Rebirth begins with e-commerce

Luo Xiu has been opening his first Taobao store until now, and has been doing almost everything smoothly without suffering any major setbacks or failures.

Even if you encounter a small bump such as being maliciously out of stock, you can always easily overcome it.

Only this time did he really make him feel a little confused.

However, no matter how anxious you are, as the boss and the company's spiritual leader, you can only cheer up and motivate in front of your employees.

If the boss is depressed, the employees' fighting spirit will inevitably collapse instantly.

Sometimes employees can fail, but the boss can’t.

This is why some bosses have obviously done something wrong but still refuse to admit it and insist that they are right.

In the afternoon, Luo Xiu took his employees to the Old City God Temple.

Here we bring together many local snacks in the Magic City, such as pigeon egg balls in the Osmanthus Hall, eight treasure rice in Songyunlou, Nanxiang Xiaolong and wine-stewed balls in the wine.

In the evening, he brought his employees to the Bund.

Feel the cool breeze with the smell of petty bourgeoisie in the Huangpu River and see the World Architecture Expo.

In the evening, they came to a niche bar to check in.

Holding a cocktail in his hand, he shook his head to the music.

It makes people feel that Luo Xiu is not here to discuss the project, but to travel.

The two employees gradually relaxed and forgot about the failure of the project.

Anyway, if you have food, drink and play with your boss, why bother yourself?

It was not until he returned to the hotel late at night and closed the door that Luo Xiu took out his computer and received a report on the performance appraisal of foreign company executives sent by an intermediary, as well as quarterly and annual performance reports.

After reading these materials, Luo Xiu sat cross-legged on the bed and meditated.

He is not practicing martial arts, and this is not a fantasy world.

This is just a way of meditation for Luo Xiu, who first clears his head, forgets his identity, and then imagines himself as Yang Zhi.

If I were Yang Zhi and I was sitting in his position, what would I do? What would I need?

If you open a Nike official flagship store on Taobao, what benefits and troubles will it bring to me?

Luo Xiu slowly began to clarify his thoughts and knew why his plan could not impress the other party.

My entire plan revolves around how to help Nike sell its products and how to achieve 200 million sales this year...

But for Nike, if you sell too much online and less offline physical stores, the entire brand may not be able to achieve great growth.

Offline dealers have always had a lot of opinions on low-priced sales online. Will the conflict be deepened after opening an official flagship store?

...

The next day, Luo Xiu asked the two employees to return to Yangcheng first, and he and Guan Shiyu stayed in the Magic City.

"Have the project been negotiated?"

The colleagues surrounded him excitedly.

"I can't talk."

"Oh, we won't have the chance to buy Nike at the employee price in the future."

Everyone sighed.

For them, half-price shoes have a much greater significance than a company with an annual sales of over 100 million yuan.

"Why don't the boss come back?" Lin Baoer asked.

"He didn't say it, but he felt that this failure had a big blow to him."

"The boss is also an ordinary person, and it is impossible for everything to be done."

"Yes, there will always be times when there is failure."

Before this, they really regarded Luo Xiu as a god, and there was nothing he could not do.

"I don't think the boss is so easy to admit defeat. He hasn't come back and must be continuing to fight for this project."

Lin Baoer spoke.

"Yes, I believe the boss must have a solution."

Other employees also agreed.

If Luo Xiu was present and saw the employees' unreserved trust in him, he would definitely burst into tears... double their workload.

If you have the energy to talk about your boss behind your back, you must be a lack of full work.

...

...

At this time, Luo Xiu was re-drawing a new plan at the hotel.

Guan Shiyu sat next to her, supporting her chin with her hands, looking at the computer screen like a little fan.

"Don't just watch, pour me a cup of tea."

Luo Xiu said while typing.

"Okay, please give me your order!"

Guan Shiyu put on the hotel slippers, ran into the bathroom with a cup and a kettle, and then a buzzing sound of water came from.

Luo Xiu ignored her and continued to work.

After a while, Guan Shiyu held a tea bag in one hand and a coffee in the other, and asked in a tempting voice: "coffee    tea   or  me?"

"you guess?"

Luo Xiu suddenly stood up, picked up Guan Shiyu, carried it on his shoulder, strode to the edge of the bed, and threw her on the bed.

"don't want!"

Guan Shiyu fought desperately, but at this time the gap between men and women's strength appeared.

All the tea bags and coffee bags in her hand were snatched away by Luo Xiu.

"Only children make choices, of course, adults need them all."

Luo Xiu soaked tea and coffee together and continued to work.

I was thinking about the problem last night and only slept for two hours. At this time, I had to work on both sides to keep myself energetic.

In this new plan, Luo Xiu’s focus is no longer on how much sales e-commerce can help Nike bring.

Before rebirth, Nike did not officially enter Tmall until 2012, which shows that they did not look down on e-commerce sales before this.

If you want to impress them, you have to tell a new story.

Such a large company, a good story is sometimes more important than real performance.

Get investment with a good story and make money by going public.

They sell not only products, but stories.

Especially when you reach Yang Zhi's position, the improvement of performance is no longer your own business. There will be a group of people coming to grab this credit. You have to have a complete story to prove that this credit belongs to you.

Through the intermediary, Luo Xiu knew that Yang Zhi had not been promoted for two years.

The last promotion was because he told a story about the Chinese market that will survive the economic crisis and usher in a golden decade.

The executive position has always been that there are more wolves and fewer meats, and past contributions have been quickly forgotten.

If he does not perform better in the new year's performance, his current position is likely to be replaced.

Thinking of this, Luo Xiu put a title on the home page of PPT:

Users who make Nike understand her better

This is the story Luo Xiu is going to tell.

The difference between e-commerce sales and traditional sales is that e-commerce can obtain user data and know his phone number, address, gender, age and even hobbies.

These data can help brands improve their products and services.

In the era of mobile Internet, whoever grasps data will win users.

Big data is a bad word in the future and a bad story.

But in 2010, it was still a new thing, a good gimmick.

What Luo Xiu has to do now is to tell this story well and get the contract for the company to the general dealer of Nike e-commerce.

...

...

(ps: It is really difficult to write business reasonably and interestingly."