy better products.

However, e-commerce products are a mixed bag, and ordinary consumers are faced with too many choices. Without seeing the actual products, it is difficult to judge which product is of better quality.

And they all have a common understanding, that is, it is expensive and it is a product imported from abroad, so it should be a good product.

As a result, many people buy goods of average quality at several times the price.

From 2016 to 2018, more and more people began to distrust the so-called "imported" goods that were actually "exported for domestic sales".

The concept of "consumption upgrade" has begun to be abandoned, and most people still cannot support high consumption.

During this period, consumers began to choose products through the introduction of “experts”.

Hence the term "planting grass".

Internet celebrity experts say that a certain product is very useful, so consumers buy it and try it.

Some cutting-edge domestic brands have taken off thanks to this stock trend, such as Perfect Diary and Hua Xizi.

19 years later, with the rise of live e-commerce and short videos, people's consumption concepts have once again changed.

Some businesses seized the opportunity to make a fortune quickly, while some large businesses that were doing well in the past failed to keep up with the times, and it became increasingly difficult to do business.

Luo Xiu did not teach these new knowledge to the operators because the time had not come yet.

They just need to stay a year or two ahead of their peers.

They want to learn how e-commerce should be done in 20 years, but they have to wait a few more years.

What Luo Xiu is looking forward to most now is how he will lead his team in e-commerce after 2020, when he no longer has the advantage of rebirth.

He believed that he could still do well because even before his rebirth, he could still keep up with the changes of the times every time.