Rebirth begins with e-commerce

In this era, there are really not many powerful people doing e-commerce.

Luo Xiu actually doesn’t need to be that complicated and can also make the product.

There is no need to spend money on branding, nor does it require Weibo to support internet celebrities.

As long as you select products better than others, do a better job of the page, try hard to brush orders, and open dozens of stores, you can easily make a lot of money by using the traffic in the site.

But in just two or three years of profit, your approach will be copied by others soon, and the price is half cheaper than you.

They can lose money to waste you to death, or he dies by himself, and you have only half of your blood left, and then be consumed by the next family.

The bigger the market, the greater the competition.

The simpler the method, the easier it is to be copied.

Everyone fought in the Red Sea and died in the Involved.

For example, shared bicycles are too simple to enter as long as you have money, and they can only consume each other in competition.

I can't make money, but you don't think about making money, it depends on who dies first.

If you want to make Pinru bigger and bigger, get a brand premium, and maintain a certain profit margin, you have to build your own moat.

The deeper the moat is, the wider the more difficult it is for others to cross the moat to invade your territory.

Simple businesses can also build moats.

It is very simple to produce a bottle of Coke, everyone can produce it, but for so many years, Coca-Cola and Pepsi are fighting, and other small brands have no chance to challenge.

Because these two brands have dug a very deep and wide moat.

In addition to brand, the moat of carbonated beverages also has prices.

Prices have risen several times over the past decade, but the price of Coke has almost remained unchanged.

These two Coke companies use large-scale production to reduce costs through automated production lines.

New brands cannot have their production scale, which means that they also sell 3 yuan per bottle. After minus production management, transportation and warehousing, promotion, channel and other costs, the new brands will lose money.

This is their moat, so deep that other brands don’t even have the courage to try it out.

Everyone would rather compete for five yuan per bottle of juice, functional beverages, tea drinks... These moats are relatively not that deep.

What Luo Xiu is doing now is something that others are difficult for them to copy.

When other clothing brands reacted and wanted to find Internet celebrities to promote products on a large scale, the prices of Internet celebrities had already risen.

Now, a Weibo big V can help you post an advertisement for a few hundred to thousands of yuan, while the highest bid for an advertisement for a WeChat public account in the future is 800,000 yuan.

More importantly, Luo Xiu absorbs customers as members through QQ groups and develops customers into fans through Weibo.

These members and fans are the real moat of Pinru.

It is precisely because of this moat that Pinru can gain a leading advantage in future competition.

What Luo Xiu is doing now is not only for the Double Eleven in front of him, but also for the long-term development in the future.

...

November 10, 2009.

After many efforts and two months of preparation, Double Eleven is finally coming.

Luo Xiu personally conducted the final inspection.

Supply chain department: All products have been placed in warehouses, the ERP system test is stable, part-time packaging personnel are on duty, and express vehicles are on standby at any time.

Design Department: Activity preheating, activity countdown, during, after the activity... all page pictures of different periods have been designed.

Customer Service Department: Various quick response terms have been formulated to deal with the influx of passengers.

...

Luo Xiu checked all the details countless times, and was more serious than any Double Eleven before his rebirth.

After confirming that there was really no problem, I sat on the office chair with confidence and waited for the arrival of twelve o'clock in the evening.

Before he could sit down, the teacher of the newly opened e-commerce class of the school brought a group of students to visit.

"Teacher Huang, why are you here?"

Luo Xiu had no choice but to get up to greet him.

"I heard that you are going to have an event here. I will bring students here to visit and study and experience the promotion atmosphere. I will not disturb you, right?"

"No, no, you can visit it casually, but we are busy these two days, and we may not be well-received, please forgive me!"

"Is there anything you need to help? Just speak up, we are many people."

This lecturer Huang Liyuan was transferred to take charge of the teaching tasks of e-commerce classes for the first time. He was also worried that he would not be able to teach these students well and wanted to learn something from Luoxiu.

"No need now, we have all arranged it." Luo Xiu turned to Lin Baoer and said, "Sister Baoer, come and entertain Teacher Huang and these students."

If they came here early, Luo Xiu could also arrange for them to work as a part-time customer service during this period. If they were a little bit unscrupulous, they would throw it to the warehouse to pack it.

Now that I have come here temporarily, without training, it is impossible for them to face customers, so I can only be an audience.

These students saw the lights and decorations in the office, like the New Year. Various drinks and snacks were provided for free.

I thought to myself that the benefits of e-commerce companies were so good, but I did not choose the wrong major.

They didn't know that all these benefits were prepared for Double Eleven.

After a while, Zhang Jiarong rushed over and saw Luo Xiu from afar, and shouted: "Brother, I can't stay in the warehouse. Come here to see you and cheer you up."

More than 80% of his business volume comes from Luo Xiu. If Luo Xiu collapses, he will not be able to support it.

So he was not less nervous about this activity than Luo Xiu at all.

Luo Xiu could still understand it, and he could only pray for God's blessing.

"Okay, you're here to watch."

Luo Xiu was not surprised by his arrival.

Not long after, Xu Yujiao from the garment factory and representatives of Taobao Yangcheng offices also rushed over one after another.

Both of them have to come to watch the battle in person to see how Luo Xiu won the battle.

By 11:30 pm, Luo Xiu put two things in front of the bar.

One is a score flip card used in basketball games, which is used to report the transaction amount in real time, and the unit is "ten thousand yuan".

Taobao has not released a data cube yet, so it can only manually report transaction volume.

There is also a suitcase with a lock, which Luo Xiu opened in front of everyone.

"Wow!"

When everyone saw the things in the box, they couldn't help but shouted out.

"This is 400,000 yuan in cash. After completing 15 million, you will start to send money. If you sell 30 million yuan in goods, you will take all of the 400,000 yuan."

"Wow! Wow! Wow..."

The employees were so excited that they couldn't stop.

Compared to sending money to the bank card afterwards, it is not as exciting as sending money directly on site.

Even the students of the e-commerce class who came to visit shouted, obviously they had nothing to do with them.

The last ten seconds.

Everyone shouted together as if they were counting down the New Year: "Ten, nine, eight, seven, six, five, four, three, two, one."

"Start!" Li Shan, who came to see the fun, shouted, causing laughter.

Guan Shiyu stood beside Luo Xiu, reached out her little hand and silently grabbed his big hand.