Rebirth 94: Restarting Life

January 8th is not a day worthy of everyone's attention. However, because of the opening of Carrefour, the citizens of Jinling paid attention. Not only because of their opening, but also their overwhelming advertisements, they spread everywhere.

However, as a local enterprise, Jianhui Supermarket did not give up this duel. It also spent a lot of money on publicity and put forward the slogan "national enterprise and national heart" for the first time.

Everyone's hearts have been opened in this city with a long history and culture and the greatest suffering that had been encountered sixty years ago.

This trick has been supported by many local residents, especially the empathy of the older generation. What's more, the reputation of Jianhui Supermarket has been recognized by everyone in recent years. Everyone has become accustomed to buying things to find Jianhui.

Of course, there are also many young people who are pursuing Carrefour from abroad. It seems that in their hearts, foreign products are high-quality products, and domestic products represent cheap prices. This kind of thinking of advocating foreign countries cannot be changed in a day or two. Even if twenty years later, some people still think so, which makes people helpless.

Li Jianren cannot change everyone, he is more about giving everyone a reference. For the same brand and the same product, my Jianhui Supermarket is cheaper than Carrefour. If you still choose Carrefour in this way, then I will respect your choice.

This is the strategy of Jianhui Supermarket this time. All product advertisements are product and price comparisons, which make everyone clear at a glance.

In Jinling City, Jianhui has dozens of branches, and all branch promotions are carried out uniformly. In just the daily lottery, Jianhui Supermarket took out one million prizes of various colors.

You should know that this event will last for one month, with a draw of one million a day. In one month, the prize amount alone will reach 30 million yuan. What a promotional intensity. Even after Carrefour learned about this, he had to admire the courage of Jianhui Supermarket.

They definitely can't do this, because they only have one store in Jinling, so it is impossible to take out so many resources. This is also the reason why Meng Huan, general manager of Carrefour Jinling Branch, was frustrated.

The campaign advertisements of the two companies had already started to promote last week. Now everyone is playing Ming cards, with the tip of the needle against the wheat. But Meng Huan felt that the tip of the other party was like an iron rod to them, and this was not a contest of magnitude at all.

He was also deeply helpless. The relevant situation report had been faxed to the Asia President's Office, but he had not received any effective responses. It is estimated that the upper level has no good solution unless he continues to increase efforts to destroy resources.

However, no matter how much you spend resources, it is just one store and it is impossible to compete with dozens of branches.

In the end, there was no way. Meng Huan could only accumulate all resources on some products to form an illusion of breaking the surface with points.

Unfortunately, on the first day, there was some effect, but when Jianhui Supermarket reacted and fought back, they had to lose.

This period of time is a happy day for Jinling citizens. Jianhui Supermarket wins the lottery every day. The special prize is a car with a market price of 200,000 yuan. This is a sensational lottery event specially created by Wu Chengcai and Hongqi car manufacturers.

Of course, the cost price cannot be really 200,000, but the external sales price is definitely this price. You should know that in 1998, if anyone owned a car in China, then in everyone's perception, the family will definitely be either rich or noble. This is a symbol of identity.

Now, Jianhui Supermarket is neatly placed at the door of the flagship store every day, allowing everyone to watch the products being drawn with their own eyes. Especially the daily jackpot cars make those lucky people ecstatic and wish they could carry the cars back like drums and drums.

Whenever the biggest prize is drawn, the TV station immediately followed up the report. The smiling faces were revealed on the TV, which further promoted the popularity and turnover of Jianhui Supermarket.

Of course, it is not that Carrefour was defeated. They still gained some supporters. There is no way to do so, not to be diverted by human will.

In the office, Li Jianren crossed his legs and sat on the sofa, humming some songs. Sitting next to him was Wu Chengcai, watching the data from the past few days.

"Boss, judging from the existing data, we have already gained the upper hand, but spending money is like flowing. Although there is no loss, the profit is already very low." Wu Chengcai frowned, a little dissatisfied with the profit.

Li Jianren, who was standing beside him, looked at the old guy and laughed haha.

"Success, why are you still not looking down on it? This time we are using money to make our reputation. At the beginning, I even planned to take out 100 million and smash them down directly. As a result, you all opposed it and I respect your opinions. Although the investment is only 30 million, the effect has been achieved, so what else is unhappy?"

Wu Chengcai pursed his lips, put the report in his hand on the table, and then looked up at the boss.

The boss doesn't seem to care too much about how much money he has. Now he seems to care more about whether he can drive Carrefour out of Jinling directly. Or they may be frightened and dare not continue to open a branch in Jinling. This may be the boss's purpose.

In fact, this is true. Li Jianren’s idea is very simple. He will first knock down your branch. Let you hesitate and consider whether it is necessary to continue fighting with Jianhui in Jinling. After all, Jianhui is deeply rooted in the entire Yisu Province and looks rich and wealthy.

If this continues, both sides will definitely suffer a loss, but if Jianhui shows an attitude of not giving up, then Carrefour will have to seriously consider the next plan and whether it can be implemented.

Capitalists are only profitable. If they obviously don’t get benefits in Yisuzhou and have to invest a lot of money, why should they do such a thing that is not worth the loss?

In fact, Li Jianren's life-and-death attitude really made Carrefour's Asia CEO's Office very troubled. In the past, their Carrefour's signature was invincible wherever they went, but now they have encountered the biggest challenge.

The internal situation is not as Meng Huan thought, not caring about the situation here, but about Jinling's experience. Internal high-level meetings have been held many times to discuss solutions, but in the end they all require a large amount of money. If the other party continues to follow up, then the investment in this capital will be long-term.

But in this way, the input-output ratio is obviously not in line with the company's strategy, and will not be supported by the Asian headquarters, nor will it be recognized by the European headquarters bosses and shareholders. They feel that they have met a lunatic, a lunatic with a lot of money.

Of course they knew the purpose of Jianhui doing this. If they wanted to win the Yisu market, they would inevitably experience these competitions. However, what surprised them was that they suddenly came so fiercely.

"Boss, if they continue to increase their investment, will we continue to follow up? The news I received is that they will have a large supermarket in Gusu and Liangxi City after the New Year." Wu Chengcai reminded the boss that he did not want the boss to make decisions too impulsively.

Although the company has made great profits in the past two years, it has also invested a lot. Just one headquarters, Jianhui Commercial Plaza and Qianxun Technology Industrial Park, it will take more than one billion yuan, or even more. At that time, these holes need to be filled slowly, so Wu Chengcai will remind the boss to take a little restraint.

Li Jianren glanced at Wu Chengcai and knew that he was considering the interests of the company, but he was not short of money now. Wu Chengcai didn't know about this. Zhang Jiaqiang could not tell Wu Chengcai about the fact that they had earned more than one billion US dollars in Southeast Asia.

Li Jianren knew clearly how much money he had, so he didn't have so many concerns.

Li Jianren gently tapped the table with his fingers, "Shengcai, don't think about money. Your purpose is to defeat Carrefour, drive them out of Yisu Province, and let later generations consider the consequences of our bowls to grab food. So, Gusu and Liangxi, you should understand what I mean when doing it specifically."

Wu Chengcai didn't know where this boss got such confidence, but since the boss spoke, he could just be responsible for the execution. He still believed Li Jianren a little numbly.

Li Jianren picked up the cigarette box from the table, lit a cigarette, took two free puffs, and then gave Wu Chengcai another reassurance, "Chengcai, you can do it with confidence and boldness. I can still get one billion."