Rebirth begins with e-commerce

"Do you know why Pinru can get the best booth and the largest traffic support in every big promotion?"

"Do you know why the best resources can always be given to Pinru?"

"You know why Taobao always uses products as a promotional method."

After a series of questions, Luo Xiu stopped and gave them some time to think.

"Because you are Lao Ma's illegitimate son!"

Someone shouted loudly, which caused bursts of laughter in the venue.

Luo Xiu didn't mind and continued: "There are always some merchants who are jealous of Pinru's treatment. They think that the platform should share the traffic equally with each merchant, which is fair, but the platform prefers me alone."

The difference between e-commerce and physical entities is that some people go to high-end department stores, while others go to street stalls.

No matter how good or bad you do, as long as your location is not bad, there will always be someone passing by your store.

The traffic of e-commerce is almost concentrated in large stores, especially standard products, and more than 99% of stores can only obtain very little traffic.

This extremely uneven flow distribution model causes drought to die from drought and flood to die from flood.

"Have you heard of the Matthew effect?"

At this time, Luo Xiu had already walked down from the stage and came to the crowd to communicate with everyone more equally.

Someone stood up and replied, "All things that have should be added to him, so that he can have more than; if not, even all of them should be taken over."

"That's right, the same is true for e-commerce. As long as you win a little bit, your sales may be ten times or even a hundred times that of others."

Luo Xiu said confidently: "What's more, Pinru has won more than a little bit."

Everyone knows this is a big truth. Many of Pinru's practices have exceeded their cognition and led the trend of e-commerce.

Many businesses stare at Pinru every day to see if they have any new actions and can follow up as soon as possible.

"Every merchant hopes that the platform can give itself more traffic. From the perspective of the platform, their traffic does not come out of thin air, they all have costs. Giving 10,000 traffic to small merchants may only get a transaction of 10,000 yuan, while giving a large merchant may get a transaction of 10,000 yuan or even a transaction of 100,000 yuan."

"Instead of complaining that the platform has not given you more traffic, why not ask yourself, can you catch this traffic when it falls on your head?"

The staff at Ali next to him couldn't help but nod when he heard Luo Xiu's words.

They have a piece of meat in their hands, but face thousands of hungry children. The decision they have to make is to share this piece of meat with whom they eat.

Hungry and thin children need to eat meat more, but this is a world where the strongest children can only share the meat with the strongest children, so that they can eat stronger, deal with the enemy, and go out to make money.

As for those thin children, they could only let him starve to death.

Pinru e-commerce is the strongest among all children. Giving traffic to Pinru is the easiest choice for the platform, because at least Pinru can ensure the output of these traffic.

At this time, a merchant in the front row asked: "What should I do if the newly opened stores do? Do you never be able to catch up with those big businesses?"

"Good question, we are also opening new stores. I think the most important thing in a new store is not how to obtain traffic, but to do a good job of internal strength."

"But there is no traffic, no matter how well you are doing, no customers will see her! It's like a girl who dresses herself up and doesn't look like she doesn't go out to see people, then no one knows her."

"What you mean is that no matter how ugly a girl is, as long as she goes out to meet people every day, will many people like her? No, as long as you are excellent enough, even if you hide at home and don't go out, those who pursue you will come to you on their own initiative."

Luo Xiu then talked a lot about his understanding of e-commerce, which basically revolved around how to provide good products and services.

Everyone was a little excited at first, but in the end they became numb.

This is like a good student who comes on stage to share his learning methods. He speaks: If you want to achieve good grades, the most important thing is diligence.

Who doesn’t know to be diligent! You have to say this!

What you want to hear more is the kind of learning skills that are biased, the kind of skills that one day is equivalent to three days for others.

They also wanted to hear some practical things they didn't know about before.

In this traffic era, if you tell them that traffic is not important, who would believe it?

...

After the meeting, a businessman found out about the hotel where Luo Xiu was staying and came to him personally.

"Mr. Luo, I have a local specialty and want to give it to the waiter of Juhuasuan. I wonder if you have any options."

"What local specialty?" Luo Xiu asked knowingly.

"It's just a little sausage. If Mr. Luo likes it, I'll bring you some."

"That's it. Although I like to eat sausages, your sausage is not very hygienic. I'm afraid that you will have diarrhea after eating it."

Giving sausages is just a cover, and the stacks of money buried under the sausages is his real purpose.

"Forget it, Mr. Luo is unwilling to help this, why bother to squeeze me out of these words?"

The man raised these packs of sausages and left angrily.

Nowadays, people often say that pony always walks other people's paths, leaving others with no way out.

In fact, Lao Ma has been doing the same thing.

Alibaba is a company with a strong sense of crisis. During the Thousand Groups War, Alibaba felt a deep crisis and quickly launched "Juhuasuan".

The early Juhuasuan transformed the waiters into the masters who held the power of life and death.

The waiter asked which product you would sell at Juhuasuan in an instant.

In the early days, Juhuasuan gave people the feeling that it was like the big anchors today. Even if they put a pile of garbage on it, they could be completely gone in an instant.

This is also the reason why Luo Xiu said that he should make products well, but there were not many people below who believed it.

Because in this era, you don’t need to make products well and you can sell things.

Power and corruption are twins, and the emergence of power will inevitably be accompanied by corruption.

Many merchants try their best to deliver their money to Xiaoer, so that their products can be selected by Juhuasuan Xiaoer.

These Pinru shops are regular customers of Juhuasuan. They suspected that Luo Xiu had close contact with the waiter in private and wanted to give money through Luo Xiu's relationship.

Of course Luo Xiu wouldn't help him.

Juhuasuan once had a bidding trap model. Whoever paid more money would be able to join Juhuasuan.

This model prevents merchants from giving gifts, and it almost ruins Juhuasuan.

The reason is very simple. A merchant who can bid for high-price auctions must have a high premium for his products.

The reason why consumers choose Juhuasuan is because they believe that the products there are cheap.

If Juhuasuan no longer represents cost-effectiveness, it is when consumers give up Juhuasuan.

The same is true for live streaming sales in later generations.

The main reason why consumers buy things through live broadcast rooms is that they are cheap.

The money the merchants paid to the anchors was getting higher and higher, and even the goods sold were not worth the commission.

In order not to lose money, merchants can only buy high-priced and low-cost products.

The cost-effective products have too low profits and cannot afford a 30% commission and cannot be on the anchor. They will eventually be eliminated because of no traffic exposure.

This is the bad money driving out good money.

Luo Xiu hopes that Pinru will eventually overcome this rule and build long-term trust with customers. He can do not invest in promotional fees or sell goods through anchors.

When customers are afraid of being deceived and don’t know which brand to choose, they know that the product selection may not be the best, but they will definitely not suffer any losses.