Rebirth begins with e-commerce

Luo Xiu, Nike, Procter & Gamble signed agreements for the entire network, not limited to Taobao, JD.com, or other online platforms.

The group buying of Fantuan.com is also an online sales.

The reason why Luo Xiu did not use Nike as the main recommendation for rice balls is that the average customer price is too expensive, and it doesn’t feel that it’s one or two hundred yuan cheaper.

P&G's products are fast-moving consumer goods and are things that everyone needs to use in daily life. The average customer price is low, the audience is wide, and the repurchase rate is high.

"Brother Xiu, didn't we sign a price control agreement with Procter & Gamble? They didn't allow us to sell too cheaply, right?"

Li Shan raised concerns.

"It doesn't matter, our page is marked with their national unified retail price, and our discounts are distributed to consumers in the form of platform subsidies.

The original price of shampoo is 10 yuan, and the original price of shampoo is reduced to 8 yuan for 10 people, and the original price of 1,000 people is reduced to 6 yuan.

In addition, you can also invite friends to help bargain. The more invitations, the lower the price.”

After hearing this, Li Shan's eyes lit up and he exclaimed: "It's amazing! We can save a lot of promotion costs with this trick."

Luo Xiu just shook his head, not too excited.

In later generations, the promotion model of Pinduoduo is deeply hated.

The goddess who only dared to see from afar but did not dare to chat privately suddenly sent two words: "Are you there?"

The dog licked quickly replied: "I'm here, is there anything wrong?"

The goddess threw a link over, "Help me cut it!"

Or maybe my ex who had been breaking up for many years suddenly sent two words, "Hello!"

After you have had some psychological struggle, you have replied with a bunch of words:

"Love it!"

"The child cannot be mine!"

"I won't attend the wedding!"

"No borrowing money!"

...

Ex: "What are you saying? I just want you to cut me off."

Luo Xiu didn't want the image he gave to people like this after the rice ball.

But it is undeniable that this is indeed a good promotion method.

Luo Xiu has not been too excited now because he knows that Pinduoduo will be successful in future generations and will surpass JD.com in a very short period of time, not because his model is so advanced.

The group buying model is what is left to play in the "Thousand Groups War" now, and the 10 billion subsidy is what is left to play in the No. 1 store.

These models are not unique to Pinduoduo, they can be easily copied by competitors.

The reason why Pinduoduo was able to take off at that time was only because the former dragon-slaying boy, Taobao, had sharp claws and horns, and turned into a giant dragon, leaving room for Pinduoduo.

When he was a teenager, Taobao did not charge too many intermediaries, no offline high entry fees, and store rentals.

Taobao, which has become a giant dragon, has in addition to its own direct train fee, diamond exhibition promotion fee, as well as Taobao commission, anchor commission, and off-site promotion fee...

Merchants can only reserve these fees when initial pricing, making it increasingly difficult for consumers to buy cost-effective products online.

Pinduoduo just re-played the role of a dragon-slaying boy when Taobao had no rivals.

The reproduction of Pinduoduo's promotion model cannot make oneself successful.

Because even before Luo Xiu came back from being reborn, Pinduoduo was still far from successfully killing the dragon.

Moreover, it is very easy to crush Pinduoduo to death on Taobao. Just like crushing No. 1 store, I have what you have.

A business model that can be easily replicated ultimately depends on who has more money.

But Taobao is a bit kidnapped by the stock market now and is reluctant to give up profits.

Or maybe Taobao is just raising pigs, and after the opponent burns out the money and cultivates the shopping habits of the sinking market, it will make efforts to defeat the opponent.

Luo Xiu believes that a large e-commerce platform must have its own moat.

Although JD.com's market value has been overtaken by Pinduoduo, JD.com has its own advantages in warehousing and distribution at least, and Pinduoduo does not have any advantages that others cannot copy.

If you want to succeed, you also need to take a path with socialist characteristics... Bah, take a path with rice ball characteristics.

Compared with other newly opened group buying websites, the biggest advantage of the Rice Tuan is that it has tens of thousands of delivery guys.

And the "takeout station" scattered with scattered food.

Currently, 40 "takeout stations" have been built in the central area of ​​Yangcheng.

The takeaway stations in each area are equipped with multiple "din trucks" that keep walking between restaurants in the area.

The dining truck has a fixed route, which passes through the restaurant every few minutes, collects all their takeouts and delivers them to the "Take-off Station".

The takeaway station will be quickly classified by community, school, and office buildings, and then delivered by a "dish delivery truck".

The food delivery truck can deliver more than a dozen or even dozens of takeout to the same office building at one time just like express delivery.

This method turns the traditional "zero take zero and get free" into "whole pick and get free".

Although the optimization level is not enough and the speed is not as good as the traditional method, it greatly saves delivery costs.

The original delivery cost of a single order is about 3 to 6 yuan, and this way of rounding and delivery can control the cost below 2 yuan after reaching a certain amount in the future.

Due to this model, rice ball takeaway can be free of delivery fees.

Although the overall delivery speed is a little slower, the punctuality rate is greatly improved compared with the traditional "zero take zero and get free".

Customers simply order food in advance, and save money.

Now, Luo Xiu wants to use these "takeout stations" to buy daily necessities in group purchases.

The goal is to achieve 80% of orders delivered within one hour.

To meet such service standards, it means that it is subject to great constraints.

First of all, the delivery scope is limited to the areas covered by takeaway stations.

Secondly, in terms of business choices, only daily necessities.

This will seriously restrict the expansion speed of the platform.

But this is exactly the result that Luo Xiu wanted, one step at a time, making steady progress and slowly expanding.

Start with a life supermarket, avoid direct competition with Taobao and JD.com, and only consider building a full category after you are strong enough.

Among the many products of P&G, Luoxiu chose to use "Hushubao sanitary napkins" as the first group purchase product.

...

...

In an office in the R&F Yingli Building, Zhujiang New City.

After Jiang Xiaoli finished the data report, she took a look at the time in the lower right corner of the computer. It was already 11 o'clock noon.

She quickly opened the rice ball outlet to order food.

After ten minutes of struggling, she ordered a salad and continued to work hard for her weight loss career.

Just when she was about to close the web page, she found a group buying activity:

Hushubao sanitary napkins 10 pieces * 10 packs, only 29.9, each piece costs less than 30 cents.

She looked at the specifications and sizes carefully. This one is usually purchased in supermarkets and is at least twice as expensive.

You can also invite friends to bargain, with a minimum price of 9.9 yuan.

What are you waiting for? She shared the link directly into the company's girls group and asked the sisters to help her bargain.

...