Rebirth begins with e-commerce

Luo Xiu returned to Pinru Media's office again and saw those girls dressed in two-dimensional clothes. He no longer felt weird, but instead felt that new media should have personality.

Maybe this is the double standard for humans!

All afternoon, Luo Xiu held a meeting with them to develop a promotion plan.

In addition to the internet celebrity created by Pinru Media, more importantly, it has signed a large number of grassroots bloggers.

What makes people feel incredible is that many originally unknown grassroots bloggers have soared into the sky and quickly become popular not long after Luo Xiu came to sign the contract.

Some people say that Luo Xiu is a mentor in the Internet celebrity industry and is good at discovering talents.

Some people also say that Luo Xiu is a hot-selling machine, which can not only create hot-selling products but also make people popular.

Countless people who wanted to become famous overnight came to Luo Xiu and asked him if he had the opportunity to sign a contract with Pinru Media and if there was any possibility of becoming popular.

Luo Xiu was forced to be impatient and had to post a statement on Weibo saying:

"You overestimate my ability. I am not an internet celebrity boy and I don't know how to see people. I just know how to tell fortunes a little and can predict the future."

When netizens saw the statement, they came to leave messages:

"I was scared and I thought you were really so accurate in judging people. It turned out that you just predict the future. That's all right."

"Just predict the future, I will do this, and I predict that the sun will rise as usual tomorrow."

"Then I predict that Mr. Luo will develop in the future."

"I predict that Mr. Luo will marry me in the future, and I am here for my husband!"

Luo Xiu shook his head helplessly as he looked at the comment.

I'm telling the truth, why no one believes it?

...

Now, Luo Xiu was sitting in the conference room of Pinru Media and asked inexplicably:

"I heard that you are not profitable yet, so you have to save the electricity bills of air conditioners. There is no reason. We have signed so many big Vs, and we have cultivated ourselves, how can we not make money?"

"Mr. Luo, that's right. We're just signing people now and paying a signing fee, but we didn't sell many advertisements, and the only few promotions didn't sell at any price."

This is normal. Now most companies are still controlling the marketing department. They cannot accept the Internet and advertising is mainly based on traditional media.

The economical girl who was in charge of signing the contract with an internet celebrity also spoke out: "We can't take orders now. Those experts have no profits and have a lot of opinions. Some people are still trying to terminate the contract."

After listening to their feedback, Luo Xiu nodded: "The biggest problem you have now is that this society has not yet realized the importance of online promotion, so he cannot accept orders and has no income."

"What should we do?"

"It's very simple. As long as we do a big wave and make Pinru Media famous, society will definitely attach importance to online promotion." Luo Xiu picked up his pen and drew on the whiteboard and said, "This Double Eleven, we want to

Send all the network resources to fight a beautiful battle.”

As long as Pinru E-commerce sells hundreds of millions of sales in this Double Eleven and achieves its established goal, it will definitely cause shock in the industry.

Those who do marketing must study and analyze this battle repeatedly.

They often simplify a complex market logic, find a variable from it, and attribute the success of Pinru e-commerce to this variable.

Pinru E-commerce has been able to develop to its current scale, of course, not only to promote new media, but also to be significantly ahead of its competitors in all fields, from products, concepts, vision, service...

However, these daily visible details are often ignored. Only when Pinru E-commerce invests a lot of new media promotion, they think that they can achieve success by following the new media promotion.

Little do they know that they are watching others eat meat, but they may not be able to drink soup.

Finally, Luo Xiu formulated a complete plan, jointly with 152 experts signed by United Pinru Media, as well as 43 second- and third-tier stars and 2 top stars, to release a unified format for the promotion of Double Eleven.

There are three rounds of promotion, namely the warm-up period, the opening period and the end period of the event.

In addition to the fact that the celebrity quotes have not been confirmed, the quotes of its 152 experts have been sorted out, totaling 513,000 yuan, with an average of more than 3,000 yuan per expert.

Luo Xiu glanced at the quotation list, "So cheap?"

Yi Qingfei explained: "This time, we are helping our own company to promote it. The experts we train ourselves do not charge for them. The money is all distributed to external contracted experts."

Luo Xiu shook his head: "No wonder you can't make money. Although Pinru E-commerce and Pinru Media are the same boss's brother companies, they will not share the money they make. You can just cheat... no,

Make your money, don’t worry about their life or death.”

"Then how much is the right price?"

"At least add zero!"

...

This offer came to Lu Yuntian and others, and the group of operators were furious after seeing it:

"More than five million? Why don't they grab it?"

"I'll use millions to invest in the direct train, and the effect is not better than him?"

"If it weren't for the sake of the brother's company, I would have just thrown this offer in his face."

A group of people angrily looked for Luo Xiu to comment on him.

Luo Xiu asked back: "Do you think this offer is expensive?"

"Of course this is expensive, I have never heard of charging money before."

"New media promotion is a must. If you think their fees are too expensive, you can also find a quotation from the same type of company outside. No one between you owe anyone, you have to compete based on your strength."

Everyone stopped talking after hearing Luo Xiu said this.

Even if there are companies with the same strength outside, the prices may be higher and more likely to be cheated.

The most important thing is that you are cheated by your own company and cannot achieve results in promotion. For the boss, the money is just from the left hand to the right hand.

I was cheated by the outside company and spent millions of advertising fees and only sold hundreds of thousands of yuan. The boss wanted to kill him.

When Lu Yuntian and others were about to accept it, Luo Xiu stopped them again, "You double the more than 5 million, make the regular price of more than 10 million to send it to Taobao waiters, tell them the product.

If we want to jointly place it with Taobao, we will put the word Taobao Double Eleven on the advertising page to make them spend half of the money.”

"Will they pay for the money?"

"They are not stupid, of course they won't." Luo Xiu smiled, "The traffic of our advertising ended up entering Taobao. Although they won't give us money directly, they can give us a considerable value in-site traffic."

"Mr. Luo, do you mean that we invest more than 10 million advertisements on the Internet, and then we can ask Taobao to convert more than 10 million traffic to us on the site?"

"That's right, but our more than 10 million is a false report. The so-called traffic worth more than 10 million will definitely be discounted. Overall, we make a profit, and they will not lose."