This game is awesome

Xu Qiu Sheng was talking about being misunderstood by his subordinates.

There are also many old brothers in Development Group 2 who followed him out of Gulang. How can't they see that he is really not worried?

Besides, Mr. Gu has extraordinary powers, so this matter can be easily resolved.

Gulang is different from Fanxing in that they have dedicated public relations and marketing departments, and the development department is completely independent, unlike Fanxing which integrates planning, development, and promotion.

In this case, Lao Xu really didn't know how to promote it, so he had full confidence in Gu Qingshi.

But it’s different for his employees, many of them have actually participated in the promotion and marketing of the game.

An Yan and Luo Jing understood as soon as they heard it.

It must be the negative public opinion about Baldur's Gate.

We are all acquaintances. We see each other every day. We know everything about this matter.

This matter is really difficult to deal with. It seems that even the boss is helpless and there is no movement.

"Director Xu, are you worried about the public opinion about the game?"

Xu Qiusheng was a little confused, "Xiao An, you misunderstood. I still trust Mr. Gu's public relations..."

An Yan and the other person took a breath.

They are still trying to be brave even at this time. It seems that the public opinion situation of "Baldur's Gate" is worse than they know!

Luo Jingcong patted Xu Qiusheng on the back and consoled him, "Uncle Xu, you're worried. We all understand. Come on, come on, there's a new Neon Yakitori restaurant opening recently. I'll treat you!"

Xu Qiu Sheng was being pulled by Luo Jingcong, his mind in a mess.

No, I really am not worried about this, why don’t you believe it?

--------------

My work and rest schedule is very irregular during this period. I didn't have classes today, so I took a nap in the afternoon and just woke up. The update may be delayed by an hour or two. It seems like it, ┏┛Tomb┗┓...(((m-__-)m

Does anyone know how to solve the problem of sleepiness?

Chapter 149 [Turn the mobilization order into a domestic assault! 】

Yangcheng, Gulang Science and Technology Innovation, Public Relations Department.

At their workstations, employees of Gulan Public Relations Department are busy.

Manager Yu was personally at the front line, moving between workstations, then stopping beside a key member of the public relations department.

"Have you negotiated the contract with the video owner in the gaming area?"

"It's all been arranged. We have also contacted platforms such as Yuedong and Pilipala to launch ads for The Order of Mobilization. Meanwhile, Kuangda has also launched ads on their Emperor Penguin."

"What's the situation overseas like?"

"We prioritized domestic promotion. Right now, the Chinese version of Assault hasn't been released yet, and there is still a large gap in the domestic fast-paced tactical competitive FPS. So we focused on promoting the domestic nature of Mobilization."

“Is it the shooting dream on the screens of 800 million people?”

When talking about this slogan, Manager Yu was a little surprised.

I don’t know who came up with this slogan, but it is indeed very appealing and very memorable.

Coupled with the large-scale publicity and promotion that Gulang has invested in this time, it seems that the company's top management wants to make "Mobilization Order" into the domestic "Assault".

The company allocated 4000 million yuan for the early promotion alone. And the subsequent online promotion, event promotion, joint promotion... countless external publicity work, the cost of which is difficult to estimate.

The fact that Gulang attaches so much importance to an FPS game is closely related to the two companies, Fanxing and Panshi.

Panshi is a pioneer in making FPS games bigger and stronger. Its game "Assault" has tens of millions of players overseas, and the daily online number in October this year remained at 2.6 million.

If Panshi opened up the FPS market for major overseas game manufacturers, then Fanxing's Battlefield was seen by a number of domestic giants such as Gulang:

The domestic FPS market is not inferior to the overseas market!

As a 3A-priced war-themed FPS game, Battlefield’s sales have now exceeded 300 million!

Gu Lang saw the sweetness and naturally salivated over this piece of cake.

Of course, competing with Battlefield for the big battlefield track is definitely unwise and does not conform to the business strategy of the new board of directors.

So they approached the domestic veteran FPS developer "Xinghuo Entertainment" to copy "Assault" and make a 5v5 tactical competitive FPS, and then lowered the game threshold and accelerated the game rhythm, which is now "Call For" - "Mobilization Order".

"We will continue to invest funds as planned, and make sure to launch our promotion before the national server goes online."

"Good boss!"

Manager Yu walked around the office, gave a few instructions to his subordinates, and then took the elevator upstairs.

On the seventh floor, in the large conference room, directors and managers from all departments of Gulang have arrived and are holding the monthly meeting.

Gulang's new president, Li Muzhi, was drinking tea and resting his eyes. The head of the finance department had just taken his seat with the financial statements.

As everyone arrived, President Li looked at his watch and tapped the table. "Everyone is here. I won't say much. The focus of this regular meeting is our new work 'Mobilization Order'. The specific agenda should be based on the process."

The first person to speak was the project director of the development department. Their project team is working with Spark Entertainment on "Call of Mobilization". The main content of the report is very simple, that is, the game has been completed, but there are a lot of bugs, we are still testing and debugging, everyone should not worry, it is useless to worry, anyway, it will definitely be released before "Assault" is released in China.

All in all, a bunch of repetitive talk.

There is nothing much to discuss about the development department. Before the game is fully released, the development department is the boss!

Don't be impatient, don't rush. Otherwise the game will be aborted and everyone will be finished!

The remaining departments such as human resources and finance spoke one by one, but since the theme of this regular meeting was games, they also talked briefly about it.

The specific details are all written in the paper report, and the company's senior management team will naturally read it. There is no need to waste more time in regular meetings.

After they finished speaking one by one, it was the public relations department's turn.

Manager Yu weighed the report in his hand, stood up and said, "As of now, we have successfully stirred up public opinion about Fanxing's Baldur's Gate and created a powerful imaginary enemy for Panshi."

Suddenly, relaxed laughter could be heard all around.

Of course, these department executives know what Manager Yu has been doing recently.

This time, Manager Yu's magic move in stirring up public opinion for "Baldur's Gate" successfully revitalized the situation. As long as Panshi is not stupid, it will increase its publicity and promotion efforts to compete with "Baldur's Gate" on the same track.

Gulang has kept the new game a secret all along. Apart from itself, no one knows that Gulang is going to make a game on the same track as "Assault".

As everyone expected, the marketing department of Panshi would definitely focus on the CRPG field and pay less attention to the FPS track, thus creating a great opportunity for the launch of "Order of Mobilization".

The new leadership of Gulang Technology's senior management had a very accurate grasp of the market and the business psychology of Panshi as a commercial company - even before Rewi Alley left Citi, Panshi's publicity and promotion plan was not much different from this.

However, compared to Panshi, Gulang has a fatal flaw:

They don’t understand the game.

Manager Yu finished reading his report and looked around.

Mr. Li, who was sitting in the first seat, pressed his hand, indicating that he could sit down. Then, Li Muzhi said:

"As long as the development department can launch the game before the official public beta of Assault on Christmas Day, we can capture the potential market of hundreds of millions of players in China. This market is huge. Previously, Fanxing's Battlefield had hundreds of thousands of daily active users, which was enough to support both Project Linlang and Baldur's Gate. Everyone should know the size of this pie."

"Of course, we can't be blindly optimistic and think that Panshi will give in to the fat piece of meat in the domestic market. When they react, we will be facing a fierce battle. After the meeting, the Finance Department gave the Public Relations Department an additional 20 million yuan in funding, and we must spread the publicity to every corner of the Internet!"

............

............

Manager Yu was very happy to receive another 20 million yuan in funding.

This is a lot of money! Any bit of it could feed the entire PR department.

After the meeting, Manager Yu returned to the public relations department on the fifth floor with a smile on his face.

As soon as he went down the stairs, he heard a scream coming from an office not far away.

There was a crowd of people in the office making a lot of noise and no respect for seniority.

However, Manager Yu raised his eyebrows but didn't take it too seriously. After all, there were many happy events today, so this little thing could be considered as a good omen.

As soon as he returned to his office, Manager Yu made himself a pot of tea.

Before the tea was served, a middle-level cadre in his thirties wearing gold-rimmed glasses came in, looking unhappy.

Without knocking, the man with gold-rimmed glasses hurried into the office.

Manager Yu was just wondering why his employee looked so sad when he heard the employee say:

"Boss, Panshi's game is now available on the NGI platform."

Chapter 150 [The Sorrow of Ancient Waves]

Gulang Science and Technology, Public Relations Department.

At this moment, the employees of the Public Relations Department stopped their work one after another, and a voice quickly spread from person to person in the office.

"Did you see the NGI homepage just now?"

"What's wrong? Don't sneak around on me, I'm Chao, boy!"

"It's a boy, something's wrong!"

"What's the matter? Can't you speak human language?"

"Hurry up and check out the NGI homepage!"

"My mother has such a bad temper that I am really angry... Shit!"

On the homepage of the NGI gaming platform, the first rotating recommendation page shows the game screen of Panshi.

Logically speaking, if it was a game from Panshi that was launched in China, they wouldn't be so surprised.

However, the game that landed on the homepage this time was not the Lexington that Gu Lang had expected. On the contrary, the recommendation page clearly stated, "The Chinese version of "Assault" is officially launched. Download the game to get the out-of-print seal."

assault!

National server!

Open for download!

This combination of attacks completely stunned the Gulang Public Relations Department.

The entire public relations department fell silent for a moment.

Although everything seems calm on the surface, there are tidal waves in the dark - among the employees.