Rebirth begins with e-commerce

According to the official figures released by Taobao, this Double Eleven sold a total of 120 million yuan, with the original history of 50 million yuan.

Because Luo Xiu's butterfly flapped his wings, history was changed.

There were only 27 brands participating in the original history, but now it has expanded to 50.

Although Luo Xiu didn't know how strong the original promotion was, this time with Luo Xiu's mobilization, Taobao's resources must be much larger than before.

Of course, these 120 million are still far from the limit. After all, the original history has reached 10 years of Double Eleven, and the transaction volume has reached nearly 1 billion.

Among these 120 million, the most dazzling item is the 30 million created, accounting for one-quarter of the total amount.

Luo Xiu simply calculated that excluding various promotions and logistics costs, he made about 8 million yuan, and the profit margin of about 20% was not very high.

The main reason is that it sells cheaply. Usually it is priced at more than three times, and only about twice the price on Double Eleven.

But the significance of this event is not only how much money you earn, but also to promote Pinru's reputation.

Win the trust of Taobao and establish good cooperation with them.

Closer relationship with suppliers.

Gain a large number of loyal users.

A successful Double Eleven Institute has played too many positive roles, which is why e-commerce platforms are willing to reduce sales for one month to one day.

Many merchants are very dissatisfied when they see Pinru occupying the majority of sales.

They have published many conspiracy theories in private.

"It's normal for Pinru to sell so many, and you don't even look at how much resources Taobao has given them."

"Taobao activity page ranks them first, with their brand displays for several consecutive days of first-screen advertisements, offline subway advertisements, and even evening news."

"Damn, if we give these resources to us, we can take off as well."

"I guess Taobao executives have Pinru's shares in private, otherwise it would be impossible for them to promote this brand so desperately."

...

When these remarks reached Luo Xiu's ears, he just smiled slightly and refused to refute them.

Pinru does account for one-quarter of the sales volume of the entire Double Eleven event.

But Pinru's efforts in this event were far more than a quarter.

No one like Pinru has conducted large-scale online publicity for this Double Eleven.

No one started stocking two months in advance like Pinru.

No boss personally led a team to Xihang to persuade Taobao to increase investment.

If Pinru had not had such a lot of attention, Taobao would not have invested so much resources. The sales volume assigned by other merchants was only 50 million in the original history, rather than the 7 sales volume removed from Pinru now

Tens of millions.

Rather than saying that Pinru has occupied the resources of other merchants, it is better to say that Pinru has allowed more merchants to drink soup.

They thought Pinru's success was because Taobao gave more resources, but they did not think about whether these resources fell on themselves and whether they had the ability to carry them.

The simplest thing is that they don't even have so many goods.

The reason why Taobao places these resources on Pinru is that only Pinru can withstand these resources, and only Pinru can maximize these resources.

Of course, Luo Xiu would not explain these things to them.

They like conspiracy theories, so let them continue to conspiracy theories.

I continued to think that Pinru was just selling the waiter, the executive had shares, and even Boss Ma's relatives.

Every time I make excuses for my poor skills, I will never discover the real reason why others do well.

When Luo Xiu's business grew bigger and bigger, they finally realized that it was too late to imitate it.

...

This Double Eleven event also had a great impact on the school.

School leaders originally only regard college students' entrepreneurship as a political task, and do not have much high expectations for these students.

Now it is incredible to see Luo Xiu have created such amazing results in just over a year.

In particular, lecturer Huang Liyuan, who led the e-commerce class students to Pinru's office on the same day.

He saw with his own eyes that Pinru sold ten million in half an hour and realized that the times had changed.

The school asked him to lead the students in the e-commerce class, which had a certain experimental nature.

Once this group of students is well-trained, he will be promoted from lecturer to associate professor.

So after Double Eleven, he immediately convinced the school leaders to offer social practice courses to students in the e-commerce class in advance.

The credits of this course account for a very high proportion and you must pass to graduate.

"Class Luo Xiu, we want you to be the teacher of this subject."

The principal said kindly.

"This is not very good, I'm afraid I can't take on this important task."

Luo Xiu did not agree immediately.

The school had already looked for him once last year. At that time, the school asked him to make Pinru a practical base for the e-commerce class of Yangda.

At that time, Luo Xiu agreed very quickly. After all, the so-called social practice was just treating these students as free labor.

To be simple, let them do customer service, or go to the warehouse to package and ship the goods.

There is no need to be responsible for these students.

Now that he is the teacher of this subject, the meaning is completely different.

"Class Luo Xiu, we learned that many students in the school were influenced by you. If you open Taobao to sell clothes on your own, it means that you are fully capable of doing this job."

"I'm just a sophomore, and my juniors may not be obedient."

Huang Liyuan smiled and said, "You can rest assured that those children have watched your Double Eleven activities and now they regard you as their idols. Your words may be more effective than their parents' words."

"And the school can also specialize in you as a visiting professor, and you are not just their seniors," the principal promised.

"Since the principal said that, I will do my best."

Visiting professors are just an honorary title, usually held by celebrities, officials, and entrepreneurs in society.

It is reasonable that Luo Xiu was specially hired as a visiting professor in the name of an entrepreneur.

Although Pinru’s current scale is not large enough, who says that this industry doesn’t even have a fight?

If Luo Xiu is not qualified, then only Lao Ma and Dong Ge are qualified.

After coming out of the principal's office, Luo Xiu saw Su Qian's face look a little strange.

"Teacher Su Qian, what's wrong with you?"

"Ah, I'm fine."

"Do you have something to say to me?"

"No..." Su Qian hesitated for a moment, "Luo Xiutong...Professor, even if you become a professor, don't forget to study."

She is just a counselor now, who would have thought that her student suddenly became a professor, several levels higher than her.

"Teacher Su Qian, no matter what, I will always be your student, and this will not change."

...

(ps: Thanks to the original jk sent by the female reader (or maybe a fake girl). Although the first order was only 2100 in the end, I saw that some readers had opened ten accounts to subscribe, so I would sacrifice it!

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