Tokyo Video Game Tycoon.

Surrey Electronics, Wides, and many other manufacturers that had planned to produce game consoles, as well as dozens of newly established video game companies, were stunned when they saw the advertisement.

What is this?

Tamagotchi?

Eggshells?

In Japanese, Tamagotchi originally means egg; it's a noun that combines the meaning of egg with the English word for watch.

However, people who don't understand the meaning of these words will indeed be a little confused at first.

But Tamagotchis do indeed look like an egg.

Moreover, judging from the advertisements, it seems to have a similar appeal to eggs.

Eggs can hatch into small animals.

Then, visitors can raise small animals to give them a sense of accomplishment.

Raising simulation games are a completely unfamiliar field in this world. They don't even know that raising small animals can be made into a game.

They never expected that Yuxing Electronic Entertainment would suddenly develop such a thing; there was absolutely no warning.

In fact, not long before, companies like Surui Electronics had already learned some secrets through their own channels.

It refers to the Super Nintendo Entertainment System (SNES) console that Yusei Electronics has prepared for release.

However, they really didn't expect that Tamagotchi would suddenly appear before the release of the Super Famicom.

This was not disclosed in any of the company's intelligence reports.

Yuxing Electronic Entertainment has done an excellent job of keeping this information confidential.

No... perhaps it's not just about good secrecy.

Another point is that these game companies have all focused their attention on the SFC console.

They believe that Yuxing Electronics Entertainment will likely focus solely on developing the SFC game console in the short term and will not have time to develop other game consoles.

But I really didn't expect that Yuxing Electronics Entertainment would actually have time to make other game consoles.

However, anyone with even a little knowledge of electronics can tell that this Tamagotchi doesn't seem to have much technical sophistication.

It was probably an idea that came to Yusei Electronics Entertainment while they were developing the SFC, and they just took some time to make it and try to sell it.

But then again, will this thing really be popular?

Would anyone really buy one just to raise it?

They can't yet understand what's so fun about raising this type of person.

Wouldn't it be better to use that time to raise a real cat, dog, or other small animal? Wouldn't that be more authentic?

They couldn't understand it, but they were truly shocked.

As expected of pioneers in the video game industry, Yuxing Electronic Entertainment always comes up with many ingenious ideas and can come up with completely new ways to play that they could never have imagined.

At this moment, they were unaware that Yusei Electronic Entertainment's customer service hotline had been overwhelmed with calls, and they were currently working hard to add temporary customer service staff to handle the Tamagotchi issue.

Perhaps, scooping poop is human nature.

Even in the realm of video games, scooping poop is still incredibly appealing.

Being a pet owner is the 'destiny' of many humans (add a dog emoji).

So when the advertisements posted everywhere and the TV commercials were first released, many children focused their attention on this cute little thing that looked and was also very cute to play with.

Kaoru Sakurai was one of the girls who was instantly attracted by Tamako's characteristics.

Her parents have never allowed her to keep any small animals.

Because her mother has an allergy to animal fur, she had to give up the idea of ​​keeping a pet, no matter how much she longed to.

Of course, there are hairless small animals, such as turtles or snakes, but those are obviously not Sakurai Kaoru's type. Sakurai Kaoru would rather have a dog or a cat, or some other cute little creature.

Turtles and snakes clearly don't fall into her category of cute things.

Although I can't keep pets at home, my desire to have a pet has never diminished.

In the past, she secretly kept small animals on many occasions, letting cats and dogs out to be kept secretly.

But most of them will run away; it's hard for them to stay.

So when Kaoru Sakurai saw Tamagotchi in a TV commercial, she immediately realized that this was the pet she wanted.

There's no need to worry about animal fur causing allergies in mothers.

Furthermore, you can freely choose from over fifty different small animals to raise.

It can be raised from a baby to an adult, and it can develop rich emotions; the advertisements even say it can lead to marriage.

If this thing is really as amazing as they say, then this is exactly what I want most!

So she immediately wrote down the phone number, then rushed to the landline at home and dialed the number.

However, she was met with a long line busy signal and couldn't get through at all.

However, when a person really desires something, they become quite patient.

If once doesn't work, then try twice.

If it doesn't work twice, try three times, until you can get through it on your own.

Even after Sakurai Kaoru's mother returned home from grocery shopping and her father came home from get off work, she remained by the phone, making calls continuously.

"Xun, what are you doing?"

The father looked at his daughter with a puzzled expression, wondering why she was always glued to the phone.

"Dad, I've decided what I want as a gift!"

When Kaoru Sakurai saw her father return, her eyes lit up. She held onto the phone receiver tightly with one small hand and looked at her father with bright eyes.

"A gift? But New Year's and Christmas are already over. According to our agreement, the next gift should be given at least when we're going to see the cherry blossoms."

"Dad, only two thousand yen!"

"Hmm? Two thousand yen... No, two thousand yen is not a small amount."

"Please, Dad, I promise I'll be good for the whole year!"

Sakurai Kaoru's big eyes began to glisten with tears.

As a father, I can't bear to see my daughter with tears in her eyes like this.

He simply couldn't stand it.

It is absolutely unacceptable to let my daughter be so sad!

Two thousand yen... well, that's not impossible, it's still acceptable.

"Okay, you have to keep your promise, and be good this year."

"Mmm!" Sakurai Kaoru nodded seriously.

"Tell me, what do you want? Is it a doll?"

"It's Tamagotchi!"

Tamagotchi?

This sounds familiar...

It seems like I've heard this word a lot today... Oh right, there are Tamagotchi ads on the tram.

That looks like a video game that can be played on your hands?

Huh? My daughter has suddenly taken a liking to video games too?

This is truly unexpected.

Although Tamagotchi's advertisements do not explicitly mention any video games, the Yusei Electronics logo is always displayed in the corner of the advertisement.

This company makes video games, so Tamagotchis must be a video game too.

Chapter 116 Booming Sales

Tamagotchi's overall image and promotional efforts have been quite successful.

With sweet smiles and those lively and adorable creatures, girls find it hard to resist cute things.

Moreover, perhaps it is some kind of innate maternal instinct that makes this kind of game so irresistibly attractive to them.

Moreover, this thing can also be used as a decoration.

On the second day, many shops that had stocked Tamagotchis saw very strong sales.

Two thousand yen isn't expensive; with a little saving, even an elementary school student could afford it.

This thing itself doesn't involve much technology, and the cost is ridiculously low. Even with packaging, a million units produced would only cost an average of 500 yen. After deducting advertising, transportation, and store profits, also averaging 500 yen, a Tamagotchi would double the profit at 2,000 yen, which is 1,000 yen.

On the day Tamagotchi was released, sales briefly exceeded 50,000 units.

Sales did not decrease at all on the second day, remaining at 50,000.

After a week, weekly sales exceeded 300,000.

This sells much faster than the Famicom.

The most significant factor was the attractive price; at two thousand yen, it was affordable for almost any family, and they wouldn't mind buying such a toy for their child.

Unlike game consoles where you have to buy games after you buy the console, Tamagotchi doesn't require you to buy any additional products.

Of course, if you want to take better care of it, buying a protective case is normal, but that makes it even less valuable.

With sales of 300,000 units in the first week, Zhuyouxing immediately signed another contract worth two million with its long-term OEM partner.

Selling Tamagotchis is a plan by Takeyusei aimed at expanding its player base.

By offering inexpensive products, they attract more people who never play games to get some exposure to them.

Even though Tamagotchis are very different from real video games.

Even people who like Tamagotchi may not like other video games, but converting about one-tenth of them is a huge win.

Moreover, Tamagotchi itself is already making a fortune.