Rebirth begins with e-commerce

There are still ten days left before Double Eleven.

There was a sudden overwhelming advertisement on the Internet, such as Double Eleven.

Whether it is a funny joker or a good-looking blogger, they all use their own way to promote Pinru.

This matrix-free promotion allows netizens to see Pinru Double Eleven advertisements as long as they turn on the computer.

There is always only one selling point for advertising, that is, "cheap".

Compared with traditional advertising, experts are more convincing to make their own statements.

They are closer to their fans, making people feel that the ad is more "real".

In fact, fans clicked on the link and found that the Double Eleven products dropped significantly compared to their daily prices.

Taobao has invested hundreds of millions of advertising fees and has been promoting it on major media platforms.

Their "God-making" plan has not stopped, and they are promoting the magical deeds of e-commerce selling 30 million on Double Eleven last year.

When netizens saw such a large-scale publicity, they couldn't help but discuss:

"Is Double Eleven not Singles' Day online? What does it have to do with Taobao?"

"I heard that they made Singles' Day a promotional festival, and they held the first one last year and the second one this year."

"I bought it last year, it's really much cheaper, not false propaganda."

"I just went to Pinru store to check out, and many of the things I want to buy have really dropped the price."

"Really? Last time I saw their juicer on If You Are the One. The price was so expensive and I haven't been willing to buy it. I'll go see how cheap it can be on Double Eleven."

In this era, each profession would have its own forum, also known as the settlement of defeated dogs.

Advertising people gathered together to scold Party A, online writers gathered together to scold the great gods, and e-commerce forums scolded those weird customers.

Paidai.com is such a forum that appears to learn technology from each other but actually looks down on each other.

In recent days, the page of Paidai.com has been flooded with Double Eleven.

Countless industry insiders posted analyses and discussed how large the sales volume of Pinru's Double Eleven this year.

There are many fans of Pinru on the forum, and many competitors who don’t like Pinru and hope that Pinru will fall.

One of the posts with a splice and tops caused a fierce quarrel between the two sides:

"The pace is too big and you will get the eggs - a series of wrong operations on reviews such as Double Eleven"

[Pinru was originally the brand I am most optimistic about, but unfortunately the founder was still too young. He did not miss any of the mistakes that young people would make.

First, the goal is too high, thinking that I could sell 30 million last year, but this year it will be 300 million. It is very stupid and naive;

Second, if the advertising investment is too large, and if one million is invested in advertising fees and 10 million is sold, it does not mean that one can earn back 100 million by investing in advertising. He should learn what is the decrease in marginal effect;

Third, you should not refuse Lao Ma’s investment. The money is not earned by yourself. You must learn to share some of it.

Fourth, I was not invited to be their store operation.]

At first, everyone thought his analysis was reasonable, and they replied:

"I think it's understandable that he made these mistakes. If I had achieved such sales at my age, I would be even more arrogant than him."

"It is indeed understandable that young people make mistakes, but the price of mistakes will not be reduced because of youth. One fall may never turn over again."

"Yes, I would like to add that last year, it was because there were not many merchants attending the event, and the traffic was concentrated on Pinru, which made him take a big advantage. This year, he participated in Double Eleven.

There are more merchants and more dispersed traffic, which may not even reach 30 million last year.”

These people say everything they say, as if they are about to go bankrupt tomorrow.

At this time, someone replied weakly: "Did you great masters who have expressed their opinions have reached a fraction of Pinru's sales last month?"

No one responded to this post for a long time.

...

November 10, 2010, evening.

After more than two months of preparation, Double Eleven is finally about to begin.

At this time, the university town seemed to be welcoming the New Year, with lights and colorful decorations, and slogans for the Double Eleven were hung everywhere.

Of course, these slogans were not something that Luo Xiu had asked people to hang out, but were written by the school’s e-commerce association.

Due to the influence of Luoxiu, countless graduates or students in the university town have chosen to start e-commerce in the past two years.

Some people were idle and had nothing to do, so they organized an e-commerce association in the school, attracting countless people to join, becoming a huge organization second only to the student union.

The biggest feature of this association is that it is rich, but it is usually very low-key. I don’t know what they are talking about today, so they have made a bunch of banners, balloons and other things back.

A freshman boy saw it and whispered to the girl beside him: "Look, they are holding so many balloons, are they going to have a confession ceremony?"

The girl hinted: "It's great to choose to confess on Singles' Day. Who will accompany me to celebrate Singles' Day this year? Let him celebrate Father's Day next year."

The boy thought about it, "This is not right. This year's Singles' Day is only 8 months away from next Father's Day. Have you been two months old? Are you looking for someone to take over?"

After he said that, he subconsciously took a step away from the girl, thinking that he hadn't taken the opportunity to confess his love just now.

The girl was furious, "Damn straight man!"

The boy was dissatisfied, "If you insist on calling me a straight man, can you not add the word 'dea' in front?"

...

In order to welcome this grand event, Luo Xiu borrowed an auditorium from the school to hold a Double Eleven song and dance party, and thanked all the suppliers, logistics providers, and friends from major media who supported Pinru.

The partners who were intriguing each other a while ago and fighting to the death were all sitting in the front row with a smile.

A local TV station is setting up equipment to shoot news clips.

Luo Xiu spent a lot of money to invite him, and they had to do their best.

In addition to the people from the TV station, they are more journalists from the Internet media.

Pinru E-commerce has been doing too much online marketing during this period, and has sparked wave after wave of popularity on major platforms. The editor-in-chief gave them death orders to make sure they have to make some "materials" back.

Luo Xiu also prepared red envelopes for them one by one.

The audience is more students from freshmen and sophomore in the school’s e-commerce class.

They are all part of Pinru E-commerce's huge distribution network, and a large part of Pinru women's clothing is sold by their small Taobao store.

Of course, it is not their own employees who perform on stage. Most of the employees are on standby at their posts, but they don’t have time to come to perform.

Luo Xiu specially invited a well-known local band, street dance troupe, magic juggling, sketch crosstalk...a professional performance team.

He spent so much effort and did so many tricks, with only one purpose, to let all partners and media friends experience the madness of e-commerce Double Eleven.