Rebirth 2010: I'll be a big shot

Chapter 110 We made one billion?

Author: This month once Teru Furukawa

Chapter 110 We made one billion?

Shanhai Film and Television Headquarters.

"The Voice of China" Season 1 Watching Party.

Dozens of entertainment reporters from the five major portals, self-media platforms, traditional entertainment print media and video websites gathered together.

They all want to see if this music variety show, which has spent huge sums of money, can become an instant hit, sell the naming rights and network broadcast rights, and successfully recover the cost.

"Mr. Lin, we at Penguin are determined to win the exclusive online copyright of "The Voice of China" today."

Wan Honghui smiled at Lin Shiwei and said that he had conducted comprehensive research in private and found that the investment cost of this program was the highest in domestic entertainment. It claimed to have a production cost of 200 million, but the actual expenditure should be between 150 and 160 million.

Looking at the entire entertainment industry, it is also the first A-level masterpiece!

He knows, but these are not the most important. Regardless of the quality of the program, just relying on the king gimmicks of "Liu Dehua" and "Zhou Jialun", you will not lose money if you buy it with your eyes closed.

Their fan base ranges from teenagers in their teens to 60-year-old men, truly covering all aspects.

The program has already become popular before it is aired, and related topics have hundreds of millions of clicks!

In order to win this show, Wan Honghui successfully persuaded the management of Penguin Video a month ago to offer a sky-high price of 60 million, hoping to lock in the exclusive online copyright of "The Voice of China" in advance.

However, it was directly rejected by Shanhai Film and Television!

"Mr. Wan, I'm sorry. Mr. Chen has specifically stated that the quality of the program must speak for itself. He is worried that if you buy it back, if the effect is not good, you will be embarrassed in front of the boss, right?"

Lin Shiwei laughed and shied away at that time, but Wan Honghui sneered at this, knowing that the idea of ​​picking up leaks had failed. If he wanted to win the broadcast rights, he could only rely on the thickness of the banknotes.

Glancing around the hall, it was bustling with people. In addition to various media outlets, there were also two old rivals, Youku.com and Aiqiyi, watching eagerly from one side.

Moreover, a new competitor was added today - Sohu Video.

"Please take a break. The movie screening will start at 10 o'clock on time. I'll excuse you for a moment."

Lin Shiwei apologized and explained to the four purchasing directors.

Then, he went straight to the third floor and pushed open the door of Chen Heyu's office.

"Mr. Chen, all preparations are in place. The marketing department has adopted plan A. Should you still host the film viewing party?"

After Lin Shiwei came in, he asked.

For this movie screening, the marketing department prepared a total of 3 sets of plans, and made timely adjustments based on the number of advertisers and media coming that day.

"Professional people do professional things. As the general person in charge of "The Voice of China", you are the protagonist today."

Chen Heyu smiled and then asked: "Where is the thank you banquet at noon scheduled?"

“Seven-star Pullman Hotel.”

Lin Shiwei nodded and didn't argue. The boss asked him to go, but he had to do it if he couldn't.

As for Pullman, it is a nearby star-rated restaurant with extremely luxurious and exquisite decoration. It has a garden, fountain and swimming pool inside. The lowest-end banquet costs 6,999 yuan per table.

Shanhai chose Pullman for the thank-you banquet, which is definitely a big deal!

"Let's go, it's time to hand in the homework."

Chen Heyu smiled casually and took the lead to walk downstairs.

This media screening will be divided into three venues. The full version of the first issue will be shown to purchasing platforms and advertisers, and the 30-minute highlight version will be played to the media.

The marketing department is responsible for receiving advertisers, auctioning naming rights, etc.;

The Public Relations Department receives media channels and is responsible for program publicity and distribution;

The purchaser is also a major financier, with Lin Shiwei in charge independently and Chen Heyu accompanying him.

"Mr. Chen!"

"Boss Chen!"

When the four directors of the purchasing department saw him entering, they all stood up to greet him. Among them, the director of Souhu Video was the most enthusiastic.

"President Zhang told me to say hello to you when I come to Shanghai, and to come to Yancheng when I have time to get together."

Sohu director Ye Liangdui said with a smile on his face and a very humble attitude.

That guy Zhang Chaoyang, the purpose of getting together is probably to drink and sing, or to go mountain climbing and go for a long run.

Chen Heyu responded with a smile, exchanged a few polite words with the other party, and then turned around and nodded to the remaining few people. They were all potential sponsor fathers. Naturally, they could not offend each other, and everyone's emotions had to be taken into account.

In the center of the conference room, Lin Shiwei talked about the program's production concepts and experiences, emphasizing "professionalism" and "diversity."

Professional: top audio-visual enjoyment, professional stage design team, first-class arrangement and guidance team, and luxurious tutor lineup!

Diversity: The styles of the contestants include pop, ethnic, rock, opera, original and other styles, and a variety of music types are accepted!

After a few casual introductions, Lin Shiwei announced that the movie viewing party had officially begun. When the lights in the room dimmed, everyone focused on the screen.

The first issue of the first season of "The Voice of China" has three core highlights:

First, the four major mentors compete on the same stage to compete for players and improve the strength of the team;

Second, the "blind selection" mechanism makes the audience full of expectations. No one can guess whether the instructor will turn around until the last second;

Third, ordinary people + music dreams, most of the contestants in the first phase look like amateurs, giving the audience a sense of participation that "I can do it too";

To be able to achieve the position of purchasing director, ability, vision, and judgment are all indispensable. When they watched the mentor competition, their eyes lit up and they secretly made up their minds to buy the copyright.

Next comes the performance session of the contestants. Before the competition, there is a personal VCR to introduce the contestants’ life experiences and the difficulties and joys they encountered while chasing their dreams.

This is built into the design of the emotional program.

When they meet outstanding candidates, all the instructors turn around and offer various benefits in order to snatch students, which makes everyone smile.

Why are variety shows such as "Where Are We Going, Dad", "Running Man" and "Extreme Challenge" so popular?

Isn't it because the audience wants to see the life-like side of celebrities, the side full of personal emotions?

"Come to my team. This summer, I have twelve concerts, and I still need a supporting singer!"

"I love your voice, let's rock out together!"

"The first one you take will always be sincere to you, but the second and third ones will always be hesitant. So, choose me!"

"Choose me, choose me, choose me!"

The four major music industry bosses fought over me for a little student, and they did not hesitate to make all kinds of big cakes. This is also a highlight of the show.

The first episode is 70 minutes long, and the progress bar will soon come to an end!

"Bah! That's great!"

"We, Souhu, must win this copyright!"

"Whether iQiyi can break into the top three in the market in the second half of the year depends on this show!"

There was an undercurrent of tension in the atmosphere.

Chen Heyu saw this and motioned to the staff to turn on the lights, and said calmly: "Directors, how do you feel?"

"Mr. Chen, congratulations. With "The Voice of China", Shanhai has established a firm foothold in the field of variety show production."

"What's the base price? Let's talk business first."

"You guys, feel free to make an offer, Penguin will decide on this copyright!"

Seeing that several people were impatient, Chen Heyu smiled and asked the assistant on the side to distribute the documents.

"The base price is 80 million! The secret bidding method is used. As for who wins, it all depends on your strength."

Chen Heyu said calmly, picked up the tea in front of him, took a sip, and waited for the final quotation.

In the previous life, the online broadcast rights of the first season of "The Voice of China" only sold 10 million, but that was in 2012.

In this life, "The Voice of China" was influenced by him and was postponed for a year before its release. It also made optimizations and improvements in the selection of mentors, program formats, and audition activities. Naturally, it cannot only sell tens of millions.

Time passed quickly, and the quotations from the four major platforms were also collected.

Sohu.com: 100 million!

Chen Heyu took a breath and marveled at Boss Zhang's generosity. If he hadn't poached Da Peng in advance, he would have been planning to film "Pancake Man".

Sure enough, he is a man with certain ambitions in the entertainment industry!

Youku.com: 160 million!

Perhaps it’s a lesson learned from the last failure. Sun Tai from Youku.com is so happy about the price this time!

Chen Heyu closed the document and continued to open Penguin's quote, 180 million!

He glanced at Wan Honghui. No wonder he dared to make such bold statements just now and actually offered a sky-high price of nearly 200 million!

The corner of his mouth twitched and he cursed "big dog" secretly. Penguin is indeed a veteran Internet tycoon. He owns the three major gold-sucking beasts of "League of Legends", "DNF" and "Cross Fire". WeChat is in a period of vigorous development and is firmly seated.

The top two social apps.

Chen Heyu's reaction was seen by everyone, and they instantly understood that Penguin's offer must be astonishing!

Finally, Aiqiyi’s quote was 130 million, which was quite satisfactory.

He curled his lips, Qiandu.com has been developing rapidly in recent days, but unfortunately it did not spend the funds on its core business, and was busy investing in group buying. As a result, it lost tens of billions and became the last one in BAT.

"I have read all your quotes. Thank you for your support of Shanhai Film and Television. The exclusive online copyright for the first season of "The Voice of China" was obtained by Penguin Video."

Chen Heyu stood up and announced directly.

With this income alone, his initial investment has been fully repaid, and there are also various forms of advertising revenue such as naming, placement, inserts, and oral broadcasts, as well as ring tones and music copyright sharing.

Different from the previous life, for every song written by students, someone from the program team will come forward to communicate and contact the copyright owner to discuss cooperation.

Divide the income from ringtones and music copyrights into five parts: the music platform will get one share, Shanhai will get one share, the instructor will get one share, the original singer of the song will get one share, and the contestants will get one share.

If contestants sing their own original songs, they can get two profits at the same time.

Although it is a bit more troublesome, it avoids copyright disputes and avoids being dissed by the copyright owner after the program becomes popular.

Nowadays, everyone is profitable, and some singers whose songs are selected are also happy to authorize them. While making money, they can also increase their fame.

Hearing Chen Heyu's words, Mr. Wan from Penguin smiled slightly and showed a victorious expression. The other three parties barely maintained their demeanor, barely said a few words of congratulations, and left in a hurry.

In another conference room, the marketing director of Shanhai announced that the title sponsor of the first quarter, which belongs to Duobao Liangshui, has made another 140 million!

The music copyright was given to TT Music, with an exclusive copyright fee of 30 million!

In addition, the first issue of interstitial advertising revenue was 37 million!

Adding them all together, the revenue from the first phase is nearly 400 million. The first season of "The Voice of China" is expected to run for more than ten issues. If advertising is sold alone, another 300 million will be earned in the future.

Coupled with the revenue from ringtones, a guaranteed profit of RMB 700 million is guaranteed in the first quarter!

The news quickly spread in the industry. One program could actually earn several small goals, and colleagues were all stunned!

Doing variety shows actually makes more money faster than making movies?

Some TV stations are eager to give it a try, and Chen Heyu's actions have also promoted the development of domestic variety shows.

"Shanhai Film and Television got involved in variety show production, introduced the separation of production and broadcasting for the first time, and made a profit of 1 billion!"

"The naming fee for "The Voice of China" is as high as 140 million! It may become the first advertisement this year!"

"This summer, "The Voice of China" is coming, vote for your favorite mentor, and you will be given an iPhone randomly!"

…

At that time, Director Liu of Tomato Station was being scolded by the leader!

"Are you a pig when you step on a horse? Why don't you agree to cooperate with the other party?"

"Five million per year? Are you treating Shanhai like a beggar?"

"I asked you to take charge of the production department, and this is how you repay me? I will make tens of millions less!"

"Let me tell you, this year's bonus is gone!"

"Go and be in charge of "Midnight Chat" tomorrow. Don't even think about returning to the production department if you can't do it!"

"Yes, yes, I'll get out right away."

Director Liu ignored his grief and regret and quickly bent down, nodded, and crawled out of the director's office.

From being a powerful director to being demoted to a midnight program, there is no doubt that he felt even more desolate than the treatment given to Ning Guta when he was exiled.

What makes him even more heartbroken!

Those former subordinates, after learning that he had been kicked away by the director, looked at him as if he was hiding from the plague, and they were all afraid to avoid him.

…

"So, we made one billion?"

Lao Xiao asked in surprise and slapped the newspaper on Chen Heyu's table.

Damn it, I worked so hard to make a movie, but I didn’t make as much money as Lao Lin from this variety show, and I suddenly felt heartbroken.

"It's only a profit of 500 million to 600 million yuan at most. You don't know the media. They talk nonsense all day long. Yesterday, a paparazzi said that the biggest unsolved mystery in domestic entertainment is the father of Yang Mi's child and the mother of Cheng Kun's child."

"Where did Yang Mi come from? Isn't this funny?"

Chen Heyu poured him a cup of tea and mocked with a smile.

According to the development of the previous life, Yang Mi will marry a Hong Kong street guy next year, and then join Jiaxing Company and become the third largest shareholder.

Turn this little-known company into a 5 billion market and become a capital company.

"...He Yu, I heard from people in the industry that Yang Mi really has an illegitimate child."

Xiao Yang was babbling and said in a lowered voice.

"Isn't it possible?"

Chen Heyu asked back, more out of disbelief.

After his rebirth, he was able to achieve what he has achieved today, firstly, through personal efforts, secondly, through the system, and thirdly, through future information.

If anything that happened in this life deviated from his memory, it would be a huge loss to him.

"Those who knew the story were paid hush money. I also heard this from the artists on Hong Kong Island when I was filming."

Lao Xiao drank tea and continued to talk about Bagua.

"The father of the child is probably a rich man in Hong Kong. Even people in the mainland think that she is still a single little flower?"

"However, this kind of thing is normal. A beautiful woman loves a rich man, why should she marry a poor boy?"

He smiled, helped Chen Heyu fill up the cup with tea, and said with emotion: "If you hadn't given me a hand, I might still be an internet celebrity."

When Chen Heyu heard this, he immediately understood that Shanhai Film and Television was causing trouble in the entertainment industry. This giant whale had already changed the life trajectory of many people.

In the last life, Xiao Yang never filmed "Want to See You";

Lao Hu has never filmed "When a Man Falls in Love";

Reba has never filmed "The Great Butler" either!

Therefore, it is very reasonable for Yang Mi to have an illegitimate child. It must be "The Year in a Hurry" that changed her life.

"Hurry up and finish the post-production of "Manslaughter 2". I will give you a big project later. I have a hunch that you will definitely win a Best Actor award for this movie."

Chen Heyu smiled and said to Lao Xiao.

"Which one are you talking about?"

Xiao Yang stood up immediately and said excitedly that he had read the script of that movie and it was not difficult to win the award.

It was a pity for him to have made two blockbuster movies but failed to win a single film award.

"Don't worry, we'll wait until "Manslaughter 2" is released. After all, this movie may not pass the review yet."

The scale is huge!

Chen Heyu is not sure whether it can be done or not. He can only say, give it a try!

(End of chapter)