Rebirth begins with e-commerce

The owner of another operator is a middle-aged man named Li Gaoming and is also a Nike offline dealer.

Two years ago, due to poor offline business, he accumulated a large amount of inventory, so he opened an online store on Taobao to clear the finished goods at a low price.

Unexpectedly, this Taobao store is getting bigger and bigger, and its sales are far beyond that of its physical stores.

Li Gaoming saw the potential for e-commerce to develop in the future and knew that he could not rely solely on this Taobao store to sell goods, so he wanted to win Nike's e-commerce general agent.

In contrast, he has two advantages:

First, as a Nike dealer for many years, he has a very good understanding of Nike's culture, is familiar with Nike's internal power structure and corporate operation methods, and is easy to gain the trust of the brand.

Second, we have made certain historical achievements on Taobao.

The shortcomings are also obvious. They are still stuck in the traditional thinking misunderstanding of opening offline stores and are only a little bit of aware of e-commerce.

After Li Gaoming finished speaking PPT, Yang Zhi remained silent.

The whole conference room was quiet.

Luo Xiu and Guan Shiyu looked at each other and smiled, but did not say anything. They had no obligation to help their opponents resolve the embarrassment.

After a while, Yang Zhi nodded and said with a smile: "Well, it's very good, it's not too much. I don't have much opinion."

Not having too many opinions means having nothing to say to you.

Those polite words are nothing more than top-down mercy.

It's like you see a poor puppy and you can't bear to hurt him with vicious words.

Yang Zhi continued: "Then let Pin Tathagata introduce their plan!"

Luo Xiu nodded, walked to the TV screen, and began to talk about his plan.

The opponent's performance was not ideal, which greatly increased his confidence. The whole PPT was not impatient or impatient, and the rhythm was just right.

First, let’s introduce the glory created by Pinru Clothing and Pinru Electrical Appliances.

When Yang Zhi heard that Pinru's single-day sales reached 35 million last year's Double Eleven last year, he couldn't help but sit up straight and showed great interest.

In the second part, Luoxiu's example cited a large amount of data, indicating that sports products are growing at a rate that doubling each year on Taobao.

Yang Zhi seemed to have already understood the data in this regard, and his eyes did not fluctuate much.

In the third part, Luo Xiu focuses on analyzing the importance of opening a Nike flagship store.

The fourth part mainly talks about how to operate this brand, how to build Nike into Taobao's number one sports brand, and leave competitors far behind.

...

"What we can provide is not only agency operation services, but also hope to establish a deeper cooperation with the brand and become a bridge for communication between brands and consumers."

"We will not position e-commerce as a channel for selling goods, but a platform that can communicate with consumers more directly, understand consumer needs better, and improve better services for consumers."

Luo Xiu had a sublimation at the end of PPT, winning applause from everyone in the conference room.

Even the opponent who competed with Pinru this time couldn't help but applaud.

When Luo Xiu's ppt was halfway through, they knew they had lost, so they simply gave the applause generously to their opponents.

"I wonder what Mr. Yang has to say?"

Luo Xiu asked humbly.

"I have no doubt about Pinru's operating capabilities in the e-commerce channel. I only have one question now. What can you bring to Nike?"

“Service and performance.”

"Okay, I understand. We still need to communicate internally about opening a flagship store. Let's stop here today. I have a meeting to hold."

After Yang Zhi finished speaking, he stood up.

"If the time is not urgent, I want to treat Mr. Yang to a meal at noon."

Yang Zhi looked at his watch, "Next time, there will be a chance next time."

"Okay, I will stay in the Demon City these two days and contact you again."

After Luo Xiu finished speaking, he shook hands with him and said goodbye.

It's like a dog licking who is very attentive to the goddess.

Who says that he is Party A and he is Party B?

...

After leaving the office building, An Shiyu couldn't help asking: "We are much better than our opponents, why do you feel like you are not very happy?"

Luo Xiu shook his head, "I miscalculated. The one I just now was not our opponent at all. The real opponent was Yang Zhi. We just now had an equivalent of fighting with Air."

At this moment, a familiar voice came from behind:

"It's so despised people when you actually treat us as air."

Luo Xiu turned around and saw that it was Li Gaoming who had just been in the conference room.

"Mr. Li, I'm really sorry, I don't mean to target you."

Li Gaoming laughed: "It's okay, your plan just now is really exciting, and it has also helped me learn a lot. Young people continue to cheer!"

After saying that, he waved his hand with his back, sat in the car waiting at the door, and left.

Luo Xiu took out the phone, called the two employees back, and found a place nearby for lunch.

"Boss, how are you talking? The agency company that came later didn't use any tricks, right?"

“We performed much better than them.”

"Yeah!" The two employees hit each other and asked excitedly, "Will there be an employee price for us to buy Nike shoes in the future?"

"Don't be happy so early. Our real opponent is not the agency company, but Mr. Yang."

Luo Xiu was still thinking about his last question at this moment: What can you bring to Nike?

Although my answer is a little straightforward, is there anything wrong?

As an agent operation company, isn’t the biggest function of providing services to them and helping them sell goods?

Luo Xiu did not make money by operating this agent, but he was unwilling to fail like this.

In order to win this project, he made so much effort in the early stage, so he couldn't let all these hard work be wasted.

Retreat when encountering difficulties, it is not Luo Xiu's style of doing things.

"This meat is delicious, try it!"

Guan Shiyu slapped a piece of meat into Luo Xiu's bowl, "Don't think so much, just have a full meal first."

"Little fish!"

Luo Xiu looked at her affectionately.

"And, so what's wrong?"

Guan Shiyu bit the chopsticks lightly, feeling a little panicked, thinking that he wanted to say something stingy in public.

"I want to say, you urge me to eat more and more like my mother."

"Then stop eating."

Guan Shiyu whispered the piece of meat in his bowl.

"I'll eat!"

Luo Xiu quickly picked up the meat and put it into his mouth.

...

The two employees sitting opposite them were silently sipping rice at this moment.

They are no longer surprised by the daily show of affection between the two bosses.

An employee couldn't help but say, "Don't Shanghai dishes like to add sugar? Why does it have a sour smell? Is it rotten?"

"It's not sour, it's sweet." Luo Xiu was puzzled and grabbed a piece and put it to Guan Shiyu's mouth, "Wife, please try it, is it sweet."