Rebirth 2010: I'll be a big shot
Chapter 143: 6 Billion Enters Rice, Rebs Becomes a Wage Earner!
Chapter 143 With 6 billion in rice, Rebus turns into a wage earner!
Author: This month once Teru Furukawa
Chapter 143 With 6 billion in rice, Rebus turns into a wage earner!
In the previous life, Berry Tuan launched its food delivery platform in November 2013, officially declared war on Hungry, and proactively started a decade-long food delivery war.
Wang Xing relied on penguin blood transfusion, and Zhang Xuhao defected to e-commerce horse.
What seems to be a battle between one brother in the food delivery industry is actually a battle between the two giants to improve their respective local life modules and a battle for leadership in mobile payment.
Berry Tuan burns RMB 200 million per month, and Hungry loses RMB 8 per order.
After working vigorously for four years, in 2018, Zhang Xuhao cashed out US$9.5 billion and ran away, selling Hungry Food to Ahri.
The e-commerce horse relay continues to compete with Berry Group on the food delivery track.
Before Chen Heyu was reborn, there was no way to tell the winner. Berry Tuan was just a latecomer, and before he had time to be happy, Jingdong and Douyin Waimai came in to fight.
"There is no shortage of competitors in this industry. They are all coming in. Kangaroo needs to give some reaction and launch a group buying business immediately to see who can last longer."
Chen Heyu said to Pei Yi.
In this life, due to his intervention, Hungry did not leave early, and Berry Tuan delayed launching its takeout business for several months, pointing its blade at the kangaroos.
Facing opponents that may appear at any time, Chen Heyu is naturally prepared. In the past six months, Kangaroo has also been brewing a new group buying model, intending to take a bite out of Berry Group's core business.
Berry Group has more than 5,000 experienced local promoters, rooted in more than 200 cities, with countless merchant resources, and has a natural advantage in the field of food delivery. In its previous life, it relied on this to capture 70% of the market share.
But Kangaroo also has massive merchant resources and a strong business team. It is deeply rooted in more than 300 cities across the country. It has launched a group buying business in the APP. For investment, it just changes the takeout method into a sales form.
No difficulty!
Moreover, Kangaroo Flash's O2O short-distance algorithm service is provided by Future Technology, which is simply not something that a novice can match.
To complete the same order volume, Kangaroo's delivery riders save at least 30% of the time compared to their rivals. How can Berry Tuan compare?
"Third brother, how about you come back and take charge?"
Pei Yi requested.
"I believe in your ability. I haven't been involved in the company's business in the past two years. Isn't Kangaroo good enough?"
How about annual sales exceeding 100 billion and net profit of several billion?"
Chen Heyu encouraged.
Pei Yi's excellent strategic thinking and execution ability make him good at seizing market opportunities and grasping industry trends, and he can effectively promote the company's development and expansion.
In the past two years, Kangaroo has developed rapidly under his leadership, and its revenue has repeatedly reached new highs. His ability is enough for Chen Heyu to fully trust.
"Third brother, I know I won't let you down. Let's get together next time we go back to Lucheng."
"Well, let me know if you have any questions."
Chen Heyu hung up the phone and thought about it in his mind. Berry Tuan suddenly took action, probably because he was deceived by someone.
Is it Penguin or Ahri?
For a moment, he was not sure. After all, Wang Xing was cunning and cunning. He liked to repeatedly jump between the two giants and even stabbed an e-commerce horse in the back.
After thinking for a moment, he suppressed his thoughts.
No matter who it is, Chen Heyu doesn't care. Behind the kangaroo stands future technology. Compared with cash flow, who is afraid of whom?
Unexpectedly, one week after Berry Tuan announced its entry into the food delivery market, Qiandu’s largest window advertisement popped up on its official website, and Qiandu Food Delivery was launched on the same day.
The big melee begins!
Kangaroo Express delivery staff wear yellow vests;
The rider of Qiandu Takeaway is wearing a red vest;
The riders of the Berry Tuan delivery uniform wear a green vest;
This food delivery war, which has been criticized as the "traffic light" competition, has finally begun slowly.
Today you do a 50% off event, tomorrow I will do it directly to get 30% off!
If the merchant deducts points, you charge 15%, I only need 10%!
Your milk tea is 0.01 yuan on Wednesday, and my hamburger is 0.01 yuan on Friday!
Come on, let’s hurt each other!
The three food delivery platforms launched crazy marketing campaigns and launched market battles in first-tier cities. As the defender, the kangaroos were attacked from both sides, but they became more courageous as they fought.
Because users find that when ordering from the same takeaway restaurant, Kangaroo Express will always have the fastest delivery speed and the best service.
No matter how cheap the prices are at Qiandu and Meituan, the food is cold when it is delivered, so who can eat it?
The core of food delivery competition is rider team building, high-quality merchant resources, and delivery speed, not just price.
"Third brother, a local promoter in Shanghai, got into a fight with a staff member of Berry Group while visiting a merchant in Momo."
A few days later, Pei Yi called again.
"Is he okay? Let the legal affairs come forward and fish out the brothers first."
Chen Heyu frowned and asked.
"Dozens of people fought each other. We brothers were outnumbered and suffered a bit. We were released on bail after paying the fine."
Pei Yi explained.
“Either you don’t fight, or you can’t lose if you fight!
Find some Sanda and boxing coaches, and starting from tomorrow, all field staff will take an hour to exercise."
Chen Heyu said in a cold voice.
"Third brother, are you exaggerating?"
Pei Yi asked slightly confused.
"Follow it, be prepared, and you can't always suffer losses. The company will reimburse the medical expenses, and the salary will be doubled during the rest period."
Chen Heyu warned.
Real business wars are often simple and unpretentious. In the previous life, there was a lot of fighting between Berry Tuan and Ele.me, and large-scale armed fights took place.
Shaking his head, he dropped his cell phone, walked into the bathroom, took a hot shower, put on a pair of big pants, and walked out of the room shirtless.
The sunshine outside the house is warm with a hint of coolness.
Sitting in front of the stone table in the patio, drinking tea slowly, the water drops on my back have not yet dried, and it is particularly pleasant to be blown by the wind.
"Old Mo, pack up and go out with me later."
He ordered to Lao Mo who was standing aside.
Ding Mo secretly looked at the boss's figure. His arms were thick and powerful, his waist was slim and tight, and his eight-pack abs looked extremely strong and full of power. No wonder he could knock Xie Zhen out several meters away with one palm.
"Okay, boss."
Ding Mo replied that after getting along with him for a long time, he understood Chen Heyu's subtext.
What the boss meant by "tidying up" was to remind him to put on formal clothes as he had to attend an important occasion today.
Chen Heyu picked up the tea cup, shook it gently to let the tea leaves soak more evenly, and then took a sip of the tea.
"Old Lei, I finally gave in."
He thought happily that by winning rice, future technology would be able to accelerate its entry into the real industry.
Mobile phones, laptops, smart watches, smart projectors, smart cameras, smart door locks, etc., involve hundreds of thousands of industries, supply chains and jobs.
While making money, you can also add an amulet to him.
After taking a nap for a quarter of an hour, Chen Heyu lazily walked back into the house and put on a black suede suit, which instantly raised his temperament to a new level and made him look more mature.
Lao Mo went straight into the car, started the car and drove towards the destination.
Anding Road Rice Technology Park.
The front door and the front hall are all bustling with domestic news media, discussing today's topic.
"Is this probably the biggest commercial merger and acquisition this year?"
"Did Rebus take the wrong medicine? He actually handed over his position as the first shareholder to Future Technology?"
"Future technology is not what it used to be. If it were to go public, it would be worth at least 300 billion. It can be shaded by a big tree. Mr. Lei is also an Internet tycoon. How can he be as far-reaching as you?"
"The valuation of rice is going to skyrocket. With future technology, we are not going crazy in the field of mobile phones!"
"Haha, it's just an assembly plant with no technical barriers."
"..."
Zhang Nan's car drove into the Rice Science and Technology Park first. As soon as he got off the car, he was surrounded by reporters.
"Mr. Zhang, is it convenient to reveal the purchase price of your company?"
"Mr. Zhang, does Future Technology want to go public through a backdoor merger?"
"Mr. Zhang, will Rice's latest 4G mobile phone be equipped with Moss?"
After Zhang Nan glanced around, he replied calmly: "Dear friends, Future Technology currently has no plans to go public. If there is, we will inform you as soon as possible. It is not convenient to disclose other issues for the time being."
The assistant pushed aside the crowd and signaled Zhang Nan to leave first.
Zhang Nan nodded to the media and then walked to the elevator under the leadership of rice staff.
"Mr. Zhang, nice to meet you, won't Mr. Chen come over today?"
Rebus was waiting at the elevator entrance. When he saw the person coming up was Zhang Nan, CEO of Future Technology, he asked with a little disappointment on his face.
"Mr. Chen will come later, let's go to the conference room first."
Zhang Nan released Lei Jun's hand and explained.
"OK."
Lei Jun forced a smile and replied politely.
Behind Zhang Nan, there are a large number of entourage, financial, legal and marketing staff, all for today's signing ceremony.
Future Technology will use "Moss Intelligent Voice 2.0 System" and "6 billion Chinese dollars" as conditions for joining the Rice Group, becoming the largest shareholder with the largest shareholding ratio.
Entering the conference room, the founder and management of the Rice Group came to the scene.
Zhang Nan smiled slightly and thought to himself that Rebus must have put a lot of effort into convincing these shareholders.
After introducing each other, the pleasantries were over, and everyone sat on both sides to discuss the next signing matters.
After a while, Chen Heyu and Ding Mo also walked in.
"Mr. Chen!"
"boss!"
People from both parties stood up one after another. Big bosses worth hundreds of millions or billions stood aside like minions, staring at the focus of the conference room.
The real person in charge of future technology—Chen Heyu!
Their new boss!
"Mr. Lei, fellow directors, please take a seat first."
Chen Heyu spread his hands and made a downward gesture, looking confident and calm.
"The core purpose of Future Technology's entry into Rice is to have a complete mobile phone industry chain and a highly mature business team. I personally and the company are not interested in its specific operational affairs.
Previously, Mr. Lei and I promised not to interfere in the company's operations and management. Today I reiterate that I recognize your abilities and hope that Rice can continue to innovate, launch better products and services, and win market share.
Mr. Lei, in other respects, everything is subject to the contract. After signing, you will still be the CEO of Rice Group."
Chen Heyu's words made Dami's management team feel relieved.
If it is a new boss who has a strong desire for control, after taking office, he will definitely replace all the management with people he trusts.
Their status and power are definitely not guaranteed!
"A bunch of short-sighted people."
Chen Heyu secretly laughed. He only needed to control the core financial and human resources of Rice, and delegate power to Rebus in other aspects. He also wanted the other party to help him make money with peace of mind.
After signing, you will be my wage earner!
When they first met Lei Jun in Hangcheng, he made a plan in his mind the first time he saw Lei Jun. After more than a year, he finally took him under his wing.
Rebus nodded and asked his assistant to take out the contract.
In fact, both parties have already confirmed the content, and the signing is just a formal ceremony.
Lei Jun looked at the contract in front of him and felt dazed for a while. He thought of his original intention of founding Rice, to become a Fortune 500 company.
With the blessing of future technology, the day when we want to realize it is not far away.
"Swiss, swiss, swish!"
Lei Jun signed his name and was downgraded from boss to shareholder, and from Chen Heyu's partner to his wage earner.
"Mr. Chen, would you like some coffee?"
Rebus smiled in relief and asked Chen Heyu.
“I haven’t been here for a long time, so naturally I want to try it.”
Chen Heyu replied.
The two walked out of the conference room. Lei Jun consciously took a step slowly and walked behind him. The staff around him already understood.
Rice Phone has a new owner!
Zhang Nan and other management members came down together to participate in the media Q&A session. This incident was also seismic news for the Chinese business community!
Rather than letting gossip spread wildly, it is better to announce it openly.
The next day.
The front page of the website is full of hot news about future technology and rice phones.
"Explosion! Future Technology opens a new chapter and announces the successful acquisition of rice phones!"
"In the future, technology will take over rice phones and we will further expand the market with the help of technological advantages!"
"Future Technology staged a big acquisition and swallowed up rice phones!"
“Mergers and acquisitions exceeding tens of billions may become the most in 2014!”
Other mobile phone manufacturers began to panic, after all, their licensing contracts with Future Technology were only one year.
If the contract expires and Future Technology abandons them and only authorizes rice phones, what will they do?
Strong and determined to develop their own smart voice assistant;
Those with weak R&D capabilities should contact Zhang Nan in a hurry and want to renew the contract in advance;
He is well-connected and wants to win the contract through other means through pressure from the top!
But all these methods were blocked by Zhang Nan. If you want to renew the contract, it's no problem, just add more money.
Seeing that Future Technology did not block the road, Huayao, Kupai and HOC were relieved and signed another one-year contract at a 10% increase in the first-year price.
"Mr. Zhang, why do you emphasize the Moss Intelligent 1.0 system in the contract?"
Cai Zhen from HOC asked, feeling slightly uneasy.
I always feel that this is a trap in the contract rules. Does Future Technology have version 2.0 or version 3.0?
Doesn’t it mean that we have to re-draw the contract every time, just to be reaped by others?
"Moss currently only has version 1.0, so it should be clearly stated in the contract. If Mr. Cai has any doubts, he can choose not to renew the contract."
Zhang Nan looked at the other party expressionlessly.
Cai Zhen was extremely unhappy. Looking around, the CEOs of mobile phone manufacturers who were busy signing could only sigh and sign their names on the contract.
Zhang Nan smiled.
According to Mr. Chen's explanation, these two years are the golden period for rice buffering. How much market share can be captured depends on Rebus' ability.
Two years later, he will treat everyone equally, launch the 2.0 intelligent voice system in China, and license it to all mobile phone brands.
"Mr. Lei, next, Rice should go to sea to fight, instead of sitting in this three-thirds of an acre of land."
Chen Heyu took a sip of coffee and said.
"We don't have chip design and production capabilities, so we can only seek new opportunities in the secondary market."
Lei Jun replied.
The secondary market is the mid-to-low-end market that giants like Apple and Sanxing look down on, with low profits and high input costs. Rice can only pick up some leftovers in such a market.
"There will be."
Chen Heyu said in a deep voice.
He can solve chip design, but photolithography technology and packaging technology are insurmountable mountains for him.
This road is still difficult and long.
(End of chapter)
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