Rebirth begins with e-commerce

In 2009, Weibo seemed to become popular overnight, quickly defeating various forums and post bars, and occupying the entertainment time of netizens.

Before Weibo, whether it was the school network, post bar or other major forums, it was a group of grassroots who communicated with each other, and it was difficult to form a celebrity effect.

The emergence of Weibo has quickly attracted a large number of elites, business celebrities, entrepreneurs, singers, movie stars, writers, painters, jokeists... celebrities have joined them.

On the other hand, it also gives many talented grassroots the opportunity to become celebrities.

Let ordinary netizens get close to celebrities, communicate with them, and listen to their opinions.

Everyone hopes that they can get the recognition of others.

Naruto was rejected by people around him since childhood. In order to gain everyone's recognition, he was determined to become a Naruto.

And on Weibo, you can always find some celebrities who are consistent with your values.

Every time there is a major event in society, I will immediately see what opinions the blogger I pay attention to have expressed.

If you see them expressing their views on everything from their own perspectives, you will be very happy inside. I did not make any mistakes about you.

If one day he takes the opposite position from you on an important issue, he will feel like "It turns out that you are such a person, and I misread you."

Later, Weibo began to be divided into formations after formation, each of them gathered together to keep warm.

Luo Xiu has been the first big V with millions of fans since the release of the internal beta version on Weibo.

He knows very well how to increase his followers on Weibo in the early stage.

Summer vacation charity activities, the next forwarding lottery, forwarding donations... These methods that were used in later generations were simply powerful tools to increase fans in the early stages.

College student entrepreneurs, young entrepreneurs, and initiators of Pinru Charity Action...the multiple identities have also aroused the curiosity of netizens.

There are many ways to attract attention, but the reason why it can retain netizens and keep them paying attention is his natural humorous cell.

Luo Xiu is a very funny person in his daily life. Even as a boss, he can always make employees laugh.

The trend of Weibo often changes, but only jokes are never angry. Unless he himself has lost all his talents, he will never create good jokes.

Luo Xiu is not only good at making jokes himself, but also has countless funny jokes he had seen before rebirth.

In the comment section of Luo Xiu’s Weibo, you can always see such messages:

"I was crying and shutting down Korean dramas, and then came out of Luo Xiu's Weibo with a smile."

"What are the benefits for you to laugh to death?"

"This is a man who makes me laugh."

"Other celebrities' Weibo posts make me moved, and your Weibo posts make me moved."

When Luo Xiu saw this comment, he immediately replied: Is it because he smiled so hard that he was moving in his stomach or the fetus? Tell me a little more clearly, don’t be tainted from the thin air, I will not be responsible.

This humorous interaction made netizens feel his truth and down-to-earth, and they all recommended it to the people around them.

Of course, Luo Xiu did all this for business.

There is no difference between fans who cannot be monetized and zombie fans.

The big Vs nowadays just want to increase their fans and become popular, but they haven’t realized how to make money with their fans.

Luo Xiu had only one purpose from beginning to end, which was to use Weibo to increase the popularity of products and attract traffic to the store.

Now, in addition to at least one funny joke every day, what he does the most is to promote the upcoming Double Eleven event to netizens.

Luo Xiu also has a group of part-time models under his command.

After raising them for so long, they finally came in handy and all became the promotional ambassadors of Pinru Clothing.

Their job is very simple, just post photos on Weibo regularly.

All these photos were taken and refined by Pinru's photographers. In addition to being used on the product's inner pages, they are also used on Weibo promotion.

Not only will boys pay attention to these beautiful female models, but girls also like to watch beauties.

Boys only know how to look at their faces, chests, and legs. For their clothes, boys only hope that the less they wear, the better.

Girls are different. In addition to looking at their faces, chests, legs, and clothes on their bodies are also important things they pay attention to.

Seeing the models dress so well, they must look good on them.

When they see the styles they are tempted by, it is difficult for them not to click into the store to check the prices.

Luo Xiu also set up a Weibo operation team for this purpose, and signed contracts with these model ladies to help them operate and manage these Weibo posts.

These beautiful and beautiful models quickly attracted a large number of fans after professional Weibo operation.

In daily activities and new models, they can also create hot products through their Weibo traffic.

The future Internet celebrity stores will follow this model, the most famous of which is...

In addition to the group of art academy models he raised in his captivity, Luo Xiu also found countless big V promotional materials that grew up from grassroots, such as this Double Eleven event.

They are just grassroots. After they suddenly became popular, they never thought that they could make money by accepting advertisements on Weibo.

Any emerging media has the lowest investment and the highest output ratio before the majority of merchants discover its value.

For example, when WeChat public accounts and Douyin experts in later generations first emerged, merchants could find high-quality experts to promote brands at very low prices, achieving very good results.

These experts just wanted to play at the beginning, and they were very happy to be able to make some money.

Later, more and more merchants asked them to advertise, and the costs naturally increased, and the input-output ratio became lower and lower.

Now Luo Xiu only used a very low price to collect a large number of middle-level and above Internet celebrities.

Let them wear Pinru's clothes before Double Eleven and recommend grass planting to their fans.

Coupled with the follow-up comments from countless Machine No. Servants, Pinru's clothing is a illusion that the entire network is popular.

It seems that if you don’t have a piece of Pinru’s clothes on your body, you won’t be able to keep up with this Internet age.

Such a large-scale online publicity is the confidence to win the sales target of 25 million.

...

If Luo Xiu contracted social media promotion, then Taobao contracted major portals, as well as traditional advertisements such as offline subways, buses, and elevators.

This online and offline publicity campaign has made many people who have never shopped online and can’t help but ask what the Double Eleven promotion is. Is it really that cheap?

People have herd mentality.

When you see a restaurant queuing in a long queue, everyone will follow the trend and queue up.

I heard that West Lake vinegar fish is delicious, so I must try it.

Now everyone is saying that it is very cheap to buy things on Taobao on Double Eleven. It feels like if you don’t buy them yourself, it’s like you lose money.

Especially after seeing the surroundings go crazy, all the sheep walk forward. Even if you already see that there is not much grass in front of you, you can't help but follow.